全球重新导向软体市场：现况分析与预测（2023-2030）

预估2022年全球重定向软体市场规模将达19亿美元，2023-2030年预测期间稳定成长率约15.23%。 此外，人工智慧和机器学习演算法等先进技术的使用可以实现更精确的定位和更好的广告投放，进一步增加了对重定向软体的需求。 这些进步使公司能够进行更复杂、更有效的行销活动，最终提高品牌知名度和收入。 例如，财富 1000 强企业中有 91.6% 计划增加对大数据和人工智慧专案的投资。

市场分为解决方案和服务。 其中，解决方案领域占据最大的市场份额，并被中小企业广泛采用。 解决方案提供者提供预先建置的范本、自动化工具以及与各种平台的轻鬆集成，使企业可以轻鬆部署重定向软体，而无需广泛的专业知识。

依部署类型，市场分为本地部署、云端部署和混合部署。 其中，云端领域因其易用性、可扩展性和成本效益而占有很大的市场份额。 基于云端的解决方案为企业提供了定价弹性，因为他们只需为他们使用的内容付费，而不是投资昂贵的硬体和基础设施。 此外，基于云端的解决方案通常会自动更新，因此您可以利用最新的功能和特性，而无需手动更新。 例如，根据 O'Reilly 最新的云端采用报告，47% 的组织正在推行云端优先策略，30% 的组织已经采用云端原生，37% 的组织表示有意在未来几年内实现云端原生..

根据应用，市场分为 BFSI、零售、政府、医疗保健和其他。 由于零售商之间的竞争加剧以及个人化客户体验的需求不断增长，零售业占据了最大的市场份额。 重定向软体允许零售商向放弃购物车或查看特定产品页面的客户提供个人化广告，鼓励他们完成购买。

为了更了解重定向软体的市场采用情况，我们将市场分为北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利、欧洲其他地区）、亚太地区（中国，根据日本、印度、亚太其他地区的全球影响力进行分析）和世界其他地区。 在北美地区，重定向软体的需求大幅增长，显示出这个充满活力的市场的显着增长。 各行业的公司都认识到重定向策略对于增强客户参与度和提高转换率的价值。 随着电子商务的不断蓬勃发展，北美企业正在投资先进的重定向软体，以重新吸引网站访客并透过个人化内容瞄准潜在客户。 需求激增是由于不断发展的数位环境造成的，因此保持在消费者关注的前沿非常重要。 最近的研究表明，如果有效使用，再行销广告可以帮助企业将投资报酬率 (ROI) 提高多达 5 倍。 此外，北美重定向软体市场的强劲成长反映了该地区向数据驱动的行销解决方案的策略转变，并利用技术进行有效和有针对性的广告活动，这证实了我们的承诺。

市场上营运的主要公司包括 Google、Facebook、AdRoll、OpenX、Sitescout、NowSpots, Inc、Outbrain、Twitter、Criteo 和 Instagram。

目录

第一章市场介绍

Retargeting software, also known as behavioral retargeting, is a form of online advertising that targets users who have previously visited a website or engaged with specific content. The goal of retargeting software is to re-engage these users and encourage them to return to the site or complete a desired action, such as making a purchase.

The Retargeting Software Market was valued at 1.9 billion in 2022 and is expected to grow at a steady rate of around 15.23% in the forecasted period (2023-2030) owing to the increased competition as with more businesses shifting their focus to digital marketing, the competition for customer attention has increased significantly therefore adding values to the market. Moreover, the use of advanced technologies like AI and machine learning algorithms enable more accurate targeting and better ad placement, further increases the demand for retargeting software. These advancements allow businesses to create more sophisticated and effective campaigns, ultimately leading to increased brand awareness and revenue growth. For instance, 91.6% of Fortune 1000 companies have plans to invest more in big data and AI initiatives.

Based on the offering, the market is bifurcated into solutions and services. Among these, the solution segment holds the largest market share due to its widespread adoption by small and medium-sized enterprises. Solution providers offer pre-built templates, automation tools, and easy integration with various platforms, making it easier for businesses to implement retargeting software without requiring extensive technical expertise.

