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市场调查报告书
商品编码
1681539

葡萄酒旅游市场：现况与预测（2024-2032）

Wine Tourism Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 140 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计预测期内（2024-2032 年），葡萄酒旅游市场将以 12.8% 的复合年增长率显着增长。随着生活水准的提高，旅游业也蓬勃发展。假日全球化趋势的分散影响正在吸引游客前往提供葡萄酒旅游的国家。由于全球化和数位化，人们现在只需点击一下滑鼠，甚至无需离开舒适的家，就可以随时随地查询任何商品的价格。这使得旅行变得更加便捷，无需排长队，也无需应对售票亭和旅行社的喧嚣。此外，与葡萄酒供应商的合作也变得越来越普遍。

例如，2024 年 1 月 19 日，TUI 宣布将扩大其目的地体验服务，选择 WineTourism.com 作为其主要合作伙伴，为 TUI 客户提供令人难以置信的葡萄酒体验选择。

依服务类型，市场分为品酒之旅及葡萄酒节及活动。 2023 年，葡萄酒品嚐与旅游占据全球市场主导地位。这主要是由于葡萄酒在世界各地的知名度不断提高。葡萄酒、旅游和独特体验的结合极大地改变了旅游目的地。随着西方化的不断加强，品酒已成为近年来的新发展。此外，葡萄园之旅在专业人士和葡萄酒爱好者中越来越受欢迎。此外，许多企业纷纷挺身而出，透过合作或收购，为这个热门旅游目的地做出贡献。

根据游客类型，市场分为国内和国际，其中国内市场占主要占有率。国内葡萄酒游客的驱动力来自于享乐主义动机和与葡萄酒相关的特定活动。该地区独特的葡萄酒联繫和葡萄酒知识吸引游客。此外，国内旅游业也振兴了当地的文化遗产。葡萄酒旅游与农业旅游、美食旅游、文化旅游的融合可望刺激旅游市场，并对经济产生影响。酒庄为国内游客提供更优质的外国产品。根据英国葡萄酒协会 (WineGB) 2024 年旅游报告，2023 年将有 150 万人参观英国酿酒厂和葡萄园，比 2022 年增加 55%。根据联合国旅游局的数据，2022 年英国国内游客数量最多，达 2,914,000 人。

依供应商，市场分为航空公司、饭店公司和旅行社。预计预测期内（2024-2032 年）航空公司的复合年增长率将显着成长。葡萄酒旅游市场的大部分占有率由酒店公司占据，尤其是气候较凉爽的度假村和酒店。这些供应商正在利用葡萄酒旅游为游客提供更好、更独特的体验。现代游客渴望体验探索、交流和讲故事的乐趣，因此对管理葡萄酒旅游服务的需求不断增长，并继续推动市场发展。

为了更瞭解葡萄酒旅游的市场接受度，我们根据其在北美（美国、加拿大和北美其他地区）、欧洲（德国、法国、英国、西班牙、义大利和欧洲其他地区）、亚太地区（中国、日本、印度和亚太其他地区）和世界其他地区的全球影响力对葡萄酒旅游市场进行了分析。预计预测期内（2024-2032 年）亚太地区将以显着的复合年增长率成长。人们对探索新地方和获得新奇体验的渴望日益增长，这无疑推动着这个市场的发展。同时，亚太地区旅游业正由宗教旅游转变为现代旅游。这让游客沉浸在迷人的葡萄酒世界中。基础设施建设的改善和 IT 及通讯领域投资的增加也促进了葡萄酒旅游市场的成长。随着亚太地区商业和政府措施的改善以及营运成本和进口关税的降低，葡萄酒旅游可能成为理想的目的地并促进当地经济发展。例如，2024年12月24日，北阿坎德邦政府在科特瓦尔正式启动了第一个葡萄酒生产单位，以在新的消费税政策下促进葡萄酒旅游。新工厂已经生产了 1,000 箱葡萄酒。

市场的主要参与者包括 BK Wine AB、Wine Tourism Global、Wine Paths、Santa Rita、Robert Mondavi Winery (Constellation Brands)、Grape Escapes、Treasury Wine Estates Ltd、Vinoteca Wine.md、Chateau Burgozone 和 Winetours Moldova。

目录

第一章 市场介绍

  • 市场定义
  • 主要目的
  • 利害关係人
  • 限制

第二章 研究方法或假设

  • 研究过程
  • 研究方法
  • 受访者资料

第 3 章执行摘要

  • 行业概要
  • 各细分市场的展望
    • 市场成长强劲
  • 区域展望

第四章 市场动态

  • 驱动程式
  • 机会
  • 阻碍因素
  • 趋势
  • PESTEL 分析
  • 需求方分析
  • 供给面分析
    • 合併与收购
    • 投资场景
    • 产业洞察：领先的新创公司及其独特的策略

第五章 定价分析

  • 按地区进行价格分析
  • 影响价格的因素

第六章全球葡萄酒旅游市场收入，预测至2022-2032年

第七章：按服务类型划分的市场洞察

  • 品酒与旅游
  • 葡萄酒节和活动
  • 其他

第八章 市场洞察：依游客类型

  • 国内
  • 国际

第 9 章：供应商市场洞察

  • 航空公司
  • 饭店公司
  • 旅行社

第 10 章 市场洞察：按地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 义大利
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区

第 11 章 价值链分析

  • 边际分析
  • 市场参与者列表

第 12 章 竞争格局

  • 竞争资讯中心
  • 竞争市场定位分析
  • 波特五力分析

第 13 章公司简介

  • BK Wine AB
    • 公司概况
    • 主要财务数据
    • SWOT分析
    • 产品组合
    • 近期动态
  • Wine Tourism Global
  • Wine Paths
  • Santa Rita
  • Robert Mondavi Winery（Constellation Brands）
  • Grape Escapes
  • Treasury Wine Estates Ltd
  • Vinoteca Wine.md
  • Chateau Burgozone
  • Winetours Moldova

第 14 章 缩写与先决条件

第 15 章附录

简介目录
Product Code: UMCG213182

Wine Tourism, or enotourism, refers to the practice of traveling to wine-producing regions for tasting, consumption, or purchase of wine. It includes visits to vineyards, wineries, and wine estates, engrossing the tourists who are fond of discovering new cultures and admiring the landscape. Wine Tourism offers the sightseer the enigma to get immersed in the history, traditions, culture, redolence, and flavor of viticulture. It also allows travelers to uncover the hidden rural and inland destinations and have discussions and talks with the estate's owners, winemakers, and agronomists. Wine tourism not only promotes the wine industry but also supports the local economies by attracting visitors to rural areas, hence opening ample business opportunities for industries such as hospitality, Food & Beverage, other local businessmen, etc.

The Wine Tourism Market is expected to grow with a significant CAGR of 12.8% during the forecast period (2024-2032). With the rising standard of living, there has been a surge in the tourism industry. The influence of globalization trend fragmentation of holidays is alluring tourists to the countries offering Wine Tourism. As a result of globalization and digitalization, people can now learn about any location and find out the price of any item with a single click from the comfort of their own homes. This has made traveling more convenient and accessible without going in long queues and dealing with the hustle-bustle at the ticket counter and travel agency companies. Moreover, partnerships and collaborations with wine providers are becoming increasingly common.

For instance, on January 19, 2024, TUI announced an expanding its offering of in-destination experiences, and they have selected WineTourism.com as their primary partner to provide TUI customers with a great selection of wine experiences.

Based on the service type, the market is segmented into wine tastings & tours and wine festivals & events. The wine tastings & tours dominated the global market in 2023. This is mainly due to the increasing prominence of wine worldwide. The integration of wine, travel, and distinct experiences has drastically evolved the destinations of tourism. Wine tasting has recently been developed a lot due to increased westernization. Adding to this trip to wine yards have increased a lot among specialists and wine enthusiasts. Further, many companies are coming forward and are making partnerships and acquisitions, contributing to making this popular tourism. For instance, on January 19, 2024, TUI announced an expanding its offering of in-destination experiences, and they have selected WineTourism.com as their primary partner to provide TUI customers with a great selection of wine experiences.

Based on the tourist type, the market has been divided into domestic and international, with the domestic segment holding a significant share. Domestic wine tourists are actuated by hedonistic and wine-specific activities. Wine involvement and wine knowledge in the region-specific areas compels the tourists. Further, domestic tourism whips up the local cultural heritage. The integration of wine tourism with agricultural, gastronomic, and cultural tourism may incentivize the tourism market optimistically, impacting the economy. Wine yards offer better availability of foreign products to domestic travelers. According to WineGB Tourism Report 2024, 1.5 million people visited UK wineries and vineyards in 2023, with a 55% increase from the year 2022. According to United Nations Tourism (UN Tourism), the United Kingdom (UK) had the highest number of domestic tourists at 29,14,000 in 2022.

Based on the suppliers, the market has been divided into airlines, hotel companies, and tour operators. Airlines are expected to grow with a significant CAGR in the forecast period (2024-2032). The major share of the Wine Tourism market comes from the hotel companies sector, especially the resorts and hotels located in cold climatic places. These providers utilize wine tourism to offer their tourists a better and unique experience. The increase in demand for managed wine tourism services continues to fuel the market since tourists nowadays are craving experiences that blend the delight of discovery, making connections, and storytelling.

For a better understanding of the market adoption of Wine Tourism, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, France, U.K., Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia-Pacific is expected to grow with a significant CAGR in the forecast period (2024-2032). The increasing inclination towards exploring new places and feeling new and exotic experiences is certainly driving this market. With this, Asian-Pacific tourism is shifting from religious to modern wine tourism. This allows the tourists to get immersed in the enchanting world of wine. The continuing infrastructural development and the rising investments in IT & telecommunications also contributes to the growth of the Wine Tourism market. It has been observed that as firms and government initiatives in the Asia-Pacific region industry improve, cutting down operating costs and import and customs duties, wine tourism may become an ideal tourism hence boosting the region's economy. For instance, on December 24, 2024, The Uttarakhand government officially launched its first wine production unit in Kotdwar to promote wine tourism under its new excise policy. This initiative has already resulted in the production of 1,000 cases of wine from the new facility.

Some of the major players operating in the market include BK Wine AB, Wine Tourism Global, Wine Paths, Santa Rita, Robert Mondavi Winery (Constellation Brands), Grape Escapes, Treasury Wine Estates Ltd, Vinoteca Wine.md, Chateau Burgozone, Winetours Moldova

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Wine Tourism Market
  • 2.2. Research Methodology of the Wine Tourism Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL WINE TOURISM MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY SERVICE TYPE

  • 7.1. Wine Tastings & Tours
  • 7.2. Wine Festivals & Events
  • 7.3. Others

8.MARKET INSIGHTS BY TOURIST TYPE

  • 8.1. Domestic
  • 8.2. International

9.MARKET INSIGHTS BY SUPPLIERS

  • 9.1. Airlines
  • 9.2. Hotel companies
  • 9.3. Tour operators

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. France
    • 10.2.3. UK
    • 10.2.4. Spain
    • 10.2.5. Italy
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of APAC
  • 10.4. Rest of the World

11.VALUE CHAIN ANALYSIS

  • 11.1. Marginal Analysis
  • 11.2. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

  • 13.1. BK Wine AB
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. Wine Tourism Global
  • 13.3. Wine Paths
  • 13.4. Santa Rita
  • 13.5. Robert Mondavi Winery (Constellation Brands)
  • 13.6. Grape Escapes
  • 13.7. Treasury Wine Estates Ltd
  • 13.8. Vinoteca Wine.md
  • 13.9. Chateau Burgozone
  • 13.10. Winetours Moldova

14.ACRONYMS & ASSUMPTION

15.ANNEXURE