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市场调查报告书
商品编码
1956737

全球行动行销市场规模、份额、趋势和成长分析报告（2026-2034）

Global Mobile Marketing Market Size, Share, Trends & Growth Analysis Report 2026-2034
出版日期: | 出版商: Value Market Research | 英文 171 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计行动行销市场将从 2025 年的 350.9 亿美元成长到 2034 年的 2,457.2 亿美元，2026 年至 2034 年的复合年增长率为 24.14%。

随着企业日益意识到透过行动装置触达消费者的重要性，行动行销市场正经历快速扩张。智慧型手机和行动应用程式的普及，使得企业能够利用行动行销策略与客户即时互动，并提供个人化体验。向行动商务的转型正在推动对创新行销解决方案的需求，以提升品牌知名度和客户参与度。随着消费者越来越依赖行动装置进行购物和资讯获取，行动行销产业预计将迎来显着成长。

技术创新正在改变行动行销格局，使企业能够实施数据驱动型策略，从而优化行销工作。人工智慧 (AI) 和机器学习的融合使行销人员能够分析消费者行为和偏好，进而进行与目标受众产生共鸣的精准宣传活动。此外，基于位置的行销兴起提升了行动广告的相关性，使企业能够根据消费者的地理位置提供及时的优惠和促销活动。随着企业寻求与客户建立有意义的联繫，有效利用行动行销将成为其整体策略的关键组成部分。

展望未来，随着企业优先采用行动优先策略，行动行销市场预计将继续保持成长动能。 5G技术的广泛应用将带来更快的资料传输速度和更丰富的使用者体验，进一步提升行动行销的能力。此外，人们对隐私和资料保护日益增长的关注也将推动对透明且道德的行动行销方式的需求。随着行动领域的不断演变，行动行销产业已做好充分准备，掌握新趋势，帮助企业在竞争激烈的环境中有效地吸引和留住客户。

目录

第一章 引言

第二章执行摘要

第三章 市场变数、趋势与框架

  • 市场谱系展望
  • 渗透率和成长前景分析
  • 价值链分析
  • 法律规范
    • 标准与合规性
    • 监管影响分析
  • 市场动态
    • 市场驱动因素
    • 市场限制
    • 市场机会
    • 市场问题
  • 波特五力分析
  • PESTLE分析

第四章：全球行动行销市场：按组件划分

  • 市场分析、洞察与预测
  • 平台
  • 服务

第五章 全球行动行销市场（依通路划分）

  • 市场分析、洞察与预测
  • 行动网页
  • SMS
  • 基于位置的营销
  • 应用程式内讯息
  • 推播通知
  • QR码
  • MMS
  • 其他的

第六章：全球行动行销市场：依公司规模划分

  • 市场分析、洞察与预测
  • 大公司
  • 小型企业

第七章：全球行动行销市场：依最终用途划分

  • 市场分析、洞察与预测
  • 零售
  • 媒体与娱乐
  • 旅行
  • 车
  • 卫生保健
  • IT/通讯
  • BFSI
  • 其他的

第八章：全球行动行销市场：按地区划分

  • 区域分析
  • 北美市场分析、洞察与预测
    • 我们
    • 加拿大
    • 墨西哥
  • 欧洲市场分析、洞察与预测
    • 英国
    • 法国
    • 德国
    • 义大利
    • 俄罗斯
    • 其他欧洲国家
  • 亚太市场分析、洞察与预测
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 东南亚
    • 其他亚太国家
  • 拉丁美洲市场分析、洞察与预测
    • 巴西
    • 阿根廷
    • 秘鲁
    • 智利
    • 其他拉丁美洲国家
  • 中东和非洲市场分析、洞察与预测
    • 沙乌地阿拉伯
    • UAE
    • 以色列
    • 南非
    • 其他中东和非洲国家

第九章 竞争情势

  • 最新趋势
  • 公司分类
  • 供应链和销售管道合作伙伴（根据现有资讯）
  • 市场占有率和市场定位分析（基于现有资讯）
  • 供应商格局（基于现有资讯）
  • 策略规划

第十章：公司简介

  • 主要公司的市占率分析
  • 公司简介
    • Amobee Inc
    • Chartboost Inc
    • Flurry
    • Google Inc
    • IBM Corporation
    • InMobi
    • Marketo
    • AppSamurai
    • Oracle
    • Salesforce Inc
    • SAS Institute Inc
简介目录
Product Code: VMR112113103

The Mobile Marketing Market size is expected to reach USD 245.72 Billion in 2034 from USD 35.09 Billion (2025) growing at a CAGR of 24.14% during 2026-2034.

