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淡啤酒市场规模、份额和成长分析（按生产、包装、分销管道、类型、年龄层、口味、应用和地区划分）—产业预测（2026-2033 年）

市场调查报告书

商品编码

1897950

淡啤酒市场规模、份额和成长分析（按生产、包装、分销管道、类型、年龄层、口味、应用和地区划分）—产业预测（2026-2033 年）

Light Beer Market Size, Share, and Growth Analysis, By Production (Macro-brewery, Microbrewery), By Package (Glass, PET bottles), By Distribution Channel, By Type, By Age Group, By Flavor, By Application, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月22日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，淡啤酒市场规模将达到 3,007.5 亿美元，到 2025 年将成长至 3,115.8 亿美元，到 2033 年将成长至 4,134.7 亿美元，在预测期（2026-2033 年）内复合年增长率为 3.6%。

全球淡啤酒市场经历了显着成长和演变，以适应消费者偏好和生活方式的改变。淡啤酒以其低酒精浓度和低卡路里的特点，深受注重健康、追求清爽饮品的消费者的喜爱。随着人们对健康和养生的关注度日益提高，消费者越来越倾向于选择符合自身饮食和健身目标的饮品，从而推动了对低脂饮品的需求。淡啤酒恰好满足了这项需求，既能带来愉悦的口感，又不会损害健康。此外，啤酒厂也不断创新，推出各种口味、原料和包装。精酿酒厂的加入进一步丰富了淡啤酒市场的高级产品，吸引了许多追求独特高品质饮品的消费者。

淡啤酒市场驱动因素

消费者对健康和养生的日益关注是推动淡啤酒市场发展的主要动力。对于那些既想享受社交场合又想维持健康生活方式的人来说，低卡路里、低酒精浓度的淡啤酒已成为普通啤酒的理想替代品。消费者偏好的这种转变表明，他们对既能适量饮酒又不影响健身目标的低酒精饮品的需求日益增长。因此，注重健康的消费者越来越青睐淡啤酒，进一步推动了其在饮料业的流行。这一趋势凸显了产品供应与消费者不断变化的生活方式选择相匹配的重要性。

限制淡啤酒市场的因素

淡啤酒市场面临来自各种酒精饮料（例如葡萄酒和烈酒）以及非酒精饮料（例如无酒精调饮和无酒精啤酒）的严峻挑战。由于可供选择的替代品众多，消费者并非总是愿意选择淡啤酒。这种竞争可能会阻碍淡啤酒市场的成长，尤其是在消费者转向其他饮料的情况下。面对如此多的选择，淡啤酒必须不断展现其吸引力和价值，才能在不断变化的消费者偏好中维持并扩大市场份额。

淡啤酒市场趋势

在消费者健康意识日益增强的推动下，淡啤酒市场正经历重大变革时期。随着越来越多的人将健康生活方式放在首位，对低卡路里、低酒精饮料的需求也日益增长。这一趋势在註重健康的饮酒者中尤其盛行，他们力求在社交活动和健康目标之间取得平衡。为了因应这一趋势，啤酒酿造商正积极采取创新倡议，开发新型淡啤酒，并在行销宣传活动中强调其低卡路里、低碳水化合物等营养优势。这些积极主动的倡议正将淡啤酒定位为不断变化的市场格局中的首选，并吸引更广泛的消费群体。

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较
主要企业简介
- 百威英博（比利时）
- 喜力啤酒公司（荷兰）
- 摩森康胜饮料公司（美国）
- 嘉士伯集团（丹麦）
- 帝亚吉欧有限公司（英国）
- 星座品牌（美国）
- 朝日集团控股（日本）
- 麒麟控股公司（日本）
- 青岛啤酒股份有限公司（中国）
- Ambev SA（巴西）
- 波士顿啤酒公司（美国）
- 新比利时酿酒公司（美国）
- 帕布斯特酿酒公司（美国）
- 内华达山脉酿酒公司（美国）
- 德舒特啤酒厂（美国）
- 拉古尼塔斯酿酒公司（美国）
- BrewDog（英国）
- 哈普恩啤酒厂（美国）
- 布鲁克林啤酒厂（美国）
- 胜利酿酒公司（美国）

结论与建议

简介目录

Product Code: SQMIG30E2045

Light Beer Market size was valued at USD 300.75 Billion in 2024 and is poised to grow from USD 311.58 Billion in 2025 to USD 413.47 Billion by 2033, growing at a CAGR of 3.6% during the forecast period (2026-2033).

