Product Code: BMIRE00029942
The Asia Pacific flavor masking agents for food and beverages market was valued at US$ 50.56 million in 2022 and is expected to reach US$ 76.15 million by 2030; it is estimated to record a CAGR of 5.3% from 2022 to 2030.
Increasing Demand for Natural Additives Drive Asia Pacific Flavor Masking Agents for Food and Beverages Market
Consumers are highly concerned about their diet. They pay attention to product labels and additives used in processed foods and beverages. The popularity of organic products is increasing owing to their perceived health benefits. They are free of pesticides, chemical fertilizers, and genetically modified organisms (GMOs), which increase their appeal among consumers who are ready to pay higher prices. Moreover, consumers increasingly prefer clean-label food products free of synthetic colors, flavors, and other additives. Further, they focus on holistic and conscious consumption and prefer products made with ethically sourced additives. Thus, the demand for natural additives is increasing in the food & beverage industry. Kerry Group, one of the known manufacturers of flavor masking agents, offers 'Prolamin Coating', a natural flavor masking agent. It is a known masking agent for bitter taste masking. Prolamin is a plant storage protein found in the seeds of cereal grains such as rice and oats and accounts for ~5-10 % of the total proteins in those plants. Manufacturers and flavor companies could produce clean, labeled flavor masking agents by extracting, separating, and purifying prolamin-rich fractionation. Thus, an upsurging demand for natural additives is expected to create a new trend in the flavor masking agents in the food & beverages market in the coming years.
Asia Pacific Flavor Masking Agents for Food and Beverages Market Overview
The Asia Pacific flavor masking agents for food and beverages market is segmented into China, Japan, South Korea, Australia, India, and the Rest of Asia Pacific. Developed and developing countries in the region witness growth in urbanization, coupled with the rising middle-class population, offering several opportunities for the market players. The region is becoming discerning and seeking diverse, innovative food and beverage options. The diverse and multicultural nature of Asia Pacific has resulted in dietary restrictions and preferences. The region reports increased demand for plant-based food products coupled with an upsurge in the vegan population. Flavor masking agents play a crucial role in enabling manufacturers to create plant-based food products with exciting and novel flavor combinations, enhancing the appeal of their products to a wider consumer base. In addition, the region is experiencing a significant shift toward functional and fortified products, contributing to market growth. The functional and fortified products contain ingredients with strong and undesirable flavors such as metallic, astringent, and bitter off-notes. Flavor masking agents help make these products palatable without compromising their health benefits, aligning with the increasing consumer interest in functional food and beverages.
Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Flavor Masking Agents for Food and Beverages Market Segmentation
The Asia Pacific flavor masking agents for food and beverages market is segmented based on type, application, and country.
Based on type, the Asia Pacific flavor masking agents for food and beverages market is segmented into sweet, salt, fat, bitter, and others. The bitter segment held the largest share in 2022.
By application, the Asia Pacific flavor masking agents for food and beverages market is segmented into bakery and confectionery; dairy and frozen desserts; beverages; meat, poultry, and seafood; meat substitutes; dairy alternatives; RTE and RTC meals; and others. The beverages segment held the largest share in 2022.
Based on country, the Asia Pacific flavor masking agents for food and beverages market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific flavor masking agents for food and beverages market in 2022.
Sensient Technologies Corp, Firmenich International SA, Tate & Lyle Plc, Archer-Daniels-Midland Co, Kerry Group Plc, Carmi Flavor & Fragrance Co Inc, Synergy Flavors Inc, GEO Specialty Chemicals Inc, and Koninklijke DSM NV are some of the leading companies operating in the Asia Pacific flavor masking agents for food and beverages market.
