市场调查报告书
商品编码
1520611
拉格啤酒的全球市场的评估:各类型,品质,ABV,低温杀菌,各包装形式,各终端用户,各流通管道,各地区,机会,预测(2017年~2031年)Lager Beer Market Assessment, By Type, By Quality, By ABV, By Pasteurization, By Packaging Type, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球啤酒市场规模预计将从 2023 年的 3,255 亿美元增至 2031 年的 4,158.7 亿美元,在 2024-2031 年的预测期内复合年增长率为 3.11%。市场成长的驱动力是消费者越来越意识到适量饮用啤酒对健康的好处,精酿啤酒厂因其丰富而正宗的口味和酿造技术而越来越受欢迎,以及淡味啤酒越来越受到适度饮酒者的欢迎。
消费者对啤酒基本健康益处的认识不断提高正在推动市场成长。由于淡啤酒含有硅,适量饮用有助于骨骼健康、改善认知功能、清洁牙齿、减少发炎、提高胰岛素敏感性,有助于最大限度地降低糖尿病风险。根据欧洲糖尿病研究协会的一项研究,每週喝三到四次啤酒的消费者比从不喝啤酒的消费者患糖尿病的可能性更低。低碳水化合物和低热量啤酒越来越受到消费者的欢迎。例如,2023 年 3 月,Heineken NV 宣布推出 Heineken Silver,这是一款清爽、清脆的啤酒,碳水化合物含量低,热量低,在全国范围内的商店有售,加入喜力标誌性的啤酒系列。
啤酒旅游的增加正在透过参观当地啤酒厂来推动市场成长,让消费者在参观期间亲眼目睹优质啤酒的生产并品嚐一些独特品种的啤酒。此外,啤酒节正在推动啤酒市场的成长,因为它们为大大小小的啤酒厂提供了在观众面前展示其产品并提高品牌知名度的机会。
製造商喜欢选择线下分销管道来广泛销售他们提供的产品。由于政府许可法规以及酒吧、酒馆和餐厅等酒店业的发展,线下分销管道主导了市场。
未经高温消毒的啤酒占有很大占有率
未经巴氏杀菌的啤酒比巴氏杀菌的啤酒拥有更大的市场占有率。未经高温消毒的啤酒保留了其天然酵素和活酵母培养物,赋予其独特的风味,被消费者视为更新鲜、更美味的选择。
此外,未经高温消毒的啤酒通常与小批量生产相关,吸引了寻求当地酿造和独特製作的啤酒的消费者。这些啤酒比巴氏杀菌啤酒加工更少,更天然,对注重健康的消费者有吸引力。
未经高温消毒的啤酒的品质和真实性引起了欣赏手工、正宗和精緻饮用体验的消费者的共鸣。
2023 年8 月,爱丁堡啤酒厂Innis & Gunn 将发布其最新啤酒12 Moons Lager Beer,该啤酒装在75 厘升的瓶子中,该啤酒于2022 年8 月满月下酿造,陈酿了12 个月。这种未经高温消毒的啤酒已经陈酿了超过正常时间的较长时间。
精酿啤酒占市占率
由于多种原因推动了市场的成长,精酿啤酒已显示出优越性。精酿啤酒生产商小批量生产啤酒,优先考虑口味、品质和创新,为消费者提供各种独特的手工啤酒,在批量生产的替代品中脱颖而出。我们对品质和创造力的关注与寻求正宗美味啤酒的消费者产生共鸣。
精酿啤酒厂通常采用传统的酿造方法并使用优质原料来生产具有独特风味和特点的啤酒。对工艺的重视和对细节的关注使精酿啤酒厂在竞争激烈的啤酒市场中区别于其他啤酒厂。
本报告提供全球拉格啤酒市场相关调查分析,提供市场规模与预测,市场动态,主要企业的形势及预测等资讯。
Global lager beer market is projected to witness a CAGR of 3.11% during the forecast period 2024-2031, growing from USD 325.50 billion in 2023 to USD 415.87 billion in 2031. The factors which are driving the growth of the market are consumers' increasing awareness about the health benefits from moderate consumption of lager beer, increasing popularity of craft breweries due to their rich and authentic flavors and brewing techniques, rising popularity of light lagers among moderate drinkers, and its versatility and applicability in culinary.
