日本啤酒市场评估:依产品,浓度,品质,酒精含量,巴氏杀菌,包装类型,产量,最终用户,分销管道,地区机会和预测（2018-2032年）

日本啤酒市场规模预计将从 2024 财年的 286.3 亿美元增至 2032 财年的 349.1 亿美元，并预计在 2025-2032 财年的预测期内复合年增长率为 2.5%。市场成长的驱动因素是精酿啤酒厂数量的增加、消费者对黑啤酒、IPA和啤酒等特定啤酒风格的偏好，以及派对、活动和婚礼等社交饮酒场合的消费增加，其中包括啤酒的兴起；旅游，例如啤酒厂之旅和啤酒节，以及改善啤酒口味的酿造技术创新。

根据Kirin Holdings Company估计，日本是全球最大的啤酒消费国之一，2022年总消费量将达到42.94亿公升。该地区年增率为2.5%。因此，各种外国公司正在向日本扩张，并试图扩大其收入来源。

收购和合作是啤酒市场的主要成长动力。各大公司都因其独特的酿造技术和丰富的口味而收购了精酿啤酒厂。精酿啤酒产业正在迅速发展，极大地推动了日本啤酒市场的成长。此外，收购还可以促进规模经济和营运效率，从而最大限度地降低生产和分销成本。

酒店业正在推动日本啤酒市场的成长。酒馆和酒吧让消费者可以尝试更多种类的啤酒，有助于扩大啤酒市场。派对、美食活动、啤酒节和音乐会等社交活动进一步推动了市场成长。

此外，由于产品易于取得且消费者品牌知名度较高，零售通路正在推动日本啤酒市场的成长。例如，2023 年 8 月，商业支援公司 AnyMind Group 与日本多通路网路 UUUM 合作，宣布在 Sakasuki 官方网路商店推出直接面向消费者的精酿啤酒品牌 Sakasuki。

全球联盟支持市场成长

收购在许多方面显着促进了啤酒市场的成长。收购使主要啤酒製造商能够拓展新市场并扩大其分销管道。收购有助于大公司在国际啤酒市场上获得知名度，并将其选择范围从当地地区扩展到相对较大的市场。

日本啤酒市场的主要参与者正在收购或与啤酒市场的其他公司合作，以向海外扩张，并在世界舞台上代表日本啤酒。例如，2024年2月，Kirin Holdings Company向印度B9 Beverages Limited投资2,500万美元，该公司拥有精酿啤酒品牌 "Bira 91" 。2022年8月，Sapporo Breweries Limited以1.65亿美元完成对Stone Brewing的收购。透过此次收购，日本最古老的啤酒品牌将活跃于美国市场：埃斯孔迪多、里士满、加州和维吉尼亚州。2024年1月，Asahi Group HoldingsOctopi Brewing宣布收购Octopi Brewing。透过此次收购，日本最着名的啤酒Asahi Super Dry将首次在美国酿造。

精酿啤酒推动市场成长

精酿啤酒因其独特的酿造工艺、手工的口感、浓郁的风味而受到消费者的喜爱。日本消费者越来越重视精酿啤酒的品质、真实性和工艺。此外，消费者对探索精酿啤酒製造商透过创新配方和酿造技术提供的风味和独特口味的兴趣日益浓厚，正在推动市场成长。日本消费者对精酿啤酒的日益喜爱为市场创造了机会。

本报告研究和分析了日本啤酒市场，提供市场规模和预测、市场动态以及主要参与者的现状和前景。

目录

第一章研究方法论

第二章 专案范围与定义

第三章执行摘要

第四章 客户回馈

• 人口统计（年龄/群组分析 - 婴儿潮世代、X 世代、千禧世代、Z 世代、性别、收入 - 低收入、中等收入、高收入、地区、国籍等）
• 产品和市场资讯
• 品牌识别方法
• 购买决策时考虑的因素
• 考虑隐私和安全法规
• 购买管道
• 购买频率
• 现有或预期用户
• 朋友和家人的推荐/线上评论
• 品牌大使和影响者行销在促进产品/品牌渗透方面的作用

第五章 日本啤酒市场展望（2018财年-2032财年）

• 市场规模及预测
  • 金额
  • 数量
• 依产品
  • 贮藏啤酒
  • 艾尔
  • 混合
  • 其他
• 依浓度
  • 强的
  • 温和的
• 依品质
  • 标准
  • 高级
• 依酒精含量
  • 5%或更少
  • 超过10%
• 透过巴氏灭菌
  • 巴氏杀菌啤酒
  • 未经高温消毒的啤酒
• 依包装类型
  • 瓶子
  • 罐
  • 其他
• 依产量
  • 宏啤酒厂
  • 微型啤酒厂
  • 精酿啤酒厂
• 依最终用户
  • 商业的
  • 住房
• 依分销渠道
  • 线下
  • 线上
• 依地区
  • 东北
  • 西南
  • 西
  • 中西部
  • 东南
• 市占率：依公司划分（2024 财年）

