霜冻优格市场－全球产业规模、份额、趋势、机会、预测：按类型、口味、销售管道、地区和竞争格局划分，2021-2031年

全球霜冻优格市场预计将从 2025 年的 28.4 亿美元成长到 2031 年的 42.4 亿美元，复合年增长率达到 6.91%。

霜冻优格格与冰淇淋的区别在于其低脂肪含量和独特的酸味，它是一种发酵甜点，由乳固态、甜味剂和特定乳酸菌菌株製成。推动市场扩张的主要因素是全球对健康和保健日益增长的兴趣。消费者正在积极寻找富含益生菌、低热量的传统糖果甜点替代品。此外，自助式特许经营模式的普及提高了产品的可及性，并透过丰富的客製化选项增强了消费者的参与度，从而提升了收入。

儘管存在这些成长要素，但该行业仍面临一个主要障碍：季节性需求波动。这导致冬季收入不稳定，阻碍了全年的稳定成长。为了在竞争激烈的环境中维护消费者信心和产品质量，行业协会正致力于加强行业标准。例如，据国际乳品协会（IDFA）称，已于2024年修订了「活性乳酸菌认证」标准，要求产品在生产时每克至少含有1000万个乳酸菌才能获得认证。

市场驱动因素

消费者对更健康、低脂甜点的偏好日益增长，是推动全球霜冻优格市场发展的主要动力。随着营养价值的日益凸显，製造商正在重新设计产品，力求提供低卡路里、高蛋白的「无负担」甜点，满足消费者的饮食目标。这一趋势正在改变产品系列，领先品牌纷纷推出创新产品，在严格控制卡路里的同时，提供功能性益处，从而留住注重健康的消费者。根据《欧洲冷冻食品》杂誌2024年4月刊报道，Yasso品牌推出了一款仅含80卡路里和4克蛋白质的真果冰棒，进一步拓展了其健康产品线。这款产品直接满足了消费者对更美味偏好的需求。此类新产品的推出，既印证了产业向功能性健康产品的转型，也满足了消费者对高脂冰淇淋替代品的持续需求。

自助式经营模式和个人化客製化的扩张透过提升消费者体验，进一步推动了市场成长。这种营运模式允许顾客控制份量并从多种配料中进行选择，从而增强顾客的归属感并鼓励他们再次光顾。连锁加盟店正积极利用这种模式拓展新市场并提高市场份额。例如，根据《冷冻食品商业》（2024年12月刊）报道，自助式连锁加盟店「16 Handles」成功实施了扩大策略，在一年内于美国各州分店了20多家新店。联合利华2025年的业绩报告显示，其2024财年的核心销售额成长了4.2%，凸显了该产业的强劲财务实力。这一成长部分归功于该公司旗下高端冷冻甜点品牌的成功。

市场挑战

需求的季节性波动是全球霜冻优格市场持续成长的主要障碍。由于消费模式与气温密切相关，销售量在寒冷的秋冬季节会急剧下降。这种週期性波动会削弱现金流的稳定性，为加盟商带来挑战，因为他们即使在收入减少的时期也必须支付租金和人事费用等固定成本。因此，企业往往难以全年保持稳定成长，通常需要依靠夏季旺季的利润来弥补淡季的营运亏损。

这种不稳定性阻碍了长期投资和产业计画，使市场无法充分利用消费者日益增长的需求。据美国冷冻和冷藏食品协会（NFRA）称，49%的消费者计划在2025年增加冷冻食品的购买量，其中优格因健康和预算方面的考虑而成为首选。儘管存在这些积极趋势，但全年销售曲线难以平衡，限制了整个行业的整体收入潜力。因此，製造商和零售商陷入了繁荣与萧条的循环，导致财务预测不够准确，并阻碍了积极市场扩张所需的资本投资。

市场趋势

植物来源、无乳製品产品线的成长正在从根本上改变市场格局，满足乳糖不耐受人群和注重健康饮食习惯的消费者的需求。製造商正在加速开发杏仁、燕麦和椰子基产品，这些产品在保持与传统乳製品相同的浓郁口感同时，不含相关过敏原。这种转变强调健康意识和整体性，使品牌能够渗透到以往被以乳製品为主的菜单所排除的细分市场。根据食品研究所2025年5月发表的一篇报导《全球植物基食品销售额将达到286亿美元》的文章，2024年美国植物性食品（包括优格和冰淇淋）的零售额达到81亿美元。

