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啤酒市场规模、份额和成长分析（按产品类型、类别、酒精浓度、包装、产量、分销通路和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1898194

啤酒市场规模、份额和成长分析（按产品类型、类别、酒精浓度、包装、产量、分销通路和地区划分）－2026-2033年产业预测

Beer Market Size, Share, and Growth Analysis, By Product Type (Ale, Lager), By Category (Alcoholic Beer, Non-Alcoholic Beer), By Alcohol Content, By Packaging, By Production, By Distribution Channel, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月16日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球啤酒市场规模将达到 7,485.1 亿美元，到 2025 年将达到 7,747.1 亿美元，到 2033 年将达到 12.014 亿美元，预测期（2026-2033 年）的复合年增长率为 3.5%。

受都市化带来的可支配收入成长和消费者购买力提升的推动，全球啤酒市场正经历显着成长。年轻一代，尤其是千禧世代和Z世代，越来越偏爱啤酒，因为啤酒口味丰富多样，配方创新，这也促成了啤酒作为全球主要酒精饮料之一的流行。儘管疫情带来了挑战，但也加速了消费者行为的转变，导致线上啤酒销售大幅成长，消费者对直销平台的偏好显着增强。这一趋势反映了消费者购买习惯的持续转变，与现代生活方式相契合。消费者偏好和偏好的不断变化为啤酒在全球饮料行业中扩大市场份额提供了广泛的机会。随着新产品不断涌入市场，啤酒与年轻消费者的互动也将持续成长。

全球啤酒市场成长要素

全球啤酒市场正经历显着成长，主要受GDP成长带来的消费者购买力提升所驱动。尤其是在开发中国家，可支配所得的增加正显着推动酒精消费量的成长。近期报告显示，全球酒精消费量呈现小幅上升趋势，这主要得益于亚洲和非洲消费者年度酒精支出的增加。此外，西方文化和现代生活方式的影响也吸引这些地区的消费者，导致啤酒需求激增。经济成长和文化变迁的双重作用预计将极大地促进全球啤酒市场的发展。

限制全球啤酒市场的因素

由于过度饮酒带来的负面影响，全球啤酒市场面临严峻挑战。各国政府正加强应对此一问题，导致不同地区对酒精饮料的营销和广告活动实施限制。这些区域性限制会降低品牌知名度和覆盖范围，对啤酒市场产生负面影响。为了应对这些限制，业内相关人员正越来越多地转向创造性和间接的营销策略，以规避限制并有效地推广产品。在竞争激烈的饮料产业，这种复杂的广告限制环境持续为市场成长和产品认知度带来挑战。

全球啤酒市场趋势

全球啤酒市场正经历一场深刻的变革，其驱动力是消费者偏好和习惯的转变。随着社交聚会限制的逐步放宽，居家消费显着增加，消费者越来越多地转向零售商店和线上通路购买啤酒。为了因应这项变化，市场相关人员正在调整策略，专注于加强电商平台建设，并拓展居家消费产品线。此外，精酿啤酒和更健康的啤酒选择也日益受到青睐，反映出消费者对品质和独特体验的日益重视。随着消费者偏好日趋成熟，啤酒产业必须不断调整和创新，才能保持成长。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Anheuser-Busch InBev（Belgium）
Heineken Holding NV（Netherlands）
Carlsberg Group（Denmark）
Molson Coors Beverage Company（US）
Constellation Brands（US）
Asahi Group Holdings, Ltd.（Japan）
Kirin Holdings Company, Limited（Japan）
Tsingtao Brewery Co., Ltd.（China）
Beijing Yanjing Beer Group Corporation（China）
Grupo Modelo（Mexico）
FEMSA（Mexico）
Diageo plc（UK）
Sapporo Holdings Limited（Japan）
United Breweries Group（India）
Castel Group（France）
Efes Beverage Group（Turkey）
Boston Beer Company（US）
Sierra Nevada Brewing Co.（US）
Duvel Moortgat Brewery（Belgium）
Radeberger Gruppe KG（Germany）

结论与建议

简介目录

Product Code: SQSG30E2001

Global Beer Market size was valued at USD 748.51 Billion in 2024 and is poised to grow from USD 774.71 Billion in 2025 to USD 1020.14 Billion by 2033, growing at a CAGR of 3.5% during the forecast period (2026-2033).

