全球移动应用市场研究报告 - 2023 年至 2030 年行业分析、规模、份额、增长、趋势和预测

全球移动应用市场需求预计将从 2022 年的 2072.7 亿美元增至 2030 年的近 6034 亿美元，2023-2030 年研究期间复合年增长率为 14.29%。

一个移动应用程序。通常称为移动应用程序，是设计用于在移动设备上运行的软件。开发移动应用程序是为了向用户提供各种功能、服务和体验，以满足他们的特定需求和兴趣。这些应用程序可从数字发行平台下载和安装。

市场动态：

移动应用市场由技术进步、消费者习惯转变和商业机会共同推动。智能手机的广泛使用和移动互联网接入能力的提高为应用程序创造了庞大的用户群。应用程序商店为应用程序分发提供了一个集中平台。通讯、娱乐、办公、电子商务等丰富的应用类别满足了不同用户的需求。数字化转型的需求推动了企业和生产力应用程序的开发，而游戏行业做出了巨大贡献。 AR、VR、AI 和机器学习等技术进步刺激了创新。应用内购买和广告等货币化选项可以激励开发者。由于环境的变化，健康与保健、远程工作和教育应用程序正在增加。消费者行为、物联网设备和全球应用生态系统进一步影响市场增长。总的来说，这些因素塑造了一个充满活力的移动应用程序市场，其中有大量的应用程序迎合用户偏好并推动技术进步。

该研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外，这些工具还对全球移动应用市场的各个细分市场进行了包容性评估。移动应用行业的增长和趋势为本研究提供了整体方法。

区域分析：

本节涵盖区域前景，重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲移动应用市场当前和未来的需求。此外，该报告重点关注所有主要地区各个应用领域的需求、估计和预测。

该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。移动应用市场的主要参与者包括苹果公司、谷歌有限责任公司、微软公司、亚马逊公司、Gameloft SE、Netflix公司、Practo、Cure.fit、育碧娱乐、小米公司。本节包括整体视图竞争格局，包括各种战略发展，例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。

如果您有任何定制要求，请写信给我们。我们的研究团队可以根据您的需求提供定制报告。

目录

第一章：前言

• 报告说明
  • 客观的
  • 目标受众
  • 独特的销售主张 (USP) 和产品
• 研究范围
• 研究方法论
  • 市场研究过程
  • 市场研究方法论

第 2 章：执行摘要

• 市场亮点
• 全球市场概况

第 3 章：移动应用 - 行业分析

• 简介 - 市场动态
• 市场驱动因素
• 市场限制
• 机会
• 行业动态
• 波特五力分析
• 市场吸引力分析
  • 按商店类型分類的市场吸引力分析
  • 市场吸引力分析：按应用分类
  • 市场吸引力分析：按地区

第 4 章：价值链分析

• 价值链分析
• 原材料分析
  • 原材料清单
  • 原料厂商清单
  • 主要原材料价格走势
• 潜在买家名单
• 营销渠道
  • 直效行销
  • 间接营销
  • 营销渠道发展趋势

第 5 章：全球移动应用市场分析：按商店类型

• 按商店类型概览
• 历史和预测数据
• 按商店类型分析
• 谷歌商店
• 苹果商店
• 其他的

第 6 章：全球移动应用市场分析：按应用分类

• 概述：按应用
• 历史和预测数据
• 分析：按应用
• 赌博
• 音乐与娱乐
• 健康与健身
• 社交网络
• 零售与电子商务
• 其他的

第 7 章：全球移动应用市场分析：按地理位置

• 区域展望
• 介绍
• 北美销售分析
  • 概览、历史和预测数据销售分析
  • 北美按细分市场销售分析
  • 北美按国家/地区销售分析
  • 美国销售分析
  • 加拿大销售分析
  • 墨西哥销售分析
• 欧洲销售分析
  • 概览、历史和预测数据销售分析
  • 欧洲按细分市场销售分析
  • 欧洲按国家/地区销售分析
  • 英国销售分析
  • 法国销售分析
  • 德国销售分析
  • 意大利销售分析
  • 俄罗斯销售分析
  • 欧洲其他地区销售分析
• 亚太地区销售分析
  • 概览、历史和预测数据销售分析
  • 亚太地区按细分市场销售分析
  • 亚太地区国家/地区销售分析
  • 中国销售分析
  • 印度销售分析
  • 日本销售分析
  • 韩国销售分析
  • 澳大利亚销售分析
  • 东南亚销售分析
  • 亚太地区其他地区销售分析
• 拉丁美洲销售分析
  • 概览、历史和预测数据销售分析
  • 拉丁美洲按细分市场销售分析
  • 拉丁美洲按国家/地区销售分析
  • 巴西销售分析
  • 阿根廷销售分析
  • 秘鲁销售分析
  • 智利销售分析
  • 拉丁美洲其他地区销售分析
• 中东和非洲销售分析
  • 概览、历史和预测数据销售分析
  • 中东和非洲按细分市场销售分析
  • 中东和非洲国家销售分析
  • 沙特阿拉伯销售分析
  • 阿联酋销售分析
  • 以色列销售分析
  • 南非销售分析
  • 中东其他地区和非洲销售分析

第 8 章：移动应用公司的竞争格局

• 移动应用市场竞争
• 伙伴关係/协作/协议
• 併购
• 新产品发布
• 其他发展

第 9 章：公司简介

• 顶级公司市场份额分析
• 市场集中度
• Apple Inc.
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Google LLC
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Microsoft Corporation
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Amazon Inc.
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Gameloft SE
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Netflix Inc.
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Practo
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Cure.fit
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Ubisoft Entertainment
• 公司简介
• 公司收入
• 产品
• 最近的发展
• Xiaomi Corp.
• 公司简介
• 公司收入
• 产品
• 最近的发展

注意 - 在公司概况中，财务详细信息和近期发展视情况而定，或者如果是私营公司，则可能不包括在内

The global demand for Mobile Application Market is presumed to reach the market size of nearly USD 603.4 BN by 2030 from USD 207.27 BN in 2022 with a CAGR of 14.29% under the study period 2023 - 2030.

A mobile app. often known as a mobile application, is software designed to operate on mobile devices. Mobile apps are developed to provide users with various functionalities, services, and experiences that cater to their specific needs and interests. These apps are available for download and installation from digital distribution platforms.

MARKET DYNAMICS:

The Mobile application market is powered by a blend of technological progress, shifting consumer habits, and business opportunities. The widespread use of smartphones and improved mobile internet accessibility create a large user base for apps. App stores provide a centralized platform for app distribution. Diverse app categories, including communication, entertainment, productivity, and e-commerce, cater to various user needs. The demand for digital transformation drives enterprise and productivity app development, while the gaming industry contributes significantly. Technological advancements like AR, VR, AI, and machine learning spur innovation. Monetization options such as in-app purchases and advertising incentivize developers. Health and wellness, remote work, and education apps are on the rise due to changing circumstances. Consumer behavior, IoT devices, and the global app ecosystem further influence market growth. Collectively, these factors shape a dynamic mobile application market with a vast array of apps catering to user preferences and driving technological advancement.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of mobile application. The growth and trends of mobile application industry provide a holistic approach to this study.

MARKET SEGMENTATION:

This section of the mobile application market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Store Type

• Google Store
• Apple Store
• Others

By Application

• Gaming
• Music & Entertainment
• Health & Fitness
• Social Networking
• Retail & E-Commerce
• Others

REGIONAL ANALYSIS:

This section covers the regional outlook, which accentuates current and future demand for the Mobile Application market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Mobile Application market include Apple Inc., Google LLC, Microsoft Corporation, Amazon Inc., Gameloft SE, Netflix Inc., Practo, Cure.fit, Ubisoft Entertainment, Xiaomi Corp. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

TABLE OF CONTENTS

1 . PREFACE

• 1.1. Report Description
  • 1.1.1. Objective
  • 1.1.2. Target Audience
  • 1.1.3. Unique Selling Proposition (USP) & offerings
• 1.2. Research Scope
• 1.3. Research Methodology
  • 1.3.1. Market Research Process
  • 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

• 2.1. Highlights of Market
• 2.2. Global Market Snapshot

3 . MOBILE APPLICATION - INDUSTRY ANALYSIS

• 3.1. Introduction - Market Dynamics
• 3.2. Market Drivers
• 3.3. Market Restraints
• 3.4. Opportunities
• 3.5. Industry Trends
• 3.6. Porter's Five Force Analysis
• 3.7. Market Attractiveness Analysis
  • 3.7.1 Market Attractiveness Analysis By Store Type
  • 3.7.2 Market Attractiveness Analysis By Application
  • 3.7.3 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

• 4.1. Value Chain Analysis
• 4.2. Raw Material Analysis
  • 4.2.1. List of Raw Materials
  • 4.2.2. Raw Material Manufactures List
  • 4.2.3. Price Trend of Key Raw Materials
• 4.3. List of Potential Buyers
• 4.4. Marketing Channel
  • 4.4.1. Direct Marketing
  • 4.4.2. Indirect Marketing
  • 4.4.3. Marketing Channel Development Trend

5 . GLOBAL MOBILE APPLICATION MARKET ANALYSIS BY STORE TYPE

• 5.1 Overview by Store Type
• 5.2 Historical and Forecast Data
• 5.3 Analysis by Store Type
• 5.4 Google Store Historic and Forecast Sales by Regions
• 5.5 Apple Store Historic and Forecast Sales by Regions
• 5.6 Others Historic and Forecast Sales by Regions

6 . GLOBAL MOBILE APPLICATION MARKET ANALYSIS BY APPLICATION

• 6.1 Overview by Application
• 6.2 Historical and Forecast Data
• 6.3 Analysis by Application
• 6.4 Gaming Historic and Forecast Sales by Regions
• 6.5 Music & Entertainment Historic and Forecast Sales by Regions
• 6.6 Health & Fitness Historic and Forecast Sales by Regions
• 6.7 Social Networking Historic and Forecast Sales by Regions
• 6.8 Retail & E-commerce Historic and Forecast Sales by Regions
• 6.9 Others Historic and Forecast Sales by Regions

7 . GLOBAL MOBILE APPLICATION MARKET ANALYSIS BY GEOGRAPHY

• 7.1. Regional Outlook
• 7.2. Introduction
• 7.3. North America Sales Analysis
  • 7.3.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.3.2. North America By Segment Sales Analysis
  • 7.3.3. North America By Country Sales Analysis
  • 7.3.4. United State Sales Analysis
  • 7.3.5. Canada Sales Analysis
  • 7.3.6. Mexico Sales Analysis
• 7.4. Europe Sales Analysis
  • 7.4.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.4.2. Europe by Segment Sales Analysis
  • 7.4.3. Europe by Country Sales Analysis
  • 7.4.4. United Kingdom Sales Analysis
  • 7.4.5. France Sales Analysis
  • 7.4.6. Germany Sales Analysis
  • 7.4.7. Italy Sales Analysis
  • 7.4.8. Russia Sales Analysis
  • 7.4.9. Rest Of Europe Sales Analysis
• 7.5. Asia Pacific Sales Analysis
  • 7.5.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.5.2. Asia Pacific by Segment Sales Analysis
  • 7.5.3. Asia Pacific by Country Sales Analysis
  • 7.5.4. China Sales Analysis
  • 7.5.5. India Sales Analysis
  • 7.5.6. Japan Sales Analysis
  • 7.5.7. South Korea Sales Analysis
  • 7.5.8. Australia Sales Analysis
  • 7.5.9. South East Asia Sales Analysis
  • 7.5.10. Rest Of Asia Pacific Sales Analysis
• 7.6. Latin America Sales Analysis
  • 7.6.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.6.2. Latin America by Segment Sales Analysis
  • 7.6.3. Latin America by Country Sales Analysis
  • 7.6.4. Brazil Sales Analysis
  • 7.6.5. Argentina Sales Analysis
  • 7.6.6. Peru Sales Analysis
  • 7.6.7. Chile Sales Analysis
  • 7.6.8. Rest of Latin America Sales Analysis
• 7.7. Middle East & Africa Sales Analysis
  • 7.7.1. Overview, Historic and Forecast Data Sales Analysis
  • 7.7.2. Middle East & Africa by Segment Sales Analysis
  • 7.7.3. Middle East & Africa by Country Sales Analysis
  • 7.7.4. Saudi Arabia Sales Analysis
  • 7.7.5. UAE Sales Analysis
  • 7.7.6. Israel Sales Analysis
  • 7.7.7. South Africa Sales Analysis
  • 7.7.8. Rest Of Middle East And Africa Sales Analysis

8 . COMPETITIVE LANDSCAPE OF THE MOBILE APPLICATION COMPANIES

• 8.1. Mobile Application Market Competition
• 8.2. Partnership/Collaboration/Agreement
• 8.3. Merger And Acquisitions
• 8.4. New Product Launch
• 8.5. Other Developments

9 . COMPANY PROFILES OF MOBILE APPLICATION INDUSTRY

• 9.1. Top Companies Market Share Analysis
• 9.2. Market Concentration Rate
• 9.3. Apple Inc.
  • 9.3.1. Company Overview
  • 9.3.2. Company Revenue
  • 9.3.3. Products
  • 9.3.4. Recent Developments
• 9.4. Google LLC
  • 9.4.1. Company Overview
  • 9.4.2. Company Revenue
  • 9.4.3. Products
  • 9.4.4. Recent Developments
• 9.5. Microsoft Corporation
  • 9.5.1. Company Overview
  • 9.5.2. Company Revenue
  • 9.5.3. Products
  • 9.5.4. Recent Developments
• 9.6. Amazon Inc.
  • 9.6.1. Company Overview
  • 9.6.2. Company Revenue
  • 9.6.3. Products
  • 9.6.4. Recent Developments
• 9.7. Gameloft SE
  • 9.7.1. Company Overview
  • 9.7.2. Company Revenue
  • 9.7.3. Products
  • 9.7.4. Recent Developments
• 9.8. Netflix Inc.
  • 9.8.1. Company Overview
  • 9.8.2. Company Revenue
  • 9.8.3. Products
  • 9.8.4. Recent Developments
• 9.9. Practo
  • 9.9.1. Company Overview
  • 9.9.2. Company Revenue
  • 9.9.3. Products
  • 9.9.4. Recent Developments
• 9.10. Cure.fit
  • 9.10.1. Company Overview
  • 9.10.2. Company Revenue
  • 9.10.3. Products
  • 9.10.4. Recent Developments
• 9.11. Ubisoft Entertainment
  • 9.11.1. Company Overview
  • 9.11.2. Company Revenue
  • 9.11.3. Products
  • 9.11.4. Recent Developments
• 9.12. Xiaomi Corp.
  • 9.12.1. Company Overview
  • 9.12.2. Company Revenue
  • 9.12.3. Products
  • 9.12.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

LIST OF TABLES

• Market Snapshot
• Drivers : Impact Analysis
• Restraints : Impact Analysis
• List of Raw Material
• List of Raw Material Manufactures
• List of Potential Buyers
• Analysis by Store Type (USD MN)
• Google Store Market Sales by Geography (USD MN)
• Apple Store Market Sales by Geography (USD MN)
• Others Market Sales by Geography (USD MN)
• Analysis Market by Application (USD MN)
• Gaming Market Sales by Geography (USD MN)
• Music & Entertainment Market Sales by Geography (USD MN)
• Health & Fitness Market Sales by Geography (USD MN)
• Social Networking Market Sales by Geography (USD MN)
• Retail & E-commerce Market Sales by Geography (USD MN)
• Others Market Sales by Geography (USD MN)
• Global Mobile Application Market Sales by Geography (USD MN)
• North America Market Analysis (USD MN)
• United State Market Analysis (USD MN)
• Canada Market Analysis (USD MN)
• Mexico Market Analysis (USD MN)
• Europe Market Analysis (USD MN)
• Europe Market Estimate by Country (USD MN)
• United Kingdom Market Analysis (USD MN)
• France Market Analysis (USD MN)
• Germany Market Analysis (USD MN)
• Italy Market Analysis (USD MN)
• Russia Market Analysis (USD MN)
• Spain Market Analysis (USD MN)
• Rest of Europe Market Analysis (USD MN)
• Asia Pacific Market Analysis (USD MN)
• China Market Analysis (USD MN)
• Japan Market Analysis (USD MN)
• India Market Analysis (USD MN)
• South Korea Market Analysis (USD MN)
• Australia Market Analysis (USD MN)
• South East Asia Market Analysis (USD MN)
• Rest of Asia Pacific Market Analysis (USD MN)
• Latin America Market Analysis (USD MN)
• Brazil Market Analysis (USD MN)
• Argentina Market Analysis (USD MN)
• Peru Market Analysis (USD MN)
• Chile Market Analysis (USD MN)
• Rest of Latin America Market Analysis (USD MN)
• Middle East & Africa Market Analysis (USD MN)
• Saudi Arabia Market Analysis (USD MN)
• UAE Market Analysis (USD MN)
• Israel Market Analysis (USD MN)
• South Africa Market Analysis (USD MN)
• Rest of Middle East and Africa Market Analysis (USD MN)
• Partnership/Collaboration/Agreement
• Mergers And Acquisition

LIST OF FIGURES

• Research Scope of Mobile Application Report
• Market Research Process
• Market Research Methodology
• Global Mobile Application Market Size, by Region (USD MN)
• Porters Five Forces Analysis
• Market Attractiveness Analysis by Store Type
• Market Attractiveness Analysis by Application
• Market Attractiveness Analysis by Region
• Value Chain Analysis
• Global Market Analysis by Store Type (USD MN)
• Google Store Market Sales by Geography (USD MN)
• Apple Store Market Sales by Geography (USD MN)
• Others Market Sales by Geography (USD MN)
• Global Market Analysis by Application (USD MN)
• Gaming Market Sales by Geography (USD MN)
• Music & Entertainment Market Sales by Geography (USD MN)
• Health & Fitness Market Sales by Geography (USD MN)
• Social Networking Market Sales by Geography (USD MN)
• Retail & E-commerce Market Sales by Geography (USD MN)
• Others Market Sales by Geography (USD MN)
• Global Market Sales (USD MN)
• North America Market Sales (USD MN)
• Europe Market Sales (USD MN)
• Asia Pacific Market Sales (USD MN)
• Latin America Market Sales (USD MN)
• Middle East & Africa Market Sales (USD MN)
• Recent Development in Industry
• Top Companies Market Share Analysis

Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.