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市场调查报告书

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1316265

全球啤酒市场 - 2023-2030

Global Beer Market - 2023-2030

出版日期: 2023年07月27日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 约2个工作天内

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简介目录

市场概述

全球啤酒市场规模在 2022 年达到 6,991 亿美元，预计到 2030 年将达到 10,254 亿美元，2023-2030 年的复合年增长率为 4.9%。啤酒市场的重要趋势之一是精酿啤酒的增长。精酿啤酒厂注重小规模生产，采用传统酿造方法，强调质量、风味和创新。

精酿啤酒风格多样，包括淡啤酒、爱尔啤酒、黑啤酒、皮尔森啤酒、小麦啤酒和印度淡啤酒（IPA）。精酿啤酒强调独特风味和本地生产，这与追求真实和多样化啤酒体验的消费者产生了共鸣。

啤酒市场上的啤酒风格多种多样，各有特色。拉格啤酒是一种经过低温发酵的啤酒，口感干净、清爽。爱尔啤酒则在较高温度下发酵，口味更丰富，包括果味、麦芽味和啤酒花味。黑啤是一种深色、浓郁、强劲的啤酒，以其巧克力、咖啡和烘烤麦芽的味道而闻名。比尔森啤酒是一种淡色啤酒，口感清淡爽口，通常与捷克或德国的酿造传统有关。小麦啤酒在酿造过程中添加了大量的小麦，因此啤酒清淡、富含果香，通常呈浑浊状。印度淡色艾尔啤酒（IPA）是一种啤酒花含量较高的啤酒，以其强烈的啤酒花苦味和芳香特征而闻名。

市场动态

消费者西化和可支配收入增加有望促进啤酒行业发展

由于亚太地区和南美洲等发展中国家的经济状况不断改善，国内生产总值（GDP）不断上升，消费者的人均可支配收入也随之增加。消费者可支配收入的增加对整个行业的扩张起到了重要作用。

日本领先的饮料生产商麒麟控股公司（Kirin Holdings Co.由于 COVID-19 的扩散影响有所缓解，2021 年全球啤酒总消费量比上一年增长了约 713 万千升，达到约 1.856 亿千升。

酒精含量低或不含酒精的果啤越来越受到注重健康的消费者的青睐

近年来，啤酒市场经历了大幅增长。手工酿造啤酒在全球范围内大受欢迎，消费者对口味独特、风格鲜明的手工酿造啤酒越来越感兴趣。例如，根据 IWSR 报告，到 2024 年，高端或 "超高端 "酒精饮料的市场份额将增长到 13%。这一增长表明，精酿啤酒和特种啤酒的市场环境十分有利。

与大规模生产的啤酒相比，手工啤酒和特种啤酒的价位往往更高。对优质配料、传统酿造技术和独特风味的关注，有助于这些产品的高端化。这种高端定位可为生产商带来更高的利润率，为其增长和盈利提供了有利机会。

啤酒营销和广告的地区禁令阻碍了酿造业的发展

为促进和加强消费者的健康生活方式而对酒精饮料进行营销和广告宣传，无疑是对全球酒类业务的一种限制。在全球最大的市场中，包括印度、中国、英国和其他国家在内的大多数市场，政府都禁止啤酒广告。

在未来几年里，市场的扩张将受到各省有限的市场营销法律的阻碍。为了打着市场上另一种产品的幌子为酒精饮料和其他非法产品做广告，制造商们正在使用代用广告来推广他们的产品。

COVID-19 影响分析

COVID-19 分析包括 COVID 前情景、COVID 情景和 COVID 后情景，以及定价动态（包括疫情期间和疫情后的定价变化，并与 COVID 前情景进行比较）、供求关系（由于贸易限制、封锁和后续问题而导致的供求变化）、政府倡议（政府机构为振兴市场、部门或行业而采取的倡议）和制造商战略倡议（此处将涵盖制造商为缓解 COVID 问题而采取的措施）。

Market Overview

Global Beer Market reached US$ 699.1 billion in 2022 and is expected to reach US$ 1,025.4 billion by 2030 growing with a CAGR of 4.9% during the forecast period 2023-2030. One of the significant trends in the beer market is the growth of craft beer. Craft breweries focus on small-scale production, using traditional brewing methods and emphasizing quality, flavor, and innovation.

Craft beer offers a wide variety of beer styles, including lagers, ales, stouts, pilsners, wheat beers, and India Pale Ales (IPAs). Craft beer's emphasis on unique flavors and local production has resonated with consumers seeking authentic and diverse beer experiences.

