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封面
市场调查报告书
商品编码
1361342

空气护理市场按产品类型（电动、液体、凝胶等）、按应用（住宅、商业）、按配销通路（线上、线下）、按地区、按竞争预测和机会，2018-2028F

Air Care Market By Product Type (Electric, Liquid, Gel and Others), By Application (Residential, Commercial), By Distribution Channel (Online, Offline), By Region, By Competition Forecast & Opportunities, 2018-2028F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3个工作天内

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简介目录

近年来，由于消费者对室内空气品质的认识不断提高以及对更具吸引力的生活环境的渴望，全球空气护理市场经历了持续增长。市场包含各种旨在增强室内氛围的产品，包括空气清新剂、芦苇扩散器、气雾剂、蜡烛和电动扩散器。对这些产品的需求受到城市化、可支配收入增加以及对家居美学日益重视等因素的支撑。

产品的创新和多元化继续在空气护理行业的竞争格局中发挥核心作用。製造商不断开发环保且技术先进的解决方案，以满足具有环保意识的消费者不断变化的偏好。此外，高端和豪华空气护理产品的推出推动了市场的扩张，目标是愿意投资高品质香味体验的挑剔消费者。

持续的 COVID-19 大流行对市场动态产生了重大影响，导致人们更加关注空气卫生和消毒。消费者现在寻求的产品不仅具有令人愉悦的香味，而且还具有抗菌和抗病毒特性，这进一步推动了该行业的创新。从地理上看，已开发经济体和新兴经济体的市场都具有巨大潜力。由于消费者意识的提高，北美和欧洲仍然是关键地区，而亚太地区则由于快速的城市化和不断变化的生活方式而提供了巨大的成长机会。

市场概况
预测期 2024-2028
2022 年市场规模 122.4亿美元
2028 年市场规模 156.7亿美元
2023-2028 年复合年增长率 4.56%
成长最快的细分市场 在线的
最大的市场 欧洲

总之，全球空气护理市场正在不断发展，受到不断变化的消费者偏好、技术进步和健康相关考虑因素的影响。由于消费者优先考虑室内空气品质的美观和功能方面，预计市场将维持其上升趋势。

1.室内空气品质意识不断增强：消费者对室内空气品质的意识不断增强，是空气护理市场成长的主要催化剂。鑑于人们在室内度过的大量时间，无论是在家中还是在办公室，对污染物、过敏原和异味的担忧促使人们对空气护理产品产生需求，这些产品不仅能提供令人愉悦的香味，还能提供净化和清新室内空气的解决方案，从而解决这些健康问题相关的担忧。

2. 都市化和不断变化的生活方式：快速城市化和生活方式的转变极大地促进了空气护理市场的扩张。随着越来越多的人涌向城市中心并居住在更狭窄的空间中，对解决城市气味、宠物气味和其他室内刺激物的产品的需求变得至关重要。此外，室内时间增加的趋势，特别是随着远距工作和娱乐选择的激增，促使消费者投资创造舒适且有吸引力的室内环境，从而增加了对空气护理产品的需求。

3.可支配收入的增加：消费者的可支配收入的稳定增长，特别是新兴经济体的消费者，在推动空气护理市场的成长方面发挥了关键作用。随着收入的增加，个人拥有更多的购买力来分配可自由支配的支出，包括增强生活空间美感和氛围的产品。消费者行为的这种转变刺激了对优质空气护理产品的需求，从而鼓励製造商推出创新和豪华产品来迎合这一细分市场。

4. 技术进步：空气护理产业见证了推动其发展的重大技术进步。製造商一直响应消费者对更方便、更有效的解决方案的需求，从而推出了具有增强功能的产品。例如，可以透过行动应用程式控製或与智慧家庭系统整合的智慧空气护理设备的开发已经受到关注。这些设备提供香味强度和时间安排的客製化选项，从而使消费者能够更好地控制室内环境。

5. 强调创新和产品多元化：创新仍然是空气护理市场不可或缺的驱动力。製造商不断探索新的香味成分和传递机制来吸引消费者的感官。此外，人们越来越重视环保和永续的解决方案，反映出消费者日益增强的环保意识。这促使推出符合具有生态意识的消费者偏好的天然有机空气护理产品。产品供应多样化，包括芦苇扩散器、电动扩散器、气雾剂、蜡烛和插入式设备，使消费者能够选择符合自己喜好并适合家中各种空间的产品。

总之，全球空气护理市场的成长是由消费者意识、生活方式和偏好变化等多种因素共同推动的。提高室内空气品质的迫切需要，加上城市化和可支配收入的增加，为空气护理行业的扩张奠定了肥沃的土壤。随着製造商努力满足不断变化的消费者需求，技术创新以及对永续性和产品多样化的重视进一步推动了市场成长。随着市场的不断发展，空气护理行业的利益相关者必须时刻关注这些驱动因素，以抓​​住机会并满足消费者不断变化的需求，寻求室内空间的功能和美观增强。

主要市场挑战：

环境与健康问题：

空气护理市场面临的最明显的挑战之一是对环境永续性和健康考量的日益重视。许多传统的空气护理产品含有可能导致室内空气污染并对人类健康产生不利影响的化学物质。随着消费者的环保意识和健康意识日益增强，对既不影响空气品质也不排放有害物质的空气护理解决方案的需求不断增加。这种困境迫使製造商投资于研发，以创造环保且无毒的产品，从而满足这些不断变化的消费者期望，同时保持产品有效性。

监理审查和合规性：

与空气品质和化学物质排放相关的严格法规和标准给空气护理市场带来了另一个挑战。监管机构正在逐步审查空气护理产品中使用的成分，并制定挥发性有机化合物 (VOC) 的排放阈值。这意味着许多现有产品的重新配方，并且需要成分标籤的透明度。製造商需要应对不同地区错综复杂的法规，需要在测试、合规性和潜在的重新配製方面进行大量投资，以符合这些不断发展的标准。

竞争与创新：

空气护理市场在激烈的竞争中蓬勃发展，许多参与者都在争夺消费者的注意力。因此，公司不断创新以使其产品脱颖而出并确保竞争优势。然而，持续创新的紧迫性带来了研发成本的挑战，以及快速发展的产品所带来的消费者疲劳风险。此外，随着消费者变得越来越挑剔和见多识广，他们寻求与他们的喜好产生共鸣的正宗而独特的香水，这使得製造商很难设计出能吸引市场注意力的香水。

主要市场趋势：

环保与天然配方：

永续发展和环保意识的趋势已经渗透到空气护理市场，导致对环保和天然空气护理产品的需求显着激增。消费者越来越关注传统空气护理产品对环境的影响，这些产品经常含有合成化学物质并排放挥发性有机化合物 (VOC)。为此，製造商正在利用天然和可生物降解的成分来配製产品，不受有害化学物质的污染。天然精油、植物成分和永续包装已成为环保空气护理产品的显着特征。这一趋势不仅与消费者价值观产生共鸣，还为品牌提供了一条脱颖而出的途径，并吸引了新兴的环保意识的消费者群体。

智慧空气护理装置：

透过引入智慧空气护理设备，智慧技术的普及已将其影响范围扩展到空气护理市场。这些设备通常与行动应用程式连接或无缝整合到智慧家庭系统中，使消费者能够远端调节和个性化他们的室内环境。

香水和空气品质。智慧扩散器和空气清净机可以透过编程以特定的时间间隔散发气味、调节强度水平，甚至可以根据即时资料监测和改善空气品质。这一趋势满足了消费者对便利、客製化和增强功能的渴望，同时与更广泛的智慧家庭生态系统保持一致。

关注健康与保健：

持续的新冠肺炎 (COVID-19) 大流行增强了消费者的健康和卫生意识，这一焦点已波及空气护理市场。消费者正在寻求不仅能散发令人愉悦的香味，还能有助于室内空气卫生的空气保养产品。製造商也透过将抗菌、抗病毒和空气净化特性融入他们的产品中来回报。具有抗菌特性的精油等成分越来越受欢迎，为消费者带来安慰和保护感。这种以健康为中心的趋势强调了空气品质在整体健康中所扮演的不可或缺的角色，并准备在未来几年制定产品开发策略。

客製化和个人化：

对个人化体验的偏好对空气护理市场产生了影响，消费者渴望与他们独特偏好产生共鸣的香水。品牌正在扩展可自订的选择，使消费者能够调製和策划反映他们的个性和周围环境的独特气味。这种趋势超越了传统的香味类别，让消费者能够尝试并表达他们的创造力。个人化标籤、包装，甚至订阅服务正在增强消费者与其所选的空气护理产品之间的所有权和连结感。

