全球电动牙刷市场规模：依产品类型、最终用户、通路、地区、范围及预测

电动牙刷市场规模及预测

2023年电动牙刷市场规模为26.1亿美元，预计2024年至2031年复合年增长率为5.30%，2031年达到39.4亿美元。电动牙刷是一种牙齿卫生设备，它使用动力刷牙机构来促进牙齿清洁，通常由可充电或可更换电池供电。与手动牙刷不同，电动牙刷通常具有高速振动或打圈旋转的刷毛，可以更有效地去除牙菌斑并刺激牙龈。许多电动牙刷具有多种刷牙模式，包括日常清洁、敏感牙齿、牙龈护理和美白，让您可以根据口腔卫生需求客製化刷牙体验。

电动牙刷通常有一个内建定时器，让使用者可以按照建议的 2 分钟刷牙，保持刷牙时间恆定，以优化口腔卫生。

一些先进的电动牙刷配备了压力感应器，如果您在刷牙时用力过猛，它会向您发出警报，从而有助于防止对牙龈和珐琅质造成潜在的损害。

大多数电动牙刷都具有可更换刷头，使用户可以轻鬆更换磨损的刷毛或切换到根据特定口腔护理要求定制的专用刷头。

世界电动牙刷市场动态

塑造全球电动牙刷市场的主要市场动态

主要市场驱动因子

越来越重视口腔卫生：

随着口腔卫生的重要性得到越来越广泛的认识，人们在有效的牙齿卫生习惯方面投入了更多资金。电动牙刷比手动牙刷具有更好的清洁能力，使其成为注重健康的人的热门选择。

技术创新：

电动牙刷技术的进步提高了其有效性和用途。声波振动、压力感测器和智慧刷牙模式改善了刷牙体验，吸引了更广泛的消费者。

可支配所得增加：

随着全球可支配收入的增加，消费者越来越倾向于投资电动牙刷等优质个人护理用品，从而刺激了市场扩张。

注重美观效果：

随着人们对美学的日益重视，对具有美白、抛光、牙龈按摩功能的电动牙刷的需求越来越大，以实现明亮健康的笑容。

便利性与时间效率：

电动牙刷提供了比手动刷牙更方便、更省时的完整牙齿清洁方法。这种便利性对于生活忙碌的个人和家庭尤其有吸引力。

旅游零售市场的扩张：

蓬勃发展的旅游零售业使世界各地的消费者更容易获得电动牙刷。这样的机会向新人们介绍电动牙刷的好处并推动市场成长。

行销与促销活动：

主要电动牙刷製造商增加的行销和促销活动将提高客户意识并做出有利于电动牙刷的购买决策。

专注于永续发展：

製造商正在使用可回收材料和可充电电池製造环保电动牙刷，以吸引具有环保意识的消费者并扩大市场。

主要挑战：

与手动牙刷相比成本更高：

由于电动牙刷和手动牙刷的价格差异较大，精打细算的消费者可能不会选择电动牙刷，造成市场渗透障碍。

电池寿命的限制：

儘管充电电池技术取得了进步，但客户仍然对定期充电的需求表示担忧。此外，废弃电池的处置也会带来环境风险。

更换刷头：

电动牙刷使用者必须支付定期更换刷头的费用，这会增加整体拥有成本，并可能会吓退一些顾客。

新兴国家缺乏知识：

口腔保健知识和可支配收入较少的地区可能会限制电动牙刷的使用并阻碍市场成长。

与高级手动牙刷的比赛：

手动牙刷製造商正在透过舌头清洁和人体工学设计等先进功能来改善其设备，从而加剧电动牙刷的竞争。

担心过度刷牙和损坏牙龈：

电动牙刷使用不当会导致牙龈发炎、萎缩。为了降低这些风险，教育消费者正确的刷牙方法非常重要。

智慧牙刷的资料隐私问题：

智慧型电动牙刷会记录使用者的刷牙数据，引发部分顾客的隐私疑虑。为了解决这些问题，您需要确保强而有力的资料安全保障。

主要趋势：

具有先进功能的智慧牙刷越来越受欢迎：

具有先进功能的智慧型牙刷越来越受欢迎，尤其是那些连接到智慧型手机应用程式的牙刷。这些设备包括即时刷牙回馈、指导程序、个人化刷牙模式、防止过度刷牙的压力感测器等，适合寻求更个人化、数据驱动的牙齿卫生体验的精通技术的客户，这使其对消费者俱有吸引力。

专注于与口腔卫生应用程式的协作和整合：

电动牙刷越来越多地与行动应用程式集成，使用户能够监控刷牙模式、设定口腔卫生目标并获得个人化建议。此次合作促进了全面的口腔健康管理系统的发展，提高了使用者的参与度和对牙科治疗方案的依从性。

更换刷头订阅机型：

更换刷头订阅服务越来越受欢迎，顾客可以定期收到新的刷头。此类服务通常会向用户提供折扣和捆绑套餐，以方便并节省成本。

技术进步带来更好的清洁性能：

刷头设计、马达技术和振动模式的不断创新提高了电动牙刷的清洁性能。强调更好地去除牙菌斑和牙龈健康将增加消费者的兴趣并推动市场扩张。

越来越多地关注儿童友善电动牙刷：

专为儿童设计的电动牙刷越来越受欢迎。这些电动牙刷以其色彩缤纷的设计、互动的侧面和柔软的刷牙模式吸引了父母和照护人员，这些模式可以鼓励孩子从小养成健康的刷牙习惯。

目录

第1章 简介

• 市场定义
• 市场区隔
• 调查手法

第2章 摘要整理

• 主要调查结果
• 市场概要
• 市场亮点

第3章 市场概要

• 市场规模与成长潜力
• 市场趋势
• 推动市场要素
• 阻碍市场要素
• 市场机会
• 波特的五力分析

第4章 电动牙刷市场:各产品类型

• 充电式
• 电池式

第5章 电动牙刷市场:各终端用户

• 大人
• 儿童

第6章 电动牙刷市场:各流通管道

• 超级市场和大卖场
• 药局·药妆店
• 网际网路零售业者

第7章 地区分析

• 北美
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 南美
• 巴西
• 阿根廷
• 智利
• 中东·非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合大公国

第8章 市场动态

• 推动市场要素
• 阻碍市场要素
• 市场机会
• COV1234-19对市场的影响

第9章 竞争情形

• 主要企业
• 市场占有率分析

第10章 企业简介

• Colgate-Palmolive
• Koninklijke Philips(Sonicare)
• Procter & Gamble(Oral-B)
• Panasonic
• FOREO
• Church & Dwight(Oral-B)
• Xiaomi
• Waterpik
• Shenzhen Risun
• Lion Corporation

第11章 市场展望和机会

• 新兴技术
• 今后的市场趋势
• 投资机会

第12章 附录

• 简称清单
• 出处和参考文献

Electric Toothbrush Market Size And Forecast

Electric Toothbrush Market size was valued at USD 2.61 Billion in 2023 and is projected to reach USD 3.94 Billion by 2031 , growing at a CAGR of 5.30% from 2024 to 2031. An electric toothbrush is a dental hygiene device that uses a powered brushing mechanism, typically driven by a rechargeable battery or replaceable batteries, to facilitate tooth cleaning. Unlike manual toothbrushes, electric toothbrushes often feature bristles that either vibrate rapidly or rotate in a circular motion, providing more effective plaque removal and gum stimulation. Many electric toothbrush models offer multiple brushing modes, such as daily cleaning, sensitive teeth, gum care, and whitening, allowing users to customize their brushing experience based on their oral health needs.

Electric toothbrushes commonly incorporate built-in timers to ensure users brush their teeth for the recommended two minutes, helping to maintain consistent brushing duration for optimal oral hygiene.

Some advanced electric toothbrushes are equipped with pressure sensors that alert users when they are applying too much pressure while brushing, preventing potential damage to the gums and enamel.

Most electric toothbrushes feature replaceable brush heads, allowing users to easily replace worn-out bristles or switch to specialized brush heads tailored to their specific oral care requirements.

Global Electric Toothbrush Market Dynamics

The key market dynamics that are shaping the global Electric Toothbrush Market include:

Key Market Drivers

Increasing emphasis on Oral Hygiene:

As the importance of oral health becomes more widely recognized, people are investing more in effective dental hygiene practices. Electric toothbrushes, with their greater cleaning capabilities over manual brushes, are becoming a popular choice among health-conscious individuals.

Technological Innovations:

Advancements in electric toothbrush technology are improving its effectiveness and use. Sonic vibrations, pressure sensors, and smart brushing modes improve the brushing experience, making it more appealing to a wider range of consumers.

Rising Disposable Incomes:

As global disposable incomes rise, customers are more likely to invest in high-end personal care items such as electric toothbrushes, fueling market expansion.

Focus on Aesthetic Benefits:

There is a rising emphasis on aesthetics, which is driving demand for electric toothbrushes with whitening, polishing, and gum massage features that help you achieve a brighter and healthier smile.

