神经行销市场类型、应用与地区（2024-2031 年）

神经行销市场评估 - 2024-2031

随着企业利用神经科学更深入了解消费行为，神经行销领域正在蓬勃发展。透过评估大脑对行销刺激的反应，企业可以改善其策略，从而提高客户参与和决策能力。该策略越来越多地应用于广告、产品设计和品牌推广，并在多个行业中产生需求。这很可能推动市场规模在2024年超过138.7亿美元，并在2031年达到约298.7亿美元的估值。

由于功能性磁振造影(fMRI) 和脑电图 (EEG) 等技术创新，神经行销变得更加触手可及。这些工具能够全面洞察消费者偏好，帮助品牌打造更有效的行销方案。因此，该行业预计将蓬勃发展，并吸引寻求竞争优势的大型企业的大量投资。在神经行销需求不断增长的推动下，预计2024年至2031年期间，该市场的复合年增长率将达到10.6%。

神经行销市场定义/概述

神经行销学将神经科学与传统行销结合，探讨顾客的大脑如何对行销刺激做出反应。它揭示了潜意识反应的奥秘，从而有助于制定更有效的行销宣传活动。脑电图 (EEG) 和功能性磁振造影 (fMRI) 技术通常用于研究顾客在神经层面如何感知品牌、广告和产品。

企业正在利用神经行销来优化广告、包装和产品布局。了解情感触发因素，可以帮助企业个人化讯息，进而与客户产生更深层的共鸣，提高参与度和转换率。神经行销也有助于预测消费者行为，进而提高整体行销的有效性。

神经行销的未来在于人工智慧与巨量资料的结合，这将带来更精准的预测和个人化的行销方法。随着科技的进步，神经行销或许能够发展到提供即时讯息，从而实现更具活力、反应更快、更贴近个人消费者偏好的行销活动。

日益增长的数位行销将如何推动神经行销市场的成长？

对数位行销日益增长的关注推动了神经行销市场的扩张。对神经行销知识的需求正在上升，美国劳工统计局预测市场研究分析师的就业率将增加18%。欧盟委员会联合研究中心的数据显示，超过65%的公司在其数位行销宣传活动中运用神经行销。

人工智慧和机器学习在神经行销分析中的应用预计将以每年40%的速度成长，以提升客户洞察。根据神经行销科学与商业协会的一项调查，78%使用神经行销的组织的数位行销投资报酬率提高了23%。美国国家科学基金会（NSF）对大脑研究的资助增加了15%，这也推动了神经行销投资报酬率的成长。

传统方法的竞争会阻碍神经行销市场的发展吗？

虽然传统行销手段依然具有影响力，但这些方法的竞争不太可能对神经行销业务造成严重影响。 《行销研究期刊》发表的一项研究表明，与传统方法相比，神经行销策略可以将客户参与提高高达31%，而且其有效性正在不断提升。

美国劳工统计局预测，包括神经行销专业人士在内的市场研究分析师职位将增加19%，这标誌着市场正转向更具创意的方法。此外，64%的公司将神经行销与其数位策略结合，人工智慧驱动的神经行销分析的年增长率达到41%，市场蓄势待发。神经行销能够将数位行销投资报酬率提高22%，同时神经科学研究经费也增加了16%，凸显了其在传统竞争中仍将持续成长。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概况
• 市集亮点

第三章 市场概况

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章 神经行销市场（按技术）

• 功能性磁振造影（fMRI）
• 脑电图（EEG）
• 眼动追踪
• 正子断层扫描（PET）
• 脑磁图（MEG）

第五章神经行销市场（按最终用户产业）

• 零售
• 家电
• 卫生保健
• BFSI（银行、金融服务和保险）
• 媒体与娱乐

第六章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第七章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第八章 竞争态势

• 主要企业
• 市占率分析

第九章：公司简介

• Immersion Neuroscience
• Buyology Inc.
• Merchant Mechanics Inc.
• Emotion Research LAB
• The Nielsen Company LLC（Nielsen Consumer Neuroscience）
• Neural Sense（Pty）Ltd.
• NVISO SA
• Cadwell Industries Inc.
• Compumedics Limited
• SR Labs SRL
• Synetiq Ltd.
• Mindspeller
• MindMetriks
• Uniphore

第十章：市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十一章 市场展望 附录

• 简称列表
• 来源和参考文献

Neuromarketing Market Valuation - 2024-2031

The neuromarketing sector is developing as organizations use neuroscience to better understand consumer behavior. Companies can improve their strategy by evaluating brain responses to marketing stimuli, resulting in increasing client engagement and decision-making. This strategy is increasingly being used in advertising, product design, and branding, creating demand across multiple industries. This is likely to enable the market size to surpass USD 13.87 Billion in 2024 to reach a valuation of around USD 29.87 Billion by 2031.

Neuromarketing consumes developed more accessible thanks to technological breakthroughs like functional magnetic resonance imaging (fMRI) and electroencephalography (EEG). These tools offer comprehensive insights into consumer preferences, allowing brands to build more effective marketing. As a result, the industry is likely to expand, attracting major investment from huge firms seeking a competitive advantage. The rising demand for Neuromarketing is enabling the market grow at a CAGR of 10.6% from 2024 to 2031.

Neuromarketing Market: Definition/ Overview

Neuromarketing examines customers' brain responses to marketing stimuli by merging neuroscience and traditional marketing. It reveals insights into subconscious reactions, allowing for the formulation of more effective marketing campaigns. EEG and fMRI techniques are routinely used to study how customers perceive brands, ads and products neurologically.

Companies use neuromarketing to optimize advertising, packaging and product placement. Understanding emotional triggers allows organizations to personalize their messages to more deeply resonate with customers, increasing engagement and conversion rates. It also helps to predict consumer behavior, which improves total marketing efficacy.

Neuromarketing's future depends in the combination of AI and big data, which will allow for more exact forecasts and individualized marketing techniques. As technology progresses, neurological marketing may evolve to deliver real-time information, resulting in more dynamic and responsive marketing efforts that align closely with individual consumer preferences.

How Will Growing Digital Marketing to Boost the Neuromarketing Market Growth?

The growing focus on digital marketing is driving the neuromarketing market's expansion. The demand for neuromarketing knowledge is growing, with the United States Bureau of Labor Statistics anticipating an 18% increase in job growth for market research analysts. According to the European Commission's Joint Research Centre, over 65% of enterprises use neuromarketing into their digital marketing campaigns.

The application of artificial intelligence and machine learning in neuromarketing analytics is predicted to increase by 40% every year, improving customer insights. According to a survey conducted by the Neuromarketing Science and Business Association, 78% of organizations that use neuromarketing saw a 23% improvement in their digital marketing ROI. This expansion is aided by a 15% increase in brain research funding from the National Science Foundation.

Will Competition from Traditional Approaches Hamper the Neuromarketing Market?

While traditional marketing efforts continue to have major influence, competition from these methods is unlikely to seriously harm the neuromarketing business. A study published in the Journal of Marketing Research indicated that neuromarketing strategies can increase customer engagement by up to 31% when compared to traditional tactics, demonstrating their expanding effectiveness.

The US Bureau of Labor Statistics predicts a 19% increase in positions for market research analysts, including neuromarketing professionals, indicating a shift toward more inventive techniques. Furthermore, with 64% of businesses combining neuromarketing with digital strategies and a 41% annual growth rate in AI-driven neuromarketing analytics, the market is ready for advancement. Neuromarketing's capacity to enhance digital marketing ROI by 22%, along with the 16% growth in neuroscience research funding, support its expanding use despite traditional competition.

Category-Wise Acumens

How Does Ability to Provide Real-Time Insights into Brain Activity Drive the Electroencephalography (EEG) Segment?

The capacity to deliver real-time insights into brain activity is a major driver of the Electroencephalography (EEG) segment of the neuromarketing business. EEG's ability to capture immediate neural responses to stimuli enables marketers to understand consumer reactions as they occur. This real-time data assists in fine-tuning advertising campaigns, optimizing product positioning and improving consumer experiences with precision.

Unlike other approaches, which may cause delays or require more elaborate setups, EEG provides a non-invasive, cost-effective and portable alternative, making it ideal for a variety of marketing applications. The capacity to swiftly capture and analyze brain activity data gives firms a competitive edge in adapting their marketing efforts, results in more engagement and better-targeted campaigns, fueling the dominance of EEG in neuromarketing.

How will Optimizing Store Layouts Drive the Retail Segment?

Optimizing shop layouts can considerably boost the retail sector by improving customer experience and operational efficiency. A well-designed layout increases product visibility, streamlines customer flow and decreases congestion, resulting in a more pleasant shopping experience. The strategic positioning of high-margin items and promotional displays can boost sales and drive spontaneous purchases.

Furthermore, optimal layouts help businesses manage inventory more effectively and decrease operational expenses by reducing staff workload and increasing checkout efficiency. Implementing technology like digital signage and interactive kiosks inside the optimum layout might help to increase engagement and sales. Overall, refining shop design fits with changing consumer preferences and trends, resulting in improved customer satisfaction and increasing retail growth.

Country/Region-wise Acumens

Will Increasing Presence of Numerous Leading Neuromarketing Firms Drive the Market in North America?

The growing number of renowned neuromarketing firms will greatly drive the market in North America. The concentration of leading enterprises and research institutions in the region promotes innovation and accelerates the development of advanced neuromarketing technology. These companies use substantial resources to develop new methodologies, improve analytics and provide cutting-edge solutions to clients.

Their presence also attracts significant investment and increases competition, resulting in more effective and targeted marketing campaigns. Furthermore, the high adoption rates of modern technology and data-driven marketing in North America foster neuromarketing growth. These firms' experience and resources position North America as a market leader in neuromarketing, driving growth and innovation.

Will Increasing Digital Marketing Expenditures Drive the Market in Asia Pacific Region?

Increasing digital marketing expenditures will fuel the Asia-Pacific neuromarketing market. As companies in China, India and Japan engage more in digital marketing, there is a greater demand for advanced analytics to improve campaigns and analyze consumer behavior. Neuromarketing offers great insights into how customers respond to digital stimuli, making it an important tool for increasing marketing efficacy.

The increase in digital advertising budgets encourages the use of neuromarketing technologies, as businesses look to use real-time data to adapt their campaigns and boost ROI. Furthermore, the region's rapid rise in e-commerce and digital platforms drives demand for creative marketing solutions, establishing neuromarketing as a key component in enhancing the impact of digital marketing efforts.

Competitive Landscape

The neuromarketing market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the neuromarketing market include:

Immersion Neuroscience

Buyology, Inc.

Merchant Mechanics, Inc.

Emotion Research LAB

The Nielsen Company LLC (Nielsen Consumer Neuroscience)

Neural Sense (Pty) Ltd.

NVISO SA

Cadwell Industries, Inc.

Compumedics Limited

SR Labs SRL

Synetiq Ltd.

Mindspeller

MindMetriks

Uniphore

Latest Developments

In April 2023, Cadwell Industries Inc. announced the US launch of Voyager, which provides remote wireless access to in-home EEG monitoring with video. With Arc Apollo+'s EEG data collection and automatic data backfill; doctors and technologists can now remotely access real-time EEG data and video from patients operating at home. This function is intended to provide full real-time analysis with a complete data set for daily reporting.

Neuromarketing Market, By Category

• Type:
• Functional Magnetic Resonance Imaging
• Electroencephalography (EEG)
• Steady-State Topography
• Eye Tracking
• Magnetoencephalography (MEG)
• Application:
• Retail
• Healthcare
• Food & Beverage
• Consumer Electronics
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Neuromarketing Market, By Technology

• Functional Magnetic Resonance Imaging (fMRI)
• Electroencephalography (EEG)
• Eye Tracking
• Positron Emission Tomography (PET)
• Magnetoencephalography (MEG)

5. Neuromarketing Market, By End-User Industry

• Retail
• Consumer Electronics
• Healthcare
• BFSI (Banking, Financial Services, and Insurance)
• Media & Entertainment

6. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

7. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

8. Competitive Landscape

• Key Players
• Market Share Analysis

9. Company Profiles

• Immersion Neuroscience
• Buyology Inc.
• Merchant Mechanics Inc.
• Emotion Research LAB
• The Nielsen Company LLC (Nielsen Consumer Neuroscience)
• Neural Sense (Pty) Ltd.
• NVISO SA
• Cadwell Industries Inc.
• Compumedics Limited
• SR Labs SRL
• Synetiq Ltd.
• Mindspeller
• MindMetriks
• Uniphore

10. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

11. Appendix

• List of Abbreviations
• Sources and References