The Mobile Marketing market is experiencing rapid expansion as businesses increasingly recognize the importance of reaching consumers through mobile devices. With the proliferation of smartphones and mobile applications, organizations are leveraging mobile marketing strategies to engage customers in real-time and deliver personalized experiences. The shift towards mobile commerce is driving demand for innovative marketing solutions that enhance brand visibility and customer interaction. As consumers increasingly rely on their mobile devices for shopping and information, the mobile marketing sector is poised for significant growth.

Technological advancements are transforming the mobile marketing landscape, enabling businesses to adopt data-driven strategies that optimize their marketing efforts. The integration of artificial intelligence and machine learning is allowing marketers to analyze consumer behavior and preferences, facilitating targeted campaigns that resonate with audiences. Additionally, the rise of location-based marketing is enhancing the relevance of mobile advertisements, enabling businesses to deliver timely offers and promotions based on consumers' geographic locations. As organizations strive to create meaningful connections with their customers, the ability to leverage mobile marketing will be a critical component of their overall strategy.

Looking ahead, the Mobile Marketing market is expected to continue its upward trajectory as businesses prioritize mobile-first strategies. The increasing adoption of 5G technology will further enhance mobile marketing capabilities, enabling faster data transmission and richer user experiences. Moreover, the growing emphasis on privacy and data protection will drive demand for transparent and ethical mobile marketing practices. As the mobile landscape evolves, the mobile marketing sector is well-positioned to capitalize on emerging trends, ensuring that businesses can effectively engage and retain their customers in an increasingly competitive environment.

Our reports are meticulously crafted to provide clients with comprehensive and actionable insights into various industries and markets. Each report encompasses several critical components to ensure a thorough understanding of the market landscape:

Market Overview: A detailed introduction to the market, including definitions, classifications, and an overview of the industry's current state.

Market Dynamics: In-depth analysis of key drivers, restraints, opportunities, and challenges influencing market growth. This section examines factors such as technological advancements, regulatory changes, and emerging trends.

Segmentation Analysis: Breakdown of the market into distinct segments based on criteria like product type, application, end-user, and geography. This analysis highlights the performance and potential of each segment.

Competitive Landscape: Comprehensive assessment of major market players, including their market share, product portfolio, strategic initiatives, and financial performance. This section provides insights into the competitive dynamics and key strategies adopted by leading companies.

Market Forecast: Projections of market size and growth trends over a specified period, based on historical data and current market conditions. This includes quantitative analyses and graphical representations to illustrate future market trajectories.

Regional Analysis: Evaluation of market performance across different geographical regions, identifying key markets and regional trends. This helps in understanding regional market dynamics and opportunities.

Emerging Trends and Opportunities: Identification of current and emerging market trends, technological innovations, and potential areas for investment. This section offers insights into future market developments and growth prospects.

MARKET SEGMENTATION

By Component

  • Platform
  • Services

By Channel

  • Mobile Web
  • SMS
  • Location-Based Marketing
  • In-App Messages
  • Push Notifications
  • QR Codes
  • MMS
  • Others

By Enterprise Size

  • Large Enterprises
  • Small & Medium Enterprises

By End-Use

  • Retail
  • Media & Entertainment
  • Travel
  • Automotive
  • Healthcare
  • IT & Telecom
  • BFSI
  • Others

COMPANIES PROFILED

  • Amobee Inc, Chartboost Inc, Flurry, Google Inc, IBM Corporation, InMobi, Marketo, AppSamurai, Oracle, Salesforce Inc, SAS Institute Inc

We can customise the report as per your requriements

TABLE OF CONTENTS

Chapter 1. PREFACE

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1 Information Analysis
    • 1.3.2 Market Formulation & Data Visualization
    • 1.3.3 Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1 List of Data Sources

Chapter 2. EXECUTIVE SUMMARY

  • 2.1. Market Snapshot
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. MARKET VARIABLES, TRENDS, FRAMEWORK

  • 3.1. Market Lineage Outlook
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Value Chain Analysis
  • 3.4. Regulatory Framework
    • 3.4.1 Standards & Compliance
    • 3.4.2 Regulatory Impact Analysis
  • 3.5. Market Dynamics
    • 3.5.1 Market Drivers
    • 3.5.2 Market Restraints
    • 3.5.3 Market Opportunities
    • 3.5.4 Market Challenges
  • 3.6. Porter's Five Forces Analysis
  • 3.7. PESTLE Analysis