第 6 章 市场测绘（2024 财政年度）

• 依产品
• 依浓度
• 依品质
• 依酒精含量
• 透过巴氏灭菌
• 依包装类型
• 依产量
• 依最终用户
• 依分销渠道
• 依地区

第七章 宏观环境与产业结构

• 供需分析
• 进出口分析
• 价值链分析
• PESTEL 分析
• 波特五力分析

第八章市场动态

• 增长动力
• 成长限制因素（问题、限制因素）

第九节 主要公司状况

• 前 5 名市场领导者的竞争矩阵
• 前 5 名市场领导者的市场收入分析（2024 财年）
• 併购/合资（如适用）
• SWOT 分析（5 家市场公司）
• 专利分析（如果适用）

第10章价格分析

第11章案例研究

第十二章 主要公司展望

• Heineken Japan KK
• Products and Services
• Sapporo Breweries Limited
• Asahi Group Japan, Ltd.
• Suntory Holdings Limited
• AB InBev Japan LLC
• Kirin Holdings Company, Limited
• Baird Brewing Company
• Echigo Beer Co., Ltd
• Diageo Japan K.K.
• Orion Breweries, Ltd

第十三章 战略建议

第十四章关于我们公司、免责声明

Japan beer market is projected to witness a CAGR of 2.5% during the forecast period FY2025-FY2032, growing from USD 28.63 billion in FY2024 to USD 34.91 billion in FY2032. The factors which drive the growth of the market includes a growing number of craft breweries, consumers' preference for specific beer styles, such as stouts, IPAs, or lagers, increasing consumption in social drinking occasions such as parties, events, and marriages, along with the boost in beer tourism, including brewery tours and beer festivals and innovation in the brewing techniques enhancing the taste of the beer.

As per the estimations of Kirin Holdings Company, Limited, Japan is one of the largest consumers of beer globally, with a total consumption of 4,294 million liters in 2022. The region is showing a year-on-year growth rate of 2.5%. This is attracting various foreign companies to establish themselves in Japan and increase their revenue streams.

Acquisitions and collaborations have been key factors in facilitating the growth of the beer market. Key players have been acquiring craft breweries due to their distinct brewing techniques and rich flavor. The craft beer industry has been evolving rapidly, significantly driving the growth of the Japan beer market. Moreover, acquisitions promote economies of scale and efficiency in operations, resulting in the minimization of production and distribution costs.

The hospitality industry is fostering the growth of Japan's beer market. Pubs and bars enable consumers to try out a wider range of beers, contributing to the expansion of the beer market. Social events such as parties, food drives, beer festivals, and concerts further support the market growth.

Furthermore, the retail distribution channel is fostering Japan's beer market growth due to the ease of product availability for consumers and better brand visibility. For instance, in August 2023, AnyMind Group, a commerce enablement company, partnered with UUUM, a Japan-based multi-channel network, to announce the launch of their direct-to-consumer craft beer brand, Sakasuki, on the official Sakasuki online store.

Global Collaborations to Support the Market Growth

Acquisitions are majorly driving the beer market growth in numerous aspects. Acquisitions enable giant and large beer manufacturers to expand themselves in the newer marketplaces and extend their distribution channels, enabling them to reach more consumers and increase their market share. Acquisitions help the key players gain popularity in international beer markets and expand their options from the local region to a relatively larger marketplace.

The major players in the Japanese beer market are acquiring and collaborating with other players in the beer market to expand their operations overseas and represent Japanese beer on a global stage. For instance, in February 2024, Kirin Holdings Company, Limited invested USD 25 million in India's B9 Beverages Limited, owner of the craft beer brand Bira 91. In August 2022, Sapporo Breweries Limited closed an acquisition of Stone Brewing for USD 165 million. With this acquisition, the oldest Japanese beer brand will carry its operation in the United States markets, namely, Escondido, Richmond, California, and Virginia. In January 2024, Asahi Group Holdings, Limited announced the acquisition of Octopi Brewing. With the help of the acquisition, Asahi Super Dry, which is Japan's most famous beer will now be brewed in the United States for the very first time.

