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全球广告技术市场（~2027 年）：按类型、组织规模、价格类型、最终用户、渠道类型、地区、市场预测、增长机会分列的竞争对手分析
市场调查报告书
商品编码
1101554

全球广告技术市场（~2027 年）：按类型、组织规模、价格类型、最终用户、渠道类型、地区、市场预测、增长机会分列的竞争对手分析

Global Ad Tech Market, By Type, By Organization Size, By Pricing Type, By End User, By Channel Type, By Region, Competition Forecast & Opportunities, 2027
出版日期: | 出版商: TechSci Research | 英文 116 Pages | 商品交期: 2-3个工作天内

价格

We offer 8 hour analyst time for an additional research. Please contact us for the details.

简介目录

在预测期内，全球广告技术市场预计将以稳定的复合年增长率从 2023 年到 2027 年增长。

5G 技术部署的前景和消费者偏好的转变（例如优先使用移动设备作为数字媒体）正在推动市场需求。此外，企业增加数字化和增加数字支出以改善工作流程和员工生产力也有望推动未来几年的市场增长。

在本报告中，我们研究了全球 AdTech 市场，提供市场概况、市场规模的转变和预测、按细分市场/地区/主要国家/地区划分的细分、影响市场的各种因素分析、竞争它总结了环境、市场份额、主要参与者的概况等。

第一章产品概述

第二章研究方法

第 3 章执行摘要

第 4 章 COVID-19：对全球广告技术市场的影响

第 5 章客户反馈

第 6 章全球广告技术市场展望

  • 市场规模和预测
  • 市场份额/预测
    • 按类型（基于云/本地）
    • 按组织规模（大公司/中小企业）
    • 按价格类型（固定月费、广告费、隐藏投标加价）
    • 按最终用户（内部媒体买家、广告代理、网站所有者、应用开发者、广告网络）
    • 按渠道类型（展示广告、视频广告、PPC、社交媒体广告、CTV、DOOH）
    • 按地区（北美、欧洲、亚太地区、南美、中东和非洲）
    • 按公司
  • 市场地图

第 7 章北美广告技术市场展望

  • 市场规模和预测
  • 市场份额/预测
    • 按类型
    • 按组织规模
    • 按价格类型
    • 按最终用户
    • 按渠道类型
    • 按国家/地区
  • 国家/地区分析

第 8 章欧洲广告技术市场展望

  • 市场规模和预测
  • 市场份额/预测
    • 按类型
    • 按组织规模
    • 按价格类型
    • 按最终用户
    • 按渠道类型
    • 按国家/地区
  • 国家/地区分析

第 9 章。亚太广告技术市场展望

  • 市场规模和预测
  • 市场份额/预测
    • 按类型
    • 按组织规模
    • 按价格类型
    • 按最终用户
    • 按渠道类型
    • 按国家/地区
  • 国家/地区分析

第 10 章中东和非洲广告技术市场展望

  • 市场规模和预测
  • 市场份额/预测
    • 按类型
    • 按组织规模
    • 按价格类型
    • 按最终用户
    • 按渠道类型
    • 按国家/地区
  • 国家/地区分析

第 11 章南美广告技术市场展望

  • 市场规模和预测
  • 市场份额/预测
    • 按类型
    • 按组织规模
    • 按价格类型
    • 按最终用户
    • 按渠道类型
    • 按国家/地区
  • 国家/地区分析

第 12 章市场动态

  • 驱动程序
  • 任务

第 13 章市场趋势和市场发展

第 14 章竞争格局

  • 竞争前景
  • 公司简介（10 家主要公司）
    • WPP Group PLC
    • Omnicom Group Inc.
    • Publicis Groupe SA.
    • Interpublic Group of Companies, Inc.
    • Adobe Inc
    • Google LLC
    • The Trade Desk Inc
    • Criteo SA
    • IgnitionOne, Inc.
    • MediaMath Inc.

第15章 策略推荐

简介目录
Product Code: 7292

The global ad tech market is expected to witness a growth of steady CAGR in the forecast period, 2023-2027. Factors such as the expected roll-out of 5G technology and the shift to consumer preference to use mobile devices as preferred digital media are primarily driving the demand for the global ad tech market. The ongoing digitization trend and the rise in digital spending by enterprises to improve workflow and productivity of employees is expected to fuel the makret growth in the coming years. Also, the surge in investments by the market players to improve the response time and the flourishing advertising industry are further expected to influence the market demand.

The global ad tech market is segmented into type, organization size, pricing type, end user, channel type, regional distribution, and competitive landscape. Based on regional analysis, North America is expected to capture the highest market share in the next five years.

WPP Group PLC, Omnicom Group Inc., Publicis Groupe SA, Interpublic Group of Companies, Inc., Adobe Inc., Google LLC, The Trade Desk Inc., Criteo SA, IgnitionOne, Inc., MediaMath Inc. are the major market players operating in the global ad tech market.