跨类别合作和限量版：

空气护理品牌与时尚、家居装饰和娱乐等其他行业之间的合作变得越来越普遍。限量版的香味品种、不同实体联合品牌的产品以及独家合作正在吸引消费者的注意力并引导产品差异化。这些合作关係利用两个品牌的优势，推出独特且迷人的产品，与不同的消费者倾向产生共鸣。限量版和合作不仅能营造独特的氛围，还能刺激消费者参与并培养品牌忠诚度。

随着全球空气护理市场的变化，行业内的利益相关者必须不断适应这些趋势，以维护竞争力和对不断变化的消费者需求的回应能力。拥抱永续发展、创新、健康考量、客製化和协作可以使品牌处于这个充满活力的市场的前沿。此外，调整行销策略来强调这些趋势并传达它们赋予消费者的价值，对于在不断发展的空气护理领域保持品牌相关性和培育成长至关重要。

细分洞见：

产品类型见解：

目前，全球空气护理市场对电动空气清新剂产品的需求显着激增，显示消费者偏好和市场趋势正在重新调整。电动空气清新剂，包括插入式扩散器和自动分配器，由于其方便、功效持久和适应性强的特点而受到关注。消费者越来越倾向于电动空气清新剂，因为它们能够在不同的室内空间提供一致且可调节的香味扩散。这些产品消除了人工干预的需要，为保持诱人和宜人的环境提供了不间断且简单的补救措施。

此外，某些电动空气清新器中融入了智慧技术，可进行远端调节和调度，从而增强了它们对那些在家中寻求连接和自动化的精通技术的消费者的吸引力。随着永续发展成为一个流行主题，一些製造商正在推出环保替代品，例如可再填充的墨盒或註入天然香料的配方。对电动空气清新剂产品不断增长的需求正在影响空气护理市场的转型，凸显了重视便利性、耐用性和高品质生活空间的消费者的需求和偏好的转变。

配销通路见解：

全球空气护理市场的需求正在明显转向线上分销管道，这标誌着消费者购买行为的重大转变。线上平台因其便利性、产品种类多样且易于存取而成为采购空气护理产品的首选模式。消费者逐渐转向电子商务平台，探索各种空气护理替代品、比较价格、仔细阅读评论，并在家中做出明智的购买决定。

线上配销通路不仅为消费者提供无缝的购物体验，还使他们能够发现和获取可能在当地实体店无法掌握的产品。这增加了对独特和利基空气护理产品的需求，从而促进了市场的扩张。此外，由于消费者努力减少物理互动，COVID-19大流行加速了线上购物的采用，进一步推动了线上配销通路的提升。

空气护理行业的製造商和零售商正在透过优化其数位化展示、完善数位行销工作并确保消费者获得不间断的购物体验来应对这种范式转变。由于线上购物持续影响消费者的偏好，空气护理市场的未来成长轨迹与线上配销通路的不断发展动态密不可分。

区域见解：

欧洲地区目前全球空气护理市场的需求显着激增，凸显了消费者偏好和市场动态的重大变化。这种需求激增是由多种因素推动的，包括对室内空气品质意识的提高、可支配收入的增加以及对营造宜人生活环境的更加重视。

欧洲消费者越来越关注室内空气品质对其健康和福祉的影响，最终提高了对空气护理产品的吸引力，这些产品不仅可以改善氛围，还有助于净化空气。这一趋势与该地区对环境永续性和健康意识的坚定重视完美契合。此外，欧洲各国可支配收入的快速增长使消费者有能力投资优质和豪华空气护理产品，从而透过创新的交付方式和高品质香水来提升他们的生活空间。

该地区对美学和家居设计的文化关注进一步推动了对空气护理产品的需求。欧洲消费者逐渐追求能够与室内装潢完美搭配、同时具有功能优势的产品。製造商和零售商透过提供一系列产品来满足这一需求，包括环保替代品、精製香水和技术先进的解决方案。由于欧洲地区坚持优先考虑室内空气品质和美观，空气护理市场有望持续成长和创新，以满足这些不断变化的消费者需求。

主要市场参与者

  • 利洁时集团有限公司
  • 浦镇
  • 胡马尔
  • 绿色空气
  • 维特鲁威
  • 札阿克
  • 多特拉
  • 森西公司
  • 莫津有限公司
  • 奥拉装饰

