中国的啤酒市场

过去十年，中国对啤酒的需求快速增长。未来 10 年，生产和需求预计将继续扩大。二十多年来，在工业产值、进出口、消费和资本投资持续增长的推动下，中国经济保持高速增长。

本报告提供中国的啤酒的市场调查，彙整中国的经济趋势·商业环境，产业结构，供需趋势，市场规模与成长预测，行销策略，主要製造商的简介等资料。

目录

第1章 简介

第2章 商业环境

• 经济预测
• 主要经济指标
• 工业生产
• 人口和劳动力
• 外国投资
• 国际贸易
• 财务及税相关法规
• 银行系统和法规
• 外汇
• 税金·关税·报关手续

第3章 啤酒产业的评估

• 产业结构
• 市场规模·成长
• 主要的製造设施的定位及製造规模
• 主要製造者的市场占有率
• 人事费用
• 潜在的参与企业
• 主要的流通销售商
• 主要的国外投资
• 技术开发

第4章 啤酒的製造·需求

• 概要
• 啤酒的製造·需求
• Qingdao
• Yanjing
• Budweiser
• Zhujiang
• Suntory
• Reeb
• Tiger
• Blue Ribbon
• Rheinech
• Hapi
• Carlsberg
• Snowbeer
• Huiquan
• Lanjian
• 其他
• 啤酒的进出口
• 价格趋势

第5章 啤酒消费:各市场

• 啤酒市场展望:概要
• 政府的包装相关法规
• 各年龄层人口
• 消费趋势
• 啤酒消费:各地区
• 啤酒需求:各市场
• 零售
• 零售市场展望
• 零售市场上啤酒需求
• 餐厅
• 餐厅市场展望
• 餐厅的啤酒需求

第6章 行销策略

• 中国的流通系统
• 中国的流通系统
• 啤酒的流通管道
• 运输及货物基础设施
• 通讯
• 中国的市场进入
• 授权
• 专利权
• 电子商务
• 公司·当地经销商
• 代表办事处·中国子公司
• 外资型企业100％

第7章 啤酒製造商目录

• 啤酒製造商简介
• 流通销售商
• 主要的超级市场
• 贸易公司
• 研究机关·协会

China's demand for Beer has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2012, 2017 and 2022) and long-term forecasts through 2027 and 2032 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
• Key Economic Indicators
• Industrial Output
• Population and Labor
• Foreign Investment
• Foreign Trade
• Financial and Tax Regulations
• Banking System and Regulations
• Foreign Exchange
• Taxes, Tariff and Custom Duties

III. BEER INDUSTRY ASSESSMENTS

• Beer Industry Structure
• Market Size and Growth
• Major Producer Facility Locations and Output
• Market Share of Key Producers
• Labor Costs
• Potential Entrants
• Major Distributors
• Major Foreign Investments
• Technology Development

IV. BEER PRODUCTION AND DEMAND

• Overview
• Beer Production and Demand
• Qingdao
• Yanjing
• Budweiser
• Zhujiang
• Suntory
• Reeb
• Tiger
• Blue Ribbon
• Rheinech
• Hapi
• Carlsberg
• Snowbeer
• Huiquan
• Lanjian
• Others
• Beer Imports and Exports
• Pricing Trends

V. BEER CONSUMPTION BY MARKET

• Beer Markets Outlook Overview
• Government Packaging Regulations
• Population by Age Group
• Consumer Spending Trends
• Beer Consumption by Region
• Beer Demand by Market
• Retails
• Retail Market Outlook
• Beer Demand in Retail Markets
• Restaurants
• Retardant Market Outlook
• Beer Demand in Restaurants

VI. MARKETING STRATEGIES

• Distribution System in China
• China's Distribution System
• Beer Distribution Channels
• Transportation and Freight Infrastructure
• Communications
• China's Market Entry
• Licensing
• Franchising
• E-commerce
• Trading Companies and Local Agents
• Representative Offices and Chinese Subsidiaries
• Wholly Foreign Owned Enterprises

VII. BEER PRODUCER DIRECTORY

• Beer Producer Profiles
• Distributors
• Major Supermarkets
• Trading Companies
• Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

• Economic Outlook Summary
• Beer Supply and Demand Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade
• Key Commodity Exports from China
• China's Exports to its Leading Trade Partners
• Key Commodity Imports into China
• China's Imports from Its Leading Trade Partners

III. BEER INDUSTRY ASSESSMENTS

• Major Producer Facility Locations and Output
• Market Share of Key Producers
• Major Foreign Investments

IV. BEER PRODUCTION AND DEMAND

• Beer Production and Demand
• Qingdao
• Yanjing
• Budweiser
• Zhujiang
• Suntory
• Reeb
• Tiger
• Blue Ribbon
• Rheinech
• Hapi
• Carlsberg
• Snowbeer
• Huiquan
• Lanjian
• Others
• Beer Imports and Exports

V. BEER CONSUMPTION BY MARKET

• Total Beer Consumption by Market
• Population by Age Group
• Consumer Spending Trends
• Beer Consumption by Region
• Beer Demand by Market
• Retail Market Outlook
• Beer Demand in Retail Markets
• Retardant Market Outlook
• Beer Demand in Restaurants

LIST OF CHARTS

• Beer Production and Demand Summary
• China's GDP and Industrial Output
• Population Trends
• Industrial Output by Ownership
• Foreign Investments and Loans
• China's Imports and Exports
• Key Commodity Exports from China
• Key Commodity Imports into China
• Beer Output
• Beer Production and Demand
• Beer Exports and Imports