市场调查报告书
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1452525
欧洲航空辅助服务市场预测至 2030 年 - 区域分析 - 按类型(行李费、机上零售和点菜服务、航空公司零售和 FFP 里程销售)和承运商类型(全方位服务承运商和低成本承运商)Europe Airline Ancillary Services Market Forecast to 2030 - Regional Analysis - by Type (Baggage Fees, On-Board Retail and A La Carte Services, Airline Retail, and FFP Mile Sales) and Carrier Type (Full-Service Carriers and Low-Cost Carriers) |
2022年欧洲航空辅助服务市场价值为457.5875亿美元,预计到2030年将达到1882.123亿美元;预计2022年至2030年CAGR为19.3%。
常旅客计画的好处推动了欧洲航空公司辅助服务市场
飞行常客计画 (FFP) 是航空公司与其常客保持良好关係的忠诚且持久的方式。透过该计划,航空公司形成了多项合作安排和合作计划。其中包括代码共享协议,导致有竞争力的票价和服务变化,以增加利润和市场份额。航空公司不断透过现金回馈奖励、旅游保险、紧急医疗服务和机场休息室使用权等方式向常旅客奖励积分。同样,世界各地的旅游俱乐部也提供先进的服务,透过将品牌亲和力转化为品牌资产并透过订阅费增加新的辅助收入来增强航空公司品牌。此外,航空公司不断致力于提高利润并为乘客提供增值服务,以维持与常旅客的忠诚关係。因此,此类计划推动了欧洲航空公司辅助服务市场的成长。
欧洲航空辅助服务市场概况
欧洲被认为拥有世界上最繁忙的空域,每天有超过 20,000 架次航班,每年约 5 亿名乘客。该地区的欧洲航空辅助服务市场预计在未来几年将变得广泛竞争,预计各公司将遵循红海策略以在激烈的市场竞争中生存。该地区已经成为科技公司的战场。近年来,受新冠肺炎疫情、乌克兰、俄罗斯战争等局势影响,国际国内局势发生巨大动盪。俄罗斯-乌克兰战争以及由此导致的空域关闭对航空公司辅助服务市场产生了重大影响。由于俄罗斯禁止使用穿越其领空的航线,而欧盟也禁止俄罗斯航空公司作为回报,航班被取消或被迫绕道,代价高昂。这导致航空公司股价下跌和货运中断,加剧了全球供应链挑战。战争也影响了飞机租赁,促使航空公司暂停或取消航班,减少了辅助服务收入。 2022年6月,由于战争造成欧洲空域受限,汉莎集团宣布航班取消和延误,导致天空出现「大规模瓶颈」。这些中断进一步加剧了航空公司面临的挑战,包括人员短缺和资源限制,影响了向乘客提供的辅助服务。
欧洲航空辅助服务市场收入及 2030 年预测(十亿美元)
欧洲航空辅助服务市场细分
欧洲航空公司辅助服务市场按类型、承运商类型和国家/地区进行细分。
根据类型,欧洲航空辅助服务市场分为行李费、机上零售和单点服务、航空零售和FFP里程销售。 2022 年,行李收费细分市场占最大市场。
依航空公司类型划分,欧洲航空公司辅助服务市场分为全服务航空公司和廉价航空公司。到 2022 年,全服务业者细分市场将占据更大的市场份额。
根据国家/地区,欧洲航空辅助服务市场分为英国、德国、法国、瑞典、西班牙、俄罗斯、挪威、丹麦、芬兰、奥地利和欧洲其他地区。 2022 年,英国在欧洲航空辅助服务市场份额中占据主导地位。
法国航空荷航、达美航空、德国汉莎航空、易捷航空、瑞安航空和联合航空控股公司是欧洲航空辅助服务市场的领导公司。
The Europe airline ancillary services market was valued at US$ 45,758.75 million in 2022 and is expected to reach US$ 188,212.30 million by 2030; it is estimated to grow at a CAGR of 19.3% from 2022 to 2030.
Benefits of Frequent Flyer Program fuels the Europe Airline Ancillary Services Market
The frequent flyer program (FFP) is a loyal and long-lasting way for airline authorities to maintain a good relationship with their regular passengers. With this program, the airlines form several partnership arrangements and cooperative schemes. These include code-sharing agreements resulting in competitive fares and variations in the occurrence of services to increase profits and market share. The airlines constantly award reward points to its frequent flyers through cashback rewards, travel insurance, emergency medical services, and access to airport lounges. Similarly, Travel Clubs worldwide also offer advanced services to enhance airline brands by converting brand affinity into brand equity and adding new ancillary revenue from subscription fees. Further, the airlines are continuously focusing on boosting their margin and offering value-added services to the passengers to maintain a loyal relationship with frequent flyers. Thus, such programs drive the growth of the Europe airline ancillary services market.
Europe Airline Ancillary Services Market Overview
Europe accredits with having the world's busiest airspace by reporting more than 20,000 flights a day and ~ 500 million passengers flying every year. The Europe airline ancillary services market in the region is expected to become extensively competitive in the coming years, and the companies would be expected to follow the red-ocean strategy to survive the intense competition in the market. The region has already become a battleground for a mix of technology companies. Since the past couple of years, it has seen tremendous turbulence on the international and domestic front due to the situations such as the COVID-19 pandemic and Ukraine and Russia war. The Russia-Ukraine war and the resulting airspace closures have significantly impacted the airline ancillary services market. With Russia banning the use of routes crossing its airspace and the European Union reciprocating by banning Russian airlines, flights have been canceled or forced to take costly detours. This has led to a decline in airline shares and disruptions in cargo traffic, exacerbating global supply chain challenges. The war has also affected aircraft leasing and prompted airlines to suspend or cancel flights, reducing ancillary service revenues. In June 2022, Lufthansa Group announced flight cancellations and delays due to the restricted European airspace caused by the war, leading to "massive bottlenecks" in the sky. These disruptions have further exacerbated the challenges faced by airlines, including staff shortages and resource limitations, impacting the provision of ancillary services to passengers.
Europe Airline Ancillary Services Market Revenue and Forecast to 2030 (US$ Bn)
Europe Airline Ancillary Services Market Segmentation
The Europe airline ancillary services market is segmented into type, carrier type, and country.
Based on type, the Europe airline ancillary services market is divided into baggage fees, on-board retail and a la carte services, airline retail, and FFP mile sales. The baggage fees segment held the largest market share in 2022.
By carrier type, the Europe airline ancillary services market is bifurcated into full-service carriers and low-cost carriers. The full-service carriers segment held a larger market share in 2022.
Based on country, the Europe airline ancillary services market is segmented into the UK, Germany, France, Sweden, Spain, Russia, Norway, Denmark, Finland, Austria, and the Rest of Europe. The UK dominated the Europe airline ancillary services market share in 2022.
Air France KLM SA, Delta Air Lines Inc, Deutsche Lufthansa AG, EasyJet Plc, Ryanair Holdings Plc, and United Airlines Holdings Inc are some of the leading companies operating in the Europe airline ancillary services market.