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市场调查报告书
商品编码
1402748
欧洲直播 IP 广播设备市场预测至 2030 年 - 区域分析 - 按产品类型和应用Europe Live IP Broadcasting Equipment Market Forecast to 2030 - Regional Analysis - by Product Type and Application |
欧洲IP直播设备市场预计将从2022年的2.6759亿美元成长到2030年的8.130亿美元。预计2022年至2030年CAGR为14.9%。
欧洲媒体和娱乐产业的成长 IP 直播设备市场
媒体和娱乐是全球快速成长的产业之一,也是 IP 直播设备的主要最终用户。此外,IP 引发了整个内容广播和製作价值链的革命,实现了创建、贡献和分发内容的新方式。因此,IP和媒体娱乐产业的崛起带动了欧洲IP直播设备市场的成长。
远端投稿、直播、基于 IP 的製作和 AV-over-IP 等应用程式对经济实惠且灵活的解决方案的需求不断增长,增强了直播 IP 广播设备的市场前景。对超高清 (UHD) 内容不断增长的需求以及对基于云端的产品、解决方案、应用程式和开放架构的变革推动了欧洲直播 IP 广播设备市场的扩张。此外,高速宽频基础设施的投资、多萤幕视讯消费的需求以及 OTT 服务和内容的发展也促进了欧洲直播 IP 广播设备市场的成长。 2020 年 3 月中旬,Google报告称,直播平台的搜寻量增加了 300-500%。此外,YouTube 的资料显示,直播观看时间增加了 250%。因此,内容提供者对直播的积极主动性和观众的广泛欢迎是进一步推动IP直播设备需求的因素。
欧洲IP直播设备市场概况
欧洲的直播IP广播设备市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他地区。欧洲拥有强大的欧洲广播联盟 (EBU),这是一个领先的公共服务媒体 (PSM) 联盟,拥有 56 个国家的 112 个成员组织,以及亚洲、非洲、澳洲和美洲的 30 个成员组织。其成员经营近 2,000 个电视、广播和线上频道,并在其他平台上提供大量内容。他们以 153 种语言播放内容,旨在为消费者提供从新闻到体育和音乐的世界级内容。因此,EBU 正在不断努力接触更多受众并扩大业务。欧盟代表团及其合作伙伴组织的许多现场活动都在欧洲举行。儘管面临俄乌战争、国际不确定性和经济危机带来的挑战,EBU再次赢得了2026-2032年奥运的媒体转播权。 EBU 业务的兴起推动了欧洲各地 IP 直播广播设备的安装。此外,欧洲的体育和新闻直播产生了对IP直播设备的需求。
Lynx Technik AG、Broadcast Store Europe(供应商)和 Elenos 等多家直播 IP 广播设备市场参与者已在欧洲国家开展业务。根据 Volza 的德国出口资料,该国大部分广播设备出口到印度、越南和美国。
欧洲直播 IP 广播设备市场收入及 2030 年预测(百万美元)
欧洲IP直播设备市场细分
欧洲 IP 直播设备市场按产品类型、应用和国家/地区进行细分。
根据产品类型,欧洲直播IP广播设备市场分为路由器和交换器、发射器和间隙填充器、编码器和转换器、视讯伺服器、天线、放大器、调製器和中继器等。 2022 年,路由器和交换器领域在欧洲 IP 直播设备市场中占据最大份额。
根据应用,欧洲IP直播设备市场分为广播製作中心、广播体育场和室外转播车。到 2022 年,广播製作中心细分市场将占据欧洲直播 IP 广播设备市场的最大份额。
根据国家/地区,欧洲直播 IP 广播设备市场分为德国、英国、法国、义大利、俄罗斯和欧洲其他地区。 2022年,德国在欧洲IP直播设备市场占据主导地位。
AJA Video Systems Inc、Imagine Communications、Harmonic Inc、Grass Valley Canada、Sony Group Corp、ROSS VIDEO LTD、EVS Broadcast Equipment SA、Evertz Technologies Ltd、Cisco Systems Inc 和 Belden Inc 是一些在欧洲现场运营的领先公司IP广播设备市场。
The Europe live IP broadcasting equipment market is expected to grow from US$ 267.59 million in 2022 to US$ 813.00 million by 2030. It is estimated to grow at a CAGR of 14.9% from 2022 to 2030.
Growth in Media and Entertainment Industry in Europe Live IP Broadcasting Equipment Market
Media & entertainment is one of the rapidly growing industries globally and the key end user of live IP broadcast equipment. Further, IP has sparked a revolution across the overall content broadcasting and production value chain, enabling new ways of creating, contributing, and distributing content. Therefore, the rise in the IP and media & entertainment industries drives the Europe live IP broadcasting equipment market growth.
The increasing demand for affordable and flexible solutions for applications such as remote contribution, live streaming, IP-based production, and AV-over-IP strengthens the live IP broadcasting equipment market outlook. The rising demand for ultra-high definition (UHD) content and the alteration to cloud-based products, solutions, apps, and open architecture drives the Europe live IP broadcasting equipment market expansion. Additionally, investments in high-speed broadband infrastructure, demand for multi-screen video consumption, and developments in over-the-top (OTT) services and content add to the Europe live IP broadcasting equipment market growth. In mid-March 2020, Google reported a 300-500% increase in searches for live-streaming platforms. Furthermore, data from YouTube revealed that watch time for live streams had increased by 250%. Therefore, increasing initiatives by content providers for live streaming and immense popularity among audiences are factors to further drive the demand for live IP broadcasting equipment.
Europe Live IP Broadcasting Equipment Market Overview
The live IP broadcasting equipment market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Europe has a strong European Broadcasting Union (EBU), a leading alliance of public service media (PSM) with 112 member organizations in 56 countries, as well as additional 30 associates in Asia, Africa, Australasia, and the Americas. Its members operate nearly 2,000 television, radio, and online channels, and offer vast content across other platforms. They broadcast the content in 153 languages with an intent to provide consumers with world-class content from news to sports and music. Thus, EBU is taking continuous efforts to reach more audiences and expand its business. Many live events organized by the European Union Delegations and its partners occur in Europe. Despite the challenges posed by the Russia-Ukraine war, international uncertainties, and economic crises, EBU has again won the media rights for the Olympic Games for the period of 2026-2032. The rise in the EBU business fuels the installation of live IP broadcasting equipment across Europe. In addition, the live broadcasting of sports and news in Europe generates the demand for live IP broadcasting equipment.
Multiple live IP broadcasting equipment market players such as Lynx Technik AG, Broadcast Store Europe (suppliers), and Elenos have presence in European countries. According to Volza's Germany Export data, the country exports most of its broadcasting equipment to India, Vietnam, and the US.
Europe Live IP Broadcasting Equipment Market Revenue and Forecast to 2030 (US$ Million)
Europe Live IP Broadcasting Equipment Market Segmentation
The Europe live IP broadcasting equipment market is segmented into product type, application, and country.
Based on product type, the Europe live IP broadcasting equipment market is segmented into routers and switches, transmitter and gap fillers, encoders and converter, video servers, antennas, amplifiers, modulators and repeaters, and others. The routers and switches segment held the largest share of the Europe live IP broadcasting equipment market in 2022.
Based on application, the Europe live IP broadcasting equipment market is segmented into broadcast production centers, broadcast stadiums, and outside broadcast vans. The broadcast production centers segment held the largest share of the Europe live IP broadcasting equipment market in 2022.
Based on country, the Europe live IP broadcasting equipment market is segmented into the Germany, UK, France, Italy, Russia, and the Rest of Europe. Germany dominated the Europe live IP broadcasting equipment market in 2022.
AJA Video Systems Inc, Imagine Communications, Harmonic Inc, Grass Valley Canada, Sony Group Corp, ROSS VIDEO LTD, EVS Broadcast Equipment SA, Evertz Technologies Ltd, Cisco Systems Inc, and Belden Inc are some of the leading companies operating in the Europe live IP broadcasting equipment market.