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市场调查报告书
商品编码
1556162

漫画书市场:现状分析与预测(2024-2032年)

Comic Book Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 142 Pages | 商品交期: 最快1-2个工作天内

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简介目录

由于漫画公司的扩张，预计漫画市场将稳定成长约5.1%。例如，2024 年7 月，出版商企鹅兰登书屋(Penguin Random House) 旗下的兰登书屋出版集团(Random House Publishing Group) 宣布推出Boom!，这是一本漫画书、图画小说以及授权的说故事出版商和工作室。我买了一个工作室。此外，数位平台的兴起、故事叙述的多样性和包容性的增加，以及漫画大会和活动的兴起，正在增加漫画书对具有不同体验寻求方向的不同群体的受欢迎程度。

依产品类型，市场分为实体漫画和数位漫画。 2023年，由于该细分市场的读者群和藏品的稳定，实体漫画细分市场占据了最大的市场占有率。实体漫画具有与实体格式和有形产品、有限的出版以及阅读纸质漫画的奢侈相关的几个优点。专业漫画书店的存在、图像小说惯例的可能性以及连载故事和图像小说的持续流通，是实体漫画仍然在人们的品味中占据强大而重要地位的原因。由于人们热衷于以高价购买收藏品和稀有物品，因此该行业继续受到出版商的欢迎并活跃在市场中。

依类型划分，市场分为科幻小说、漫画、超级英雄、恐怖小说等。由于全球兴趣的成长和跨文化交流，漫画市场中的漫画产业有潜力发展一个高利润的市场。日本出版的漫画因其有趣的情节和独特的插图而在海外流行，海外销售和读者人数大幅增加。翻译漫画、数位漫画平台的出现以及漫画向主流媒体的传播也支持了这种扩张。此外，漫画透过增加动漫改编扩大了其影响力，提高了漫画在全球漫画市场的主导地位，并有助于加强漫画与动漫之间的相互关係。因此，在预测期内，漫画产业预计将在各个类型中显着成长。

依最终用户划分，市场分为儿童市场和成人市场。随着漫画的成熟和复杂化，针对成人读者的漫画市场逐年扩大。这种增长在图像小说漫画中最为明显，与先前对 "纯粹" 漫画的描述相比，漫画具有更成熟的内容，并且针对成人市场。漫画作为一种文学形式的成熟和适当的认可也为流行文化做出了贡献，技术和独立出版商开闢了与公众沟通的新方式。对此的延伸是，人们越来越认识到漫画是为成年人讲述故事的一种有趣且强大的媒介。因此，预计成人市场在预测期内最终用户将呈现显着的成长率。

为了更了解漫画书的市场渗透率，将市场分为北美（美国、加拿大、北美其他地区）、欧洲（德国、英国、法国、西班牙、义大利、欧洲其他地区）、亚洲太平洋地区（根据其他地区（中国、日本、印度和其他亚太地区）的全球影响力进行分析。近年来，北美漫画市场稳步增长，部分原因是超级英雄电影和电视剧推动了该类别的发展。更多多媒体的出现，主流、有线、卫星和 PPV 节目的普及；市场的扩张；独特视角的回归吸引了新的读者。此外，高额收藏品和限量版印刷品销售以及强大且不断增长的会议社群也有助于形成健康且不断变化的市场。例如，2024年7月，汤姆哈迪的科幻漫画系列《Arcbound》由黑马漫画在美国发行，创造了Arcbound宇宙。因此，按地区划分，北美预计在预测期内将显着成长。

市场上的主要公司：MARVEL，Dark Horse Comics LLC，Image Comics, Inc.，DC Entertainment，Archie Comic Publications, Inc.，IDW Publishing，Rebellion，DMG Entertainment Inc.，SHOGAKUKAN ASIA PTE.Ltd.，HAKUSENSHA。

目录

第1章 市场简介

  • 市场定义
  • 主要目的
  • 相关利益者
  • 限制事项

第2章 调查手法或前提条件

  • 调查流程
  • 调查手法
  • 受访者简介

第3章 摘要整理

  • 产业摘要
  • 各市场区隔预测
    • 市场成长的强度
  • 地区展望

第4章 市场动态

  • 促进因素
  • 机会
  • 阻碍因素
  • 趋势
  • PESTEL分析
  • 需求面分析
  • 供给面分析
    • 合併和收购
    • 投资Scenario
    • 产业洞察：主要新创公司及其独特策略

第5章 价格分析

  • 各地区价格分析
  • 价格的影响因素

第6章 全球漫画书市场收益，2022-2032年

第7章 市场分析:各产品类型

  • 物理的漫画
  • 数位漫画

第8章 市场分析:种类

  • SF
  • 漫画
  • 超级英雄
  • 恐怖
  • 其他

第9章 市场分析:各终端用户

  • 儿童
  • 成人

第10章 市场分析:各地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 全球其他地区

第11章 价值链分析

  • 市场参与企业一览

第12章 竞争情形

  • 竞争仪表板
  • 竞争市场定位分析
  • 波特的五力分析

第13章 企业简介

  • MARVEL
  • Dark Horse Comics LLC
  • Image Comics, Inc.
  • DC Entertainment
  • Archie Comic Publications, Inc.
  • IDW Publishing
  • Rebellion
  • DMG Entertainment Inc.
  • SHOGAKUKAN ASIA PTE. LTD.
  • HAKUSENSHA