报告范围：

在本报告中，除了以下详细介绍的产业趋势外，全球空气护理市场还分为以下几类：

  • 空气护理市场，依产品类型：

电的

液体

凝胶

其他的

  • 空气护理市场，按应用：

住宅

商业的

  • 空气护理市场，依配销通路：

在线的

线下

  • 空气护理市场，按地区：

欧洲

  • 法国
  • 英国
  • 义大利
  • 德国
  • 西班牙

亚太

  • 中国
  • 日本
  • 印度
  • 越南
  • 韩国

北美洲

  • 美国
  • 加拿大
  • 墨西哥

中东和非洲

  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

南美洲

  • 巴西
  • 阿根廷
  • 哥伦比亚

竞争格局

公司概况：全球空气护理市场主要公司的详细分析。

可用的客製化：

全球空气护理市场报告根据给定的市场资料，技术科学研究根据公司的具体需求提供客製化服务。该报告可以使用以下自订选项：

公司资讯

  • 其他市场参与者（最多五个）的详细分析和概况分析。

目录

第 1 章：简介

  • 产品概述
  • 报告的主要亮点
  • 市场覆盖范围
  • 涵盖的细分市场
  • 考虑研究任期

第 2 章：研究方法

  • 研究目的
  • 基线方法
  • 主要产业伙伴
  • 主要协会和二手资料来源
  • 预测方法
  • 数据三角测量与验证
  • 假设和限制

第 3 章：执行摘要

  • 市场概况
  • 市场预测
  • 重点地区
  • 关键环节

第 4 章：客户之声

  • 品牌意识
  • 影响购买决策的因素
  • 资讯来源

第 5 章：全球空气护理市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型市场份额分析（电动、液体、凝胶等）
    • 按应用市占率分析（住宅、商业）
    • 依配销通路市场占有率分析（线上、线下）
    • 按区域市占率分析
    • 按前 5 名的公司市占率分析，其他 (2022)
  • 全球空气护理市场规划与机会评估
    • 按产品类型市场测绘和机会评估
    • 按应用市场测绘和机会评估
    • 按配销通路市场测绘和机会评估
    • 透过区域市场测绘和机会评估

第 6 章：欧洲空气护理市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型市占率分析
    • 按应用市场占有率分析
    • 按配销通路市场占有率分析
    • 按国家市占率分析

第 7 章：北美空气护理市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型市占率分析
    • 按应用市场占有率分析
    • 按配销通路市场占有率分析
    • 按国家市占率分析

第 8 章：亚太地区空气护理市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型市占率分析
    • 按应用市场占有率分析
    • 按配销通路市场占有率分析
    • 按国家市占率分析

第 9 章：中东与非洲空气护理市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型市占率分析
    • 按应用市场占有率分析
    • 按配销通路市场占有率分析
    • 按国家市占率分析

第 10 章：南美洲空气护理市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依产品类型市占率分析
    • 按应用市场占有率分析
    • 按配销通路市场占有率分析
    • 按国家市占率分析

第 11 章：市场动态

  • 司机
  • 挑战

第 12 章：COVID-19 对全球空气护理市场的影响

  • 影响评估模型
    • 受影响的关键领域
    • 受影响的主要地区
    • 受影响的主要国家

第 13 章：市场趋势与发展

第14章：竞争格局

  • 公司简介
    • Reckitt Benckiser Group PLC
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Puzhen
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Hubmar
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • GreenAir
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Vitruvi
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • ZAQ
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • doTERRA
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Scentsy, Inc.
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • Mozzin Limited
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员
    • AuraDecor
      • 公司详情
      • 产品
      • 财务（根据可用性）
      • 主要市场焦点和地域分布
      • 最近的发展
      • 主要管理人员

第 15 章：策略建议/行动计划

  • 重点关注领域
  • 目标产品类型
  • 目标配销通路

第 16 章：关于我们与免责声明

简介目录
Product Code: 16011

The global air care market has experienced consistent growth in recent years, driven by heightened consumer awareness concerning indoor air quality and the aspiration for more appealing living environments. This market encompasses a diverse array of products designed to enhance indoor ambiance, including air fresheners, reed diffusers, aerosols, candles, and electric diffusers. The demand for these products is underpinned by factors such as urbanization, rising disposable incomes, and an increasing emphasis on home aesthetics.

Innovation and diversification of products continue to play a central role in the competitive landscape of the air care industry. Manufacturers are continuously developing eco-friendly and technologically advanced solutions to cater to the evolving preferences of environmentally conscious consumers. Moreover, the expansion of the market is fueled by the introduction of premium and luxury air care offerings, targeting discerning consumers willing to invest in high-quality scent experiences.

The ongoing COVID-19 pandemic has significantly impacted market dynamics, leading to a heightened focus on air hygiene and sanitization. Consumers are now seeking products that not only provide a pleasant fragrance but also possess antibacterial and antiviral properties, which is further driving innovation in the sector. Geographically, the market presents substantial potential in both developed and emerging economies. North America and Europe remain pivotal regions due to heightened consumer awareness, while Asia-Pacific offers significant growth opportunities due to rapid urbanization and evolving lifestyles.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 12.24 Billion
Market Size 2028USD 15.67 Billion
CAGR 2023-20284.56%
Fastest Growing SegmentOnline
Largest MarketEurope

In conclusion, the global air care market is evolving, shaped by changing consumer preferences, technological advancements, and health-related considerations. As consumers prioritize both the aesthetic and functional aspects of indoor air quality, the market is expected to sustain its upward trajectory.

Key Market Drivers:

1. Escalating Awareness of Indoor Air Quality: The burgeoning awareness among consumers regarding indoor air quality stands as a primary catalyst for the air care market's growth. Given the substantial time spent indoors, whether at home or in offices, concerns about pollutants, allergens, and odors have prompted a demand for air care products that not only offer pleasant fragrances but also provide solutions to purify and freshen indoor air, addressing these health-related concerns.

2. Urbanization and Evolving Lifestyles: Rapid urbanization and shifting lifestyles have significantly contributed to the expansion of the air care market. With more individuals gravitating towards urban centers and residing in more confined spaces, the demand for products addressing urban odors, pet smells, and other indoor irritants has become paramount. Furthermore, the trend of spending increased time indoors, particularly with the surge of remote work and entertainment options, has prompted consumers to invest in creating a comfortable and attractive indoor environment, thereby boosting the demand for air care products.

3. Increasing Disposable Incomes: The steady rise in disposable incomes among consumers, particularly in emerging economies, has played a pivotal role in driving the air care market's growth. As incomes ascend, individuals possess more purchasing power to allocate towards discretionary expenditures, including products enhancing the aesthetics and ambiance of their living spaces. This shift in consumer behavior has spurred the demand for premium and high-quality air care products, thereby encouraging manufacturers to introduce innovative and luxury offerings to cater to this segment.

4. Technological Advancements: The air care industry has borne witness to significant technological advancements that have propelled its evolution. Manufacturers have been responsive to consumer demands for more convenient and effective solutions, leading to the introduction of products with enhanced features. For instance, the development of smart air care devices that can be controlled through mobile apps or integrated with smart home systems has gained traction. These devices offer customization options for fragrance intensity and scheduling, thereby affording consumers greater control over their indoor environment.

5. Emphasis on Innovation and Product Diversification: Innovation remains an indispensable driver in the air care market. Manufacturers consistently explore new scent compositions and delivery mechanisms to captivate consumers' senses. Additionally, there is a growing emphasis on eco-friendly and sustainable solutions, reflecting consumers' increasing environmental consciousness. This has prompted the introduction of natural and organic air care products that align with the preferences of eco-conscious consumers. The diversification of product offerings, encompassing reed diffusers, electric diffusers, aerosols, candles, and plug-in devices, empowers consumers to opt for products aligning with their preferences and suited for various spaces within their homes.

In conclusion, the growth of the global air care market is propelled by a confluence of factors that encompass shifts in consumer awareness, lifestyles, and preferences. The imperatives of enhanced indoor air quality, coupled with urbanization and rising disposable incomes, have forged a fertile ground for the expansion of the air care industry. Technological innovations and an emphasis on sustainability and product diversification further fuel market growth, as manufacturers strive to cater to evolving consumer demands. As the market continues to evolve, stakeholders in the air care industry must remain attuned to these drivers to seize opportunities and meet the evolving needs of consumers seeking both functional and aesthetic enhancements for their indoor spaces.

Key Market Challenges:

Environmental and Health Concerns:

One of the most pronounced challenges confronting the air care market pertains to the burgeoning emphasis on environmental sustainability and health considerations. Many conventional air care products encompass chemicals that can contribute to indoor air pollution and exert adverse effects on human health. As consumers grow increasingly environmentally conscious and health-focused, the demand escalates for air care solutions that neither compromise air quality nor emit harmful substances. This predicament compels manufacturers to invest in research and development to create eco-friendly and non-toxic products, thereby aligning with these evolving consumer expectations while preserving product effectiveness.

Regulatory Scrutiny and Compliance:

Stringent regulations and standards linked to air quality and chemical emissions pose yet another challenge to the air care market. Regulatory authorities are progressively scrutinizing the ingredients employed in air care products and instituting thresholds on the emission of volatile organic compounds (VOCs). This has translated to the reformulation of numerous existing products and necessitates transparency in ingredient labeling. Manufacturers are required to navigate a labyrinth of regulations across diverse regions, necessitating significant investments in testing, compliance, and potential reformulation to conform to these evolving standards.

Competition and Innovation:

The air care market thrives on intense competition, with myriad players vying for consumer attention. Consequently, companies incessantly innovate to distinguish their products and secure a competitive edge. However, the exigency for continual innovation presents challenges in terms of research and development costs and the risk of consumer fatigue stemming from rapidly evolving product offerings. Additionally, as consumers become progressively discerning and informed, they seek authentic and unique fragrances that resonate with their preferences, rendering it challenging for manufacturers to curate scents that seize the market's attention.

Key Market Trends:

Eco-Friendly and Natural Formulations:

The trend towards sustainability and environmental consciousness has permeated the air care market, precipitating a notable surge in demand for eco-friendly and natural air care products. Consumers are increasingly attuned to the environmental repercussions of conventional air care products, which frequently incorporate synthetic chemicals and emit volatile organic compounds (VOCs). In response, manufacturers are formulating products utilizing natural and biodegradable ingredients, untainted by deleterious chemicals. Natural essential oils, plant-based constituents, and sustainable packaging have risen as salient features of eco-conscious air care offerings. This trend not only resonates with consumer values but also furnishes an avenue for brands to distinguish themselves and captivate a burgeoning cohort of environmentally conscious consumers.

Smart Air Care Devices:

The proliferation of smart technology has extended its reach to the air care market through the introduction of smart air care devices. These devices, often tethered to mobile applications or seamlessly integrated into smart home systems, confer the ability upon consumers to remotely regulate and personalize their indoor

fragrances and air quality. Smart diffusers and air purifiers can be programmed to disperse scents at specific intervals, modulate intensity levels, and even monitor and ameliorate air quality grounded in real-time data. This trend addresses consumers' yearning for convenience, customization, and augmented functionality, while aligning with the broader ecosystem of smart homes.

Focus on Health and Wellness:

The ongoing COVID-19 pandemic has accentuated consumers' consciousness concerning health and hygiene, a focus that has rippled into the air care market. Consumers are seeking air care products that not only impart pleasing fragrances but also contribute to indoor air hygiene. Manufacturers are reciprocating by incorporating antibacterial, antiviral, and air-purifying properties into their products. Ingredients such as essential oils imbued with antimicrobial properties are gaining traction, proffering consumers a sense of solace and safeguarding. This health-centric trend underscores the integral role that air quality assumes in overall well-being and is poised to shape product development strategies in the forthcoming years.

Customization and Personalization:

The predilection for personalized experiences has exerted an impact on the air care market, with consumers yearning for fragrances that resonate with their singular preferences. Brands are extending customizable options, empowering consumers to concoct and curate unique scents that mirror their dispositions and surroundings. This trend transcends conventional scent categories, permitting consumers to experiment and express their creativity. Personalized labels, packaging, and even subscription services are heightening the sensation of ownership and connection between consumers and their chosen air care products.

Cross-Category Collaborations and Limited Editions:

Collaborative endeavors between air care brands and other industries, encompassing fashion, home decor, and entertainment, are becoming increasingly prevalent. Scent varieties in limited editions, products co-branded by diverse entities, and exclusive collaborations are arresting consumer attention and steering product differentiation. These partnerships harness the strengths of both brands to yield distinctive and captivating offerings that resonate with diverse consumer proclivities. Limited editions and collaborations not only foment an aura of exclusivity but also stimulate consumer engagement and engender brand loyalty.

As the global air care market metamorphoses, stakeholders within the industry must remain attuned to these trends to safeguard competitiveness and responsiveness to evolving consumer requisites. Embracing sustainability, innovation, health considerations, customization, and collaboration can situate brands at the forefront of this dynamic market. Furthermore, adapting marketing strategies to underscore these trends and communicate the value they confer upon consumers will prove imperative to upholding brand relevance and nurturing growth within the ever-evolving air care landscape.

Segmental Insights:

Product Type Insights:

The global air care market is presently witnessing a pronounced surge in demand for electric air freshener products, indicative of a recalibration in consumer predilections and market trends. Electric air fresheners, encompassing plug-in diffusers and automated dispensers, have garnered traction due to their convenience, prolonged efficacy, and adaptable features. Consumers are progressively gravitating towards electric air fresheners owing to their ability to furnish consistent and adjustable fragrance diffusion across diverse indoor spaces. These products obviate the need for manual intervention, providing an unbroken and uncomplicated remedy for preserving inviting and pleasant environments.

Additionally, the infusion of smart technology into certain electric air fresheners permits remote regulation and scheduling, amplifying their allure to tech-savvy consumers who seek connectivity and automation within their domiciles. As sustainability forges ahead as a prevailing theme, some manufacturers are responding with eco-friendly alternatives, such as refillable cartridges or formulations infused with natural fragrances. The escalating demand for electric air freshener products is effecting a transformation in the air care market, underscoring the shifting needs and preferences of consumers who value convenience, durability, and elevated living spaces.

Distribution Channel Insights:

The global air care market is undergoing a conspicuous shift in demand towards online distribution channels, emblematic of a substantial transformation in consumer buying behavior. Online platforms have emerged as the favored mode of procuring air care products due to their convenience, diverse array of product offerings, and accessibility. Consumers are progressively turning to e-commerce platforms to explore a broad spectrum of air care alternatives, compare prices, peruse reviews, and make well-informed purchase decisions from the confines of their residences.

The online distribution channel not only furnishes consumers with a seamless shopping experience but also empowers them to unearth and access products that might elude their grasp in local brick-and-mortar establishments. This has engendered heightened demand for distinct and niche air care offerings, thereby contributing to the market's expansion. Additionally, the COVID-19 pandemic expedited the adoption of online shopping as consumers endeavored to curtail physical interactions, further boosting the ascension of the online distribution channel.

Manufacturers and retailers within the air care industry are responding to this paradigm shift by optimizing their digital presence, refining digital marketing endeavors, and ensuring an uninterrupted shopping experience for consumers. As online shopping persists in shaping consumer predilections, the future growth trajectory of the air care market is inextricably interwoven with the evolving dynamics of the online distribution channel.

Regional Insights:

The Europe region is presently witnessing a marked upsurge in demand within the global air care market, underscoring momentous alterations in consumer preferences and market dynamics. This demand surge is fueled by an amalgam of factors, encompassing heightened awareness of indoor air quality, expanding disposable incomes, and a deepened focus on cultivating pleasant living environments.

European consumers are growing increasingly mindful of the ramifications of indoor air quality on their health and well-being, culminating in a heightened attraction to air care products that not only amplify ambiance but also contribute to air purification. This trend seamlessly harmonizes with the region's steadfast emphasis on environmental sustainability and health consciousness. Furthermore, the burgeoned disposable incomes across diverse European nations have empowered consumers to invest in premium and luxury air care products, thereby elevating their living spaces through innovative delivery methods and high-quality fragrances.

The region's cultural preoccupation with aesthetics and home design has further propelled the demand for air care products. European consumers are progressively in pursuit of products that seamlessly complement their interior decor whilst conferring functional advantages. Manufacturers and retailers are responding to this demand by furnishing an array of products, encompassing eco-friendly alternatives, refined fragrances, and technologically advanced solutions. As the Europe region persists in prioritizing indoor air quality and aesthetics, the air care market is poised for sustained growth and innovation to cater to these evolving consumer imperatives.

Key Market Players

  • Reckitt Benckiser Group Plc
  • Puzhen
  • Hubmar
  • GreenAir
  • Vitruvi
  • ZAQ
  • doTERRA
  • Scentsy, Inc.
  • Mozzin Limited
  • AuraDecor

Report Scope:

In this report, the Global Air Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Air Care Market, By Product Type:

Electric

Liquid

Gel

Others

  • Air Care Market, By Application:

Residential

Commercial

  • Air Care Market, By Distribution Channel:

Online

Offline

  • Air Care Market, By Region:

Europe

  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain

Asia-Pacific

  • China
  • Japan
  • India
  • Vietnam
  • South Korea

North America

  • United States
  • Canada
  • Mexico

Middle East & Africa

  • South Africa
  • Saudi Arabia
  • UAE

South America

  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Air Care Market.

Available Customizations:

Global Air Care Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influencing Purchase Decision
  • 4.3. Sources of Information

5. Global Air Care Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type Market Share Analysis (Electric, Liquid, Gel and Others)
    • 5.2.2. By Application Market Share Analysis (Residential, Commercial)
    • 5.2.3. By Distribution Channel Market Share Analysis (Online, Offline)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. Europe Market Share Analysis
      • 5.2.4.2. North America Market Share Analysis
      • 5.2.4.3. Asia-Pacific Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Air Care Market Mapping & Opportunity Assessment
    • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Application Market Mapping & Opportunity Assessment
    • 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. Europe Air Care Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type Market Share Analysis
    • 6.2.2. By Application Market Share Analysis
    • 6.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. France Air Care Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Product Type Market Share Analysis
        • 6.2.4.1.2.2. By Application Market Share Analysis
        • 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.2. Germany Air Care Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Product Type Market Share Analysis
        • 6.2.4.2.2.2. By Application Market Share Analysis
        • 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.3. Spain Air Care Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Product Type Market Share Analysis
        • 6.2.4.3.2.2. By Application Market Share Analysis
        • 6.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.4. Italy Air Care Market Outlook
        • 6.2.4.4.1. Market Size & Forecast
        • 6.2.4.4.1.1. By Value
        • 6.2.4.4.2. Market Share & Forecast
        • 6.2.4.4.2.1. By Product Type Market Share Analysis
        • 6.2.4.4.2.2. By Application Market Share Analysis
        • 6.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.5. United Kingdom Air Care Market Outlook
        • 6.2.4.5.1. Market Size & Forecast
        • 6.2.4.5.1.1. By Value
        • 6.2.4.5.2. Market Share & Forecast
        • 6.2.4.5.2.1. By Product Type Market Share Analysis
        • 6.2.4.5.2.2. By Application Market Share Analysis
        • 6.2.4.5.2.3. By Distribution Channel Market Share Analysis

7. North America Air Care Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type Market Share Analysis
    • 7.2.2. By Application Market Share Analysis
    • 7.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. United States Air Care Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Product Type Market Share Analysis
        • 7.2.4.1.2.2. By Application Market Share Analysis
        • 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.2. Canada Air Care Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Product Type Market Share Analysis
        • 7.2.4.2.2.2. By Application Market Share Analysis
        • 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.3. Mexico Air Care Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Product Type Market Share Analysis
        • 7.2.4.3.2.2. By Application Market Share Analysis
        • 7.2.4.3.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Air Care Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type Market Share Analysis
    • 8.2.2. By Application Market Share Analysis
    • 8.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. China Air Care Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Product Type Market Share Analysis
        • 8.2.4.1.2.2. By Application Market Share Analysis
        • 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.2. Japan Air Care Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Product Type Market Share Analysis
        • 8.2.4.2.2.2. By Application Market Share Analysis
        • 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.3. India Air Care Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Product Type Market Share Analysis
        • 8.2.4.3.2.2. By Application Market Share Analysis
        • 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.4. Vietnam Air Care Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Product Type Market Share Analysis
        • 8.2.4.4.2.2. By Application Market Share Analysis
        • 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.5. South Korea Air Care Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Product Type Market Share Analysis
        • 8.2.4.5.2.2. By Application Market Share Analysis
        • 8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Air Care Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type Market Share Analysis
    • 9.2.2. By Application Market Share Analysis
    • 9.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. South Africa Air Care Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Product Type Market Share Analysis
        • 9.2.4.1.2.2. By Application Market Share Analysis
        • 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.2. Saudi Arabia Air Care Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Product Type Market Share Analysis
        • 9.2.4.2.2.2. By Application Market Share Analysis
        • 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.3. UAE Air Care Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Product Type Market Share Analysis
        • 9.2.4.3.2.2. By Application Market Share Analysis
        • 9.2.4.3.2.3. By Distribution Channel Market Share Analysis

10. South America Air Care Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type Market Share Analysis
    • 10.2.2. By Application Market Share Analysis
    • 10.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Argentina Air Care Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Product Type Market Share Analysis
        • 10.2.4.1.2.2. By Application Market Share Analysis
        • 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.2. Colombia Air Care Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Product Type Market Share Analysis
        • 10.2.4.2.2.2. By Application Market Share Analysis
        • 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.3. Brazil Air Care Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Product Type Market Share Analysis
        • 10.2.4.3.2.2. By Application Market Share Analysis
        • 10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Air Care Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Reckitt Benckiser Group PLC
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Puzhen
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Hubmar
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. GreenAir
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Vitruvi
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. ZAQ
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. doTERRA
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Scentsy, Inc.
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Mozzin Limited
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. AuraDecor
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target Product Type
  • 15.3. Target Distribution Channel

16. About Us & Disclaimer