Years considered for this report:

Historical Years: 2017-2020

Base Year: 2021

Estimated Year: 2022E

Forecast Period: 2023F-2027F

Objective of the Study:

  • To analyze the historical growth in the market size of global ad tech market from 2017 to 2021.
  • To estimate and forecast the market size of global ad tech market from 2022E to 2027F and growth rate until 2027F.
  • To classify and forecast global ad tech market based on type, organization size, pricing type, end user, channel type, regional distribution, and competitive landscape.
  • To identify dominant region or segment in the global ad tech.
  • To identify drivers and challenges for global ad tech.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global ad tech market.
  • To identify and analyze the profile of leading players operating in global ad tech market.
  • To identify key sustainable strategies adopted by market players in global ad tech market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of companies across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the companies, which could not be identified due to the limitations of secondary research. TechSci Research analyzed the presence of all major players across the globe.

TechSci Research calculated the market size of global ad tech market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:

  • Ad tech companies
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to ad tech

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as companies, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, global ad tech market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Ad Tech Market, By Type:

Cloud-Based

On Premises

  • Ad Tech Market, By Organization Size:

Large Enterprises

SMEs

  • Ad Tech Market, By Pricing Type:

Fixed Monthly Fee

Ad Spend Commission

Hidden Bid Markups

  • Ad Tech Market, By End User:

In-House Media Buyers

Ad Agencies

Website Owners

App Developers

Ad Networks

  • Ad Tech Market, By Channel Type:

Display Advertising

Video Advertising

PPC

Social Media Advertising

CTV

DOOH

  • Ad Tech Market, By Region:

North America

  • United States
  • Canada
  • Mexico

Europe

  • United Kingdom
  • Germany
  • France
  • Spain
  • Italy

Asia-Pacific

  • China
  • India
  • Japan
  • Australia
  • South Korea

Middle East & Africa

  • Saudi Arabia
  • South Africa
  • UAE

South America

  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in global ad tech market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Impact of COVID-19 on Global Ad Tech Market

5. Voice of Customer

6. Global Ad Tech Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type (Cloud-Based, On Premises)
    • 6.2.2. By Organization Size (Large Enterprises & SMEs)
    • 6.2.3. By Pricing Type (Fixed Monthly Fee, Ad Spend Commission, Hidden Bid Markups)
    • 6.2.4. By End User (In-House Media Buyers, Ad Agencies, Website Owners, App Developers, Ad Networks)
    • 6.2.5. By Channel Type (Display Advertising, Video Advertising, PPC, Social Media Advertising, CTV, DOOH)
    • 6.2.6. By Region (North America, Europe, Asia-Pacific, South America, Middle East & Africa)
    • 6.2.7. By Company (2021)
  • 6.3. Market Map

7. North America Ad Tech Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Organization Size
    • 7.2.3. By Pricing Type
    • 7.2.4. By End User
    • 7.2.5. By Channel Type
    • 7.2.6. By Country (United States; Canada; Mexico)
  • 7.3. North America: Country Analysis
    • 7.3.1. United States Ad Tech Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Organization Size
        • 7.3.1.2.3. By Pricing Type
        • 7.3.1.2.4. By End User
        • 7.3.1.2.5. By Channel Type
    • 7.3.2. Canada Ad Tech Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Organization Size
        • 7.3.2.2.3. By Pricing Type
        • 7.3.2.2.4. By End User
        • 7.3.2.2.5. By Channel Type
    • 7.3.3. Mexico Ad Tech Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Organization Size
        • 7.3.3.2.3. By Pricing Type
        • 7.3.3.2.4. By End User
        • 7.3.3.2.5. By Channel Type

8. Europe Ad Tech Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Organization Size
    • 8.2.3. By Pricing Type
    • 8.2.4. By End User
    • 8.2.5. By Channel Type
    • 8.2.6. By Country (France; Germany; UK; Italy; Spain)
  • 8.3. Europe: Country Analysis
    • 8.3.1. France Ad Tech Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Organization Size
        • 8.3.1.2.3. By Pricing Type
        • 8.3.1.2.4. By End User
        • 8.3.1.2.5. By Channel Type
    • 8.3.2. Germany Ad Tech Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Organization Size
        • 8.3.2.2.3. By Pricing Type
        • 8.3.2.2.4. By End User
        • 8.3.2.2.5. By Channel Type
    • 8.3.3. United Kingdom Ad Tech Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Organization Size
        • 8.3.3.2.3. By Pricing Type
        • 8.3.3.2.4. By End User
        • 8.3.3.2.5. By Channel Type
    • 8.3.4. Italy Ad Tech Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Organization Size
        • 8.3.4.2.3. By Pricing Type
        • 8.3.4.2.4. By End User
        • 8.3.4.2.5. By Channel Type
    • 8.3.5. Spain Ad Tech Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Organization Size
        • 8.3.5.2.3. By Pricing Type
        • 8.3.5.2.4. By End User
        • 8.3.5.2.5. By Channel Type