Table Of Contents
1. Introduction
- 1.1 The Insight Partners Research Report Guidance
- 1.2 Market Segmentation
2. Executive Summary
- 2.1 Key Market Insights
- 2.2 Market Attractiveness
3. Research Methodology
- 3.1 Coverage
- 3.2 Secondary Research
- 3.3 Primary Research
- 3.4 Limitations and Assumptions
4. Asia Pacific Flavor Masking Agents for Food and Beverages Market Landscape
- 4.1 Overview
- 4.1.1 Market Definition:
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
- 4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturing Process
- 4.3.3 Distributors or Suppliers
- 4.3.4 End-Use Industries
- 4.4 List of Vendors
5. Asia Pacific Flavor Masking Agents for Food and Beverages Market - Key Market Dynamics
- 5.1 Market Drivers
- 5.1.1 Wide Array of Applications
- 5.1.2 Technological Advancements in Flavor Masking
- 5.2 Market Restraints
- 5.2.1 High Manufacturing Expenses Results in High Product Cost
- 5.3 Market Opportunities
- 5.3.1 Rising Use of Flavor Masking Agents in Plant-Based Products
- 5.4 Future Trends
- 5.4.1 Increasing Demand for Natural Additives
- 5.5 Impact Analysis of Drivers and Restraints
6. Flavor Masking Agents for Food and Beverages Market - Asia Pacific Market Analysis
- 6.1 Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue (US$ Thousand)
- 6.2 Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume (Tons)
- 6.3 Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecast and Analysis (US$ Thousand)
- 6.4 Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecast and Analysis (Tons)
7. Asia Pacific Flavor Masking Agents for Food and Beverages Market Analysis - Type
- 7.1 Sweet
- 7.1.1 Overview
- 7.1.2 Sweet Market Revenue and Forecast to 2030 (US$ Thousand)
- 7.1.3 Sweet Market Volume and Forecast to 2030 (Tons)
- 7.2 Salt
- 7.2.1 Overview
- 7.2.2 Salt Market Revenue and Forecast to 2030 (US$ Thousand)
- 7.2.3 Salt Market Volume and Forecast to 2030 (Tons)
- 7.3 Fat
- 7.3.1 Overview
- 7.3.2 Fat Market Revenue and Forecast to 2030 (US$ Thousand)
- 7.3.3 Fat Market Volume and Forecast to 2030 (Tons)
- 7.4 Bitter
- 7.4.1 Overview
- 7.4.2 Bitter Market Revenue and Forecast to 2030 (US$ Thousand)
- 7.4.3 Bitter Market Volume and Forecast to 2030 (Tons)
- 7.5 Others
- 7.5.1 Overview
- 7.5.2 Others Market Revenue and Forecast to 2030 (US$ Thousand)
- 7.5.3 Others Market Volume and Forecast to 2030 (Tons)
8. Asia Pacific Flavor Masking Agents for Food and Beverages Market Analysis - Application
- 8.1 Bakery and Confectionery
- 8.1.1 Overview
- 8.1.2 Bakery and Confectionery Market Revenue and Forecast to 2030 (US$ Thousand)
- 8.2 Dairy and Frozen Desserts
- 8.2.1 Overview
- 8.2.2 Dairy and Frozen Desserts Market Revenue and Forecast to 2030 (US$ Thousand)
- 8.3 Beverages
- 8.3.1 Overview
- 8.3.2 Beverages Market Revenue and Forecast to 2030 (US$ Thousand)
- 8.4 Meat, Poultry, and Seafood
- 8.4.1 Overview
- 8.4.2 Meat, Poultry, and Seafood Market Revenue, and Forecast to 2030 (US$ Thousand)
- 8.5 Meat Substitutes
- 8.5.1 Overview
- 8.5.2 Meat Substitutes Market Revenue, and Forecast to 2030 (US$ Thousand)
- 8.6 Dairy Alternatives
- 8.6.1 Overview
- 8.6.2 Dairy Alternatives Market Revenue and Forecast to 2030 (US$ Thousand)
- 8.7 RTE & RTC Meals
- 8.7.1 Overview
- 8.7.2 RTE & RTC Meals Market Revenue and Forecast to 2030 (US$ Thousand)
- 8.8 Others
- 8.8.1 Overview
- 8.8.2 Others Market Revenue and Forecast to 2030 (US$ Thousand)
9. Asia Pacific Flavor Masking Agents for Food and Beverages Market - Country Analysis
- 9.1 Asia Pacific Flavor Masking Agents for Food and Beverages Market - Country Analysis
- 9.1.1 Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Country
- 9.1.1.1 Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Country
- 9.1.1.2 China: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)
- 9.1.1.3 China: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)
- 9.1.1.3.1 China: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type