Craft-Beer Driving the Market Growth

Craft breweries are preferred by the consumers because of their unique techniques of brewing, artisanal taste, and rich flavors. Japanese consumers are increasingly valuing quality, authenticity, and craftsmanship which is associated with the craft beer. Moreover, consumers' growing interest in exploring flavors and unique taste profiles which are often offered by the craft breweries due to their innovative recipes and brewing techniques is driving the market growth. Thus, the increasing preference by Japanese consumers for craft beers is offering an opportunity in the market.

Various players from different regions are expanding their operation and establishing themselves in Japan, witnessing the growth opportunities of beer in the region. Foreign craft brewers recognize the potential for partnership with local restaurants, bars, and retailers, enabling them to promote their brand in the region.

In January 2024, Great Dane Pub and Brewing Company, a U.S. based craft brewer announced the establishment of a brewhouse in Sendai, Japan. The latest brewhouse launched with two locally brewed beers, namely, Amber Ale and Great Lager. Great Dane Brewing Japan is the first foreign-owned brewer in Japan with a bricks-and-mortar brewery.

Standard Beer Dominates Japan Beer Market Share

Standard beer dominates the Japanese beer market over the premium beer market due to the Japanese government's high liquor taxation. Due to the rise in prices, consumers gradually started shifting to other types of liquors or towards cheaper-quality beer. Moreover, the heavy taxation on beer by the Japanese government has prompted the production of lower-tax alternatives such as Happoshu or other low-malt beers.

The lower quality substitutes have been dominating Japan beer market since past three decades. Additionally, consumers might find beer less affordable due to the high tax rate, which is hindering the market growth, as a solution to which manufacturers are introducing standard and low malt beer for the consumers. For instance, in April 2024, Kirin Holdings Company, Limited introduced Harekaze, a standard priced beer. The latest beer offered by the company provides consumers with a unique drinking experience without the accompanying sourness which is typically associated with such beverages.

Future Market Scenario (FY2025 - FY2032F)

In the latest market trend, the Japanese government has planned to introduce liquor tax reforms, which will reduce the taxes levied on beer. The latest national liquor tax law applied by the Japanese government in 2017 impacted the liquor tax rates for beer in Japan in three stages over a decade, starting from 2017 until 2026.

The tax lowering has been implemented to improve the quality of Japan's brews. The Japan liquor tax is divided into three different categories, but it will be unified into a single category in 2026. As a result, the liquor tax on malt-based beer (not less than 25% malt) will be lowered, and the rate for beer-flavored liquors (25% malt) will be increased.

Key Players Landscape and Outlook

Key players are helping in the growth of the market by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.

The key players are expanding their productive capacities by establishing new production units and plants. For instance, in November 2023, Asahi Group Japan, Ltd. announced that it will soon launch its latest brewery in Tosu, Saga Prefecture, Japan. The establishment is scheduled to be inaugurated in 2029. Through this expansion, the company intends to produce a variety of beverages, including beer and soft drinks. Moreover, the Tosu plant is expected to handle a substantial portion of shipments for Kyushu, the southwestern region of Japan's main island.

Table of Contents

1.Research Methodology

2.Project Scope and Definitions

3.Executive Summary

4.Voice of Customer

• 4.1.Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2.Product and Market Intelligence
• 4.3.Mode of Brand Awareness
• 4.4.Factors Considered in Purchase Decisions
  • 4.4.1.Quality
  • 4.4.2.Taste
  • 4.4.3.Brand Image
  • 4.4.4.Product Variety and Range
  • 4.4.5.Innovation
  • 4.4.6.Price
  • 4.4.7.Availability and Accessibility
  • 4.4.8.Promotional Discounts
• 4.5.Consideration of Privacy and Safety Regulations
• 4.6.Purchase Channel
• 4.7.Frequency of Purchase
• 4.8.Existing or Intended User
• 4.9.Recommendations from friends, family/online reviews
• 4.10.Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5.Japan Beer Market Outlook, FY2018-FY2032F