Based on the deployment, the market is categorized into on-premises, clouds, and hybrid. Among these, the cloud segment holds the significant market share due to its ease of use, scalability, and cost-effectiveness. Cloud-based solutions provide businesses with flexibility in terms of pricing, allowing them to pay only for what they use, rather than investing in expensive hardware and infrastructure. Additionally, cloud-based solutions are often automatically updated, ensuring that businesses have access to the latest features and functionalities without requiring manual updates. For instance, according to O'Reilly's latest Cloud Adoption report 47% of organizations are pursuing a cloud-first strategy, 30% are already cloud-native and 37% intend to be cloud-native in the coming years.

Based on the application, the market is categorized into BFSI, retail, government, healthcare, and others. Among these, the retail segment holds the largest market share due to the growing competition among retailers and the need to personalize customer experiences. Retailers can use retargeting software to serve personalized ads to customers who have abandoned their shopping carts or browsed specific product pages, encouraging them to complete their purchases.

For a better understanding of the market adoption of Retargeting Software, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North American region has witnessed a significant surge in the demand for retargeting software, marking substantial growth in this dynamic market. Businesses across various industries are increasingly recognizing the value of retargeting strategies to enhance customer engagement and boost conversion rates. As e-commerce continues to thrive, companies in North America are investing in sophisticated retargeting software to re-engage website visitors and target potential customers with personalized content. This surge in demand can be attributed to the ever-evolving digital landscape, where staying top-of-mind with consumers is crucial. According to recent studies, businesses can improve their return on investment (ROI) by up to five times if they use retargeting adverts effectively. Moreover, the robust growth of the retargeting software market in North America reflects a strategic shift towards data-driven marketing solutions, underlining the region's commitment to leveraging technology for effective and targeted advertising campaigns.

Some of the major players operating in the market include Google; Facebook; AdRoll; OpenX; Sitescout; NowSpots, Inc; Outbrain; Twitter; Criteo; Instagram.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

• 1.1. Market Definitions
• 1.2. Main Objective
• 1.3. Stakeholders
• 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTIONS

• 2.1. Research Process of the Retargeting Software Market
• 2.2. Research Methodology of the Retargeting Software Market
• 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 RETARGETING SOFTWARE MARKET REVENUE (USD BN), 2020-2030F

6 MARKET INSIGHTS BY OFFERING

• 6.1. Solutions
• 6.2. Services

7 MARKET INSIGHTS BY DEPLOYMENT

• 7.1. On-premises
• 7.2. Cloud-Based
• 7.3. Hybrid

8 MARKET INSIGHTS BY APPLICATION

• 8.1. BFSI
• 8.2. Retail
• 8.3. Government
• 8.4. Healthcare
• 8.5. Others

9 MARKET INSIGHTS BY REGION

• 9.1. North America
  • 9.1.1. U.S.
  • 9.1.2. Canada
  • 9.1.3. Rest of North America
• 9.2. Europe
  • 9.2.1. Germany
  • 9.2.2. U.K.
  • 9.2.3. France
  • 9.2.4. Italy
  • 9.2.5. Spain
  • 9.2.6. Rest of Europe
• 9.3. Asia-Pacific
  • 9.3.1. China
  • 9.3.2. Japan
  • 9.3.3. India
  • 9.3.4. Rest of Asia-Pacific
• 9.4. Rest of the World

10 RETARGETING SOFTWARE MARKET DYNAMICS

• 10.1. Market Drivers
• 10.2. Market Challenges
• 10.3. Impact Analysis

11 RETARGETING SOFTWARE MARKET OPPORTUNITIES

12 RETARGETING SOFTWARE MARKET TRENDS

13 DEMAND AND SUPPLY-SIDE ANALYSIS

• 13.1. Demand Side Analysis
• 13.2. Supply Side Analysis

14 VALUE CHAIN ANALYSIS

15 PRICING ANALYSIS

16 STRATEGIC INSIGHTS

17 COMPETITIVE SCENARIO

• 17.1. Competitive Landscape
  • 17.1.1. Porters Fiver Forces Analysis

18 COMPANY PROFILED

• 18.1. Google
• 18.2. Facebook
• 18.3. AdRoll
• 18.4. OpenX
• 18.5. Sitescout
• 18.6. NowSpots, Inc
• 18.7. Outbrain
• 18.8. Twitter
• 18.9. Criteo
• 18.10. Instagram

19 DISCLAIMER