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全球销售支持平台市场研究报告 - 2023 年至 2030 年行业分析、规模、份额、增长、趋势和预测

市场调查报告书

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1346842

全球销售支持平台市场研究报告 - 2023 年至 2030 年行业分析、规模、份额、增长、趋势和预测

Global Sales Enablement Platform Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030

出版日期: 2023年08月01日 | 出版商:

Value Market Research | 英文 195 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录图表

全球销售支持平台市场需求预计将从 2022 年的 50.2 亿美元增至 2030 年的近 173.9 亿美元，2023-2030 年研究期间复合年增长率为 16.8%。

销售支持平台代表了一种基于技术的解决方案，为销售团队提供工具、资源和内容，所有这些都旨在提高他们的效率、有效性和整体绩效。其目的是在销售旅程的不同阶段为销售专家提供帮助，从识别潜在销售线索和产生兴趣到完成交易和管理售后任务。

市场动态：

销售支持平台市场受到多种因素的影响。企业越来越多地采用这些平台来提高销售团队的绩效和效率。复杂的销售流程、远程工作趋势以及个性化客户参与的需求推动了对提供内容管理、培训和分析的集中式平台的需求。与 CRM 和营销自动化工具的集成可确保销售和营销团队之间的无缝协作，而来自这些平台的数据驱动的见解有助于做出明智的决策。简化新销售团队成员的入职和培训的能力也有助于市场增长。竞争优势、技术进步以及销售和营销工作的协调是额外的驱动因素。最终，通过提高销售业绩和效率所展现的投资回报率进一步推动了销售支持平台的采用。

该研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外，这些工具还对全球销售支持平台市场的每个细分市场进行了包容性评估。销售支持平台行业的增长和趋势为本研究提供了整体方法。

区域分析：

本节涵盖区域展望，重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲销售支持平台市场当前和未来的需求。此外，该报告重点关注所有主要地区各个应用领域的需求、估计和预测。

该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。销售支持平台市场的主要参与者包括 Accent Technologies, Inc.、Bigtincan Holdings Ltd.、Bloomfire Brainshark, Inc.、ClearSlide Highspot Mediafly Mindtickle Inc.、Pitcher AG QorusDocs Ltd.、Qstream Inc.、Rallyware Inc.、SAP Seismic。本节包含竞争格局的整体视图，包括各种战略发展，例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。

如果您有任何定制要求，请写信给我们。我们的研究团队可以根据您的需求提供定制报告。

简介 - 市场动态
市场驱动因素
市场限制
机会
行业动态
波特五力分析
市场吸引力分析
- 按组件分類的市场吸引力分析
- 按组织规模进行的市场吸引力分析
- 按部署进行的市场吸引力分析
- 最终用途行业的市场吸引力分析
- 市场吸引力分析：按地区

第 4 章：价值链分析

价值链分析
原材料分析
- 原材料清单
- 原料厂商清单
- 主要原材料价格走势
潜在买家名单
营销渠道
- 直效行销
- 间接营销
- 营销渠道发展趋势

第 5 章：全球销售支持平台市场分析：按组成部分

按组件概述
历史和预测数据
按成分分析
平台
服务

第 6 章：全球销售支持平台市场分析：按组织规模

按组织规模分類的概览
历史和预测数据
按组织规模分析
大型组织
中小型组织

第 7 章：全球销售支持平台市场分析：按部署

按部署概述
历史和预测数据
按部署进行分析
本地部署
云

第 8 章：全球销售支持平台市场分析：按最终用途行业

最终用途行业概述
历史和预测数据
最终用途行业分析
BFSI
信息技术与电信
消费品与零售
媒体与娱乐
医疗保健与生命科学
製造业
其他的
云端管理

第 9 章：全球销售支持平台市场分析：按地理位置

区域展望
介绍
北美销售分析
- 概览、历史和预测数据销售分析
- 北美按细分市场销售分析
- 北美按国家/地区销售分析
- 美国销售分析
- 加拿大销售分析
- 墨西哥销售分析
欧洲销售分析
- 概览、历史和预测数据销售分析
- 欧洲按细分市场销售分析
- 欧洲按国家/地区销售分析
- 英国销售分析
- 法国销售分析
- 德国销售分析
- 意大利销售分析
- 俄罗斯销售分析
- 欧洲其他地区销售分析
亚太地区销售分析
- 概览、历史和预测数据销售分析
- 亚太地区按细分市场销售分析
- 亚太地区国家/地区销售分析
- 中国销售分析
- 印度销售分析
- 日本销售分析
- 韩国销售分析
- 澳大利亚销售分析
- 东南亚销售分析
- 亚太地区其他地区销售分析
拉丁美洲销售分析
- 概览、历史和预测数据销售分析
- 拉丁美洲按细分市场销售分析
- 拉丁美洲按国家/地区销售分析
- 巴西销售分析
- 阿根廷销售分析
- 秘鲁销售分析
- 智利销售分析
- 拉丁美洲其他地区销售分析
中东和非洲销售分析
- 概览、历史和预测数据销售分析
- 中东和非洲按细分市场销售分析
- 中东和非洲国家销售分析
- 沙特阿拉伯销售分析
- 阿联酋销售分析
- 以色列销售分析
- 南非销售分析
- 中东其他地区和非洲销售分析

第 10 章：销售支持平台公司的竞争格局

销售支持平台市场竞争
伙伴关係/协作/协议
併购
新产品发布
其他发展

第 11 章：公司简介

公司股份分析
市场集中度
Accent Technologies Inc

公司简介
公司收入
产品
最近的发展

Bigtincan Holdings Ltd.

公司简介
公司收入
产品
最近的发展

Bloomfire Brainshark Inc.

公司简介
公司收入
产品
最近的发展

ClearSlide Highspot Mediafly Mindtickle Inc.

公司简介
公司收入
产品
最近的发展

Pitcher AG QorusDocs Ltd.

公司简介
公司收入
产品
最近的发展

Qstream Inc.

公司简介
公司收入
产品
最近的发展

Rallyware Inc.

公司简介
公司收入
产品
最近的发展

SAP Seismic

公司简介
公司收入
产品
最近的发展

注意 - 在公司概况中，财务详细信息和近期发展视情况而定，或者如果是私营公司，则可能不包括在内

简介目录图表

Product Code: VMR112112024

The global demand for Sales Enablement Platform Market is presumed to reach the market size of nearly USD 17.39 BN by 2030 from USD 5.02 BN in 2022 with a CAGR of 16.8% under the study period 2023 - 2030.

A sales enablement platform represents a tech-based solution that equips sales teams with tools, resources, and content, all directed towards boosting their efficiency, effectiveness, and overall performance. Its purpose is to aid sales experts across different phases of the sales journey, spanning from identifying potential leads and generating interest to finalizing deals and managing post-sale tasks.

MARKET DYNAMICS:

The sales enablement platform market is influenced by various factors. Businesses are increasingly adopting these platforms to enhance sales team performance and effectiveness. Complex sales processes, remote work trends, and the need for personalized customer engagement drive the demand for centralized platforms that provide content management, training, and analytics. Integration with CRM and marketing automation tools ensures seamless collaboration between sales and marketing teams, while data-driven insights from these platforms aid informed decision-making. The ability to streamline onboarding and training for new sales team members also contributes to market growth. Competitive advantage, technological advancements, and the alignment of sales and marketing efforts are additional drivers. Ultimately, the ROI demonstrated through improved sales performance and efficiency further propels the adoption of sales enablement platforms.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of sales enablement platform. The growth and trends of sales enablement platform industry provide a holistic approach to this study.

MARKET SEGMENTATION:

This section of the sales enablement platform market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Component

Platform
Service

By Organization Size

Large Organization
Small And Medium Organization

By Deployment

On-Premise
Cloud

By End-Use Industry

BFSI
IT & Telecom
Consumer Goods & Retail
Media & Entertainment
Healthcare & Lifesciences
Manufacturing
Others
Cloud Management

REGIONAL ANALYSIS:

This section covers the regional outlook, which accentuates current and future demand for the Sales Enablement Platform market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Sales Enablement Platform market include Accent Technologies, Inc, Bigtincan Holdings Ltd., Bloomfire Brainshark, Inc., ClearSlide Highspot Mediafly Mindtickle Inc., Pitcher AG QorusDocs Ltd., Qstream Inc., Rallyware Inc., SAP Seismic. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . SALES ENABLEMENT PLATFORM - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Component
- 3.7.2 Market Attractiveness Analysis By Organization Size
- 3.7.3 Market Attractiveness Analysis By Deployment
- 3.7.4 Market Attractiveness Analysis By End-use Industry
- 3.7.5 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . GLOBAL SALES ENABLEMENT PLATFORM MARKET ANALYSIS BY COMPONENT

5.1 Overview by Component
5.2 Historical and Forecast Data
5.3 Analysis by Component
5.4 Platform Historic and Forecast Sales by Regions
5.5 Service Historic and Forecast Sales by Regions

6 . GLOBAL SALES ENABLEMENT PLATFORM MARKET ANALYSIS BY ORGANIZATION SIZE

6.1 Overview by Organization Size
6.2 Historical and Forecast Data
6.3 Analysis by Organization Size
6.4 Large Organization Historic and Forecast Sales by Regions
6.5 Small And Medium Organization Historic and Forecast Sales by Regions

7 . GLOBAL SALES ENABLEMENT PLATFORM MARKET ANALYSIS BY DEPLOYMENT

7.1 Overview by Deployment
7.2 Historical and Forecast Data
7.3 Analysis by Deployment
7.4 On-premise Historic and Forecast Sales by Regions
7.5 Cloud Historic and Forecast Sales by Regions

8 . GLOBAL SALES ENABLEMENT PLATFORM MARKET ANALYSIS BY END-USE INDUSTRY

8.1 Overview by End-use Industry
8.2 Historical and Forecast Data
8.3 Analysis by End-use Industry
8.4 BFSI Historic and Forecast Sales by Regions
8.5 IT & Telecom Historic and Forecast Sales by Regions
8.6 Consumer Goods & Retail Historic and Forecast Sales by Regions
8.7 Media & Entertainment Historic and Forecast Sales by Regions
8.8 Healthcare & Lifesciences Historic and Forecast Sales by Regions
8.9 Manufacturing Historic and Forecast Sales by Regions
8.10. Others Historic and Forecast Sales by Regions
8.11 Cloud Management Historic and Forecast Sales by Regions

9 . GLOBAL SALES ENABLEMENT PLATFORM MARKET ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook
9.2. Introduction
9.3. North America Sales Analysis
- 9.3.1. Overview, Historic and Forecast Data Sales Analysis
- 9.3.2. North America By Segment Sales Analysis
- 9.3.3. North America By Country Sales Analysis
- 9.3.4. United State Sales Analysis
- 9.3.5. Canada Sales Analysis
- 9.3.6. Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1. Overview, Historic and Forecast Data Sales Analysis
- 9.4.2. Europe by Segment Sales Analysis
- 9.4.3. Europe by Country Sales Analysis
- 9.4.4. United Kingdom Sales Analysis
- 9.4.5. France Sales Analysis
- 9.4.6. Germany Sales Analysis
- 9.4.7. Italy Sales Analysis
- 9.4.8. Russia Sales Analysis
- 9.4.9. Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1. Overview, Historic and Forecast Data Sales Analysis
- 9.5.2. Asia Pacific by Segment Sales Analysis
- 9.5.3. Asia Pacific by Country Sales Analysis
- 9.5.4. China Sales Analysis
- 9.5.5. India Sales Analysis
- 9.5.6. Japan Sales Analysis
- 9.5.7. South Korea Sales Analysis
- 9.5.8. Australia Sales Analysis
- 9.5.9. South East Asia Sales Analysis
- 9.5.10. Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1. Overview, Historic and Forecast Data Sales Analysis
- 9.6.2. Latin America by Segment Sales Analysis
- 9.6.3. Latin America by Country Sales Analysis
- 9.6.4. Brazil Sales Analysis
- 9.6.5. Argentina Sales Analysis
- 9.6.6. Peru Sales Analysis
- 9.6.7. Chile Sales Analysis
- 9.6.8. Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1. Overview, Historic and Forecast Data Sales Analysis
- 9.7.2. Middle East & Africa by Segment Sales Analysis
- 9.7.3. Middle East & Africa by Country Sales Analysis
- 9.7.4. Saudi Arabia Sales Analysis
- 9.7.5. UAE Sales Analysis
- 9.7.6. Israel Sales Analysis
- 9.7.7. South Africa Sales Analysis
- 9.7.8. Rest Of Middle East And Africa Sales Analysis

10 . COMPETITIVE LANDSCAPE OF THE SALES ENABLEMENT PLATFORM COMPANIES

10.1. Sales Enablement Platform Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11 . COMPANY PROFILES OF SALES ENABLEMENT PLATFORM INDUSTRY

11.1. Company Share Analysis
11.2. Market Concentration Rate
11.3. Accent Technologies Inc
- 11.3.1. Company Overview
- 11.3.2. Company Revenue
- 11.3.3. Products
- 11.3.4. Recent Developments
11.4. Bigtincan Holdings Ltd.
- 11.4.1. Company Overview
- 11.4.2. Company Revenue
- 11.4.3. Products
- 11.4.4. Recent Developments
11.5. Bloomfire Brainshark Inc.
- 11.5.1. Company Overview
- 11.5.2. Company Revenue
- 11.5.3. Products
- 11.5.4. Recent Developments
11.6. ClearSlide Highspot Mediafly Mindtickle Inc.
- 11.6.1. Company Overview
- 11.6.2. Company Revenue
- 11.6.3. Products
- 11.6.4. Recent Developments
11.7. Pitcher AG QorusDocs Ltd.
- 11.7.1. Company Overview
- 11.7.2. Company Revenue
- 11.7.3. Products
- 11.7.4. Recent Developments
11.8. Qstream Inc.
- 11.8.1. Company Overview
- 11.8.2. Company Revenue
- 11.8.3. Products
- 11.8.4. Recent Developments
11.9. Rallyware Inc.
- 11.9.1. Company Overview
- 11.9.2. Company Revenue
- 11.9.3. Products
- 11.9.4. Recent Developments
11.10. SAP Seismic
- 11.10.1. Company Overview
- 11.10.2. Company Revenue
- 11.10.3. Products
- 11.10.4. Recent Developments