全球脸部化妆品市场规模（按类型、来源、地区、范围和预测）

脸部彩妆市场规模及预测

2024 年脸部化妆品市场规模价值 94.8 亿美元，预计到 2031 年将达到 148.3 亿美元，2024-2031 年预测期内的复合年增长率为 5.76%。随着人们意识到使用脸部产品对于保持皮肤健康、改善皮肤外观和减少皮肤状况的重要性，脸部产品变得越来越受欢迎。此外，越来越多的职业女性专注于保持自己的美学吸引力，对有机、天然和清真认证化妆品的需求不断增长，预计也将促进脸部化妆品市场的成长。全球脸部化妆品市场报告对市场进行了全面的评估。它对关键细分市场、趋势、市场推动因素、市场限制、竞争格局以及在市场中发挥关键作用的因素进行了全面分析。

全球脸部化妆品市场定义

化妆品由多种天然或製造的化学物质製成。化妆品有多种功能。专为个人和皮肤护理而设计，可清洁和保护身体和皮肤。化妆可用于遮盖瑕疵、增强自然特征（如眉毛或睫毛）、为人的脸部增添色彩，或彻底改变脸部外观，使其看起来像新的人、生物或物品。透过使用脸部化妆品可以改善个人的外观。粉底上可以涂抹脸部化妆品，让您的肌肤看起来更光滑、肤色更均匀。

一般来说，这些物品是化妆品的一部分，涂在脸上以突出和凸显各种面部特征。此外，它还可以用来隐藏可见的瑕疵，如毛孔、斑点、暗沉和皱纹。此外，脸部化妆品还具有保湿、抗菌、抗菌和抗发炎的作用。使用脸部化妆品可以极大地改变一个人的脸部特征和整体美感。不同产品类别的产品功能各不相同；有些产品可以抚平肌肤，而有些产品则可以改变肤色。

女性热衷于尝试各种脸部化妆品和技术进步。电子商务平台的普及对脸部化妆品的需求和销售成长起着关键作用。依照种类来看，市场分为腮红、遮瑕膏、蜜粉、粉底和其他。遮瑕膏与粉底类似，它可以隐藏色素并与皮肤融合，遮盖黑眼圈、瑕疵和其他瑕疵。另一方面，腮红是一种液体、乳霜或粉末状物质，涂抹在脸颊中央以突出或增添色彩。腮红通常为粉红色、暖棕色或棕色色调，也用于修饰颧骨。

全球脸部彩妆市场概况

社群媒体的影响力、製造商不断的产品改进、积极的营销等都促进了市场的成长。此外，价格和新产品推出方面的市场竞争非常激烈。预计主要製造商的高额研发投入将推动市场扩张。此外，该公司还推出新产品以满足消费者对更好皮肤日益增长的需求。这可能在不久的将来对市场成长产生有益的影响。此外，对天然、有机和清真认证化妆品的需求激增可能会推动市场成长。此外，越来越多的职业女性开始注重保持自己的外表，这有望推动该行业的发展。

亚太地区美白化妆品日益普及的趋势推动了对持久产品的需求。欧洲市场受到各种脸部护理产品需求不断增长以及研发行业蓬勃发展的推动。由于北美地区劳动成年人的消费能力较高，预计该地区将出现强劲成长。由于政府采取了各种限制措施和多重措施来遏制新冠病毒的传播，面部化妆品的销量下降，因为它们不被视为必需品或服务，而且新冠疫情改变了消费者的消费习惯。是市场成长放缓。由于顾客都待在家中或在家办公，很少参加社交聚会，这导致脸部美容产品的使用减少或不再使用。

然而，在新兴国家，电子商务浪潮一直持续兴起到今天，因为现在可以从许多电子商务网站购买产品，并且可以轻鬆送货上门。然而，对产品中化学物质引起过敏反应的担忧可能会成为该行业发展的阻碍。此外，人们担心频繁使用化妆品会对个人外表产生有害影响，这可能会成为未来市场成长的阻碍因素。此外，产业分析师指出，政府对脸部化妆品成分的使用和批准的严格监管可能会成为未来几年脸部化妆品市场成长的障碍。

目录

第 1 章：全球脸部彩妆市集简介

• 市场概况
• 调查范围
• 先决条件

第 2 章执行摘要

第3章 VERIFIED MARKET RESEARCH研究方法

• 数据挖掘
• 验证
• 一次资料
• 数据源列表

第4章 全球脸部彩妆市场展望

• 概述
• 市场动态
  • 促进因素
  • 阻碍因素
  • 机会
• 波特的五力模型

第 5 章 全球脸部化妆品市场按类型

• 概述
• 脸颊
• 遮瑕膏
• 香粉
• 基础
• 其他

第6章 全球脸部化妆品市场（依来源）

• 概述
• 自然的
• 有机的
• 化学
• 清真

第7章 全球脸部化妆品市场（按地区）

• 概述
• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 亚太其他地区
• 世界其他地区
  • 拉丁美洲
  • 中东/非洲

