扩增实境：市场数据摘要（2024 年第 4 季）

本报告研究了扩增实境 (AR) 的市场趋势，涵盖了消费者和企业领域对无显示眼镜的采用，以及 AR 硬体和软体的发展。

实际好处：

• 了解无显示器眼镜在消费者和企业领域的成长潜力，并帮助公司规划采用这些新设备
• 透过分析重新平衡的出货量预测和垂直产业收入变化，将有助于企业就其扩展现实 (XR) 投资做出明智的决策。
• 在培训和指导中策略性地使用扩增实境 (AR) 可以为希望优化员工队伍的企业提供切实可行的见解

重要问题的答案：

• 无显示眼镜将如何影响各产业对 AR 和 XR 技术的采用率？
• 推动消费者采用 AI 优先眼镜的关键因素有哪些？
• 鑑于无显示眼镜价格不断下降，企业如何才能最好地利用 AR 来实现培训和协助等用例？

研究亮点：

• 强调了人工智慧优先、无显示器眼镜的日益普及，这种眼镜预计将主导消费市场并影响更广泛的 XR 领域，特别是在可访问性和成本效益方面
• 深入了解修订后的预测，特别是由于非显示器玻璃价格下降而转向消费细分市场，以及对消费者和企业市场收入预测的影响
• 对 AR 硬体和软体的调整，尤其是 AR 广告和内容开发的发展

目录

主要发现

最新消息

研究方法

关键预测

Actionable Benefits:

• Understand the growing potential of "no display" glasses in both consumer and enterprise sectors, enabling organizations to plan for the adoption of these new devices.
• By analyzing the rebalanced shipment forecasts and sector-specific revenue changes, businesses can make informed decisions on their investments in Extended Reality (XR).
• Strategic use of Augmented Reality (AR) in training and guidance, providing actionable insights for enterprises looking to optimize their workforce.

Critical Questions Answered:

• How do no display glasses impact the adoption rate of AR and XR technologies across verticals?
• What are the key factors driving the shift in consumer adoption of Artificial Intelligence (AI)-first glasses, and how will this affect the overall XR market?
• How can enterprises best leverage AR for use cases such as training and assistance, considering the reduction in pricing for no display glasses?

Research Highlights:

• A focus on the increasing adoption of AI-first no display glasses, expected to dominate the consumer market and influence the broader XR sector, particularly in terms of accessibility and cost-effectiveness.
• Insights into revised forecasts, particularly the shift in the consumer vertical due to the lower cost of no display glasses, and its impact on revenue expectations for both consumer and enterprise markets.
• Highlighting the adjustments in AR hardware and software, with particular attention on how AR advertising and content development are evolving.

Who Should Read This?

• Companies producing wearable tech will gain value from understanding the rise of no display glasses, which are likely to drive future demand.
• Organizations in sectors such as manufacturing, construction, and healthcare, where AR is increasingly being used for training and guidance, will benefit from insights into XR adoption trends and cost efficiencies.
• Firms developing AR applications and content gaining insight into the shifting market needs, for more affordable, lower-impact devices gaining traction among consumers and businesses.

TABLE OF CONTENTS

Key findings

What39s New

Methodology

Significant Forecasts