Convenience and Time Efficiency:

Electric toothbrushes provide a more convenient and time-saving method for complete dental cleaning than manual brushing. This convenience is especially appealing to individuals and families who live hectic lives.

Expansion of Travel Retail Market:

The burgeoning travel retail industry makes electric toothbrushes more accessible to consumers traveling worldwide. This exposure introduces new populations to the benefits of electric toothbrushes, which drives market growth.

Marketing and Promotional Campaigns:

Leading electric toothbrush manufacturers' increased marketing and promotional efforts are raising customer awareness and influencing purchasing decisions in favor of electric toothbrushes.

Focus on Sustainability:

Manufacturers are producing eco-friendly electric toothbrushes with recyclable materials and rechargeable batteries to appeal to environmentally aware consumers while also expanding the market.

Key Challenges:

Higher Cost Compared to Manual Toothbrushes:

The large price difference between electric and manual toothbrushes may prevent budget-conscious consumers from choosing electric toothbrushes, creating a barrier to market penetration.

Battery Life Limitations:

Despite advancements in rechargeable battery technology, customers continue to express concern about the necessity for regular charging. Furthermore, the disposal of spent batteries poses environmental risks.

Replacement Brush Heads:

Electric toothbrush users must pay for replacement brush heads on a regular basis, which increases the overall cost of ownership and may deter some customers.

Lack of knowledge in Developing Countries:

In areas with lesser levels of oral healthcare knowledge and disposable finances, the use of electric toothbrushes may be limited, impeding market growth.

Competition from Advanced Manual Toothbrushes:

Manual toothbrush manufacturers are improving their devices with advanced features like tongue cleaning and ergonomic designs, increasing competition with electric toothbrushes.

Concerns with Overbrushing and Gum Damage:

Improper use of electric toothbrushes can cause gum inflammation and recession. Educating consumers on proper brushing practices is critical to reducing these dangers.

Data Privacy Issues with Smart Toothbrushes:

Smart electric toothbrushes record user brushing data, which raises privacy issues among some customers. Addressing these concerns requires ensuring strong data security safeguards.

Key Trends:

Rising Popularity of Smart Toothbrushes with Advanced Features:

Smart toothbrushes with advanced features are becoming more popular, particularly those that connect to smartphone apps. These devices include real-time brushing feedback, coaching programs, personalized brushing modes, and pressure sensors to avoid overbrushing, making them appealing to tech-savvy consumers looking for a more personalized and data-driven dental hygiene experience.

Focus on Connectivity and Integration with Oral Health Apps:

Electric toothbrushes are becoming more linked with mobile apps, allowing users to monitor brushing patterns, set oral hygiene goals, and receive individualized advice. This connectedness promotes a comprehensive oral health management system, which increases user engagement and adherence to dental care regimens.

Subscription Models for Replacement Brush Heads:

Subscription services for replacement brush heads are gaining popularity, ensuring that customers receive new brush heads on a regular basis. These services frequently provide discounts or bundled packages to users, resulting in convenience and cost savings.

Technological Advances for Better Cleaning Performance:

Continuous innovation in brush head design, motor technology, and vibration patterns improves the cleaning performance of electric toothbrushes. This emphasis on better plaque removal and gum health piques consumer interest and encourages market expansion.

Growing Focus on Child-Friendly Electric Toothbrushes:

Electric toothbrushes created exclusively for children are becoming increasingly popular. These brushes have colorful designs, interactive aspects, and soft brushing modes to foster healthy brushing habits at a young age, which will appeal to parents and caregivers.

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Global Electric Toothbrush Market Regional Analysis

Here is a more detailed regional analysis of the global Electric Toothbrush Market:

North America

North America is significantly dominating the Electric Toothbrush Market and is expected to continue its growth throughout the forecast period, owing to several variables.

North Americans are highly aware of oral hygiene, which drives demand for innovative dental care goods such as electric toothbrushes.

The Electric Toothbrush Market in North America has a high penetration rate due to an established brand presence and wide distribution networks.

Consumers in North America are eager to adopt new technology, such as smart and connected electric toothbrushes that work with mobile apps to provide better oral care.

Higher disposable income levels in North America allow consumers to invest in premium personal care goods such as electric toothbrushes.

Leading brands use intense marketing and promotional activities to boost product visibility and consumer interest.

Comprehensive dental insurance policies frequently promote regular dental care, which includes the use of sophisticated dental hygiene items such as electric toothbrushes.

With well-developed retail and e-commerce channels, electric toothbrushes are easily accessible to consumers.