Chapter 4. GLOBAL MOBILE MARKETING MARKET: BY COMPONENT 2022-2034 (USD MN)

  • 4.1. Market Analysis, Insights and Forecast Component
  • 4.2. Platform Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 4.3. Services Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 5. GLOBAL MOBILE MARKETING MARKET: BY CHANNEL 2022-2034 (USD MN)

  • 5.1. Market Analysis, Insights and Forecast Channel
  • 5.2. Mobile Web Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.3. SMS Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.4. Location-Based Marketing Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.5. In-App Messages Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.6. Push Notifications Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.7. QR Codes Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.8. MMS Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 5.9. Others Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 6. GLOBAL MOBILE MARKETING MARKET: BY ENTERPRISE SIZE 2022-2034 (USD MN)

  • 6.1. Market Analysis, Insights and Forecast Enterprise Size
  • 6.2. Large Enterprises Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 6.3. Small & Medium Enterprises Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 7. GLOBAL MOBILE MARKETING MARKET: BY END-USE 2022-2034 (USD MN)

  • 7.1. Market Analysis, Insights and Forecast End-use
  • 7.2. Retail Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.3. Media & Entertainment Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.4. Travel Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.5. Automotive Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.6. Healthcare Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.7. IT & Telecom Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.8. BFSI Estimates and Forecasts By Regions 2022-2034 (USD MN)
  • 7.9. Others Estimates and Forecasts By Regions 2022-2034 (USD MN)

Chapter 8. GLOBAL MOBILE MARKETING MARKET: BY REGION 2022-2034(USD MN)

  • 8.1. Regional Outlook
  • 8.2. North America Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 8.2.1 By Component
    • 8.2.2 By Channel
    • 8.2.3 By Enterprise Size
    • 8.2.4 By End-use
    • 8.2.5 United States
    • 8.2.6 Canada
    • 8.2.7 Mexico
  • 8.3. Europe Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 8.3.1 By Component
    • 8.3.2 By Channel
    • 8.3.3 By Enterprise Size
    • 8.3.4 By End-use
    • 8.3.5 United Kingdom
    • 8.3.6 France
    • 8.3.7 Germany
    • 8.3.8 Italy
    • 8.3.9 Russia
    • 8.3.10 Rest Of Europe
  • 8.4. Asia-Pacific Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 8.4.1 By Component
    • 8.4.2 By Channel
    • 8.4.3 By Enterprise Size
    • 8.4.4 By End-use
    • 8.4.5 India
    • 8.4.6 Japan
    • 8.4.7 South Korea
    • 8.4.8 Australia
    • 8.4.9 South East Asia
    • 8.4.10 Rest Of Asia Pacific
  • 8.5. Latin America Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 8.5.1 By Component
    • 8.5.2 By Channel
    • 8.5.3 By Enterprise Size
    • 8.5.4 By End-use
    • 8.5.5 Brazil
    • 8.5.6 Argentina
    • 8.5.7 Peru
    • 8.5.8 Chile
    • 8.5.9 South East Asia
    • 8.5.10 Rest of Latin America
  • 8.6. Middle East & Africa Market Analysis, Insights and Forecast, 2022-2034 (USD MN)
    • 8.6.1 By Component
    • 8.6.2 By Channel
    • 8.6.3 By Enterprise Size
    • 8.6.4 By End-use
    • 8.6.5 Saudi Arabia
    • 8.6.6 UAE
    • 8.6.7 Israel
    • 8.6.8 South Africa
    • 8.6.9 Rest of the Middle East And Africa

Chapter 9. COMPETITIVE LANDSCAPE

  • 9.1. Recent Developments
  • 9.2. Company Categorization
  • 9.3. Supply Chain & Channel Partners (based on availability)
  • 9.4. Market Share & Positioning Analysis (based on availability)
  • 9.5. Vendor Landscape (based on availability)
  • 9.6. Strategy Mapping

Chapter 10. COMPANY PROFILES OF GLOBAL MOBILE MARKETING INDUSTRY

  • 10.1. Top Companies Market Share Analysis
  • 10.2. Company Profiles
    • 10.2.1 Amobee Inc
    • 10.2.2 Chartboost Inc
    • 10.2.3 Flurry
    • 10.2.4 Google Inc
    • 10.2.5 IBM Corporation
    • 10.2.6 InMobi
    • 10.2.7 Marketo
    • 10.2.8 AppSamurai
    • 10.2.9 Oracle
    • 10.2.10 Salesforce Inc
    • 10.2.11 SAS Institute Inc