市场调查报告书
商品编码
1370786
CRM 软体市场 - 全球产业规模、份额、趋势、机会和预测,2018-2028F-按部署、按企业、按应用、按行业垂直、按地区和竞争细分CRM Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F- Segmented By Deployment, By Enterprise, By Application, By Industry Vertical, By Region and Competition |
预计全球 CRM 软体市场在预测期内将以高复合年增长率成长。客户关係管理 (CRM) 软体是一种技术解决方案,可协助企业管理与客户的互动和关係。在多种因素的推动下,全球 CRM 软体市场在过去几年中一直快速成长。
市场概况 | |
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预测期 | 2024-2028 |
2022 年市场规模 | 614.2亿美元 |
2028 年市场规模 | 1285.5亿美元 |
2023-2028 年复合年增长率 | 13.15% |
成长最快的细分市场 | 云 |
最大的市场 | 北美洲 |
在客户参与需求不断增长的推动下,全球 CRM 软体市场预计在未来几年将继续保持成长势头。随着社群媒体和行动科技的兴起,客户的联繫比以往任何时候都更加紧密,企业需要透过多个管道和接触点与他们互动,以建立牢固的关係并推动收入成长。 CRM 软体为企业提供了管理客户跨多种管道(包括电子邮件、社群媒体、聊天和电话)互动和参与所需的工具和功能。这包括客户细分、行销自动化、销售线索管理和客户服务管理等功能。透过利用这些功能,企业可以为其客户提供个人化和一致的体验,并建立更牢固的关係,从而提高忠诚度和收入成长。除了推动客户参与之外,企业需要更了解客户行为和偏好,也推动了对 CRM 软体的需求不断增长。 CRM 软体为企业提供了客户资料的全面视图,使他们能够分析趋势、发现机会并做出资料驱动的决策,从而改善客户体验并推动业务成果。
最后,基于云端的 CRM 解决方案的日益普及也推动了市场的发展。基于云端的解决方案具有多种优势,包括更低的前期成本、更快的部署和更轻鬆的可扩展性,这使得各种规模的企业都可以更轻鬆地使用它们。因此,对客户参与的不断增长的需求预计将在未来几年推动全球 CRM 软体市场的发展。随着企业继续专注于为客户提供个人化和一致的体验,对 CRM 软体的需求只会继续增长。
全球 CRM 软体市场预计将受到对数据驱动洞察力不断增长的需求的推动。在当今的数位时代,企业可以存取前所未有的大量客户资料,利用这些资料对于推动成长和保持竞争力至关重要。 CRM 软体为企业提供管理和分析客户资料所需的工具和功能,帮助他们做出明智的决策并采取主动措施来改善客户体验。 CRM 软体的主要优点之一是它能够为企业提供全面的客户资料视图。这包括有关客户行为、偏好以及跨不同接触点的互动的资料。透过利用这些资料,企业可以深入了解客户需求、偏好和痛点,从而调整行销和销售工作,以更好地满足客户需求。 CRM 软体还使企业能够分析客户资料并识别趋势和模式。这可以帮助企业识别成长机会,例如新产品或服务或新目标市场。它还可以帮助企业在潜在问题成为重大问题之前识别它们,从而使他们能够采取主动措施来解决这些问题。此外,人工智慧和机器学习的兴起使企业更容易利用 CRM资料来获得洞察。基于人工智慧的 CRM 解决方案可以分析大量客户资料,识别趋势和模式,并提供个人化建议以改善客户体验。因此,对数据驱动洞察的需求不断增长预计将在未来几年继续推动全球 CRM 软体市场的发展。
基于云端的解决方案的日益普及预计将在预测期内推动全球 CRM 软体市场的发展。基于云端的 CRM 解决方案具有多项优势,包括更低的前期成本、更快的部署和更轻鬆的可扩展性,这使得各种规模的企业都更容易使用它们。基于云端的 CRM 解决方案的主要优势之一是能够降低前期成本。使用传统的本地 CRM 解决方案,企业通常必须在硬体和软体方面进行大量的前期投资,以及持续的维护和支援成本。另一方面,基于云端的解决方案通常以订阅方式提供,允许企业只需为他们使用的内容付费,并避免与本地解决方案相关的前期成本。
此外,基于云端的 CRM 解决方案可提供更快的部署时间,因为它们可以在几小时或几天内启动并运行,而不是几週或几个月。这对于需要快速实施 CRM 解决方案以满足不断变化的业务需求的企业尤其有利。基于云端的 CRM 解决方案的另一个主要优势是能够根据业务需求的变化轻鬆扩展或缩小规模。使用传统的本地解决方案,随着业务的成长,企业可能需要投资额外的硬体和软体,这可能既昂贵又耗时。借助基于云端的解决方案,企业可以根据需要轻鬆新增或删除用户,并根据需求扩大或缩小规模。最后,基于云端的 CRM 解决方案提供了更大的灵活性和可访问性,因为可以透过网路连线从任何地方存取它们。这使得企业能够为员工提供对客户资料和工具的远端访问,从而提高协作和生产力。因此,基于云端的 CRM 解决方案的日益普及预计将在未来几年推动全球 CRM 软体市场的发展。随着企业不断寻求更具成本效益、灵活且易于存取的 CRM 解决方案,对基于云端的 CRM 解决方案的需求预计将会成长。
根据部署,市场分为本地和云端。以企业为基础,市场分为大型企业和中小企业。根据应用,市场分为行销和销售自动化、客户管理、运动侦测、潜在客户开发和客户保留等。按行业垂直划分,市场包括 BFSI、製造业、IT 和电信、零售和消费品以及医疗保健。市场分析也研究区域细分,以设计区域市场细分,分为北美、欧洲、亚太地区、南美以及中东和非洲。
CRM 软体市场竞争激烈,各公司不断寻求透过专业知识和成本效益使自己脱颖而出。随着对创新产品的需求持续成长,CRM 软体市场预计在未来几年将进一步扩大。
在本报告中,除了以下详细介绍的产业趋势外,全球 CRM 软体市场还分为以下几类:
(註:公司名单可依客户要求客製化。)
Global CRM software market is expected to grow at a high CAGR during the forecast period. Customer relationship management (CRM) software is a technology solution that helps businesses manage interactions and relationships with their customers. The global CRM software market has been growing rapidly over the past few years, driven by several factors.
The global CRM software market is expected to expand rapidly in the coming years due to the increasing demand for customer relationship management solutions from businesses of all sizes. The CRM software market is driven by the increasing need for customer insights and analytics, improved customer service, and cost savings associated with automation. CRM software solutions are designed to help organizations manage customer data and build customer relationships. CRM software solutions are being increasingly adopted by businesses to gain better customer insights, improve customer service, and increase revenue. With the help of CRM software, businesses can better understand their customers, target