第 8 章：全球脸部化妆品市场：竞争格局

• 概述
• 各公司市场排名
• 主要发展策略

第9章 公司简介

• Unilever
• Procter & Gamble
• Amway Corp.
• Estee Lauder Companies
• Lotus Herbals
• L'Oreal
• Oriflame Cosmetics AG
• New Avon Company
• CHANEL
• Revlon

第10章 主要进展

• 产品发布/开发
• 併购
• 业务拓展
• 伙伴关係和联盟

第11章 附录

• 相关研究

Facial Makeup Market Size And Forecast

Facial Makeup Market size was valued at USD 9.48 Billion in 2024 and is projected to reach USD 14.83 Billion by 2031, growing at a CAGR of 5.76% during the forecast period 2024-2031. Facial products are becoming increasingly popular as people become more aware of the importance of using them to maintain healthy skin, improve appearance, and minimize skin conditions. Additionally, the growing number of working women who are concerned with maintaining their aesthetic appeal, as well the rising level of demand for organic, natural, and halal-certified cosmetic products are all expected to contribute to the growth of the Facial Makeup Market. The Global Facial Makeup Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Facial Makeup Market Definition

Cosmetics are made up of a variety of chemical substances sourced from either natural or manufactured sources. Cosmetics serve a variety of functions. Cleanse and protect the body or skin with those made for personal care and skin care. Makeup can be used to conceal flaws, accentuate natural features (such as eyebrows and eyelashes), add colour to a person's face, or completely change the appearance of the face to resemble a new person, creature, or item. Individuals' physical appearance is enhanced by the use of facial makeup items, which are applied to their faces. Cosmetics for the face can be put on top of the foundation to make the skin appear more even in tone and to provide the appearance of smoother skin.

Generally speaking, these items are a subset of cosmetic products that are applied to the face to enhance and highlight different facial traits. Furthermore, they are employed in the concealment of visible defects such as pores, blemishes, dark spots, and wrinkles, among others. Additionally, hydrating, antibacterial, anti-bacterial, and anti-inflammatory characteristics are provided by cosmetics used on the face. The use of facial cosmetics can make a significant difference in the appearance of one's facial features and overall beauty. Product functionality varies depending on the product category, with some products providing smooth skin, while others altering the colour of the skin, and certain products intended to conceal markings or blemishes being among the most common uses.

Women have been drawn to experimenting with a diverse range of facial makeup products and technological advancements. The proliferation of e-commerce platforms has played a critical role in the growth of demand for and sales of facial cosmetics. Based on Type, the market is bifurcated into Blush, Concealer, Face Powder, Foundation, and Others. Concealer is comparable to foundation in that it hides dark circles, age spots, blemishes, and other defects by hiding pigments and blending them into the skin. concealer is used on top of the foundation to keep it from smudging. Whereas, a blusher is a liquid, cream, or powder substance that is applied to the centre of the cheeks to enhance or add colour to them. Blushers are often available in pink or warm tan and brown tones, and they can also be used to define the cheekbones.

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Global Facial Makeup Market Overview

The influence of social media, ongoing product improvements by manufacturers, and aggressive marketing have all contributed to the market's rise. Furthermore, price and the introduction of new product varieties are very competitive in the market. The main manufacturers' high R&D investments are expected to drive market expansion. They are also introducing new products to fulfil the increased consumer desire for a better skin look. This will, in turn, have a beneficial impact on market growth in the near future. Furthermore, a surge in demand for natural, organic, and halal-certified cosmetic goods is likely to boost market growth. Furthermore, an increasing number of working women are concerned with maintaining their appearance; this factor is projected to drive the industry forward.

Due to the expanding trend of skin-whitening chemicals, demand for long-lasting product varieties has increased in the Asia Pacific. The market in Europe is being driven by rising demand for various facial care products and a burgeoning R&D industry. Because of the considerable spending power of the region's working professionals, North America is expected to rise significantly. Due to various government restrictions and multiple measures intended to reduce the spread of coronavirus, which reduces the sale of facial makeup because it does not fall under necessary goods and services, the COVID-19 pandemic has influenced consumer spending habits, resulting in a decline in market growth. Customers were not participating in any social gatherings as a result of the stay-at-home or work-from-home tendencies, resulting in a decrease or non-use of facial make-up products.

However, with the availability of products on numerous e-commerce buying websites with easy home delivery options in developing countries, the COVID-19 waves have been continuously rising until now. However, concerns about allergic reactions as a result of the presence of chemicals in the product could be a stumbling block for this industry. Furthermore, concerns about the detrimental consequences on an individual's appearance associated with the frequent use of makeup may potentially act as a deterrent to the market's growth in the future. Furthermore, strict government restrictions covering the use and approval of components in face makeup products may provide a barrier to the growth of the Facial Makeup Market in the following years, according to industry analysts.

Global Facial Makeup Market: Segmentation Analysis

The Global Facial Makeup Market is segmented on the basis of Type, Source, And Geography.

Facial Makeup Market, By Type

• Blush
• Concealer
• Face Cream
• Foundation
• Others

Based on Type, The market is bifurcated into Blush, Concealer, Face Powder, Foundation, and Others. The largest share of the global market was accounted for by facial creams. Face Cream demand has been driven by celebrity endorsements as well as a diverse range of product marketing in recent years. Facial creams improve the overall appearance and make the skin on the face appear bright and radiant at the lowest possible cost. Cosmetics for the face such as skin whitening and anti-ageing creams have become increasingly popular in recent years, owing to their ability to penetrate skin pigments and diminish the appearance of facial spots while also brightening the skin and minimizing wrinkles.

Facial Makeup Market, By Source

• Natural
• Organic
• Chemical
• Halal

Based on Source, The market is bifurcated into Natural, Organic, Chemical, and Halal. The Chemical industry has the largest proportion of the market. The market for such cosmetic goods is increasing as a result of these uses. This section includes product categories such as moisturizing cream, skin rejuvenation, and skin smoothening, among others. Natural ingredients in cosmetics and personal care products are quite popular, and this growth is projected to continue. The organic beauty craze is part of a bigger, recent trend in consumer awareness of health, wellness, and environmental issues.

• Companies are following the trend of replacing synthetic chemicals with natural compounds, partly due to customer desire and possibly due to a transition toward eco-friendly materials. Chemical-free goods are becoming more popular as people become more aware of their negative consequences. Customers are increasingly looking for items that offer good value for money, and essential criteria include natural components and useful characteristics.

Facial Makeup Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Regional Analysis, The Global Facial Makeup Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. In 2021, North America is predicted to be the region with the quickest growth. Consumer demand is driving manufacturers in the United States to extend their global operations. Furthermore, the region's growth is aided by the great spending power of the region's working professionals.
• In 2020, the Asia Pacific market was valued at USD 16.37 billion. Due to rising product demand from emerging economies such as China, Korea, Japan, and India, the market in the area is expected to hold a significant share. Increasing globalization, shifting consumer preferences, rising disposable income, and a growing working-class population are likely to drive Asia Pacific market growth.

Key Players

• The "Global Facial Makeup Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• Unilever, Procter & Gamble, Amway Corp., Estee Lauder Companies, Lotus Herbals, L'Oreal, Oriflame Cosmetics AG, New Avon Company, CHANEL, Revlon.
• The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• Coty Inc. relaunched Kyle Cosmetics in 2021 with new improved formulas that are clean label and vegan, as well as beautiful packaging. This innovation was made in response to consumer demand for vegan and clean label products. Customers can now shop the brand globally at select brick-and-mortar locations.
• Coty Inc. will expand the Gucci beauty makeup brand with additional items for the face, lips, and eyes in 2021. Gucci's expanded Poudre De Beaute Mat Naturel face powder collection was introduced in the Asia Pacific and European travel retail. Coty Inc. aimed to develop its company operations in Asia-Pacific and Europe, where consumers seek organic and natural products.
• Shiseido Co., Ltd. launched the new cosmetic and skincare brand BAUM in 2020, with a total of 27 goods and 45 items containing natural fragrances obtained from trees. Consumer desire for natural skin care products is increasing, which enhances product demand and accelerates the market growth.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL FACIAL MAKEUP MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL FACIAL MAKEUP MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model

5 GLOBAL FACIAL MAKEUP MARKET, BY TYPE

• 5.1 Overview
• 5.2 Blush
• 5.3 Concealer
• 5.4 Face Powder
• 5.5 Foundation
• 5.6 Others

6 GLOBAL FACIAL MAKEUP MARKET, BY SOURCE

• 6.1 Overview
• 6.2 Natural
• 6.3 Organic
• 6.4 Chemical
• 6.5 Halal

7 GLOBAL FACIAL MAKEUP MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL FACIAL MAKEUP MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Unilever
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Procter & Gamble
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Amway Corp.
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Estee Lauder Companies
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Lotus Herbals
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 L'Oreal
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Oriflame Cosmetics AG
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 New Avon Company
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 CHANEL
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Revlon
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research