全球家居香氛市场规模（按产品、分销管道和地区划分）预测

居家香氛市场规模及预测

预计 2024 年家居香水市场规模将达到 75 亿美元，2031 年将达到 105 亿美元，2024 年至 2031 年的复合年增长率为 4.29%。

家居香氛是指使用香氛产品来提升居住空间的氛围和情调。这包括各种各样的产品，例如蜡烛、扩香器、熏香和房间喷雾，每一种都旨在为您的环境注入宜人的香气。香氛种类繁多，从舒缓的熏衣草和柑橘香到更复杂的混合香，您可以根据自己的喜好和目标选择合适的香氛，无论是放鬆身心、提升活力，还是遮罩异味。

实际上，家居香氛的作用是营造温馨舒适的氛围。例如，香氛蜡烛和扩香器很受欢迎，因为它们能逐渐将香味释放到房间中，而室内喷雾则能更迅速地产生香味。香氛的选择也可以根据季节主题或个人偏好进行调整，使其成为家居装饰和氛围管理的多功能工具。

家居香氛产业预计将随着技术进步而发展，例如由行动应用程式和智慧家居系统控制的智慧香氛系统，以及可生物降解蜡烛和天然精油等环保产品的趋势，将感官吸引力与技术和环境考量相结合。

全球居家香氛市场动态

影响全球家居香水市场的关键市场动态包括：

关键市场驱动因素

健康趋势日益兴起：人们越来越关注心理和情绪健康，这推动了对有助于放鬆和减压的居家香氛的需求。熏衣草和尤加利等香味因其镇静功效而特别受欢迎。美国疾病管制与预防中心 (CDC) 在 2023 年全国健康访谈调查中报告称，41% 的成年人使用包括芳香疗法在内的补充保健方法，高于 2021 年的 36%。

可支配收入不断增长：随着可支配收入的增加，消费者更愿意投资于奢侈家居产品，包括高品质的高端香水。这一趋势推动了传统和创新香水解决方案的成长。根据美国联邦会2023年消费者净资产调查，从2020年到2023年，家庭净资产中位数将增加15%，这将增加奢侈品消费的可能性。

香氛技术的进步：智慧香氛扩散器和客製化香氛选项等创新技术透过提供更高的便利性和个人化体验，推动了市场成长。这些技术进步迎合了现代消费者不断变化的偏好。美国国家科学基金会的《2023年科学与工程指标》报告显示，消费品领域的研发支出将成长30%，香氛技术将成为重点领域。

日益增长的家居装饰趋势：随着家居装饰越来越个性化，消费者也开始寻求能够与室内设计相得益彰的香氛。香氛产品正日益成为打造和谐美观生活环境的关键元素。例如，2023年8月，Diptyque与知名室内设计师Kelly Wearstler合作推出了限量版家居香氛系列，将香氛与雕塑设计元素完美融合。该系列在发售后48小时内便售罄。

环境与永续性议题：日益增强的环保意识推动了对环保天然香氛产品的需求。消费者选择采用永续材料製成且不含有害化学物质的产品，进而影响市场趋势。美国环保署 (EPA) 报告称，到 2023 年，72% 的消费者在购买家用产品时会考虑环境影响，高于 2021 年的 65%。

主要挑战

健康隐忧：部分家用香氛产品含有合成化学物质，可能引发过敏和呼吸问题，引发消费者疑虑。消费者对潜在健康风险的认知度提高，可能会降低购买意愿。

高级产品高成本：高级产品和天然香料通常价格不菲，这可能会限制其对精打细算的消费者的吸引力。这种价格差异可能会限制低收入消费者的市场成长。

环境影响：某些家用香水产品的生产和处理可能会引发环境问题，包括使用不可生物降解的材料，这促使该行业采取更永续的做法。

竞争激烈：市场上充斥着众多品牌和产品，新参与企业很难站稳脚跟，现有品牌也难以维持市场占有率。

监管挑战：关于香水产品安全和标籤的法规日益增多，给製造商带来了挑战。遵守这些法规可能会增加生产成本，并使市场进入变得更加复杂。

主要趋势

个人化与客製化：消费者越来越追求个人化的居家香氛体验。这一趋势由定製香氛混合物和定製香氛服务推动，这些服务使顾客能够创造出反映其个人喜好和家居环境的独特香气。根据美国人口普查局的《2023年企业家年度调查》报告，预计从2021年到2023年，提供定製香氛服务的小型企业数量将增长28%，这表明对个性化香氛体验的需求日益增长。

永续性和环保产品：环保家居香氛正日益受到关注。各大品牌正积极满足消费者需求，推出采用天然成分、可生物降解材料和永续包装的产品，顺应绿色生活的大趋势。美国环保署 (EPA) 在《2023 年永续材料管理报告》中指出，从 2021 年到 2023 年，消费者对包括香氛在内的环保家居产品的需求增加了 34%。

科技整合：科技与居家香氛解决方案的融合日益流行。智慧香熏和App控製香氛系统等创新技术日益普及，让使用者更能掌控和便利地管理居家氛围。例如，2023年12月，宝洁旗下的纺必适 (Febreze) 品牌与Google合作，将其智慧香熏与Google Home集成，用户可以透过语音调节香氛。该公司报告称，此次整合后，智慧香熏的销量成长了40%。

目录

第一章：全球家居香氛市场简介

• 市场概况
• 调查范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章：全球家居香氛市场展望

• 概述
• 市场动态
  • 驱动程式
  • 抑制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章 全球家居香氛市场（按产品）

• 概述
• 喷
• 扩散器
• 蜡烛
• 其他的

6. 全球家居香氛市场（依通路）

• 概述
• 超级市场和大卖场
• 便利商店
• 在线的

7. 全球家居香氛市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第八章：全球家居香氛市场竞争格局

• 概述
• 各公司市场排名
• 主要发展策略

第九章：公司简介

• Reckitt Benckister
• Procter and Gamble
• Seda France Inc.
• SC Johnson & Son, Inc.
• Voluspa
• Newell Brands
• 3M Company
• Scent Air
• Esteban Paris
• Korona Candles SA

第十章 附录

• 相关调查

Home Fragrance Market Size And Forecast

Home Fragrance Market size was valued at USD 7.5 Billion in 2024 and is projected to reach USD 10.5 Billion by 2031, growing at a CAGR of 4.29% from 2024 to 2031.

Home fragrance refers to the use of scented products to enhance the atmosphere and mood within a living space. This encompasses a variety of items such as candles, diffusers, incense, and room sprays, each designed to infuse a pleasant aroma into the environment. These fragrances can range from soothing lavender and citrus to more complex blends, catering to different preferences and purposes, such as relaxation, energizing, or masking unpleasant odors.

In practical application, home fragrances are used to create a welcoming and comfortable ambiance. For instance, scented candles and diffusers are popular for their ability to gradually release fragrance into a room, while room sprays offer a more immediate impact. The choice of fragrance can also be tailored to seasonal themes or personal tastes, making them a versatile tool for home decoration and atmosphere management.

The home fragrance industry is expected to evolve with technological advancements, including smart fragrance systems controlled via mobile apps and home automation systems. The trend towards eco-friendly products like biodegradable candles and natural essential oils is also expected, blending sensory appeal with technology and environmental consciousness.

Global Home Fragrance Market Dynamics

The key market dynamics that are shaping the global home fragrance market include:

Key Market Drivers

Increasing Focus on Wellness: Growing awareness of mental and emotional well-being has heightened demand for home fragrances that promote relaxation and stress relief. Scents like lavender and eucalyptus are particularly popular for their calming effects. The Centers for Disease Control and Prevention (CDC) reported in its 2023 National Health Interview Survey that 41% of adults used complementary health approaches, including aromatherapy, up from 36% in 2021.

Rising Disposable Income: As disposable income increases, consumers are more willing to invest in luxury home products, including high-quality and premium fragrances. This trend supports the growth of both traditional and innovative fragrance solutions. The Federal Reserve's 2023 Survey of Consumer Finances showed that median household net worth increased by 15% from 2020 to 2023, indicating greater potential for luxury spending.

Advances in Fragrance Technology: Innovations such as smart diffusers and customizable scent options are driving market growth by offering enhanced convenience and personalized experiences. These technological advancements cater to the evolving preferences of modern consumers. The National Science Foundation's 2023 Science and Engineering Indicators reported a 30% increase in research and development spending in the consumer goods sector, with fragrance technology being a significant focus area.

Growing Home Decor Trends: As home decor becomes more personalized, consumers seek fragrances that complement their interior design. Scented products are increasingly used as a key element in creating a cohesive and aesthetically pleasing living environment. For instance, In August 2023, Diptyque collaborated with renowned interior designer Kelly Wearstler to create a limited-edition home fragrance collection that blends scent with sculptural design elements. The collection sold out within 48 hours of launch.

Environmental and Sustainability Concerns: There is a rising demand for eco-friendly and natural fragrance products due to increasing environmental awareness. Consumers are opting for products made from sustainable materials and free from harmful chemicals, influencing market trends. The Environmental Protection Agency (EPA) reported in 2023 that 72% of consumers consider environmental impact when purchasing household products, up from 65% in 2021.

