物联网定位市场－全球产业规模、份额、趋势、机会及预测（依定位类型、应用、垂直产业、地区及竞争格局划分，2021-2031年）

全球定位服务市场预计将从 2025 年的 626.7 亿美元成长到 2031 年的 1,945.5 亿美元，复合年增长率为 20.78%。

该市场将基于位置的功能整合到物联网设备中，从而实现对各种环境下实体资产的即时追踪、监控和管理。推动此市场发展的关键因素包括：对价值链更高透明度的需求、物流营运效率的提升以及高附加价值产业日益增长的资产保护需求。低功率广域网路(LPWAN) 的快速发展为这些经济需求提供了动力，因为它提供了必要的连接基础设施。根据全球行动通讯系统协会 (GSMA) 预测，到 2024 年，68 个国家的 258 家通讯业者将部署或商用 NB-IoT 或 LTE-M 网络，这表明广泛应用所需的连接环境正在不断完善。

然而，该市场面临着与资料隐私和网路安全漏洞相关的重大挑战。持续收集精确位置资料引发了人们对未经授权的监视和敏感资讯外洩风险的严重担忧。这些安全威胁可能导致监管障碍和消费者犹豫，从而延缓位置智慧技术融入关键企业工作流程和个人应用程式的进程。

市场驱动因素

对即时供应链可视性和资产追踪日益增长的需求正在从根本上改变市场结构。企业正迅速从被动的里程碑记录转向主动、持续的货物监控，以降低全球贸易的复杂性和中断风险。这种转变正在推动广泛的投资。根据三菱重工 (MHI) 于 2025 年 3 月发布的《2025 年度产业报告》，55% 的供应链领导者正在增加对供应链技术和创新的投资。具体而言，资金正流入那些能够提供详细可追溯性的平台，以损失预防并优化物流网络。此外，笛卡尔系统集团 (Descartes Systems Group) 于 2025 年 9 月开展的第九届年度全球运输管理基准调查显示，80% 的受访者计划增加在运输管理系统 (TMS) 方面的 IT 支出，并将可视性和绩效管理作为首要任务。这凸显了位置资料在维持具竞争力的服务水准的重要性。

互联物联网设备和生态系统的快速成长为定位服务扩展提供了技术基础。随着硬体成本的下降，从工业机械到智慧城市基础设施等各种实体资产正逐渐成为互联节点，传输精确的地理空间资料。这种终端数量的扩展创造了高密度资料环境，为高价值分析提供了必要条件。根据爱立信于2025年6月发布的《爱立信移动报告》，预计到2025年底，蜂巢式物联网连接总数将达到45亿，这反映了支撑这些生态系统的硬体部署规模之大。这种基础设施的成长对于在各种工业和城市环境中大规模应用位置智慧技术至关重要。

市场挑战

资料隐私和网路安全漏洞是限制全球位置智慧市场 (GLoT) 发展的关键阻碍因素。即时追踪实体资产会产生大量的敏感位置讯息，从而带来未经授权的监视和资讯窃取的重大风险。由于企业意识到资料外洩的可能性增加，为了避免声誉受损和潜在的法律责任，他们往往会推迟或放弃位置智慧技术的整合。这种犹豫不决阻碍了技术的引进週期，使其无法成为关键产业的标准营运组件。

此外，应对日益复杂的网路威胁而不断攀升的网路安全成本，对采用者的投资报酬率产生了负面影响。企业必须投入大量资源用于合规和防御基础设施建设，从而限制了其用于扩大物联网应用规模的预算。产业数据也印证了这种高风险环境。据物联网机器对机器通讯委员会 (IoT M2M Council) 预测，到 2024 年，已确认存在漏洞的连网设备数量将年增 136%。这种日益严峻的威胁情势直接导致企业在采用物联网技术方面犹豫不决，最终限制了市场的整体收入潜力和成长速度。

市场趋势

基于位置的扩增实境(AR) 应用的兴起，透过将精确的地理空间资料直接迭加到工作团队的现实世界视图上，从根本上改变了他们与物理环境的交互方式。这种整合使现场技术人员和仓库人员能够即时视觉化最佳路线和隐藏资产的位置，从而显着减少复杂设施内的搜寻时间和错误。与被动式追踪仪表板不同，这项技术创建了身临其境型介面，并能精确地指导人工操作，弥合了数位记录和物理现实之间的鸿沟。根据 Zebra Technologies 于 2025 年 2 月发布的《2025 年仓库愿景研究报告》，63% 的全球仓库经理计划在未来五年内整合扩增实境技术，这反映出一种利用数位智慧来补充人工劳动的战略倡议。