The global beer market is experiencing significant growth driven by rising disposable incomes and urbanization, which enhance consumer spending power. Younger demographics, particularly millennials and Gen Z, are increasingly favoring beer due to its diverse flavors and innovative formulations, contributing to its popularity as a leading alcoholic beverage worldwide. The pandemic, despite its challenges, expedited shifts in consumer behavior, with substantial growth in online beer purchases and a marked preference for direct-to-consumer platforms. This trend reflects a lasting change in buying habits, aligning with modern lifestyles. The ongoing evolution of tastes and preferences among consumers presents promising opportunities for expanding the beer market share in the global beverage industry. As new products enter the market, engagement among younger consumers will continue to grow.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Beer market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Beer Market Segments Analysis

Global Beer Market is segmented by Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel and region. Based on Product Type, the market is segmented into Ale, Lager, Stout, Porter, Malt and Others. Based on Category, the market is segmented into Alcoholic Beer and Non-Alcoholic Beer. Based on Alcohol Content, the market is segmented into Low Alcohol, Regular and High Alcohol. Based on Packaging, the market is segmented into Bottles, Cans and Kegs. Based on Production, the market is segmented into Macro brewery, Microbrewery, Craft Brewery and Homebrewing. Based on Distribution Channel, the market is segmented into On-Trade, Bars, Restaurants, Pubs, Off-Trade, Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores and Online Retailers. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Beer Market

The Global Beer market is experiencing significant growth due to rising GDP levels, which enhance consumers' spending power. This increase in disposable income, particularly in developing nations, is driving a notable rise in alcohol consumption. Recent reports indicate a slight uptick in global alcohol consumption, largely fueled by higher annual expenditures on alcohol by consumers in Asia and Africa. Furthermore, the influence of western culture and contemporary lifestyles is captivating individuals in these regions, leading to a burgeoning demand for beer. This convergence of economic growth and cultural shifts is set to boost the Global Beer market substantially.

Restraints in the Global Beer Market

The global beer market faces significant challenges due to the negative repercussions associated with excessive alcohol consumption. Governments are increasingly implementing measures to address these issues, leading to restrictions on the marketing and advertising of alcoholic beverages in various regions. These provincial bans can adversely impact the beer market by limiting visibility and outreach for brands. In response, industry players often resort to creative and indirect marketing strategies to navigate these regulations while still promoting their products effectively. This complex landscape of constrained advertising poses ongoing challenges for market growth and product visibility in the competitive beverage sector.

Market Trends of the Global Beer Market

The Global Beer Market is experiencing a notable shift driven by evolving consumer preferences and habits. As restrictions on social gatherings eased, there has been a marked transition towards home consumption, with individuals gravitating towards retail and online purchasing channels for their beer needs. This change has prompted market players to adapt their strategies, focusing on enhancing e-commerce platforms and creating home-centric product offerings. Additionally, craft beers and health-conscious options are gaining traction, reflecting a growing emphasis on quality and unique experiences. As consumers become more discerning, the industry must innovate and respond to these shifting dynamics to sustain growth.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis
Raw Material Analysis
Patent Analysis

Global Beer Market Size by Product Type & CAGR (2026-2033)

Market Overview
Ale
Lager
Stout
Porter
Malt
Others

Global Beer Market Size by Category & CAGR (2026-2033)

Market Overview
Alcoholic Beer
Non-Alcoholic Beer

Global Beer Market Size by Alcohol Content & CAGR (2026-2033)

Market Overview
Low Alcohol
Regular
High Alcohol

Global Beer Market Size by Packaging & CAGR (2026-2033)

Market Overview
Bottles
Cans
Kegs

Global Beer Market Size by Production & CAGR (2026-2033)

Market Overview
Macro brewery
Microbrewery
Craft Brewery
Homebrewing

Global Beer Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
On-Trade
Bars
Restaurants
Pubs
Off-Trade
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retailers

Global Beer Market Size & CAGR (2026-2033)

North America (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- US
- Canada
Europe (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Category, Alcohol Content, Packaging, Production, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Anheuser-Busch InBev (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Heineken Holding NV (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Carlsberg Group (Denmark)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Molson Coors Beverage Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Constellation Brands (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asahi Group Holdings, Ltd. (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kirin Holdings Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tsingtao Brewery Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beijing Yanjing Beer Group Corporation (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Grupo Modelo (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FEMSA (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Diageo plc (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sapporo Holdings Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
United Breweries Group (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Castel Group (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Efes Beverage Group (Turkey)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Boston Beer Company (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sierra Nevada Brewing Co. (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Duvel Moortgat Brewery (Belgium)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Radeberger Gruppe KG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments