另类旅游市场 - 全球产业规模、份额、趋势、机会和预测，按类型、按旅游偏好、按住宿、按地区和竞争，2020-2030 年预测

2024 年全球另类旅游市场价值为 1,324.5 亿美元，预计到 2030 年将成长至 2,013.6 亿美元，预测期内复合年增长率为 5.43%。另类旅游市场受到多种因素推动，包括对独特、可持续和真实的旅行体验的需求日益增长。随着旅客越来越意识到他们对环境的影响，他们正在寻求支持保护工作和当地社区的生态友善旅游选择。另类旅游也吸引了寻求个人化体验的人，例如生态旅游、探险旅游、文化沉浸和志工旅游。这种脱离传统大众旅游的转变受到人们对更有意义、更偏僻、提供更深层文化连结的目的地的渴望的影响。此外，社群媒体和数位平台在展示这些替代旅行选择方面发挥了关键作用，激励新一代旅客探索符合他们的价值观和兴趣的非传统旅游活动。

主要市场驱动因素

探险旅游崛起

主要市场挑战

消费者缺乏意识

主要市场趋势

健康与保健旅游

目录

第一章：简介

第 2 章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球另类旅游市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按类型（生态旅游、探险旅游、文化旅游、其他）
  • 依旅行偏好分类（单人旅行、家庭旅行、团体旅行、其他）
  • 按住宿（寄宿家庭、露营、生态旅馆、其他）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美另类旅游市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 加拿大
  • 墨西哥

第七章：欧洲另类旅游市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太地区另类旅游市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 日本
  • 印度
  • 澳洲
  • 韩国

第九章：中东和非洲另类旅游市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第 10 章：南美洲替代旅游市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如果有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • Intrepid Travel
  • G Adventures Inc
  • Adventure Life
  • Responsible Travel
  • Exodus Travels Limited
  • The Walt Disney Company
  • The Natural Travel Collection Ltd
  • Terra Incognita
  • Green Voyages Sri Lanka
  • Wilderness Travel

第 15 章：策略建议

第16章调查会社について・免责事项

Global Alternative Tourism market was valued at USD 132.45 billion in 2024 and is expected to grow to USD 201.36 billion by 2030 with a CAGR of 5.43% during the forecast period. The Alternative Tourism market is driven by several factors, including a growing demand for unique, sustainable, and authentic travel experiences. As travelers become more conscious of their environmental impact, they are seeking eco-friendly tourism options that support conservation efforts and local communities. Alternative tourism also appeals to those looking for personalized experiences, such as eco-tourism, adventure travel, cultural immersions, and volunteer tourism. This shift away from traditional mass tourism is influenced by the desire for more meaningful, off-the-beaten-path destinations that offer deeper cultural connections. Also, social media and digital platforms have played a key role in showcasing these alternative travel options, inspiring a new generation of travelers to explore non-traditional tourism activities that align with their values and interests.

Key Market Drivers

Rising Adventure Tourism

Rising adventure tourism is a key driver in the global alternative tourism market, as more travelers seek thrilling, active, and immersive experiences that go beyond traditional sightseeing. As a part of this, according to a recent study, as of 2021, adventure tourism contributed over USD 40 billion to the US economy. Adventure tourism includes a wide range of activities such as hiking, trekking, mountain biking, rock climbing, zip-lining, and water sports, attracting those eager to explore Travel Preference and challenge their limits. The growing interest in adventure tourism is driven by a desire for unique and adrenaline-pumping experiences, which appeal to millennials and Gen Z consumers who prioritize excitement and exploration. This trend is further fueled by the increasing availability of adventure tour packages, growing adventure travel infrastructure, and the influence of social media, where travelers share their daring experiences, inspiring others to try adventure tourism. As people look for more personalized and off-the-beaten-path travel options, the demand for adventure tourism continues to grow, contributing to the expansion of the alternative tourism market.

Key Market Challenges

Lack of Awareness Among Consumers

Lack of awareness among consumers is a significant challenge for the global alternative tourism market. Despite the increasing interest in sustainable and unique travel experiences, many consumers are still unfamiliar with alternative tourism options such as eco-tourism, volunteer tourism, or adventure-based travel. This lack of awareness is often due to limited marketing and visibility compared to traditional mass tourism destinations and offerings. Also, some travelers may still perceive alternative tourism as niche or less accessible, not understanding the wide range of experiences available. Without proper information or exposure, consumers may continue to favor conventional tourist destinations and activities. This challenge is compounded by the need for more education on the environmental and social benefits of alternative tourism. Addressing this issue requires increased promotion, better communication from industry players, and more accessible information to raise consumer awareness and drive demand for alternative travel experiences.

Key Market Trends

Health & Wellness Tourism

Health and wellness tourism is a rapidly growing trend in the global alternative tourism market, driven by the increasing focus on physical, mental, and emotional well-being. As a part of this, according to a recent study, as of 2022, wellness travelers embarked on 819.4 million international and domestic wellness trips, representing a significant rise compared to the figures of 2020 (483 million) and 2021 (608 million). Wellness trips constituted 7.8% of all tourism trips in 2022 but made up 18.7% of total tourism expenditures. As consumers become more health-conscious, there is a rising demand for travel experiences that prioritize relaxation, rejuvenation, and holistic wellness. This trend includes activities such as yoga retreats, spa experiences, meditation, detox programs, and Travel Preference-based therapies, often in serene, natural locations. Wellness tourism not only allows travelers to unwind but also emphasizes personal growth, fitness, and mindfulness. The global focus on self-care, alongside the increasing popularity of wellness influencers and social media, has made health and wellness tourism more accessible and desirable. Many destinations now cater specifically to wellness tourists, offering specialized accommodations, treatments, and wellness programs, making it a key driver in the alternative tourism market.

Key Market Players

• Intrepid Travel
• G Adventures Inc
• Adventure Life
• Responsible Travel
• Exodus Travels Limited
• The Walt Disney Company
• The Natural Travel Collection Ltd
• Terra Incognita
• Green Voyages Sri Lanka
• Wilderness Travel

Report Scope:

In this report, the Global Alternative Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Alternative Tourism Market, By Type:

• Eco Tourism
• Adventure Tourism
• Cultural Tourism
• Others

Alternative Tourism Market, By Travel Preference:

• Solo Travel
• Family Travel
• Group Travel
• Others

Alternative Tourism Market, By Accommodation:

• Homestays
• Camping
• Eco-Lodges
• Others

Alternative Tourism Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Alternative Tourism Market.

Available Customizations:

Global Alternative Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Alternative Tourism Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Eco Tourism, Adventure Tourism, Cultural Tourism, Others)
  • 5.2.2. By Travel Preference (Solo Travel, Family Travel, Group Travel, Others)
  • 5.2.3. By Accommodation (Homestays, Camping, Eco-Lodges, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Alternative Tourism Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Travel Preference
  • 6.2.3. By Accommodation
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Alternative Tourism Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Travel Preference
      • 6.3.1.2.3. By Accommodation
  • 6.3.2. Canada Alternative Tourism Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Travel Preference
      • 6.3.2.2.3. By Accommodation
  • 6.3.3. Mexico Alternative Tourism Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Travel Preference
      • 6.3.3.2.3. By Accommodation

7. Europe Alternative Tourism Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Travel Preference
  • 7.2.3. By Accommodation
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Alternative Tourism Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Travel Preference
      • 7.3.1.2.3. By Accommodation
  • 7.3.2. Germany Alternative Tourism Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Travel Preference
      • 7.3.2.2.3. By Accommodation
  • 7.3.3. Spain Alternative Tourism Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Travel Preference
      • 7.3.3.2.3. By Accommodation
  • 7.3.4. Italy Alternative Tourism Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Travel Preference
      • 7.3.4.2.3. By Accommodation
  • 7.3.5. United Kingdom Alternative Tourism Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Travel Preference
      • 7.3.5.2.3. By Accommodation

8. Asia-Pacific Alternative Tourism Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Travel Preference
  • 8.2.3. By Accommodation
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Alternative Tourism Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Travel Preference
      • 8.3.1.2.3. By Accommodation
  • 8.3.2. Japan Alternative Tourism Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Travel Preference
      • 8.3.2.2.3. By Accommodation
  • 8.3.3. India Alternative Tourism Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Travel Preference
      • 8.3.3.2.3. By Accommodation
  • 8.3.4. Australia Alternative Tourism Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Travel Preference
      • 8.3.4.2.3. By Accommodation
  • 8.3.5. South Korea Alternative Tourism Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Travel Preference
      • 8.3.5.2.3. By Accommodation

9. Middle East & Africa Alternative Tourism Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Travel Preference
  • 9.2.3. By Accommodation
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Alternative Tourism Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Travel Preference
      • 9.3.1.2.3. By Accommodation
  • 9.3.2. Saudi Arabia Alternative Tourism Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Travel Preference
      • 9.3.2.2.3. By Accommodation
  • 9.3.3. UAE Alternative Tourism Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Travel Preference
      • 9.3.3.2.3. By Accommodation
  • 9.3.4. Turkey Alternative Tourism Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Travel Preference
      • 9.3.4.2.3. By Accommodation

10. South America Alternative Tourism Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Travel Preference
  • 10.2.3. By Accommodation
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Alternative Tourism Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Travel Preference
      • 10.3.1.2.3. By Accommodation
  • 10.3.2. Argentina Alternative Tourism Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Travel Preference
      • 10.3.2.2.3. By Accommodation
  • 10.3.3. Colombia Alternative Tourism Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Travel Preference
      • 10.3.3.2.3. By Accommodation

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Intrepid Travel
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. G Adventures Inc
  • 14.1.3. Adventure Life
  • 14.1.4. Responsible Travel
  • 14.1.5. Exodus Travels Limited
  • 14.1.6. The Walt Disney Company
  • 14.1.7. The Natural Travel Collection Ltd
  • 14.1.8. Terra Incognita
  • 14.1.9. Green Voyages Sri Lanka
  • 14.1.10. Wilderness Travel

15. Strategic Recommendations

16. About Us & Disclaimer