them with more personalized messaging, and create better customer experiences. Additionally, businesses are leveraging the power of data-driven insights to make better decisions and optimize their customer experience. The global CRM software market is expected to be driven by the increasing adoption of cloud-based CRM solutions. Cloud-based CRM solutions offer businesses a more cost-effective and scalable solution compared to traditional on-premises solutions. Additionally, these solutions provide businesses with access to advanced analytics and reporting tools, which enable them to gain better customer insights and make data-driven decisions. CRM software solutions are also being adopted by businesses to improve their customer service and sales operations. With the help of CRM software, businesses can automate their customer service operations and provide customers with a more personalized, efficient, and personalized experience. Additionally, businesses can leverage the power of analytics to better understand their customers' needs and preferences and target them with more effective marketing campaigns. The global CRM software market is expected to be further driven by the increasing demand for mobile-friendly CRM solutions. Mobile-friendly CRM solutions enable businesses to better manage customer data, track customer interactions, and access customer data anytime, anywhere. Additionally, businesses can use mobile-friendly CRM solutions to better understand their customers and target them with more personalized messaging. Thus, the global CRM software market is expected to grow rapidly in the coming years due to the increasing demand for customer relationship management solutions from businesses of all sizes. Moreover, the rising adoption of cloud-based solutions, the increasing demand for mobile-friendly solutions, and the growing need for better customer insights and analytics are expected to propel the growth of the market during the forecast period.
Market Overview | |
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Forecast Period | 2024-2028 |
Market Size 2022 | USD 61.42 Billion |
Market Size 2028 | USD 128.55 Billion |
CAGR 2023-2028 | 13.15% |
Fastest Growing Segment | Cloud |
Largest Market | North America |
The global CRM software market is expected to continue its growth trajectory in the coming years, driven by the increasing demand for customer engagement. With the rise of social media and mobile technology, customers are more connected and empowered than ever before, and businesses need to engage with them across multiple channels and touchpoints to build strong relationships and drive revenue growth. CRM software provides businesses with the tools and capabilities they need to manage customer interactions and engagement across multiple channels, including email, social media, chat, and phone. This includes features such as customer segmentation, marketing automation, lead management, and customer service management. By leveraging these capabilities, businesses can deliver personalized and consistent experiences to their customers and build stronger relationships that lead to increased loyalty and revenue growth. In addition to driving customer engagement, the growing demand for CRM software is being driven by the need for businesses to gain better insights into customer behavior and preferences. CRM software provides businesses with a comprehensive view of customer data, allowing them to analyze trends, identify opportunities, and make data-driven decisions that improve the customer experience and drive business outcomes.
Finally, the growing adoption of cloud-based CRM solutions is also driving the market. Cloud-based solutions offer several benefits, including lower upfront costs, faster deployment, and easier scalability, which are making them more accessible to businesses of all sizes. Thus, the increasing demand for customer engagement is expected to drive the global CRM software market in the coming years. As businesses continue to focus on delivering personalized and consistent experiences to their customers, the need for CRM software will only continue to grow.
The global CRM software market is expected to be driven by the rising need for data-driven insights. In today's digital age, businesses have access to an unprecedented amount of customer data, and leveraging that data is critical for driving growth and staying competitive. CRM software provides businesses with tools and capabilities they need to manage and analyze customer data, helping them make informed decisions and take proactive steps to improve the customer experience. One of the key benefits of CRM software is its ability to provide businesses with a comprehensive view of customer data. This includes data on customer behavior, preferences, and interactions across various touchpoints. By leveraging this data, businesses can gain insights into customer needs, preferences, and pain points, allowing them to tailor their marketing and sales efforts to better meet customer needs. CRM software also provides businesses with the ability to analyze customer data and identify trends and patterns. This can help businesses identify opportunities for growth, such as new products or service offerings or new target markets. It can also help businesses identify potential problems before they become major issues, allowing them to take proactive steps to address them. In addition, the rise of artificial intelligence and machine learning is making it easier for businesses to leverage CRM data to gain insights. AI-powered CRM solutions can analyze large volumes of customer data, identify trends and patterns, and provide personalized recommendations for improving the customer experience. Thus, the rising need for data-driven insights is expected to continue driving the global CRM software market in the coming years.
The growing adoption of cloud-based solutions is expected to drive the global CRM software market during the forecast period. Cloud-based CRM solutions offer several benefits, including lower upfront costs, faster deployment, and easier scalability, which are making them more accessible to businesses of all sizes. One of the key benefits of cloud-based CRM solutions is their ability to lower upfront costs. With traditional on-premises CRM solutions, businesses typically must make a significant upfront investment in hardware and software, as well as ongoing maintenance and support costs. Cloud-based solutions, on the other hand, are typically offered on a subscription basis, allowing businesses to pay only for what they use and avoid the upfront costs associated with on-premises solutions.
In addition, cloud-based CRM solutions offer faster deployment times, as they can be up and running within a matter of hours or days, rather than weeks or months. This can be particularly beneficial for businesses that need to quickly implement a CRM solution to meet changing business needs. Another key advantage of cloud-based CRM solutions is their ability to easily scale up or down as business needs change. With traditional on-premises solutions, businesses may need to invest in additional hardware and software as their business grows, which can be costly and time-consuming. With cloud-based solutions, businesses can easily add or remove users as needed, and scale up or down based on demand. Finally, cloud-based CRM solutions offer greater flexibility and accessibility, as they can be accessed from anywhere with an internet connection. This allows businesses to provide their employees with remote access to customer data and tools, which can improve collaboration and productivity. Thus, the growing adoption of cloud-based CRM solutions is expected to drive the global CRM software market in the coming years. As businesses continue to seek out more cost-effective, flexible, and accessible CRM solutions, the demand for cloud-based CRM solutions is expected to grow.
Based on deployment, the market is segmented into on-premises and clouds. Based on enterprise, the market is segmented into large enterprises and SMEs. Based on application, the market is segmented into marketing and sales automation, customer management, motion detection, lead generation & customer retention, and others. Based on industry vertical, the market is BFSI, manufacturing, IT & telecom, retail & consumer goods, and healthcare. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
The CRM Software market is highly competitive, with companies constantly seeking to differentiate themselves through their expertise, and cost-effectiveness. As the demand for innovative products continues to grow, the CRM Software market is expected to expand further in the coming years.
In this report, the global CRM Software market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
(Note: The companies list can be customized based on the client requirements.)