- 9.1.1.3.2 China: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type
- 9.1.1.3.3 China: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Application
- 9.1.1.4 Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)
- 9.1.1.5 Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)
- 9.1.1.5.1 Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type
- 9.1.1.5.2 Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type
- 9.1.1.5.3 Japan: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Application
- 9.1.1.6 India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)
- 9.1.1.7 India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)
- 9.1.1.7.1 India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type
- 9.1.1.7.2 India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type
- 9.1.1.7.3 India: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Application
- 9.1.1.8 Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)
- 9.1.1.9 Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)
- 9.1.1.9.1 Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type
- 9.1.1.9.2 Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type
- 9.1.1.9.3 Australia: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Application
- 9.1.1.10 South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)
- 9.1.1.11 South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)
- 9.1.1.11.1 South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type
- 9.1.1.11.2 South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type
- 9.1.1.11.3 South Korea: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Application
- 9.1.1.12 Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Revenue and Forecasts to 2030 (US$ Thousand)
- 9.1.1.13 Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Volume and Forecasts To 2030 (Tons)
- 9.1.1.13.1 Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type
- 9.1.1.13.2 Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Type
- 9.1.1.13.3 Rest of Asia Pacific: Asia Pacific Flavor Masking Agents for Food and Beverages Market Breakdown by Application
10. Competitive Landscape
- 10.1 Heat Map Analysis
- 10.2 Company Positioning & Concentration
11. Company Profiles
- 11.1 Sensient Technologies Corp
- 11.1.1 Key Facts
- 11.1.2 Business Description
- 11.1.3 Products and Services
- 11.1.4 Financial Overview
- 11.1.5 SWOT Analysis
- 11.1.6 Key Developments
- 11.2 Firmenich International SA
- 11.2.1 Key Facts
- 11.2.2 Business Description
- 11.2.3 Products and Services
- 11.2.4 Financial Overview
- 11.2.5 SWOT Analysis
- 11.2.6 Key Developments
- 11.3 Tate & Lyle Plc
- 11.3.1 Key Facts
- 11.3.2 Business Description
- 11.3.3 Products and Services
- 11.3.4 Financial Overview
- 11.3.5 SWOT Analysis
- 11.3.6 Key Developments
- 11.4 Archer-Daniels-Midland Co
- 11.4.1 Key Facts
- 11.4.2 Business Description
- 11.4.3 Products and Services
- 11.4.4 Financial Overview
- 11.4.5 SWOT Analysis
- 11.4.6 Key Developments
- 11.5 Kerry Group Plc
- 11.5.1 Key Facts
- 11.5.2 Business Description
- 11.5.3 Products and Services
- 11.5.4 Financial Overview
- 11.5.5 SWOT Analysis
- 11.5.6 Key Developments
- 11.6 Carmi Flavor & Fragrance Co Inc
- 11.6.1 Key Facts
- 11.6.2 Business Description
- 11.6.3 Products and Services
- 11.6.4 Financial Overview
- 11.6.5 SWOT Analysis
- 11.6.6 Key Developments
- 11.7 Synergy Flavors Inc
- 11.7.1 Key Facts
- 11.7.2 Business Description
- 11.7.3 Products and Services
- 11.7.4 Financial Overview
- 11.7.5 SWOT Analysis
- 11.7.6 Key Developments
- 11.8 GEO Specialty Chemicals Inc
- 11.8.1 Key Facts
- 11.8.2 Business Description
- 11.8.3 Products and Services
- 11.8.4 Financial Overview
- 11.8.5 SWOT Analysis
- 11.8.6 Key Developments
- 11.9 Koninklijke DSM NV
- 11.9.1 Key Facts
- 11.9.2 Business Description
- 11.9.3 Products and Services
- 11.9.4 Financial Overview
- 11.9.5 SWOT Analysis
- 11.9.6 Key Developments
12. Appendix