同时，直销配送服务和基于行动应用程式的会员忠诚度计画的兴起，正透过数据分析驱动的个人化互动，彻底改变客户维繫。品牌正在超越简单的交易模式，建构身临其境型数位生态系统，奖励频繁购买并赋予体验游戏化元素。这种数位化整合使企业能够保持与客户的直接沟通，鼓励线下消费，从而缓解客流量的季节性下降。报导《餐厅潜水》（Restaurant Dive）2025年1月刊发表的题为《Yogurtland的数位转型如何推动三年增长》的文章报道，自2022年以来，该品牌的会员忠诚度计画会员数量增长了18.4%，消费额增长了约30%，达到2470万美元。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球霜冻优格市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 按类型（有机、传统）
  • 口味（巧克力、芒果、凤梨、草莓、其他）
  • 销售管道（超级市场/大卖场、便利商店、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美霜冻优格市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国别分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲霜冻优格市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国别分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区霜冻优格市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国别分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲霜冻优格市场展望

• 市场规模及预测
• 市占率及预测
• 中东与非洲：国别分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲霜冻优格市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国别分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 促进因素
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 近期趋势

第十三章：全球霜冻优格市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的议价能力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Danone SA
• Nestle SA
• Unilever plc
• Dairy Farmers of America, Inc.
• HP Hood LLC
• Campbell Soup Company
• Regal Cream Products Pty Ltd
• Kahala Franchising, LLC
• Menchie's Group, Inc.
• Orange Leaf, LLC

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Frozen Yogurt Market is projected to rise from USD 2.84 Billion in 2025 to USD 4.24 Billion by 2031, achieving a CAGR of 6.91%. Distinguished from ice cream by its reduced fat content and characteristic tartness, frozen yogurt is a cultured dessert crafted from milk solids, sweeteners, and specific bacterial strains. A primary driver of market expansion is the growing global focus on health and wellness, as consumers actively pursue probiotic-rich, lower-calorie substitutes for conventional sweets. Furthermore, the widespread adoption of self-serve franchise models has bolstered revenue by improving product accessibility and fostering consumer engagement through extensive customization options.

Despite these growth drivers, the industry encounters a major obstacle in seasonal demand volatility, which causes revenue instability during colder months and hampers steady annual progress. To uphold consumer confidence and product quality in this competitive landscape, industry organizations have strengthened their standards. For instance, according to the International Dairy Foods Association, the organization updated its Live and Active Cultures Seal policy in 2024, requiring that frozen yogurt must contain a minimum of 10 million cultures per gram at the time of manufacturing to earn the certification.

Market Driver

A growing consumer preference for healthier, low-fat dessert options is a key engine driving the Global Frozen Yogurt Market. As nutritional value becomes a higher priority, manufacturers are reformulating products to provide guilt-free treats that meet low-calorie and high-protein dietary objectives. This trend is altering product portfolios, with leading brands introducing innovations that strictly limit calorie counts while offering functional benefits to retain health-conscious buyers. According to Frozen Food Europe, April 2024, the brand Yasso broadened its better-for-you lineup by launching real fruit bars containing only 80 calories and four grams of protein, directly addressing the demand for permissible indulgence. Such launches confirm the industry's shift toward functional wellness, securing ongoing interest from demographics seeking alternatives to high-fat ice cream.

The expansion of self-serve business models and personalized customization is further fueling market growth by elevating the consumer experience. This operational style empowers customers to manage portion sizes and select from a wide variety of toppings, creating a sense of ownership that encourages repeat visits. Franchise chains are aggressively utilizing this model to penetrate new regions and increase market share. For example, according to Frozen Foods Biz, December 2024, the self-serve franchise 16 Handles successfully executed its expansion strategy by opening over 20 new units across various U.S. states throughout the year. Underscoring the sector's financial strength, according to Unilever, in 2025, the company reported underlying sales growth of 4.2% for the 2024 fiscal year, supported in part by the success of its premium frozen dessert brands.

Market Challenge

Seasonal fluctuations in demand present a major barrier to the continuous expansion of the global frozen yogurt market. Because consumption patterns are closely linked to ambient temperatures, the industry suffers from sharp drops in sales volume during the colder autumn and winter months. This cyclical volatility disrupts cash flow stability, creating a challenging environment for franchise operators who must cover fixed costs, such as rent and labor, even when revenue streams shrink. As a result, businesses often find it difficult to maintain consistent annual growth, as profits earned during peak summer seasons are frequently needed to offset operational losses incurred during off-peak periods.

This instability hinders long-term investment and operational planning, preventing the market from fully leveraging rising consumer interest. According to the National Frozen & Refrigerated Foods Association, in 2025, 49% of consumers indicated they had increased their frozen food purchases, with yogurt cited as a top priority due to health and budget considerations. Despite this positive sentiment, the industry's inability to balance the sales curve throughout the year restricts total revenue potential. Manufacturers and retailers are consequently trapped in a boom-and-bust cycle that limits financial predictability and discourages the capital expenditure necessary for aggressive market expansion.

Market Trends

The growth of plant-based and non-dairy product lines is fundamentally transforming the market by addressing the needs of lactose-intolerant consumers and those with ethical dietary preferences. Manufacturers are increasingly using almond, oat, and coconut bases to formulate creamy textures that compete with traditional dairy without the associated allergens. This transition focuses on inclusivity as well as health, enabling brands to reach a broader audience previously excluded by dairy-centric menus. According to The Food Institute, May 2025, in the 'Global Plant-Based Sales Reach $28.6 Billion' article, U.S. retail sales of plant-based categories including yogurt and ice cream totaled $8.1 billion in 2024.

Simultaneously, the rise of direct-to-consumer delivery and mobile app-based loyalty programs is revolutionizing customer retention by employing data analytics for personalized engagement. Brands are evolving beyond simple transactional models to build immersive digital ecosystems that reward frequent purchases and gamify the experience. This digital integration helps companies mitigate seasonal foot traffic dips by sustaining direct communication and incentivizing off-premise consumption. According to Restaurant Dive, January 2025, in the 'How Yogurtland's shift to digital powered 3 years of growth' article, the brand's loyalty program membership grew by 18.4% since 2022, driving a spend increase of nearly 30% to $24.7 million.

Key Market Players

• Danone S.A.
• Nestle S.A.
• Unilever plc
• Dairy Farmers of America, Inc.
• HP Hood LLC
• Campbell Soup Company
• Regal Cream Products Pty Ltd
• Kahala Franchising, L.L.C
• Menchie's Group, Inc.
• Orange Leaf, LLC

Report Scope

In this report, the Global Frozen Yogurt Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Frozen Yogurt Market, By Type

• Organic
• Conventional

Frozen Yogurt Market, By Flavor

• Chocolate
• Mango
• Pineapple
• Strawberry
• Others

Frozen Yogurt Market, By Sales Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others

Frozen Yogurt Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Frozen Yogurt Market.

Available Customizations:

Global Frozen Yogurt Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Frozen Yogurt Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Organic, Conventional)
  • 5.2.2. By Flavor (Chocolate, Mango, Pineapple, Strawberry, Others)
  • 5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Frozen Yogurt Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Flavor
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Frozen Yogurt Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Flavor
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Frozen Yogurt Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Flavor
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Frozen Yogurt Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Flavor
      • 6.3.3.2.3. By Sales Channel

7. Europe Frozen Yogurt Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Flavor
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Frozen Yogurt Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Flavor
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Frozen Yogurt Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Flavor
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Frozen Yogurt Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Flavor
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Frozen Yogurt Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Flavor
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Frozen Yogurt Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Flavor
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Frozen Yogurt Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Flavor
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Frozen Yogurt Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Flavor
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Frozen Yogurt Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Flavor
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Frozen Yogurt Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Flavor
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Frozen Yogurt Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Flavor
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Frozen Yogurt Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Flavor
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Frozen Yogurt Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Flavor
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Frozen Yogurt Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Flavor
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Frozen Yogurt Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Flavor
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Frozen Yogurt Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Flavor
      • 9.3.3.2.3. By Sales Channel

10. South America Frozen Yogurt Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Flavor
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Frozen Yogurt Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Flavor
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Frozen Yogurt Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Flavor
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Frozen Yogurt Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Flavor
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Frozen Yogurt Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Danone S.A.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Nestle S.A.
• 15.3. Unilever plc
• 15.4. Dairy Farmers of America, Inc.
• 15.5. HP Hood LLC
• 15.6. Campbell Soup Company
• 15.7. Regal Cream Products Pty Ltd
• 15.8. Kahala Franchising, L.L.C
• 15.9. Menchie's Group, Inc.
• 15.10. Orange Leaf, LLC

16. Strategic Recommendations

17. About Us & Disclaimer