• 5.1.Market Size & Forecast
  • 5.1.1.By Value
  • 5.1.2.By Volume
• 5.2.By Product
  • 5.2.1.Lager
  • 5.2.2.Ale
  • 5.2.3.Hybrid
  • 5.2.4.Others
• 5.3.By Concentration
  • 5.3.1.Strong
  • 5.3.2.Mild
• 5.4.By Quality
  • 5.4.1.Standard
  • 5.4.2.Premium
• 5.5.By Alcohol Volume
  • 5.5.1.0%
  • 5.5.2.Up to 5%
  • 5.5.3.5%-10%
  • 5.5.4.More than 10%
• 5.6.By Pasteurization
  • 5.6.1.Pasteurized Beer
  • 5.6.2.Non-pasteurized Beer
• 5.7.By Packaging Type
  • 5.7.1.Bottles
  • 5.7.2.Cans
  • 5.7.3.Others
• 5.8.By Production
  • 5.8.1.Macro-Brewery
  • 5.8.2.Micro-Brewery
  • 5.8.3.Craft-Brewery
• 5.9.By End-user
  • 5.9.1.Commercial
  • 5.9.2.Residential
• 5.10.By Distribution Channel
  • 5.10.1.Offline
    • 5.10.1.1.Liquor Stores
    • 5.10.1.2.Bars
    • 5.10.1.3.Brewery
    • 5.10.1.4.Hotels and Restaurants
    • 5.10.1.5.Supermarkets and Hypermarkets
    • 5.10.1.6.Others
  • 5.10.2.Online
• 5.11.By Region
  • 5.11.1.Northeast
  • 5.11.2.Southwest
  • 5.11.3.West
  • 5.11.4.Midwest
  • 5.11.5.Southeast
• 5.12.By Company Market Share (%), FY2024

6.Market Mapping, FY2024

• 6.1.By Product
• 6.2.By Concentration
• 6.3.By Quality
• 6.4.By Alcohol Volume
• 6.5.By Pasteurization
• 6.6.By Packaging Type
• 6.7.By Production
• 6.8.By End-user
• 6.9.By Distribution Channel
• 6.10.By Region

7.Macro Environment and Industry Structure

• 7.1.Demand Supply Analysis
• 7.2.Import Export Analysis
• 7.3.Value Chain Analysis
• 7.4.PESTEL Analysis
  • 7.4.1.Political Factors
  • 7.4.2.Economic System
  • 7.4.3.Social Implications
  • 7.4.4.Technological Advancements
  • 7.4.5.Environmental Impacts
  • 7.4.6.Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 7.5.Porter's Five Forces Analysis
  • 7.5.1.Supplier Power
  • 7.5.2.Buyer Power
  • 7.5.3.Substitution Threat
  • 7.5.4.Threat from New Entrant
  • 7.5.5.Competitive Rivalry

8.Market Dynamics

• 8.1.Growth Drivers
• 8.2.Growth Inhibitors (Challenges and Restraints)

9.Key Players Landscape

• 9.1.Competition Matrix of Top Five Market Leaders
• 9.2.Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
• 9.3.Mergers and Acquisitions/Joint Ventures (If Applicable)
• 9.4.SWOT Analysis (For Five Market Players)
• 9.5.Patent Analysis (If Applicable)

10.Pricing Analysis

11.Case Studies

12.Key Players Outlook

• 12.1.Heineken Japan KK
  • 12.1.1.Company Details
  • 12.1.2.Key Management Personnel
  • 12.1.3.Products and Services
  • 12.1.4.Financials (As reported)
  • 12.1.5.Key Market Focus and Geographical Presence
  • 12.1.6.Recent Developments
• 12.2.Sapporo Breweries Limited
• 12.3.Asahi Group Japan, Ltd.
• 12.4.Suntory Holdings Limited
• 12.5.AB InBev Japan LLC
• 12.6.Kirin Holdings Company, Limited
• 12.7.Baird Brewing Company
• 12.8.Echigo Beer Co., Ltd
• 12.9.Diageo Japan K.K.
• 12.10.Orion Breweries, Ltd

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

13.Strategic Recommendations

14.About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1.Japan Beer Market, By Value, FY2018-FY2032F
• Figure 2.Japan Beer Market, By Volume, In Gallons, In USD Billion, FY2018-FY2032F
• Figure 3.Japan Beer Market Share (%), By Product, FY2018-FY2032F
• Figure 4.Japan Beer Market Share (%), By Concentration, FY2018-FY2032F
• Figure 5.Japan Beer Market Share (%), By Quality, FY2018-FY2032F
• Figure 6.Japan Beer Market Share (%), By Alcohol Volume, FY2018-FY2032F
• Figure 7.Japan Beer Market Share (%), By Pasteurization, FY2018-FY2032F
• Figure 8.Japan Beer Market Share (%), By Packaging Type, FY2018-FY2032F
• Figure 9.Japan Beer Market Share (%), By Production, FY2018-FY2032F
• Figure 10.Japan Beer Market Share (%), By End-User, FY2018-FY2032F
• Figure 11.Japan Beer Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 12.Japan Beer Market Share (%), By Region, FY2018-FY2032F
• Figure 13.By Product Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 14.By Concentration Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 15.By Quality Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 16.By Alcohol Volume Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 17.By Pasteurization Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 18.By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 19.By Production Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 20.By End-User Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 21.By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 22.By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024