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市场调查报告书
商品编码
1570961

孕妇/哺乳胸罩市场：现况分析与预测（2024-2032）

Maternity and Nursing Bras Market: Current Analysis and Forecast (2024-2032)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 145 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

由于公司扩张，孕妇/哺乳胸罩市场预计将以 12.1%左右的速度稳定成长。例如，2022年11月，维多利亚的秘密以4亿美元收购内衣品牌Adore Me。此外，人们对乳房健康和管理的认识不断提高，以及女性预防乳房下垂的愿望导致市场成长。

依产品类型，市场分为钢丝胸罩和无钢丝胸罩。钢丝胸罩细分市场预计将在预测期内出现显着成长，因为它是一种专门的胸罩，采用结构更结构化的罩杯来满足怀孕和哺乳期间的要求。这些胸罩具有可弯曲的钢圈，可以适应女性乳房尺寸的波动，结合坚硬的钢丝胸罩与在哺乳时的便利性。它们通常采用柔软、可拉伸的材料製成，并且还具有一些可调节零件，以避免造成夹伤等不适。一些哺乳胸罩具有易于紧固或拆卸的哺乳紧固件或面板。

依材质划分，市场分为棉、人造丝、氨纶等。到2023年，棉花市场占据大部分市场占有率，因为适合身体不断变化的孕妇和哺乳期妇女。这些胸罩由柔软且有弹性的棉质材料製成，是适合较大胸围的最佳胸罩之一，因为其灵活性可增加胸围尺寸，同时仍提供必要的胸部支撑。棉花具有捕捉空气和吸走身体表面水分的能力，使其成为调节体温的理想选择，这在怀孕期间和分娩后非常重要。成长期用棉质胸罩不仅美观，而且功能实用。成长期用棉质胸罩由天然纤维製成，对皮肤温和，同时为母亲提供所需的支撑。因此，就2023年的市场占有率而言，以材质来看，棉花将占据大部分。

依使用情况，市场分为孕妇和哺乳期妇女。预计哺乳期女性市场将在预测期内出现显着成长，因为这些胸罩透过提供支撑和灵活性来满足哺乳期女性的需求。这些胸罩目的是适应母乳哺育期间发生的胸围尺寸和柔软度的变化。例如，它们由可更换的零件製成，例如肩带、带子和罩杯尺寸，以确保随着身体变化而更佳贴合。还有一些方便哺乳的选择，例如下拉式罩杯和侧开式罩杯。该类别的胸罩将这些功能性与柔软轻量的材料相结合，为哺乳期的母亲提供必要的支撑和舒适感。因此，在应用中，哺乳期妇女细分市场预计在预测期内将呈现显着成长。

为了更了解孕妇/哺乳胸罩的市场导入，市场根据北美 (美国、加拿大、北美其他地区) 、欧洲 (德国、法国、英国、西班牙、义大利、欧洲其他地区) 、亚太地区 (中国、日本、印度、亚太其他地区) 和世界其他国家的全球布局进行分析。随着越来越多的女性意识到孕产护理，越来越多的女性优先考虑怀孕和哺乳期间的舒适性和实用性，到2023年，北美将占据大部分市场占有率。推动的趋势包括奢华孕妇装的增加、创新的胸罩设计以及尺寸多样性的增加。此外，由于疫情和电子商务的蓬勃发展，这些类型的胸罩比以往任何时候都更便宜，社交媒体和影响者行销有助于提高消费者的意识以及对胸罩的渴望。例如，2021年 4月，美国多策略私募股权公司 TZP Group 宣布 TZP Small Cap Partners II, LP 收购了领先的孕妇/哺乳基本服装供应商 Akerson Enterprises LLC。这样一来，2023年北美将在所有地区中占据较大的市场占有率。

市场上营运的一些主要公司包括 Bravado Designs、Motherhood、Triumph India、La Leche League International、Anita Dr. Helbig GmbH、Medela、Cake Maternity、Leading Lady Inc.、MEEMEE.IN、Zivame 等。

目录

第1章 市场介绍

  • 市场定义
  • 主要目的
  • 利害关係人
  • 限制

第2章 研究方法或前提

  • 调查过程
  • 调查方法
  • 受访者简介

第3章 执行摘要

  • 行业概况
  • 依细分市场进行预测
    • 市场成长强度
  • 区域展望

第4章 市场动态

  • 促进因素
  • 机会
  • 抑制因素
  • 趋势
  • PESTEL 分析
  • 需求方分析
  • 供给面分析
    • 併购
    • 投资场景
    • 产业洞察：主要新创公司及其独特策略

第5章 价格分析

  • 依地区价格分析
  • 影响价格的因素

第6章 2022-2032年全球孕妇/哺乳胸罩市场收入

第7章 市场洞察：依产品类型

  • 钢丝胸罩
  • 无钢圈胸罩

第8章 市场洞察：依材料

  • 棉花
  • 人造丝
  • 氨纶
  • 其他

第9章 市场洞察：依应用

  • 孕妇
  • 哺乳妇女

第10章 市场洞察：依地区

  • 北美
    • 美国
    • 加拿大
    • 其他北美地区
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他欧洲地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 其他亚太地区
  • 世界其他地区

第11章 价值链分析

  • 进入市场的公司名单

第12章 竞争态势

  • 竞争仪表板
  • 竞争市场定位分析
  • 波特五力分析

第13章 公司简介

  • Bravado Designs
  • Motherhood
  • Triumph India
  • La Leche League International
  • Anita Dr. Helbig GmbH
  • Medela
  • Cake Maternity
  • Leading Lady Inc.
  • MEEMEE.IN
  • Zivame

第14章 首字母缩写与先决条件

第15章 附录

简介目录
Product Code: UMCG213008

Specialized lingerie products such as maternity and nursing bras are created to help expectant and new mothers cover the changes and needs that they expect during pregnancy and while breastfeeding. Maternity bras are likely to have stretchable bands and cups that expand with the increasing size of the bust line while nursing bras come with some clasp or flap to aid easy feeding of the baby. Maternity and nursing wear focus on softness, and breathability together with flexibility and this helps women to remain comfortable and easily accessible throughout their maternity nursing period. They also have a range of bras that are available in different sizes and types depending on the shape and preference of the girl during this awkward stage of growth and development while giving her support and comfort through their bras.

The Maternity and Nursing Bras Market is expected to grow at a steady rate of around 12.1% owing to the rising company expansions. For instance, in November 2022, Victoria's Secret acquired lingerie brand Adore Me for a price tag of USD 400 million, looking to its tech prowess and Gen Z customer base to help an ongoing rebrand. Moreover, the increasing awareness regarding breast health and management and significant consciousness among women to prevent breast sagging are leading to the growth of the market.

Based on the product type, the market is bifurcated into underwire bras and wireless bras. The underwire bras segment is expected to grow at a significant rate in the forecast period as they are specially made to incorporate more structured cups to meet the requirements during pregnancy and breastfeeding. These bras employ bendable underwires that can adjust to the fluctuating size of a woman's breasts making them a combination of the rigid underwire bras and the convenience preferred during breastfeeding. They are usually manufactured using soft and stretchable material and also have some adjustable parts in order not to cause any discomfort such as pinching. Some of the nursing bras feature nursing clasps or panels that are easy to fasten or remove, these bras take into account that nursing women have dynamic breasts that require support and functionality at the same time.

Based on material type, the market is segmented into cotton, rayon, spandex, and others. The cotton segment held the majority share of the market in the year 2023 as they are uniquely suitable for pregnant and breastfeeding women whose bodies are constantly changing. These are some of the best bras for large breasts because they are made from soft, stretchable cotton material that can expand to accommodate the growing bust size while still offering breasts the support they need since they are flexible. Cotton's ability to allow air in and pull moisture away from the body's surface is ideal for regulating temperature in the skin which is crucial during pregnancy and after birth. They have straps that can be adjusted and pads that can be removed; growth cotton bras are therefore not only aesthetic but functional and practical because they provide the necessary support for a mother while at the same time making use of natural fiber that is soft on the skin. Thus, the cotton segment held a majority share of the market in the year 2023 among the material types.

Based on the application, the market is bifurcated into pregnant women and lactating women. The lactating women segment is expected to experience significant growth in the forecast period as these bras cater to the needs of the women during the lactating period by offering support as well as flexibility. These bras are designed to adapt to the changes in the size and tenderness of the bust that takes place during breastfeeding. They are mostly built with components that can be altered, for instance, straps, bands, and cup sizes to fit the body when it is changing. Also, there are such useful nursing options as drop-down cups or side openings so that the mother can easily and unnoticeably breastfeed the baby. With an integration of these functional aspects in conjunction with soft and light fabrics, bras in this segment provide lactating mothers with the necessary support and comfort. Thus, the lactating women segment is expected to grow at a significant rate in the forecast period among the applications.

For a better understanding of the market adoption of maternity and nursing bras, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America held the majority share of the market in the year 2023 due to more women becoming attuned to maternal care and a growing number of females prioritizing comfort and practicality when pregnant and breastfeeding. Some of the trends that are driving this are an increase in luxurious maternity outfits, innovative bra designs, and improvements in size diversity among others. Moreover, due to the pandemic and the boom of e-commerce, these kinds of bras are within easier reach compared to before, and social media and influencer marketing have helped increase the awareness as well as the desire of consumers for them. For instance, in April 2021, U.S.-based TZP Group, a multi-strategy private equity firm, announced that TZP Small Cap Partners II, L.P. has acquired a majority stake in Akerson Enterprises LLC d/b/a Kindred Bravely, a leading provider of maternity and nursing basics apparel. Thus, amongst areas, North America held a significant share of the market in the year 2023.

Some of the major players operating in the market include Bravado Designs; Motherhood; Triumph India; La Leche League International; Anita Dr. Helbig GmbH; Medela; Cake Maternity; Leading Lady Inc.; MEEMEE.IN; Zivame.

TABLE OF CONTENTS

1.MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2.RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Maternity and Nursing Bras Market
  • 2.2. Research Methodology of the Maternity and Nursing Bras Market
  • 2.3. Respondent Profile

3.EXECUTIVE SUMMARY

  • 3.1. Industry Synopsis
  • 3.2. Segmental Outlook
    • 3.2.1. Market Growth Intensity
  • 3.3. Regional Outlook

4.MARKET DYNAMICS

  • 4.1. Drivers
  • 4.2. Opportunity
  • 4.3. Restraints
  • 4.4. Trends
  • 4.5. PESTEL Analysis
  • 4.6. Demand Side Analysis
  • 4.7. Supply Side Analysis
    • 4.7.1. Merger & Acquisition
    • 4.7.2. Investment Scenario
    • 4.7.3. Industry Insights: Leading Startups and Their Unique Strategies

5.PRICING ANALYSIS

  • 5.1. Regional Pricing Analysis
  • 5.2. Price Influencing Factors

6.GLOBAL MATERNITY AND NURSING BRAS MARKET REVENUE (USD BN), 2022-2032F

7.MARKET INSIGHTS BY PRODUCT TYPE

  • 7.1. Underwire Bras
  • 7.2. Wireless Bras

8.MARKET INSIGHTS BY MATERIAL TYPE

  • 8.1. Cotton
  • 8.2. Rayon
  • 8.3. Spandex
  • 8.4. Others

9.MARKET INSIGHTS BY APPLICATION

  • 9.1. Pregnant Women
  • 9.2. Lactating Women

10.MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. Japan
    • 10.3.3. India
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of World

11.VALUE CHAIN ANALYSIS

  • 11.1. List of Market Participants

12.COMPETITIVE LANDSCAPE

  • 12.1. Competition Dashboard
  • 12.2. Competitor Market Positioning Analysis
  • 12.3. Porter Five Forces Analysis

13.COMPANY PROFILES

  • 13.1. Bravado Designs
    • 13.1.1. Company Overview
    • 13.1.2. Key Financials
    • 13.1.3. SWOT Analysis
    • 13.1.4. Product Portfolio
    • 13.1.5. Recent Developments
  • 13.2. Motherhood
  • 13.3. Triumph India
  • 13.4. La Leche League International
  • 13.5. Anita Dr. Helbig GmbH
  • 13.6. Medela
  • 13.7. Cake Maternity
  • 13.8. Leading Lady Inc.
  • 13.9. MEEMEE.IN
  • 13.10. Zivame

14.ACRONYMS & ASSUMPTION

15.ANNEXURE