同时，随着企业寻求缓解集中式云端架构固有的延迟和频宽限制，即时位置处理向边缘运算的转变正在加速。透过在本地网关和设备上直接处理高密度位置流，企业可以实现自动导引车 (AGV) 和安全关键型工业监控系统所需的毫秒级响应速度。这种分散式方法无需依赖持续的上游连接，即可实现即时的资产级决策。根据 Eclipse 基金会于 2024 年 4 月发布的《2023 年物联网与边缘运算商业应用调查报告》，33% 的企业已经部署了边缘运算解决方案，另有 30% 的企业计划在未来 24 个月内部署该基础设施，以支援分散式工作负载。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章：全球物件定位市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依位置类型（室内位置、室外位置）
  • 按应用领域（地图与导航、基于位置的客户参与与广告平台、基于位置的社交媒体监控、物联网资产管理、智慧定位）
  • 按行业划分（银行、金融和保险，国防，政府和公共产业，医疗保健和生命科学，工业製造，媒体和娱乐，零售和电子商务，运输和物流，其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章 北美地区物件位置市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

7. 欧洲物件位置市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

8. 亚太地区物联网市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

9. 中东和非洲地区市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球物定位市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Apple, Inc.
• Alphabet Inc.
• Qualcomm Technologies, Inc.
• Pitney Bowes Inc.
• IBM Corporation
• HERE Holding Corporation
• Wireless Logic Inc.
• Microsoft Corporation

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Location Of Things Market is projected to expand from USD 62.67 Billion in 2025 to USD 194.55 Billion by 2031, growing at a CAGR of 20.78%. This market encompasses the integration of location-based capabilities into Internet of Things devices, allowing for the real-time tracking, monitoring, and management of physical assets across various environments. Key drivers propelling this market include the essential need for improved supply chain visibility, the demand for operational efficiency in logistics, and the growing requirement for asset protection in high-value industries. These economic necessities are bolstered by the rapid growth of Low Power Wide Area Networks, which provide the necessary connectivity infrastructure. According to the Global mobile Suppliers Association, in 2024, 258 operators had deployed or commercially launched NB-IoT or LTE-M networks across 68 countries, highlighting the increasing availability of connectivity needed for widespread adoption.

However, the market faces significant challenges related to data privacy and cybersecurity vulnerabilities. The continuous collection of precise geolocation data provokes serious concerns regarding unauthorized surveillance and the risk of sensitive information breaches. Such security threats can result in regulatory hurdles and consumer hesitation, thereby slowing the integration of location-intelligence technologies into critical enterprise workflows and personal applications.

Market Driver

The escalating demand for real-time supply chain visibility and asset tracking is fundamentally reshaping the market structure. Enterprises are swiftly transitioning from passive milestone logging to active, continuous monitoring of goods to mitigate global trade complexities and operational disruptions. This shift is fueling broad investment; according to MHI's '2025 MHI Annual Industry Report' from March 2025, 55% of supply chain leaders are increasing their supply chain technology and innovation investments. Specifically, this capital is flowing into platforms that offer granular traceability to prevent loss and optimize logistics networks. Additionally, the '9th Annual Global Transportation Management Benchmark Survey' by Descartes Systems Group in September 2025 notes that 80% of respondents plan to increase their transportation management system IT spending, with top priorities focused on visibility and performance management, underscoring the critical reliance on location data to maintain competitive service levels.

The rapid proliferation of connected IoT devices and ecosystems serves as the technological foundation expanding location services. As hardware costs decrease, physical assets ranging from industrial machinery to smart city infrastructure become interconnected nodes transmitting precise geospatial data. This scaling of endpoints creates the dense data environment necessary for high-value analytics. According to the 'Ericsson Mobility Report' published by Ericsson in June 2025, total cellular IoT connections are expected to reach 4.5 billion at the end of 2025, reflecting the sheer scale of the hardware deployment supporting these ecosystems. This infrastructure growth is critical for enabling the mass adoption of location-intelligence technologies across diverse industrial and urban environments.

Market Challenge

Data privacy and cybersecurity vulnerabilities act as a primary constraint on the growth of the Global Location of Things Market. The capability to track physical assets in real-time generates vast amounts of sensitive geolocation data, which creates significant risks regarding unauthorized surveillance and information theft. When enterprises perceive a heightened probability of data breaches, they frequently delay or cancel the integration of location-intelligence technologies to avoid reputational damage and potential legal liabilities. This hesitation disrupts the adoption cycle, preventing the technology from becoming a standard operational component across critical industries.

Moreover, the rising cost of securing these networks against sophisticated threats negatively impacts the return on investment for adopters. Companies must allocate substantial resources to regulatory compliance and defensive infrastructure, which limits the budget available for scaling their IoT deployments. This environment of elevated risk is substantiated by industry data; according to the IoT M2M Council, in 2024, the number of connected devices with identified vulnerabilities increased by 136 percent compared to the previous year. This escalating threat landscape directly reinforces corporate reluctance, thereby dampening the overall revenue potential and expansion rate of the market.