第14章 缩写与前提条件

第15章 附录

简介目录
Product Code: UMME212997

The comic book is an artwork that integrates both pictures and words in specific frames providing the readers with a flowing story-telling technique. The technology of comic books began in the early twentieth century and has grown into a complex media as mass as a production significant to tune in to stories ranging from superheroes' epics to personal histories. They are usually serialized in that people get to continue with certain stories and they can be produced and distributed in many forms which include individual issues, graphic novels, and trade paperbacks. The flexibility of the medium as art and dialogue is something that has continued to create popularity in both the mainstream and independent communities, something that in its relatively short existence continues to provide an outlet for a multitude of cultures, societies contemporary arts, and artists.

The Comic Book Market is expected to grow at a steady rate of around 5.1% owing to the rising comic book company expansions. For instance, in July 2024, the Random House Publishing Group, a division of the trade publisher, Penguin Random House, acquired the comic book, graphic novel, and licensed storytelling publisher and studio, Boom! Studios. Moreover, the rise of digital platforms, increasing diversity and inclusivity in storytelling, and increasing comic book conventions and events have increased the popularity of comic books to different groups of people with an orientation to look for different experiences.

Based on the product type, the market is bifurcated into physical comic and digital comic. The physical comic book segment accounted for the largest share of the market in the year 2023 due to the consistent readership of this and the collections. Physical comics have several advantages associated with the physical format and tangible products, limited-edition publications, and the affordances of reading comics on paper. The existence of specialized shops for comic books, the possibility of conventions for graphic novels, and the continuous circulation of serialized stories and graphic novels are the reasons why physical comics still have a strong and significant place in people's preferences. This segment remains popular among publishers and active in the market due to the passion of people who are eager to have collectible and rare issues even at a high price.

Based on genre, the market is segmented into science-fiction, manga, superhero, horror, and others. The segment of manga within the comic book market has profitable potential for development due to the increasing interest in these products worldwide and intercultural exchange. Due to interesting plots and peculiar drawing the manga published in Japan has gained popularity in foreign countries which is why sales and readership in foreign countries have risen greatly. This expansion has also been boosted by translated manga, the emergence of digital manga platforms, as well as the popular incorporation of manga into the mainstream media. Moreover, manga has expanded its influence through increased anime adaptations that help to enhance manga's position as a dominant force in the global comic book market and increase the interconnected relationship between them. Thus, the manga segment is expected to grow significantly in the forecast period among the genres.

Based on the end-user, the market is bifurcated into kids and adults. The market of comic books that are aimed towards adult readers has grown over the years as comic books have grown more mature and complex. This rise is evident in Graphic Novels end comics that have content that is more mature than earlier portrayals of 'mere' comics and are meant for the adult market. Maturity and getting appropriate credit assigned to comics as a form of literature also contributed to pop culture, in addition to the Technology and independent publishers opened up new ways of communication with the public. This extension demonstrates that there is an improved appreciation of comics as an interesting, strong medium and capable of narrating a story to adults. Thus, the adult segment is expected to grow at a significant rate in the forecast period among the end-users.

For a better understanding of the market adoption of comic books, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The market of comic books in North America has been steadily growing in recent years and this is owed partly to the movies and television serials with superheroes that gave boost to the category. The availability of more multimedia outlets; the continuing emergence of mainstream, cable, satellite, and pay-per-view programming; the broadening of the market; the sharpening of the distinctive point of view; and the trend back to independents and creators have appealed to a new audience. In addition, high sales in collector and limited-edition print issues, and a strong and growing convention community also cater to the healthy and changing market. For instance, In July 2024, Tom Hardy's sci-fi comic book series 'Arcbound' was released by U.S.-based Dark Horse Comics to build Arcbound Universe. Thus, amongst areas, North America is expected to grow at a significant rate in the forecast period.

Some of the major players operating in the market include MARVEL; Dark Horse Comics LLC; Image Comics, Inc.; DC Entertainment; Archie Comic Publications, Inc.; IDW Publishing; Rebellion; DMG Entertainment Inc.; SHOGAKUKAN ASIA PTE. LTD.; HAKUSENSHA.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Comic Book Market
  • 2.2. Research Methodology of the Comic Book Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL COMIC BOOK MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY PRODUCT TYPE

  • 7.1. Physical Comic
  • 7.2. Digital Comic

8.MARKET INSIGHTS BY GENRE

  • 8.1. Science-Fiction
  • 8.2. Manga
  • 8.3. Superhero
  • 8.4. Horror
  • 8.5. Others

9.MARKET INSIGHTS BY END-USER

  • 9.1. Kids
  • 9.2. Adults

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

  • 11.1. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

  • 13.1. MARVEL
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. Dark Horse Comics LLC
  • 13.3. Image Comics, Inc.
  • 13.4. DC Entertainment
  • 13.5. Archie Comic Publications, Inc.
  • 13.6. IDW Publishing
  • 13.7. Rebellion
  • 13.8. DMG Entertainment Inc.
  • 13.9. SHOGAKUKAN ASIA PTE. LTD.
  • 13.10. HAKUSENSHA

14.ACRONYMS & ASSUMPTION

15.ANNEXURE