9. Asia-Pacific Ad Tech Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Organization Size
    • 9.2.3. By Pricing Type
    • 9.2.4. By End User
    • 9.2.5. By Channel Type
    • 9.2.6. By Country (China; India; Japan; South Korea; Australia)
  • 9.3. Asia-Pacific: Country Analysis
    • 9.3.1. China Ad Tech Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Organization Size
        • 9.3.1.2.3. By Pricing Type
        • 9.3.1.2.4. By End User
        • 9.3.1.2.5. By Channel Type
    • 9.3.2. India Ad Tech Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Organization Size
        • 9.3.2.2.3. By Pricing Type
        • 9.3.2.2.4. By End User
        • 9.3.2.2.5. By Channel Type
    • 9.3.3. Japan Ad Tech Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Organization Size
        • 9.3.3.2.3. By Pricing Type
        • 9.3.3.2.4. By End User
        • 9.3.3.2.5. By Channel Type
    • 9.3.4. South Korea Ad Tech Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Organization Size
        • 9.3.4.2.3. By Pricing Type
        • 9.3.4.2.4. By End User
        • 9.3.4.2.5. By Channel Type
    • 9.3.5. Australia Ad Tech Market Outlook
      • 9.3.5.1. Market Size & Forecast
        • 9.3.5.1.1. By Value
      • 9.3.5.2. Market Share & Forecast
        • 9.3.5.2.1. By Type
        • 9.3.5.2.2. By Organization Size
        • 9.3.5.2.3. By Pricing Type
        • 9.3.5.2.4. By End User
        • 9.3.5.2.5. By Channel Type

10. Middle East and Africa Ad Tech Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Organization Size
    • 10.2.3. By Pricing Type
    • 10.2.4. By End User
    • 10.2.5. By Channel Type
    • 10.2.6. By Country (UAE; Saudi Arabia; South Africa)
  • 10.3. MEA: Country Analysis
    • 10.3.1. South Africa Ad Tech Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Organization Size
        • 10.3.1.2.3. By Pricing Type
        • 10.3.1.2.4. By End User
        • 10.3.1.2.5. By Channel Type
    • 10.3.2. Saudi Arabia Ad Tech Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Organization Size
        • 10.3.2.2.3. By Pricing Type
        • 10.3.2.2.4. By End User
        • 10.3.2.2.5. By Channel Type
    • 10.3.3. UAE Ad Tech Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Organization Size
        • 10.3.3.2.3. By Pricing Type
        • 10.3.3.2.4. By End User
        • 10.3.3.2.5. By Channel Type

11. South America Ad Tech Market Outlook

  • 11.1. Market Size & Forecast
    • 11.1.1. By Value & Volume
  • 11.2. Market Share & Forecast
    • 11.2.1. By Type
    • 11.2.2. By Organization Size
    • 11.2.3. By Pricing Type
    • 11.2.4. By End User
    • 11.2.5. By Channel Type
    • 11.2.6. By Country (Brazil; Argentina; Colombia)
  • 11.3. South America: Country Analysis
    • 11.3.1. Brazil Ad Tech Market Outlook
      • 11.3.1.1. Market Size & Forecast
        • 11.3.1.1.1. By Value
      • 11.3.1.2. Market Share & Forecast
        • 11.3.1.2.1. By Type
        • 11.3.1.2.2. By Organization Size
        • 11.3.1.2.3. By Pricing Type
        • 11.3.1.2.4. By End User
        • 11.3.1.2.5. By Channel Type
    • 11.3.2. Argentina Ad Tech Market Outlook
      • 11.3.2.1. Market Size & Forecast
        • 11.3.2.1.1. By Value
      • 11.3.2.2. Market Share & Forecast
        • 11.3.2.2.1. By Type
        • 11.3.2.2.2. By Organization Size
        • 11.3.2.2.3. By Pricing Type
        • 11.3.2.2.4. By End User
        • 11.3.2.2.5. By Channel Type
    • 11.3.3. Colombia Ad Tech Market Outlook
      • 11.3.3.1. Market Size & Forecast
        • 11.3.3.1.1. By Value
      • 11.3.3.2. Market Share & Forecast
        • 11.3.3.2.1. By Type
        • 11.3.3.2.2. By Organization Size
        • 11.3.3.2.3. By Pricing Type
        • 11.3.3.2.4. By End User
        • 11.3.3.2.5. By Channel Type

12. Market Dynamics

  • 12.1. Drivers
  • 12.2. Challenges

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Competition Outlook
  • 14.2. Global Players Profiled (Leading Companies)
    • 14.2.1. WPP Group PLC
    • 14.2.2. Omnicom Group Inc.
    • 14.2.3. Publicis Groupe SA.
    • 14.2.4. Interpublic Group of Companies, Inc.
    • 14.2.5. Adobe Inc
    • 14.2.6. Google LLC
    • 14.2.7. The Trade Desk Inc
    • 14.2.8. Criteo SA
    • 14.2.9. IgnitionOne, Inc.
    • 14.2.10. MediaMath Inc.

15. Strategic Recommendations