Market Trends

The Rise of Location-Based Augmented Reality Applications is fundamentally altering how workforce teams interact with physical environments by overlaying precise geospatial data directly onto real-world views. This convergence enables field technicians and warehouse staff to visualize optimal navigation paths and hidden asset locations in real-time, thereby drastically reducing search times and operational errors in complex facilities. Unlike passive tracking dashboards, this technology creates an immersive interface that guides manual tasks with high precision, bridging the gap between digital records and physical reality. According to Zebra Technologies' '2025 Warehousing Vision Study' from February 2025, 63% of warehouse leaders globally plan to integrate augmented reality technologies within the next five years, reflecting a strategic move to augment human labor with digital intelligence.

Concurrently, the Shift Toward Edge Computing for Real-Time Location Processing is accelerating as organizations seek to mitigate the latency and bandwidth limitations inherent in centralized cloud architectures. By processing dense geolocation streams directly on local gateways or devices, enterprises ensure the millisecond-level responsiveness required for automated guided vehicles and safety-critical industrial monitoring systems. This decentralized approach allows for immediate decision-making at the asset level without relying on continuous upstream connectivity. According to the Eclipse Foundation's '2023 IoT & Edge Commercial Adoption Survey Report' released in April 2024, 33% of organizations have already adopted edge computing solutions, with an additional 30% indicating concrete plans to deploy this infrastructure within the next 24 months to support such distributed workloads.

Key Market Players

• Apple, Inc.
• Alphabet Inc.
• Qualcomm Technologies, Inc.
• Pitney Bowes Inc.
• IBM Corporation
• HERE Holding Corporation
• Wireless Logic Inc.
• Microsoft Corporation

Report Scope

In this report, the Global Location Of Things Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Location Of Things Market, By Location Type

• Indoor Location
• Outdoor Location

Location Of Things Market, By Application

• Mapping & Navigation
• Location-based Customer Engagement & Advertising Platform
• Location-based Social Media Monitoring
• IoT Asset Management
• Location Intelligence

Location Of Things Market, By Vertical

• BFSI
• Defense
• Government & Public Utilities
• Healthcare & Life Sciences
• Industrial Manufacturing
• Media & Entertainment
• Retail & E-Commerce
• Transportation & Logistics
• Others

Location Of Things Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Location Of Things Market.

Available Customizations:

Global Location Of Things Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Location Of Things Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Location Type (Indoor Location, Outdoor Location)
  • 5.2.2. By Application (Mapping & Navigation, Location-based Customer Engagement & Advertising Platform, Location-based Social Media Monitoring, IoT Asset Management, Location Intelligence)
  • 5.2.3. By Vertical (BFSI, Defense, Government & Public Utilities, Healthcare & Life Sciences, Industrial Manufacturing, Media & Entertainment, Retail & E-Commerce, Transportation & Logistics, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Location Of Things Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Location Type
  • 6.2.2. By Application
  • 6.2.3. By Vertical
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Location Of Things Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Location Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Vertical
  • 6.3.2. Canada Location Of Things Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Location Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Vertical
  • 6.3.3. Mexico Location Of Things Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Location Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Vertical

7. Europe Location Of Things Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Location Type
  • 7.2.2. By Application
  • 7.2.3. By Vertical
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Location Of Things Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Location Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Vertical
  • 7.3.2. France Location Of Things Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Location Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Vertical
  • 7.3.3. United Kingdom Location Of Things Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Location Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Vertical
  • 7.3.4. Italy Location Of Things Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Location Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Vertical
  • 7.3.5. Spain Location Of Things Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Location Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Vertical

8. Asia Pacific Location Of Things Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Location Type
  • 8.2.2. By Application
  • 8.2.3. By Vertical
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Location Of Things Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Location Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Vertical
  • 8.3.2. India Location Of Things Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Location Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Vertical
  • 8.3.3. Japan Location Of Things Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Location Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Vertical
  • 8.3.4. South Korea Location Of Things Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Location Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Vertical
  • 8.3.5. Australia Location Of Things Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Location Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Vertical

9. Middle East & Africa Location Of Things Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Location Type
  • 9.2.2. By Application
  • 9.2.3. By Vertical
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Location Of Things Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Location Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Vertical
  • 9.3.2. UAE Location Of Things Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Location Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Vertical
  • 9.3.3. South Africa Location Of Things Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Location Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Vertical

10. South America Location Of Things Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Location Type
  • 10.2.2. By Application
  • 10.2.3. By Vertical
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Location Of Things Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Location Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Vertical
  • 10.3.2. Colombia Location Of Things Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Location Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Vertical
  • 10.3.3. Argentina Location Of Things Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Location Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Location Of Things Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Apple, Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Alphabet Inc.
• 15.3. Qualcomm Technologies, Inc.
• 15.4. Pitney Bowes Inc.
• 15.5. IBM Corporation
• 15.6. HERE Holding Corporation
• 15.7. Wireless Logic Inc.
• 15.8. Microsoft Corporation

16. Strategic Recommendations

17. About Us & Disclaimer