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市场调查报告书
商品编码
1968573

空气清新剂市场 - 全球产业规模、份额、趋势、机会和预测（按产品类型、销售管道、地区和竞争格局划分，2021-2031年）

Air Freshener Market - Global Industry Size, Share, Trends, Opportunity and Forecast, By Product Type, By Sales Channel, By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

全球空气清新剂市场预计将从 2025 年的 163.5 亿美元成长到 2031 年的 247.6 亿美元，复合年增长率为 7.16%。

这个市场涵盖了种类繁多的产品，包括电动香熏机、凝胶、气雾剂和香氛蜡烛，所有这些产品都旨在消除异味或透过香氛提升室内氛围。推动这一市场成长的主要因素是全球卫生意识的提高以及人口密集的都市区对除臭需求的日益增长。此外，宠物饲养率的上升也持续推高了对高效空气护理产品的需求，这些产品能够在住宅和商业环境中保持持久的清新感。

市场概览
预测期 2027-2031
市场规模：2025年 163.5亿美元
市场规模：2031年 247.6亿美元
复合年增长率：2026-2031年 7.16%
成长最快的细分市场 在线的
最大的市场 北美洲

另一方面，合成香料中挥发性有机化合物（VOCs）日益引发的健康和环境问题，是该行业面临的一大障碍。这导致了更严格的监管，并阻碍了行业成长。这种压力迫使製造商修改产品配方，以满足严格的安全标准。儘管面临这些监管挑战，该行业仍保持着相当可观的经济规模。根据欧洲香精香料协会（AISE）预测，包括空气清新剂在内的欧洲家居用品市场规模预计将在2024年达到378亿欧元，这表明儘管存在合规方面的障碍，该行业仍然拥有巨大的市场规模。

市场驱动因素

可支配收入的成长和消费者对高端家居用品日益增长的偏好正在改变市场格局。消费者越来越将家用空气清新剂视为触手可及的奢侈品，也是室内设计中不可或缺的元素。这种转变提升了提供复杂芳香疗法香氛和装饰性产品的专卖零售商的业绩，使其产品与标准功能性产品区分开来。领先的专业品牌已做好准备，充分利用这一高价值市场的强劲势头。根据 Bath & Body Works 于 2025 年 11 月发布的 2025 年第三季财报，该公司当季净销售额达 16 亿美元，证实了儘管面临充满挑战的外部经济环境，高端家居香氛产品仍带来了可观的收入。

同时，人们对室内空气品质和卫生的日益关注推动了功能性空气护理解决方案的普及，尤其是那些将香氛与活性除臭和抗菌功效相结合的产品。这一趋势使空气清新剂成为全球家庭清洁习惯中的必备品，确保了对以卫生为重点的产品线的稳定需求。根据利洁时于2025年3月发布的2024年度报告和财务报告，其卫生产品部门（包括Airwick品牌）的净销售额达到61.4亿英镑，这得益于旗下主要品牌的全面增长。同样，大型企业集团也持续投资于此领域。宝洁公司表示，其家庭护理部门在2025年实现了个位数低段的有机销售成长，这主要得益于北美地区创新主导的销售成长。

市场挑战

全球空气清新剂市场面临许多挑战，其中最主要的原因是人们对合成香料中挥发性有机化合物（VOCs）的健康和环境担忧日益加剧。这种日益严格的审查导致法规环境趋于严苛，消费者也因此犹豫不决，直接限制了市场扩张。製造商被迫投入大量资源重新设计产品以满足严格的安全标准，这一过程减缓了创新步伐，并增加了营运成本。因此，在一个消费者越来越重视无化学物质环境和卓越室内空气质量，而非传统香氛系统的成熟市场中，空气清新剂产业难以维持销售成长。

这些压力带来的负面影响也反映在近期的生产统计数据中。根据英国气雾剂製造商协会（英国 Aerosol Manufacturers Association）的数据显示，英国气雾剂总产量在2024年增长至14.5亿支，但家用产品类别的成长速度有所放缓。造成这现象的主要原因是空气清新剂补充装的销售量大幅下降。产量下降表明，监管要求和消费者对成分偏好的改变正在阻碍传统空气净化领域的成长，这意味着儘管整个产业仍保持强劲势头，但某些高产量类别却出现了萎缩。

市场趋势

人工智慧驱动和应用程式控制的智慧香熏机的普及正在从根本上改变用户体验，将价值提案从被动香氛释放转变为个人化、互动式的空间设计。消费者越来越倾向于选择能够精确控制浓度、定时和透过智慧型手机远端系统管理的先进设备，这推动了该品类向订阅製经营模式转型。这项技术进步的驱动力在于关键原料供应商利用人工智慧开发优化的香氛配方。根据dsm-firmenich于2025年8月发布的2025年上半年财务业绩，该公司实现了65.1亿欧元的销售额和7%的内部成长，这一成功归功于其在香氛研发及其他领域对人工智能技术的战略投资。

同时，消费者对植物来源和无毒配方的偏好日益增长，这正在重塑产品开发格局，因为他们检验原材料的安全性和环境影响。这一趋势推动了以植物萃取物和精油取代合成石油化学产品，迫使品牌透过「洁净标示」强调透明度，以维护现有市场的信任。专注于天然成分的供应商的强劲财务表现，为这项转型提供了商业性可行性的支撑。根据Sinmize于2025年1月发布的2024年度报告，该公司「香氛与护理」业务板块的销售额达到19.08亿欧元，其中「活性成分与植物性成分」业务板块的增长率最高。这证实了工业界对天然空气护理解决方案的需求不断增长。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球空气清新剂市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 产品类型（喷雾/气雾、电动空气清新剂、凝胶、其他）
    • 销售管道（超级市场/大卖场、便利商店、线上、其他）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美空气清新剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲空气清新剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区空气清新剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲空气清新剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲空气清新剂市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球空气清新剂市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • The Procter & Gamble Company
  • SC Johnson & Son Inc.
  • Reckitt Benckiser Group PLC
  • Henkel AG & Co. KGaA
  • Church & Dwight Co., Inc.
  • Energizer Holdings, Inc.
  • ST Corporation
  • Nakoma Products LLC
  • Amway Corporation
  • KOBAYASHI Pharmaceutical Co., Ltd.

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 26839

The Global Air Freshener Market is projected to expand from USD 16.35 Billion in 2025 to USD 24.76 Billion by 2031, reflecting a compound annual growth rate of 7.16%. This market encompasses a wide array of formats, including electric diffusers, gels, aerosols, and candles, all engineered to neutralize unpleasant smells or enhance indoor ambiance with fragrance. The primary factors propelling this growth are a global increase in hygiene awareness and a growing need for odor control in high-density urban areas. Additionally, rising pet ownership rates have generated a continuous need for efficient air care products capable of sustaining freshness in both residential and commercial environments.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 16.35 Billion
Market Size 2031USD 24.76 Billion
CAGR 2026-20317.16%
Fastest Growing SegmentOnline
Largest MarketNorth America

Conversely, the industry encounters significant hurdles due to escalating health and environmental worries regarding volatile organic compounds present in synthetic scents, a factor that impedes growth by triggering tighter regulations. This pressure forces manufacturers to modify their formulations to comply with stringent safety protocols. Despite these regulatory challenges, the sector maintains considerable economic magnitude; according to A.I.S.E., the European household care sector-which encompasses the air freshener category-was valued at €37.8 billion in 2024, highlighting the industry's substantial scale even amidst compliance obstacles.

Market Driver

Rising disposable incomes and the trend toward premium home care are transforming the landscape, as consumers increasingly treat home fragrance as an accessible luxury and an integral part of interior design. This shift has bolstered the performance of specialty retailers offering complex, aromatherapy-inspired scents and decorative devices, setting them apart from standard functional products. Leading specialty brands underscore the strength of this high-value market; according to Bath & Body Works' Q3 2025 Earnings Results released in November 2025, the company achieved net sales of $1.6 billion for the quarter, confirming the significant revenue driven by premium home fragrance items despite external economic strains.

Concurrently, heightened attention to indoor air quality and hygiene is fueling the adoption of functional air care solutions, specifically those combining fragrance with active odor neutralization and germ protection. This dynamic has cemented air fresheners as staples in global household cleaning regimens, ensuring consistent demand for hygiene-focused product lines. According to Reckitt's Annual Report and Accounts 2024 published in March 2025, their Hygiene unit-home to the Air Wick brand-recorded net revenue of £6.14 billion, propelled by broad growth across key brands. Similarly, major conglomerates continue to invest in this sector; according to Procter & Gamble in 2025, their Home Care segment realized low single-digit organic sales growth, driven by innovation-led volume gains in North America.