Key Challenges:

Health Concerns: Some home fragrance products contain synthetic chemicals that may cause allergies or respiratory issues, leading to consumer apprehension. Increased awareness of potential health risks can deter purchases.

High Cost of Premium Products: Premium and natural fragrances often come with a higher price tag, which can limit their appeal to budget-conscious consumers. This pricing disparity may restrict market growth in lower-income segments.

Environmental Impact: The production and disposal of certain home fragrance products can raise environmental concerns, such as the use of non-biodegradable materials. This impact is prompting a push for more sustainable practices within the industry.

Intense Competition: The market is saturated with numerous brands and products, leading to intense competition. This can make it challenging for new entrants to establish themselves and for existing brands to maintain market share.

Regulatory Challenges: Stricter regulations regarding the safety and labeling of fragrance products can create hurdles for manufacturers. Compliance with these regulations can increase production costs and complicate market entry.

Key Trends

Personalization and Customization: Consumers are increasingly seeking personalized home fragrance experiences. This trend is driven by the availability of customizable scent blends and bespoke fragrance services, allowing individuals to create unique aromas that reflect their personal preferences and home environment. According to a 2023 report from the U.S. Census Bureau's Annual Survey of Entrepreneurs, the number of small businesses offering custom fragrance services increased by 28% from 2021 to 2023, indicating growing demand for personalized scent experiences.

Sustainability and Eco-Friendly Products: There is a growing emphasis on environmentally responsible home fragrance options. Brands are responding to consumer demand by offering products made from natural ingredients, biodegradable materials, and sustainable packaging, aligning with broader trends towards green living. The Environmental Protection Agency (EPA) reported in its 2023 Sustainable Materials Management report that consumer demand for eco-friendly home products, including fragrances, grew by 34% from 2021 to 2023.

Integration of Technology: The integration of technology into home fragrance solutions is on the rise. Innovations such as smart diffusers and app-controlled scent systems are becoming more popular, providing users with enhanced control and convenience in managing their home's ambiance. For instance, In December 2023, Procter & Gamble's Febreze brand partnered with Google to integrate their smart diffusers with Google Home, allowing voice-controlled scent adjustments. The company reported a 40% increase in smart diffuser sales following this integration.

Global Home Fragrance Market Regional Analysis

Here is a more detailed regional analysis of the global home fragrance market:

North America

North America dominating market for home fragrances, reflecting its prominent role in the global industry. According to the U.S. Census Bureau's Annual Retail Trade Survey, the home fragrance market in North America reached USD 8.2 Billion in 2023, accounting for approximately 35% of the global market share. This dominance is largely attributed to the region's strong consumer spending power and extensive market infrastructure. The U.S. Bureau of Labor Statistics' Consumer Expenditure Survey for 2023 showed that the average American household spent $127 annually on home fragrances, up from USD 112 Billion in 2022.The high rate of homeownership and interest in creating personalized living spaces further solidify North America's leading position in the home fragrance sector.

Several factors drive North America's robust home fragrance market, including a significant focus on home decor and lifestyle enhancements. The growing wellness trend, which emphasizes stress relief and relaxation through pleasant environments, also plays a crucial role. Additionally, the region's high disposable income enables consumers to invest in premium fragrance products and innovative solutions, reinforcing market growth.

In North America, scented candles, reed diffusers, and room sprays are among the most popular home fragrance products. Scented candles are favored for their ambiance and decorative appeal, while reed diffusers offer a more continuous and subtle fragrance release. Room sprays, valued for their immediate impact, are also widely used to quickly refresh and enhance indoor environments.

Asia Pacific

The Asia-Pacific region is currently the fastest-growing market for home fragrances, showcasing remarkable expansion. The Association of Southeast Asian Nations (ASEAN) reported that the home fragrance market in Southeast Asia alone reached USD 2.1 Billion in 2023, with a compound annual growth rate (CAGR) of 9.8% from 2020 to 2023. This rapid growth is fueled by the region's dynamic economic development and increasing consumer interest in home and lifestyle products. The burgeoning middle class and rising urban populations contribute significantly to the heightened demand for home fragrance solutions. The Organisation for Economic Co-operation and Development (OECD) projected that by 2024, Asia would represent 66% of the global middle-class population, up from 54% in 2020.

Several factors are driving this growth, including rising disposable incomes, which enable consumers to spend more on non-essential home products. Urbanization is also playing a pivotal role, as city dwellers seek ways to enhance their living environments. Additionally, increasing awareness of wellness and lifestyle improvements has led to a higher demand for products that contribute to a pleasant and healthy home atmosphere.

In Asia-Pacific, there is a notable preference for affordable home fragrance options that cater to diverse consumer needs. Air fresheners and incense sticks are particularly popular due to their cost-effectiveness and ability to quickly enhance the home environment. These products offer a practical solution for consumers looking to improve their living spaces without significant expenditure.

Global Home Fragrance Market: Segmentation Analysis

The Global Home Fragrance Market is segmented on the basis of Product, Distribution Channel, and Geography.

Home Fragrance Market, By Product

Sprays

Diffusers

Candles

Others

Based on Product, the Global Home Fragrance Market is segmented into Sprays, Diffusers, Candles, and Others. Candles currently dominate the home fragrance market due to their widespread appeal and traditional use in creating ambiance and pleasant scents in homes. Their popularity is driven by a variety of scents, decorative options, and the added warmth they provide. However, diffusers are the fastest-growing segment, fueled by their modern, convenient, and longer-lasting fragrance delivery. As consumers increasingly seek sophisticated and continuous scent solutions, the demand for diffusers, including ultrasonic and reed diffusers, is rapidly rising.

Home Fragrance Market, By Distribution Channel

Supermarkets & Hypermarkets

Convenience Stores

Online

Based on Distribution Channel, the Global Home Fragrance Market is segmented into Supermarkets & Hypermarkets, Convenience Stores, and Online. Supermarkets & hypermarkets currently dominate the home fragrance market due to their extensive reach and the convenience they offer consumers in accessing a wide range of fragrance products. These retail outlets often feature prominent displays and a diverse selection of home fragrance options, attracting a large customer base. However, the online segment is the fastest-growing, driven by increasing consumer preference for the convenience of shopping from home, coupled with the wide variety and competitive pricing available online. The rise of e-commerce platforms is rapidly expanding the reach and accessibility of home fragrance products.

Home Fragrance Market, By Geography

North America

Europe

Asia Pacific

Rest of the World

Based on Geography, the Global Home Fragrance Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America currently dominates the global home fragrance market, driven by a strong consumer preference for premium and diverse fragrance products and the presence of leading brands and retailers. The region's well-established retail infrastructure and high disposable income contribute to its market leadership. Meanwhile, the Asia Pacific region is the fastest-growing segment, fueled by increasing urbanization, rising disposable incomes, and a growing interest in home aesthetics and wellness. As consumers in countries like China and India become more affluent, the demand for home fragrance products is rapidly expanding.

Key Players

The "Global Home Fragrance Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Reckitt Benckiser, Procter and Gamble, Seda France, Inc., S. C. Johnson & Son, Inc., Voluspa, Newell Brands, 3M company, Scent Air, Esteban Paris, Korona Candles S.A.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Home Fragrance Market Key Developments

• In March 2023, Nestle acquired a leading home fragrance company to expand its product portfolio. This acquisition aims to leverage Nestle's extensive distribution network and market expertise to enhance its presence in the home fragrance sector. The move is expected to drive innovation and bring new fragrance options to consumers globally.
• In June 2022, Procter & Gamble launched a new line of eco-friendly home fragrances. This product range features biodegradable packaging and natural ingredients, responding to increasing consumer demand for sustainable and environmentally conscious home fragrance solutions.
• In September 2021, Scentsy introduced a revolutionary smart home fragrance system. The new system integrates with home automation technologies, allowing users to control and customize fragrance settings via smartphone apps. This innovation offers enhanced convenience and personalization for users seeking sophisticated home scent experiences.
• In November 2022, Air Wick expanded its product line with a range of essential oil-based home fragrances. These new offerings include blends designed for specific moods and occasions, utilizing natural essential oils to enhance the sensory experience. This development aligns with growing consumer interest in wellness and natural ingredients in home fragrances.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL HOME FRAGRANCE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL HOME FRAGRANCE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL HOME FRAGRANCE MARKET, BY PRODUCT

• 5.1 Overview
• 5.2 Sprays
• 5.3 Diffusers
• 5.4 Candles
• 5.5 Others

6 GLOBAL HOME FRAGRANCE MARKET, BY DISTRIBUTION CHANNEL

• 6.1 Overview
• 6.2 Supermarkets & Hypermarkets
• 6.3 Convenience Stores
• 6.4 Online

7 GLOBAL HOME FRAGRANCE MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL HOME FRAGRANCE MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Reckitt Benckister
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Procter and Gamble
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Seda France Inc.
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 S.C Johnson & Son, Inc.
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Voluspa
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Newell Brands
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 3M Company
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 Scent Air
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Esteban Paris
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Korona Candles S.A
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research