The beer market showcases a range of beer styles, each with its characteristics. Lager is a type of beer that undergoes a cold fermentation process, resulting in a clean, crisp, and refreshing taste. Ales, on the other hand, are fermented at warmer temperatures and offer a broader range of flavors, including fruity, malty, and hoppy profiles. Stout is a dark, rich, and robust beer known for its chocolate, coffee, and roasted malt flavors. Pilsner is a pale lager with a light and crisp taste, often associated with Czech or German brewing traditions. Wheat beer is brewed with a significant proportion of wheat, resulting in a light, fruity, and often cloudy beer. India Pale Ale (IPA) is a hop-forward beer style known for its strong hop bitterness and aromatic characteristics.

Market Dynamics

Rise in Consumer Westernization and Increasing Disposable Income is Expected to Foster the Beer Industry

Consumers' per capita disposable incomes have increased as a result of the improving economic conditions and rising GDP (Gross Domestic Product) in developing countries like the Asia Pacific and South America. Consumers' increasing disposable incomes have a significant role in the industry's overall expansion.

Leading Japanese beverage producer Kirin Holdings Co. reports that robust demand in Asia and Africa, as well as those regions' economic expansion, contributed to a second consecutive year of growth in worldwide beer consumption in 2021. Due to the easing of the effects of COVID-19's spread, total global beer consumption in 2021 grew by about 7.13 million kiloliters from the previous year to around 185.6 million kiloliters.

Fruit Beers with Little or No Alcohol Content are Becoming More and More Popular Among Health-Conscious Consumers

The beer market has experienced significant growth in recent years. Craft breweries have gained popularity worldwide, and consumers are increasingly interested in unique, handcrafted beers with distinct flavors and styles. For instance, according to IWSR reports, the market share of premium or "super-premium" alcoholic drinks will grow to 13% by 2024. This growth indicates a favorable market environment for craft and specialty beers.

Craft and specialty beers often command a higher price point compared to mass-produced alternatives. The focus on quality ingredients, traditional brewing techniques, and unique flavor profiles contributes to the premiumization of these products. This premium positioning can lead to higher profit margins for producers, offering a favorable opportunity for growth and profitability.

Brewing Industry Growth Impeded by Regional Prohibitions on Beer Marketing and Advertising

The marketing and advertising of alcoholic beverages to promote and reinforce customers' healthy lifestyles have unquestionably been a restraint on the global alcohol business. In most of the world's largest markets, including India, China, the U.K., and others, the government has outlawed beer advertising.

In the coming years, the market's expansion will be hampered by the limited provincial laws governing its marketing. To advertise alcoholic beverages and other illegal products under the guise of another product on the market, manufacturers are employing surrogate advertising to promote their products.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global beer market is segmented based on category, packaging, distribution channel, and region.

By Packaging, the Bottle Segment is Estimated to have Significant Growth During the Forecast Period

Glass bottles have long been a traditional and widely used packaging format for beer. They offer several advantages, including product visibility, brand image, and the ability to preserve beer quality by protecting it from light and oxygen. The long-standing use of glass bottles has contributed to their significant market share in the beer industry.

Glass bottles are recyclable and are often perceived as a more sustainable packaging option compared to other materials, such as plastic. The increasing focus on environmental sustainability has driven consumer preference for packaging options that align with their eco-conscious values, further supporting the market share of glass bottles.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Beer Market

The Asia Pacific region has a large and rapidly growing population, with several emerging economies experiencing significant economic growth. This combination of population size and economic development has contributed to the region's potential as a fast-growing market for various industries, including the beer market. According to Statista, in the alcoholic drinks market, volume is expected to amount to 105,800.00 million liters by 2027. The market for alcoholic drinks market is expected to show a volume growth of 1.6% in 2024.

Beers have a cultural significance in certain Asian countries, such as Japan and South Korea, where traditional malt-based drinks like "mugi-cha" and "boricha" are consumed. The presence of these traditional beers, along with the growing popularity of Western-style beers, contributes to the market's growth in the region.

Competitive Landscape

The major global players in the market include: AB InBev, SABMiller, Heineken, Carlsberg Group, CR Beer, Boston Beer, Tsingtao Brewery, Modelo, Molson Coors, and Diageo.

Why Purchase the Report?

To visualize the global beer market segmentation based on category, packaging, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of beer market-level with all segments.
The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The global Beer market report would provide approximately 61 tables, 56 figures, and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Category
3.2. Market Snippet, by Packaging
3.3. Market Snippet, by Distribution Channel
3.4. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Category

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 7.1.2. Market Attractiveness Index, By Category
7.2. Dark Beer*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Lager Low/Non-Alcohol Beer
7.4. Stout

8. By Packaging

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2. Market Attractiveness Index, By Packaging
8.2. Bottle*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Can
8.4. Draught

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. On-Trade*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Off-Trade

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America*
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. AB InBev*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. SABMiller
12.3. Heineken
12.4. Carlsberg Group
12.5. CR Beer
12.6. Boston Beer
12.7. Tsingtao Brewery
12.8. Modelo
12.9. Molson Coors
12.10. Diageo

LIST NOT EXHAUSTIVE