Market Challenge

The Global Air Freshener Market confronts substantial obstacles stemming from intensifying health and environmental concerns regarding volatile organic compounds (VOCs) found in synthetic fragrances. This scrutiny leads to more rigorous regulatory environments and increased consumer hesitation, which directly limits market expansion. Manufacturers are forced to allocate significant resources toward reformulating products to satisfy strict safety requirements, a process that decelerates innovation and raises operational expenses. Consequently, the industry faces difficulties maintaining volume growth in mature markets where consumers increasingly favor chemical-free environments and superior indoor air quality over conventional scent delivery systems.

The adverse effect of these pressures is reflected in recent production statistics. According to the British Aerosol Manufacturers' Association, while the total UK aerosol sector expanded to 1.45 billion units in 2024, the household category experienced a slowdown, largely driven by a precipitous decline in air freshener fillings. This decrease in manufacturing output demonstrates how regulatory demands and evolving consumer preferences regarding ingredients are tangibly obstructing the growth of the traditional air care segment, resulting in a contraction within specific high-volume categories despite the general resilience of the wider industry.

Market Trends

The integration of AI-enabled and app-controlled smart diffusers is fundamentally altering the user experience, moving the value proposition from passive scenting to personalized, interactive atmospheres. Consumers are increasingly opting for advanced devices that offer precise control over intensity, scheduling, and remote management via smartphones, pushing the category toward subscription-oriented business models. This technological evolution is bolstered by major ingredient suppliers utilizing artificial intelligence to develop optimized scent profiles; according to dsm-firmenich's Half-Year 2025 Results in August 2025, the firm posted first-half sales of €6.51 billion with 7% organic growth, a success attributed to strategic investments in innovation and technologies like AI for scent creation.

Simultaneously, a growing preference for plant-based and non-toxic formulations is reshaping product development as consumers examine ingredient safety and environmental footprints. This trend is driving the substitution of synthetic petrochemicals with botanical extracts and essential oils, compelling brands to emphasize "clean label" transparency to maintain trust in established markets. The commercial viability of this transition is supported by the strong financial results of suppliers focused on natural ingredients; according to Symrise's Annual Report 2024 released in January 2025, their Scent & Care segment achieved sales of €1,908 million, with Active & Botanicals recording the highest growth rates, confirming the rising industrial demand for nature-derived air care solutions.

Key Market Players

  • The Procter & Gamble Company
  • S.C. Johnson & Son Inc.
  • Reckitt Benckiser Group PLC
  • Henkel AG & Co. KGaA
  • Church & Dwight Co., Inc.
  • Energizer Holdings, Inc.
  • S.T. Corporation
  • Nakoma Products LLC
  • Amway Corporation
  • KOBAYASHI Pharmaceutical Co., Ltd.

Report Scope

In this report, the Global Air Freshener Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Air Freshener Market, By Product Type

  • Spray/Aerosols
  • Electric Air Fresheners
  • Gels
  • Others

Air Freshener Market, By Sales Channel

  • Supermarket/Hypermarket
  • Convenience Stores
  • Online
  • Others

Air Freshener Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Air Freshener Market.

Available Customizations:

Global Air Freshener Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Air Freshener Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Spray/Aerosols, Electric Air Fresheners, Gels, Others)
    • 5.2.2. By Sales Channel (Supermarket/Hypermarket, Convenience Stores, Online, Others)
    • 5.2.3. By Region
    • 5.2.4. By Company (2025)
  • 5.3. Market Map

6. North America Air Freshener Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Air Freshener Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Air Freshener Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Air Freshener Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Sales Channel

7. Europe Air Freshener Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Air Freshener Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Air Freshener Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Air Freshener Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Air Freshener Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Air Freshener Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Air Freshener Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Air Freshener Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Air Freshener Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Air Freshener Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Air Freshener Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Air Freshener Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Air Freshener Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Air Freshener Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Air Freshener Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Air Freshener Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Sales Channel

10. South America Air Freshener Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Air Freshener Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Air Freshener Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Air Freshener Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Air Freshener Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. The Procter & Gamble Company
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. S.C. Johnson & Son Inc.
  • 15.3. Reckitt Benckiser Group PLC
  • 15.4. Henkel AG & Co. KGaA
  • 15.5. Church & Dwight Co., Inc.
  • 15.6. Energizer Holdings, Inc.
  • 15.7. S.T. Corporation
  • 15.8. Nakoma Products LLC
  • 15.9. Amway Corporation
  • 15.10. KOBAYASHI Pharmaceutical Co., Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer