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市场调查报告书
商品编码
1971299

吹风机市场 - 全球产业规模、份额、趋势、机会、预测：按类型、应用、销售管道、地区和竞争格局划分，2021-2031年

Hair Dryer Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Corded, Cordless), By Application (Professional, Individual), By Distribution Channel (Online, Offline), By Region & Competition, 2021-2031F
出版日期: | 出版商: TechSci Research | 英文 185 Pages | 商品交期: 2-3个工作天内

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简介目录

全球吹风机市场预计将从 2025 年的 94.6 亿美元成长到 2031 年的 133.9 亿美元，复合年增长率为 5.96%。

该领域主要包括透过向湿髮吹送环境空气或暖风来促进水分蒸发，从而辅助头髮干燥和造型的电子机械设备。市场成长主要受消费者可支配收入增加、快速都市化以及专业美髮沙龙行业扩张等强劲因素的驱动，这些因素共同维持了对个人护理电器的稳定需求，而非像其他短暂的产品潮流那样瞬息万变。

市场概览
预测期 2027-2031
市场规模：2025年 94.6亿美元
市场规模：2031年 133.9亿美元
复合年增长率：2026-2031年 5.96%
成长最快的细分市场 在线的
最大的市场 北美洲

另一方面，家电产业面临许多挑战，尤其是在已开发地区市场饱和以及日益激烈的竞争，这些都给利润率带来了压力。根据中国家用电器工业协会（CHEAA）的数据，预计到2024年，中国家用电器行业整体出口总额将达到1124.2亿美元，包括吹风机在内的小家电领域在经历库存调整週期后，销量和销售额均呈现復苏迹象。然而，挑战依然存在。儘管有所復苏，贸易波动和区域间需求不平衡仍然是市场持续扩张的重要障碍。

市场驱动因素

专注于头髮健康和吹干效率的技术创新，特别是智慧温控和高速马达技术的融合，正在推动市场变革。製造商积极采用基于微处理器的温度感测器来防止蛋白质变性，既满足了消费者对沙龙级效果的需求，也最大限度地减少了对头髮的长期损伤。这种对高性能工程的策略性关注正在带来显着的财务回报。根据飞利浦于2025年11月发布的2025年第三季财报，个人健康业务部门实现了10.9%的年销售额成长。这项成功显然得益于公司对人工智慧创新技术的应用，也反映出消费者对功能性保护产品日益增长的需求。

同时，消费者在高端个人护理电器上的支出增加也推动了收入成长。这源自于消费者越来越倾向投资兼具便利性和专业级效果的高阶理容工具。这种价格偏好的转变使得品牌，尤其是造型类品牌，能够透过提高平均单价来弥补销售上的不足。 SharkNinja 于 2025 年 11 月发布的 2025 年第三季财报清晰地印证了这一趋势。该财报显示，美容及家居环境类净销售额年增 56.7%，显示全球对高端造型系统的需求强劲。此外，Gru-Sev 于 2025 年 1 月发布的 2024 年初步销售报告显示，其年销售额将达到 82.66 亿欧元，显示整个家居及个人护理电器行业持续扩张。

市场挑战

全球吹风机市场面临的主要障碍之一是已开发经济体的市场饱和，这导致竞争加剧。随着主要地区家庭普及率趋于稳定，该行业越来越依赖更换週期而非获取新客户，限制了自然销售量的成长。这种情况迫使製造商增加价格竞争和差异化策略以维持市场份额，导致利润率下降，并阻碍了资本配置以拓展未开发市场，进而抑制了整个产业的成长潜力。

这种饱和状态加剧了市场对贸易波动的敏感性，不稳定的需求模式可能引发国际贸易的急剧下滑。近期贸易统计数据反映了这种市场不稳定性，中国电器工业协会（CHEAA）报告称，2024年中国家用电器进口额年减7.2%，至32.6亿美元。进口活动的下降显示跨境需求放缓，暗示主要消费中心的经济波动正在扰乱商品流通，并直接阻碍产业的持续成长。

市场趋势

多功能二合一美髮造型工具的兴起正在改变整个产业，它将吹干和造型功能整合于一个多功能设备中。消费者越来越青睐利用动态气流捲曲、抚平毛躁和蓬鬆湿髮的一体式系统，无需再使用单独的梳子和加热工具。这种一体化设计已被证明是强劲的收入来源，儘管面临整体经济压力，消费者仍将增强的功能视为一项性价比高的投资。例如，SharkNinja 在 2025 年 2 月发布的 2024 年第四季及全年财报中显示，其美容及家居环境类别的净销售额增长了 31.1%，达到 1.999 亿美元。这一快速成长主要归功于该公司多功能护髮产品的强劲表现。

与此同时，业界正朝着轻巧的无刷直流 (BLDC) 马达方向发展。这些马达取代了较重的交流马达部件，提高了人体工学设计，并增强了设备的耐用性。这些紧凑型数位马达高速运转，产生高速气流，利用动能而非过热来吹干头髮，同时显着减轻了设备的重量。这项创新使製造商能够将专业级性能作为标准配置，从而将先进家用电器的吸引力扩展到奢侈品市场之外。戴森在 2025 年 9 月发布的「戴森 2024 财年」新闻稿中也印证了这一趋势。该公司宣布全球销量突破 2,000 万台，创下历史新高，显示电动个人护理技术已在大众市场广泛应用。

目录

第一章概述

第二章：调查方法

第三章执行摘要

第四章：客户心声

第五章：全球吹风机市场展望

  • 市场规模及预测
    • 按金额
  • 市占率及预测
    • 按类型（有线、无线）
    • 按用途（商用、个人）
    • 分销通路（线上、线下）
    • 按地区
    • 按公司（2025 年）
  • 市场地图

第六章：北美吹风机市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国别分析
    • 我们
    • 加拿大
    • 墨西哥

第七章：欧洲吹风机市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国别分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区吹风机市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国别分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲吹风机市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东与非洲：国别分析
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 南非

第十章：南美洲吹风机市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国别分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章 市场动态

  • 促进因素
  • 任务

第十二章 市场趋势与发展

  • 併购
  • 产品发布
  • 近期趋势

第十三章：全球吹风机市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的议价能力
  • 顾客权力
  • 替代品的威胁

第十五章 竞争格局

  • Conair LLC
  • Panasonic Holdings Corporation
  • Koninklijke Philips NV
  • Dyson Limited
  • Tescom Denki Co., Ltd.
  • Spectrum Brands, Inc.
  • Revlon Consumer Products LLC
  • Jemella Limited
  • Havells India Limited
  • Harry Josh

第十六章 策略建议

第十七章：关于研究公司及免责声明

简介目录
Product Code: 22812

The Global Hair Dryer Market is projected to expand from USD 9.46 Billion in 2025 to USD 13.39 Billion by 2031, reflecting a CAGR of 5.96%. This sector centers on electromechanical devices designed to direct ambient or heated air over damp hair, thereby accelerating evaporation to assist in drying and styling. The market's growth is largely underpinned by strong drivers such as increasing consumer disposable income, rapid urbanization, and the global expansion of professional salons, all of which maintain a steady demand for personal care appliances distinct from temporary product trends.

Market Overview
Forecast Period2027-2031
Market Size 2025USD 9.46 Billion
Market Size 2031USD 13.39 Billion
CAGR 2026-20315.96%
Fastest Growing SegmentOnline
Largest MarketNorth America

Conversely, the industry confronts notable hurdles, particularly market saturation in developed regions and escalating competition that places pressure on profit margins. Data from the China Household Electrical Appliances Association (CHEAA) indicates that while the broader home appliance industry reached a cumulative export value of USD 112.42 billion in 2024, with the small appliance sector-including hair dryers-recovering in volume and value after destocking cycles, challenges persist. Despite this rebound, trade volatility and inconsistent regional demand remain critical obstacles that threaten to impede sustained market expansion.

Market Driver

Technological advancements focused on hair health and drying efficiency, particularly through the integration of intelligent heat regulation and high-speed motor technology, have become the primary catalysts for market evolution. Manufacturers are increasingly incorporating microprocessor-based thermal sensors to prevent protein denaturation, thereby satisfying consumer demand for salon-quality results that minimize long-term damage. This strategic focus on high-performance engineering is yielding significant financial returns; according to Philips' "Third Quarter 2025 Results" from November 2025, their Personal Health segment achieved 10.9% comparable sales growth, a success explicitly driven by the adoption of their AI-powered innovations, signaling a consumer preference for functional protection features.

In parallel, rising consumer spending on premium personal care appliances is sustaining revenue growth as individuals increasingly invest in sophisticated grooming tools that offer both convenience and professional finishes. This shift toward the higher end of the price spectrum allows brands to counterbalance volume constraints with higher average unit values, especially within the styling category. This trend is exemplified by SharkNinja, Inc., which reported in its "Third Quarter 2025 Results" in November 2025 that net sales for its Beauty and Home Environment category rose by 56.7% year-over-year, demonstrating strong global demand for premium styling systems. Furthermore, Groupe SEB's "Provisional Sales 2024" release in January 2025 reported full-year sales of EUR 8,266 million, illustrating the continued operational scale of the wider home and personal care appliance sector.

Market Challenge

A significant barrier facing the Global Hair Dryer Market is the saturation of developed economies, which leads to heightened competitive intensity. As household penetration rates near their peak in these key regions, the industry becomes dependent on replacement cycles rather than new customer acquisition, limiting the scope for organic volume growth. This dynamic forces manufacturers to engage in aggressive price competition and differentiation strategies to preserve market share, resulting in compressed profit margins and preventing capital allocation toward expansion into untapped markets, thereby stifling the sector's broader growth potential.

This saturation amplifies sensitivity to trade volatility, where unstable demand patterns can cause sharp declines in international commerce. Such market instability is reflected in recent trade statistics; according to the China Household Electrical Appliances Association (CHEAA), China's home appliance imports fell by 7.2% year-on-year to USD 3.26 billion in 2024. This reduction in import activity signals a cooling of cross-border demand and demonstrates how economic fluctuations in major consumer hubs can disrupt the flow of goods, acting as a direct brake on sustained industry expansion.

Market Trends

The rise of multifunctional 2-in-1 air styling tools is transforming the industry by combining drying and styling capabilities into single, versatile devices. Consumers are increasingly favoring all-in-one systems that use aerodynamic airflow to curl, smooth, and volumize damp hair, effectively eliminating the need for separate brushes and heated tools. This consolidation serves as a resilient revenue generator, with buyers viewing the enhanced utility as a cost-effective investment despite broader economic pressures; for instance, SharkNinja, Inc. reported in its "Fourth Quarter and Full Year 2024 Results" in February 2025 that net sales for its Beauty and Home Environment category grew by 31.1% to USD 199.9 million, a surge largely credited to the strength of its multifunctional haircare products.

Concurrently, the industry is shifting toward lightweight Brushless DC (BLDC) motors, which are replacing heavier AC components to improve ergonomics and device longevity. These compact digital motors operate at high speeds to produce high-velocity airflow, enabling hair to dry through kinetic force rather than excessive heat, while significantly reducing the unit's weight. This engineering advancement allows manufacturers to offer professional-grade performance as a standard feature, expanding the appeal of tech-forward appliances beyond the luxury niche; this is highlighted by Dyson's "Dyson 2024 Results" press release in September 2025, which announced a record global sales volume of over 20 million products, demonstrating the mass-market adoption of motor-driven personal care technologies.

Key Market Players

  • Conair LLC
  • Panasonic Holdings Corporation
  • Koninklijke Philips N.V.
  • Dyson Limited
  • Tescom Denki Co., Ltd.
  • Spectrum Brands, Inc.
  • Revlon Consumer Products LLC
  • Jemella Limited
  • Havells India Limited
  • Harry Josh

Report Scope

In this report, the Global Hair Dryer Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair Dryer Market, By Type

  • Corded
  • Cordless

Hair Dryer Market, By Application

  • Professional
  • Individual

Hair Dryer Market, By Distribution Channel

  • Online
  • Offline

Hair Dryer Market, By Region

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hair Dryer Market.

Available Customizations:

Global Hair Dryer Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Hair Dryer Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Corded, Cordless)
    • 5.2.2. By Application (Professional, Individual)
    • 5.2.3. By Distribution Channel (Online, Offline)
    • 5.2.4. By Region
    • 5.2.5. By Company (2025)
  • 5.3. Market Map

6. North America Hair Dryer Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Application
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Hair Dryer Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Hair Dryer Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Hair Dryer Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Distribution Channel

7. Europe Hair Dryer Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Application
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Hair Dryer Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. France Hair Dryer Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. United Kingdom Hair Dryer Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Hair Dryer Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. Spain Hair Dryer Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Hair Dryer Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Application
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Hair Dryer Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. India Hair Dryer Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. Japan Hair Dryer Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. South Korea Hair Dryer Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. Australia Hair Dryer Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Hair Dryer Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Application
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Hair Dryer Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. UAE Hair Dryer Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. South Africa Hair Dryer Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Distribution Channel

10. South America Hair Dryer Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Application
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Hair Dryer Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Colombia Hair Dryer Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Argentina Hair Dryer Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Hair Dryer Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Conair LLC
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Panasonic Holdings Corporation
  • 15.3. Koninklijke Philips N.V.
  • 15.4. Dyson Limited
  • 15.5. Tescom Denki Co., Ltd.
  • 15.6. Spectrum Brands, Inc.
  • 15.7. Revlon Consumer Products LLC
  • 15.8. Jemella Limited
  • 15.9. Havells India Limited
  • 15.10. Harry Josh

16. Strategic Recommendations

17. About Us & Disclaimer