The increasing consumers' awareness of the underlying health benefits of lager beer has been driving the market's growth. Since the lager beers contain silicon, their moderate consumption can contribute to bone health, boost cognitive health, clean teeth by keeping away bacteria, reduce inflammation, and minimize the risk of diabetes by improving insulin sensitivity. According to a study by the European Association for the Study of Diabetes, consumers who drink beer 3 to 4 times a week are less likely to develop diabetes than those who have never consumed it. Lower carb and lower calorie lager beer is gaining popularity among consumers. For instance, in March 2023, Heineken N.V. announced that it would be launching Heineken Silver, which has been hitting the shelves nationwide, as a refreshing and crisp, lower-carb, and lower-in-calorie beer into Heineken's iconic lager beer product line.
The increase in beer tourism is driving the growth of the market due to the visits to local breweries, which gives the consumers an opportunity to witness the production of premium beer and facilitates them to taste some of the unique varieties of lager beers during the visits. Moreover, beer festivals are promoting the growth of lager market as they offer small and large breweries to showcase their products in front of the audience and build awareness for their brand.
The manufacturers prefer opting for an offline distribution channel for the extensive sales of their product offerings. The offline distribution channel has been dominating the market due to licensing restrictions by the government and rise in the hospitality industry such as bars, pubs, and restaurants.
Unpasteurized Lager Beer Holds a Greater Share
Unpasteurized lager beer is holding a greater market share as compared to the pasteurized lager beer owing to several reasons. Unpasteurized lager beer is perceived by the consumers to be fresh and tastier option, as it retains the natural enzymes and live yeast cultures that contributes to its distinct flavor profile.
Moreover, unpasteurized lager beer is often associated with small batch production, which attracts the consumers who seek for locally brewed and independently crafted lager beers. These beers are appealing to the health-conscious consumers, as they are less processed and more natural as compared to pasteurized lager beers.
The quality and authenticity of unpasteurized beer resonates to the consumers who prefer an artisanal, authentic, and crafted drinking experience.
In August 2023, Innis & Gunn, an Edinburgh-based brewery, introduced 12 Moons Lager Beer, the latest brew bottle, which had been brewed in August 2022 under a full moon and aged for a duration of 12 months in 75cl bottles. The unpasteurized lager beer had undergone an extended maturation which exceed beyond the normal timeline.
Crafted Lager Beer to Dominate the Market Share
Craft lager beer has been showing dominance for numerous reasons which have been compelling the growth of the market. Craft breweries produce beers in small batches, prioritizing the taste, quality and innovation, offering consumers a wider range of unique and artisanal lager beers which stand out from the mass-produced alternatives. The focus on quality and creativity appeals to the consumers who seek authentic and delicious lager beers.
Craft breweries usually utilize the traditional brewing methods, incorporating premium ingredients for the production of the lager beers which have unique flavor profiles and characteristics. The emphasis on craftsmanship and attention to detail while production, sets the craft breweries apart from other breweries, in the highly competitive lager beer market.
Moreover, the craft breweries have gained momentum in recent years, facilitated by the evolving preferences of the consumers for locally brewed lager beers, supporting the local communities and independent craft breweries.
In January 2024, New Belgium Brewing, owned by Kirin Holdings Company, Limited, has brought stakes in Open Brewing, which is a local craft lager startup. Open Brewing features its Open Beer as a light-bodied, crisp pilsner-style lager, with an alcohol beverage volume of 4.4%.
Light Lager Beer to Drive the Market Growth
Light lager beer has been gaining immense popularity recently due to various notable reasons. It is perceived to have low-carb and low-calorie level in comparison to the traditional lager beers, which appeals to the health-conscious consumers who are mindful of their calorie intake and prefer healthy dietary options.
Moreover, light lager beer appeals to young consumers who prefer to consume alcohol moderately. It is often marketed as easy-to-drink beer option, making it a preferred option for casual beer drinkers and consumers who are looking for a refreshing beverage to enjoy in moderation. It offers a crisp and refreshing flavor profile which appeals to a broader audience, including the consumers who prefer milder and more approachable taste of beer. Its smooth, less bitter, and drinkable traits make it a suitable option for various occasions.
In February 2024, Blackberry Smoke and New Realm Brewing Company launched Southern Light Lager. The light lager contains an alcoholic beverage volume of 4%. With 110 calories and 9 carbs, the product is an easy drinking lager which has been crafted for refreshment.
Premium Lager Beer to Foster the Market Growth
Premium lager beer is gaining popularity in the market over the standard lager beer for numerous compelling reasons. These reasons include the utilization of high-quality ingredients, brewing techniques, and craftsmanship in comparison with standard lagers.
Moreover, premium lager beers often undergo fermentation processes with longer durations and maturation periods, resulting in smoother textures and cleaner finishes that offer greater drinkability. These refined qualities of premium lager beers are well-suited for leisure drinking experience.
Furthermore, the surge in the trend of craft lager beer, has supplemented consumers' interest in unique and artisanal lager beer offerings, driving the demand for premium lager beers, produced by the independent breweries which focus on quality, authenticity, and creativity. Thus, the overall combination of superior quality, craftsmanship, and flavor positions the premium lager beer as a preferred choice among the consumers.
In January 2024, Revolution Brewing announced the addition of Cold Time, a freshly brewed premium lager to its 2024 product line. The offer is premium as it has high process quality and ingredients. It is an all-malt beer consisting of Midwest two-row barley, Mexican lager yeast, and Great Lakes water. It is a freshly brewed and non-pasteurized lager beer.
Asia-Pacific to be the Fastest Growing Region
Asia-Pacific is witnessing a growth trajectory with the surge in the demand for lager beer due to several reasons. The climatic conditions of hot and humid weather in Asia-Pacific make lager beer a preferred choice in the region as it is refreshing and light. Lager beer's crisp and cold flavor profile appeals to consumers as it is invigorating, compared to various alcoholic beverages. Key players are introducing lager beers, which cater to the needs of the consumers, expanding its demand in the region. For instance, in April 2024, Heineken N.V. introduced Tiger Soju, a flavored lager in Malaysia which is a bold twist to its iconic lager. It is an easy-to-drink beer with a hint of sweetness yet offering freshness to elevate the everyday drinking experience of the consumers.
The increase in tourism, coupled with favorable regulations such as lower tax rates on beer, further augment the demand for lager beer in the region. The hospitality industry such as HoReCa and aviation demand a wide variety of lager beer to cater to the diverse preference of the travelers and citizens in the region. In June 2024, Carlsberg Breweries A/S launched its latest 1664 Brut in Malaysia, with the aim of capturing a broader base of audience by introducing its lager beer to the local market in various retail stores and food service places.
Future Market Scenario (2024 - 2031F)
Longer duration brews clubbed with innovative marketing strategies is driving the growth of the market. For instance, in February 2024, Mountain Culture Brewing Co launched its latest Australian Pale Lager Beer into the stratosphere. The lager beer has been brewed for 18 months, using pure Blue Mountains water and selected Australian ingredients.
Crafted lager beer is contributing to the market growth, creating opportunities in the market to appeal consumers who prefer super quality lager beers.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Flavorful premium lagers are driving the growth of the market unconventionally. Key players are expanding themselves in different regions, by testing their product in one market followed by its launch in another after witnessing the success in the former.
For instance, in February 2024, Madri Excepcional, an exceptional collaboration between the brewers of La Sagra & Molson Coors Beverage Company, is a Spanish-style lager that has been planned to launch in North America, following its fast growth in the United Kingdom. It contains 4.6% ABV, developed in a Spanish Brewery, Cerveza La Sagra, and has been showing great potential to grow in the market amongst other best sellers of lager beers such as Coors Light, Miller Light, Carling, and Ozujsko.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.