The global light beer market has undergone significant growth and evolution, shaped by shifting consumer preferences and lifestyle choices. With its lower alcohol content and reduced calories, light beer has resonated with health-conscious individuals seeking a refreshing beverage. The rising focus on health and wellness has driven demand for lighter options, as consumers increasingly prefer beverages that align with their dietary and fitness goals. Light beer effectively caters to this need, allowing enjoyment without compromising on health. Additionally, the market has seen a wave of innovation from breweries, offering a diverse range of flavors, ingredients, and packaging. The entry of craft breweries into the light beer segment has further expanded premium offerings, appealing to consumers in search of unique and high-quality options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Light Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Light Beer Market Segments Analysis

Global Light Beer Market is segmented by Production, Package, Distribution Channel, Type, Age Group, Flavor, Application and region. Based on Production, the market is segmented into Macro-brewery, Microbrewery, Craft brewery and Others. Based on Package, the market is segmented into Glass, PET bottles, Metal cans and Others. Based on Distribution Channel, the market is segmented into Hypermarkets & supermarkets, On-trade, Specialty Stores, Convenience Stores and Others. Based on Type, the market is segmented into Limit Fermentation and Dealcoholization Methods. Based on Age Group, the market is segmented into 18-25, 26-35, 36-45, 46-55 and 56+. Based on Flavor, the market is segmented into Citrus, Herbal, Fruity and Spiced. Based on Application, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Light Beer Market

The growing focus on health and wellness among consumers has significantly propelled the light beer market. As individuals strive to maintain a healthier lifestyle while still enjoying social occasions, light beers, with their lower calorie content and reduced alcohol levels, emerge as a more appealing alternative to regular beers. This shift in consumer preferences highlights the increasing demand for lighter options that allow for moderate alcohol consumption without compromising fitness goals. As a result, health-conscious individuals are increasingly drawn to light beers, further enhancing their popularity in the beverage industry. This trend underscores the importance of aligning product offerings with the evolving lifestyle choices of consumers.

Restraints in the Light Beer Market

The light beer market encounters significant challenges from various alcoholic beverages, including wine and spirits, as well as non-alcoholic options such as mocktails and alcohol-free beer. With a diverse selection of alternatives available, consumers may not consistently choose light beer as their preferred drink. This competition can hinder the growth of the light beer segment, particularly if buyers lean towards these alternative beverages. The presence of numerous choices requires light beer to continuously demonstrate its appeal and value in order to maintain and expand its market share amidst evolving consumer preferences.

Market Trends of the Light Beer Market

The light beer market is experiencing a significant shift driven by a heightened focus on health and wellness among consumers. As individuals increasingly prioritize healthier lifestyles, there is a growing demand for beverages that offer lower calorie and alcohol content. This trend is particularly appealing to health-conscious drinkers seeking to balance social activities with their wellness goals. In response, breweries are innovating by developing new varieties of light beers and spotlighting their nutritional benefits, including low-calorie and lower carbohydrate options in marketing campaigns. This proactive engagement is positioning light beer as a favorable choice in the evolving beverage landscape, appealing to a broader audience.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Study Analysis
Customer And Buying Criteria Analysis

Global Light Beer Market Size by Production & CAGR (2026-2033)

Market Overview
Macro-brewery
Microbrewery
Craft brewery
Others

Global Light Beer Market Size by Package & CAGR (2026-2033)

Market Overview
Glass
PET bottles
Metal cans
Others

Global Light Beer Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Hypermarkets & supermarkets
On-trade
Specialty Stores
Convenience Stores
Others

Global Light Beer Market Size by Type & CAGR (2026-2033)

Market Overview
Limit Fermentation
Dealcoholization Methods

Global Light Beer Market Size by Age Group & CAGR (2026-2033)

Market Overview
18-25
26-35
36-45
46-55
56+

Global Light Beer Market Size by Flavor & CAGR (2026-2033)

Market Overview
Citrus
Herbal
Fruity
Spiced

Global Light Beer Market Size by Application & CAGR (2026-2033)

Market Overview
Men
Women

Global Light Beer Market Size & CAGR (2026-2033)

North America (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- US
- Canada
Europe (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Production, Package, Distribution Channel, Type, Age Group, Flavor, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Anheuser-Busch InBev (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heineken N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Molson Coors Beverage Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carlsberg Group (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo plc (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kirin Holdings Company (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tsingtao Brewery Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ambev S.A. (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boston Beer Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
New Belgium Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pabst Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sierra Nevada Brewing Co. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Deschutes Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lagunitas Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BrewDog (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harpoon Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Brooklyn Brewery (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Victory Brewing Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments