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全球扩增实境和虚拟实境医疗保健市场研究报告 - 2024 年至 2032 年行业分析、规模、份额、成长、趋势和预测Global Augmented Reality & Virtual Reality in Healthcare Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2024 to 2032 |
全球医疗保健市场对扩增实境和虚拟实境的需求预计将从 2023 年的 36.7 亿美元达到近 180.2 亿美元的市场规模,2024-2032 年研究期间的复合年增长率为 19.33%。
医疗保健中的虚拟实境 (VR) 让使用者沉浸在模拟训练、治疗和治疗环境中。医疗专业人员进行无风险手术,提升技能。 VR 疗法透过提供治疗环境来管理慢性疼痛、焦虑和创伤后压力症候群 (PTSD)。復健计画使用 VR 来模拟现实世界的活动,帮助恢復运动功能和认知技能。
医疗保健领域的扩增实境和虚拟实境市场是由变革性技术创新所推动的,这些创新可以增强医疗培训、病患照护和手术效果。 AR 和 VR 技术提供身临其境的模拟环境,使医疗保健专业人员能够无风险地练习复杂的手术,从而提高他们的技能和信心。这些技术越来越多地用于手术规划和导航,使外科医生能够在手术过程中即时可视化患者的解剖结构,从而提高精度并降低手术风险。透过模拟医疗状况和治疗的 AR 和 VR 应用程序,患者的教育和治疗也发生了革命性的变化,提高了患者的理解和依从性。支持将 AR 和 VR 融入医疗实践的监管批准和标准进一步加速市场成长,确保临床环境的安全性和有效性。
此外,技术开发人员和医疗保健提供者之间的合作推动了针对特定医学专业的 AR 和 VR 应用程式的创新,扩大了市场机会。对数位医疗基础设施和远距医疗解决方案的投资不断增加,促进了扩增实境和虚拟实境在医疗保健领域的采用,促进了远距咨询和协作医疗保健提供模式。随着医疗机构优先考虑患者治疗效果和营运效率,医疗保健中的 AR 和 VR 不断发展成为推动医学教育、治疗效果和患者参与的重要工具。然而,AR和VR技术的高成本以及传统医疗保健环境中对变革的抵制可能会在未来几年挑战扩增实境和虚拟实境在医疗保健市场的成长。
研究报告涵盖波特五力模型、市场吸引力分析和价值链分析。这些工具有助于清晰地了解行业结构并评估全球范围内的竞争吸引力。此外,这些工具还对全球医疗保健扩增实境和虚拟实境市场的各个细分市场进行了包容性评估。医疗保健产业中扩增实境和虚拟实境的成长和趋势为本研究提供了整体方法。
医疗保健市场扩增实境和虚拟实境市场报告的这一部分提供了有关国家和地区级别细分市场的详细资料,从而帮助策略师确定相应产品或服务的目标人群以及即将到来的机会。
本节涵盖区域前景,重点介绍北美、欧洲、亚太地区、拉丁美洲以及中东和非洲医疗保健市场对扩增实境和虚拟实境的当前和未来需求。此外,该报告重点关注所有主要地区各个应用领域的需求、估计和预测。
该研究报告还涵盖了市场主要参与者的全面概况以及对全球竞争格局的深入了解。医疗保健市场扩增实境和虚拟实境的主要参与者包括 CAE、GE Healthcare、Koninklijke Philips NV、Intuitive Surgical、Siemens Ltd、Eon Reality Inc、Layar、Bioflight VR、WorldViz、TheraSim Inc、Mindmaze。本节包含竞争格局的整体视图,包括各种策略发展,例如关键併购、未来产能、合作伙伴关係、财务概况、合作、新产品开发、新产品发布和其他发展。
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The global demand for Augmented Reality & Virtual Reality in Healthcare Market is presumed to reach the market size of nearly USD 18.02 Billion by 2032 from USD 3.67 Billion in 2023 with a CAGR of 19.33% under the study period 2024-2032.
Virtual Reality (VR) in Healthcare immerses users in simulated training, therapy, and treatment environments. Medical professionals practice surgeries risk-free, improving skills. VR therapy manages chronic pain, anxiety, and PTSD by providing therapeutic environments. Rehabilitation programs use VR to simulate real-world activities, aiding the recovery of motor functions and cognitive skills.
The market for augmented reality & virtual reality in healthcare is driven by transformative technological innovations that enhance medical training, patient care, and surgical outcomes. AR and VR technologies offer immersive simulation environments that allow healthcare professionals to practice complex procedures risk-free, improving their skills and confidence. These technologies are increasingly adopted for surgical planning and navigation, allowing surgeons to visualize patient anatomy in real-time during operations, enhancing precision and reducing surgical risks. Patient education and therapy are also revolutionized with AR and VR applications that simulate medical conditions and treatments, improving patient understanding and compliance. Regulatory approvals and standards supporting the integration of AR and VR into medical practice further accelerate market growth, ensuring safety and efficacy in clinical settings.
Additionally, partnerships between technology developers and healthcare providers drive innovation in AR and VR applications tailored to specific medical specialties, expanding market opportunities. Growing investments in digital health infrastructure and telemedicine solutions bolster the adoption of augmented reality & virtual reality in healthcare, facilitating remote consultations and collaborative healthcare delivery models. As healthcare institutions prioritize patient outcomes and operational efficiency, AR and VR in healthcare continue to evolve as essential tools for advancing medical education, treatment efficacy, and patient engagement. However, the high cost of AR and VR technology and resistance to change in traditional healthcare settings may challenge the growth of augmented reality & virtual reality in healthcare market in the coming years.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of Augmented Reality & Virtual Reality in Healthcare. The growth and trends of Augmented Reality & Virtual Reality in Healthcare industry provide a holistic approach to this study.
This section of the Augmented Reality & Virtual Reality in Healthcare market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
This section covers the regional outlook, which accentuates current and future demand for the Augmented Reality & Virtual Reality in Healthcare market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Augmented Reality & Virtual Reality in Healthcare market include CAE, GE Healthcare, Koninklijke Philips N.V., Intuitive Surgical, Siemens Ltd, Eon Reality Inc, Layar, Bioflight VR, WorldViz, TheraSim Inc, Mindmaze. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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