Supportive rules and standards ensure that high-quality, safe electric toothbrush goods are available on the market.

Asia Pacific

Asia Pacific is anticipated to be the fastest-growing region in Electric Toothbrush Market. Rising disposable incomes in nations such as China and India allow more people to afford electric toothbrushes.

As people become more aware and educated about the importance of oral hygiene, demand for improved dental care products grows.

Urbanization: Rapid urbanization in the Asia Pacific area is causing lifestyle changes, including a higher emphasis on personal hygiene and grooming.

The increasing middle class in Asia-Pacific countries is driving up demand for premium and innovative personal care products.

Local producers are using new technology to develop low-cost electric toothbrushes in response to rising market demand.

The growing emphasis on health and wellness is encouraging consumers to practice improved oral hygiene, including the usage of electric toothbrushes.

The thriving e-commerce sector in Asia Pacific makes it easier for consumers to find and buy electric toothbrushes.

Manufacturers are adapting products to match the individual demands and tastes of regional consumers, hence boosting market growth.

Global Electric Toothbrush Market: Segmentation Analysis

The Global Electric Toothbrush Market is segmented on the basis of Product Type, End-User, Distribution Channel, And Geography.

Electric Toothbrush Market, By Product Type

• Rechargeable
• Battery-Powered

Based on Product Type, the market is bifurcated into Rechargeable and Battery-Powered. Rechargeable electric toothbrushes are the global market leader due to their long-term cost-effectiveness and innovative features like several brushing modes and pressure sensors. They are favored because they are environmentally friendly, avoiding the need for regular battery replacements. Leading brands prioritize rechargeable models, resulting in increased availability and market penetration. The ease of built-in charging stations and travel cases adds to their appeal. Furthermore, the large range of rechargeable alternatives meets a variety of consumer needs, cementing their market domination.

Electric Toothbrush Market, By End-User

• Adults
• Children

Based on End-User, the market is bifurcated into Adults and Children. Adults lead the worldwide Electric Toothbrush Market because they are more aware of and prioritize advanced oral hygiene routines. Adults are more likely to purchase high-end personal care products, such as electric toothbrushes with advanced capabilities. The market provides a diverse choice of models geared to adult needs, including those for sensitive teeth and gum health. Furthermore, adults have more purchasing power, resulting in increased sales in this sector. Enhanced marketing efforts and dental suggestions help adults adopt electric toothbrushes.

Electric Toothbrush Market, By Distribution Channel

• Supermarkets And Hypermarkets
• Pharmacies And Drug Stores
• Internet Retailers

Based on Distribution Channel, the market is bifurcated into Supermarkets and hypermarkets, Pharmacies and drug stores, and Internet Retailers. Internet merchants dominate the global electric toothbrush industry due to their widespread reach and ease. They provide a large range of products at affordable rates, as well as thorough product information and customer reviews to help consumers make decisions. Many shoppers are drawn to the convenience of home delivery as well as regular online discounts and promotions. Furthermore, the ability to readily compare numerous brands and models makes internet shopping a popular method for acquiring electric toothbrushes. Improved digital marketing and targeted advertising also result in increased sales for internet retailers.

Key Players

• The "Global Electric Toothbrush Market" study report will provide valuable insight emphasizing the global market. The major players in the market are
• Colgate-Palmolive, Koninklijke Philips (Sonicare), Procter & Gamble (Oral-B), Panasonic, FOREO, Church & Dwight (Oral-B), Xiaomi, Waterpik, Shenzhen Risun, Lion Corporation.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above-mentioned players globally.

Key Developments

• In May 2024 Colgate-Palmolive announced the launch of a new eco-friendly electric toothbrush with a bamboo handle and recyclable packaging.
• In April 2024 Koninklijke Philips (Sonicare) unveils its latest Sonicare toothbrush model with improved pressure sensor technology and a personalized coaching app.
• In March 2024, Panasonic showcased its innovative sonic toothbrush with advanced gum care features and a travel case with UV sanitation.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Electric Toothbrush Market, By Product Type

• Rechargeable
• Battery-Powered

5. Electric Toothbrush Market, By End-user

• Adults
• Children

6. Electric Toothbrush Market, By Distribution Channel

• Supermarkets And Hypermarkets
• Pharmacies And Drug Stores
• Internet Retailers

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COV1234-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Colgate-Palmolive
• Koninklijke Philips (Sonicare)
• Procter & Gamble (Oral-B)
• Panasonic
• FOREO
• Church & Dwight (Oral-B)
• Xiaomi
• Waterpik
• Shenzhen Risun
• Lion Corporation

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References