全球销售培训市场规模：依培训类型、交付模式、产业垂直、地区和预测

销售培训市场规模及预测

预计销售培训市场规模在 2024 年将达到 103.2 亿美元，到 2032 年将达到 189.5 亿美元，2026 年至 2032 年的复合年增长率为 8%。

销售培训是指专注于提供专门的培训计划以提高销售专业人员的技能、技术和知识的行业。

这些计划旨在提高您的销售业绩、沟通技巧和关係管理，以推动收益成长并实现您的业务目标。

它由各种培训模组组成，包括线上课程、面对面研讨会、模拟和为公司量身定制的课程，以满足其行业的特定需求。

我们的销售培训项目广泛应用于各行各业，包括零售、银行、金融服务和保险 (BFSI)、製药、技术、房地产和消费品。

从小型企业到大型跨国公司，各种规模的公司都在投资销售培训以提高员工的能力。

销售主管、经理和团队利用这些培训课程来培养客户参与、谈判、勘探和潜在客户开发等基本技能。

在快速发展的世界中，销售培训对于企业保持竞争力至关重要，销售培训可以帮助销售团队跟上不断变化的客户行为和新技术。

主要目标是为员工提供实用的策略和工具，以提高生产力、达成更多交易并提高客户满意度。

有效的培训计划涵盖硬软性技能，例如产品知识、沟通技巧、情绪智商和挑战管理。

在当今数据主导的世界中，公司也重视培训销售人员将分析和 CRM 工具整合到他们的工作流程中。

持续的培训计画可以激励员工、提高留任率并打造一支更具适应性的员工队伍。

全球销售培训市场动态

影响全球销售培训市场的关键市场动态是：

关键市场驱动因素

培训解决方案的技术进步：数位学习平台、基于人工智慧的工具和游戏化模组的整合正在提高销售培训的有效性，从而推动市场需求。

更重视以客户为中心的销售策略：麦肯锡公司数据显示，目前75%的B2B企业买家更倾向于数位自助服务和远端人工互动，而非面对面交流，而新冠疫情之前这一比例仅为49%。企业正在转向以客户为中心的销售方式，这需要不断提升销售团队的技能，以满足不断变化的客户期望。

混合和远距工作模式的成长：根据美国人力资源管理协会 (SHRM) 的数据，更换销售员工的平均成本占其年薪的 50% 至 200%。随着越来越多的企业采用远距和混合工作环境，对数位和线上培训计画的需求也随之增加。

不断扩张的中小企业和新兴企业：越来越多的中小企业正在采用销售培训计划来提高业务成果并与大公司竞争。

主要问题

客製化培训计画高成本：客製化销售培训计画价格昂贵，小型企业难以投资。每位员工的客製化销售培训平均成本为1,889美元。美国培训业总支出：825亿美元

销售团队抗拒改变：一些员工抵制新的学习方式，尤其是数位化解决方案，这阻碍了他们采用现代培训平台。 47% 的中小企业每年每位员工的培训费用不到 1,000 美元。在员工人数少于 50 人的公司中，只有 28% 的公司投资进行正式的销售培训。

衡量培训效果：公司通常难以衡量其培训计划的投资回报率并将其与销售业绩的提高直接联繫起来。 62% 的销售专业人员喜欢传统的培训方法。 41% 的销售团队对新的数位培训平台持抵制态度。

主要趋势

人工智慧和基于游戏化的学习解决方案的兴起：基于人工智慧的工具和游戏化技术正变得越来越普遍，它们提供的互动式学习体验能够更有效地吸引参与者。从2020年到2024年，基于人工智慧的销售培训解决方案成长了145%。 78%的组织表示，采用游戏化的销售培训方案提高了参与度。

微学习模组的使用日益增多：企业正在采用简短、强化的学习模组，以提高员工留存率并加快技能发展。 94% 的学习与发展 (L&D)负责人喜欢微学习，而非传统方法。微学习课程的平均完成率为 83%，而传统课程为 35%。

行动学习平台的普及率不断提升：行动学习正在兴起，员工可以随时随地存取培训资料，从而获得更大的灵活性。到2024年，76%的销售专业人员将透过行动装置存取培训内容。采用行动学习的组织已实现43%的生产力提升。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章 销售培训市场（依培训类型）

• 产品培训
• 销售技巧培训
• 销售管理培训
• 产业特定培训

第五章 销售培训市场依交付类型划分

• 面对面培训
• 虚拟/线上培训
• 混合式学习

第六章 销售培训市场（依行业垂直划分）

• 科技
• 医疗保健和医学
• 金融服务
• 零售和消费品
• 製造业/工业
• 专业服务

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第九章 竞争态势

• 主要企业
• 市场占有率分析

第十章 公司简介

• ASLAN Training & Development LLC
• DoubleDigit Sales
• GP Strategies
• Miller Heiman Group
• Altify
• CommLab India
• Cohen Brown Picture Co. Inc.
• Carew International Inc.
• Janek Performance Group
• Kurlan & Associates Inc.
• Action Selling
• The Brooks Group
• BTS
• Imparta
• IMPAX
• Integrity Solutions
• Mercuri International
• RAIN Group

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Sales Training Market Size And Forecast

Sales Training Market size was valued at USD 10.32 Billion in 2024 and is projected to reach USD 18.95 Billion by 2032, growing at a CAGR 8% from 2026 to 2032.

Sales Training refers to the industry that focuses on providing specialized training programs to enhance the skills, techniques, and knowledge of sales professionals.

These programs are designed to improve sales performance, communication abilities, and relationship management to drive revenue growth and meet business objectives.

It comprises various training modules, including online courses, in-person workshops, simulations, and customized corporate programs tailored to industry-specific needs.

Sales training programs are widely used across diverse industries such as retail, banking, financial services, insurance (BFSI), pharmaceuticals, technology, real estate, and consumer goods.

Companies of all sizes ranging from small and medium-sized enterprises (SMEs) to large multinational corporations invest in sales training to empower their workforce.

These training sessions are utilized by sales executives, managers, and teams to develop essential skills like customer engagement, negotiation, prospecting, and lead generation.

Sales training is crucial for organizations to remain competitive in rapidly evolving sales training. It helps sales teams stay updated with changing customer behaviors, and new technologies.

The primary goal is to boost productivity, close more deals, and enhance customer satisfaction by equipping employees with practical strategies and tools.

Effective training programs address both hard and soft skills, such as product knowledge, communication skills, emotional intelligence, and handling objections.

In today's data-driven world, companies also rely on sales training to integrate analytics and CRM tools into their workflows.

Continuous training programs foster employee motivation, improve retention, and create a more adaptable workforce.

Global Sales Training Market Dynamics

The key market dynamics that are shaping the global sales training market include:

Key Market Drivers:

Technological Advancements in Training Solutions: The integration of e-learning platforms, AI-based tools, and gamified modules has enhanced the effectiveness of sales training, driving market demand.

Increased Focus on Customer-Centric Sales Strategies: According to McKinsey & Company, 75% of B2B buyers now prefer digital self-serve and remote human engagement over face-to-face interactions, up from 49% pre-COVID. Companies are shifting towards customer-focused sales approaches, which require continuous upskilling of sales teams to meet evolving customer expectations.

Growth of Hybrid and Remote Work Models: According to the Society for Human Resource Management (SHRM), the average cost of replacing a sales employee ranges from 50% to 200% of their annual salary. As more companies adopt remote or hybrid work environments, there is a rising demand for digital and online training programs.

Expansion of SMEs and Startups: A growing number of small and medium enterprises (SMEs) are adopting sales training programs to improve business outcomes and compete with larger firms.

Key Challenges:

High Cost of Customized Training Programs: Tailored sales training programs can be expensive, making it difficult for smaller companies to invest in them. Average cost per employee for customized sales training: $1,889. Total U.S. training industry spending: $82.5 billion.

Resistance to Change Among Sales Teams: Some employees may resist new learning methods, especially digital solutions, hindering the adoption of advanced training platforms. 47% of small businesses spend less than $1,000 per employee on training annually. Only 28% of companies with fewer than 50 employees invest in formal sales training.

Measuring Training Effectiveness: Companies often struggle to measure the ROI of training programs and link them directly to sales performance improvements. 62% of sales professionals prefer traditional training methods. 41% of sales teams report resistance to new digital training platforms.

Key Trends:

Rise of AI-Powered and Gamified Learning Solutions: AI-based tools and gamification are becoming popular, offering interactive learning experiences that engage participants more effectively. AI-powered sales training solutions grew by 145% from 2020 to 2024. 78% of organizations reported higher engagement with gamified sales training.

Growing Use of Microlearning Modules: Companies are adopting short, focused learning modules for better retention and quicker skill development. 94% of L&D professionals prefer microlearning over traditional methods. Average completion rates for microlearning courses: 83% vs 35% for traditional courses.

Increased Adoption of Mobile Learning Platforms: Mobile learning is on the rise, enabling employees to access training materials on the go and improve flexibility. 76% of sales professionals accessed training content via mobile devices in 2024. Organizations with mobile learning saw 43% higher productivity.

Global Sales Training Market Regional Analysis

Here is a more detailed regional analysis of the global sales training market:

North America

North America is a dominant region in the Global Sales Training Market, primarily driven by the presence of large enterprises, advanced technologies, and a mature business landscape.

According to the U.S. Bureau of Labor Statistics, employment of sales representatives is projected to grow 5% from 2020 to 2032, with digital skills becoming increasingly critical.

The U.S. Department of Labor reports that 45% of sales organizations cite a skills gap as their biggest challenge, with 68% of sales managers stating that closing this gap is a top priority.

The U.S. Bureau of Labor Statistics reports that the average turnover rate in sales positions is 35%, significantly higher than the national average of 19% across all industries.

The United States and Canada account for the majority of the market share due to the strong emphasis on employee development and the need to stay competitive in dynamic industries like technology, finance, and retail.

Companies in the region are increasingly adopting innovative sales strategies, making training programs essential to equip employees with the necessary skills to meet evolving business goals.

The growing adoption of digital learning platforms, e-learning modules, and AI-powered tools further contributes to the region's market growth.

With the rise of remote and hybrid work environments, businesses in North America are embracing online and mobile training platforms to ensure continuous employee development.

The demand for personalized and data-driven learning experiences is increasing, with companies focusing on tailored programs that address specific skill gaps and performance metrics.

Small and medium enterprises (SMEs) in North America are also investing in sales training to improve their market position and enhance workforce productivity.

The region benefits from a highly competitive market, pushing companies to continually upskill their sales teams through innovative learning solutions.

Challenges such as the high cost of customized training programs and measuring the ROI of such initiatives persist.

The shift toward customer-centric sales strategies, alongside the rapid adoption of gamified and microlearning approaches, is expected to propel the sales training market in North America in the coming years.

The region's robust economy and continuous focus on technological advancement make it a crucial hub for sales training solutions.

Asia Pacific

The Asia Pacific region is anticipated to experience the fastest growth in the Global Sales Training Market during the forecast period driven by rapid economic development, increasing globalization, and the rising presence of multinational corporations across countries like China, India, Japan, and Southeast Asia.

As businesses in this region expand and seek to compete on a global scale, the demand for skilled sales teams with advanced training is increasing.

Companies are investing heavily in sales training programs to ensure their employees are well-prepared to meet the challenges of dynamic markets.

One of the key factors driving growth in this region is the widespread adoption of digital transformation across various industries.

The proliferation of e-commerce, technology, and financial sectors in Asia Pacific has created a need for sales professionals who can navigate complex digital ecosystems and adapt to evolving customer preferences.

This has led to a surge in demand for customized and industry-specific sales training solutions, especially in sectors like IT, retail, and financial services.

The growing presence of small and medium-sized enterprises (SMEs) in the region is contributing to the increased focus on sales training.

These organizations are recognizing the importance of professional development to improve their competitiveness and revenue generation.

Global Sales Training Market: Segmentation Analysis

The Global Sales Training Market is Segmented based on Type of Training, Delivery Mode, Industry, and Geography.

Sales Training Market, By Type of Training

• Product Training
• Sales Skills Training
• Sales Management Training
• Industry-Specific Training

Based on the Type of Training, the Global Sales Training Market is classified into Product Training, Sales Skills Training, Sales Management Training, and Industry-Specific Training. Sales Skills Training is emerging as a prominent segment due to the rising demand for enhancing interpersonal communication and negotiation skills is driving the adoption of sales skills training programs. As businesses focus on building stronger customer relationships and meeting revenue targets, developing these core skills has become essential. Organizations across various industries are investing in tailored training solutions to equip their salesforce with the necessary expertise to engage prospects effectively and close deals efficiently.

Sales Training Market, By Delivery Mode

• In-Person Training
• Virtual/Online Training
• Blended Learning

Based on Delivery Mode, the Global Sales Training Market is segmented into In-Person Training, Virtual/Online Training, and Blended Learning. Virtual/Online Training is emerging as a prominent segment in the Global Sales Training Market owing to its flexibility and cost-efficiency. With businesses increasingly adopting remote work models and digital transformation strategies, virtual training allows employees to learn at their own pace from any location.

Sales Training Market, By Industry

• Technology
• Healthcare and Pharmaceuticals
• Financial Services
• Retail and Consumer Goods
• Manufacturing and Industrial
• Professional Services

Based on Industry, the Global Sales Training Market is segmented into Technology, Healthcare and Pharmaceuticals, Financial Services, Retail and Consumer Goods, Manufacturing and Industrial, and Professional Services. The Technology segment dominates the Global Sales Training Market owing to the rapid pace of innovation and the need for highly specialized knowledge to sell complex products and solutions. With the growing demand for cloud services, software, and digital tools, companies are investing in sales training to enhance the skills of their salesforce and stay competitive.

Sales Training Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Global Sales Training Market is divided into North America, Europe, Asia Pacific, and the Rest of the world. North America is a dominant region in the Global Sales Training Market, primarily driven by the presence of large enterprises, advanced technologies, and a mature business landscape. According to the U.S. Bureau of Labor Statistics, employment of sales representatives is projected to grow 5% from 2020 to 2032, with digital skills becoming increasingly critical. The U.S. Department of Labor reports that 45% of sales organizations cite a skills gap as their biggest challenge, with 68% of sales managers stating that closing this gap is a top priority. The U.S. Bureau of Labor Statistics reports that the average turnover rate in sales positions is 35%, significantly higher than the national average of 19% across all industries.

Key Players

The "Global Sales Training Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are ASLAN Training & Development LLC, DoubleDigit Sales, GP Strategies, Miller Heiman Group, Altify, CommLab India, Cohen Brown Picture Co. Inc., Carew International Inc., Janek Performance Group, Kurlan & Associates Inc., Action Selling, The Brooks Group, BTS, Imparta, IMPAX, Integrity Solutions, Mercuri International, RAIN Group.

• This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Sales Training Market Key Developments

• In April 2022, RAIN GROUP, a sales training company, announced a collaboration with ValueCore, a cloud-based ROI platform company, to enable sales & marketing companies to represent entrancing value propositions to their customers.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Sales Training Market, By Type of Training

• Product Training
• Sales Skills Training
• Sales Management Training
• Industry-Specific Training

5. Sales Training Market, By Delivery Mode

• In-Person Training
• Virtual/Online Training
• Blended Learning

6. Sales Training Market, By Industry

• Technology
• Healthcare and Pharmaceuticals
• Financial Services
• Retail and Consumer Goods
• Manufacturing and Industrial
• Professional Services

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• ASLAN Training & Development LLC
• DoubleDigit Sales
• GP Strategies
• Miller Heiman Group
• Altify
• CommLab India
• Cohen Brown Picture Co. Inc.
• Carew International Inc.
• Janek Performance Group
• Kurlan & Associates Inc.
• Action Selling
• The Brooks Group
• BTS
• Imparta
• IMPAX
• Integrity Solutions
• Mercuri International
• RAIN Group

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References