市场调查报告书
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2030年茶啤酒市场预测:按茶类型、酒精浓度、分销管道、应用和地区进行的全球分析Tea Beer Market Forecasts to 2030 - Global Analysis By Tea Type (Green Tea, Black Tea, Earl Grey Tea, Chamomile Tea, White Tea and Other Tea Types), Alcohol Content (Alcoholic and Non-Alcoholic), Distribution Channel, Application and by Geography |
根据Stratistics MRC预测,2023年全球茶啤酒市场规模将达26.2亿美元,预计2030年将达到92.8亿美元,预测期内复合年增长率为19.8%。
茶啤酒是两种流行饮料的有趣组合,将红茶浓郁芳香的风味与啤酒干净清爽的味道融为一体。任何茶叶都可以用来创造茶啤酒的特色风味,包括绿茶、红茶、乌龙茶和花草茶。茶啤酒通常是在发酵过程中将啤酒与茶叶混合製成的。此外,红茶的微妙风味与啤酒花的苦味相结合,创造出一种清爽而复杂的饮料,将吸引啤酒和茶爱好者。
根据啤酒协会统计,2019年美国精酿啤酒销售额达到293亿美元,显示精酿啤酒产业在该国的持续成长和重要性。
消费者对独特、尖端酒精饮料的需求日益增长
现今的消费者总是在寻找新的、令人兴奋的饮酒方式,这推动了创意酒精饮料市场的成长。寻求不寻常原料和独特风味的精酿啤酒的流行就是这一趋势的一个典型例子。茶啤酒透过结合两种流行饮料并提供独特而清爽的风味来满足这一需求。此外,随着越来越多的人想尝试新的口味和组合,茶啤酒继续受欢迎。这吸引了喜欢冒险的饮酒者并维持了茶和啤酒市场。
原物料采购及供应链风险
购买高品质茶叶和製作茶啤酒所需的其他原料可能是一项物流挑战,特别是对于想要保持产品一致性和高品质的酿酒商。生产计划和产品可用性可能会受到依赖季节性可用性和供应波动所导致的供应链漏洞的影响。此外,道德和永续的原料采购增加了一层复杂性,需要酿酒商建立强大的供应商关係和负责任的采购惯例,以降低风险并确保长期生存能力。
专业零售通路和利基市场的成长
茶啤酒使啤酒製造商能够透过专业零售通路和利基市场接触到不同的消费群体,包括注重健康的个人、茶爱好者和大胆的饮酒者。透过将茶啤酒作为具有独特风味特征和健康益处的优质手工产品进行行销,酿酒商在竞争中脱颖而出,并吸引了寻求新饮用体验的挑剔客户的注意。此外,透过与专业零售商、茶店和保健食品合作,啤酒製造商可以获得集中的分销管道和愿意尝试新颖饮料选择的消费者群体。
与知名饮料品类竞争
葡萄酒、烈酒、非酒精饮料和传统啤酒等知名饮料类别与茶啤酒竞争。这些市场已经建立了忠实的客户群和广泛的分销系统,这使得茶叶获得吸引力面临挑战。此外,这些类别已经在市场上确立了地位,使得茶和啤酒品牌很难在竞争中脱颖而出并获得市场占有率,特别是对于那些习惯于主流消费者难以选择的传统饮料的品牌来说。
茶和啤酒市场受到了 COVID-19 大流行的多方面影响。由于酒吧、餐厅和娱乐场所在封锁期间关闭,茶和啤酒的分销管道受到干扰,商店消费也有所下降。依赖这些管道的啤酒製造商因此遭受损失,被迫转向直接面向消费者的销售和电子商务平台以维持收益来源。但这种流行病也导致了家庭酒精消费量的增加,因为人们寻求新的体验并转向茶和啤酒等优质手工饮料。
预计绿茶市场在预测期内将是最大的市场
绿茶独特的风味、保健功效和易于冲泡是其受欢迎的主要原因。希望增加啤酒的复杂性和新鲜度的酿酒商更喜欢绿茶,因为它具有细腻的草香和抗氧化剂含量。绿茶啤酒融合了啤酒的清爽口感和绿茶的微妙草本风味,吸引了从注重健康的饮酒者到大胆的啤酒饮用者等广泛的顾客。此外,它在茶基啤酒市场的主导地位是由于其在饮料行业的广泛可用性和认可,啤酒製造商不断推出令人兴奋的新绿茶啤酒品种,以满足消费者的需求。
预计酒吧细分市场在预测期内复合年增长率最高。
黑啤酒市场在酒吧领域的复合年增长率最高。酒吧是销售茶和啤酒的好地方,因为它们提供了活跃的社交环境,顾客可以在这里寻找创新且独特的酒精饮料。为了迎合各种顾客的偏好和偏好,酒吧在饮料菜单中添加了茶和啤酒,以回应消费者对精酿和手工饮料日益增长的兴趣。此外,酒吧悠閒、友善的氛围鼓励探索和实验,重振茶和啤酒市场,并有助于解释该类别的爆炸性增长。
北美占据茶啤酒市场的最大份额。造成这一优势的原因有很多,包括蓬勃发展的精酿啤酒市场、人们对创新和替代饮料日益增长的兴趣,以及青睐优质手工产品的庞大客户群。特别是在美国,精酿酿酒厂在北美各地如雨后春笋般涌现,并正在尝试不同风格的啤酒,包括用茶叶酿造的啤酒。此外,该地区多样化的消费群体,从喜欢冒险的饮酒者到注重健康的千禧世代,为茶和啤酒产品的吸收和增长提供了有利的环境。
欧洲的茶啤酒市场复合年增长率最高。许多因素促成了这一增长,包括强大的啤酒饮用传统、消费者对精酿和手工饮料的兴趣不断增长,以及对红茶健康益处的了解不断增加。在德国、比利时、英国等啤酒文化根深蒂固的国家,茶啤酒的推出受到了老少皆宜的啤酒消费者的极大关注和认可。此外,重视品质和创新的成熟消费者基础,以及成熟的精酿酿酒厂的存在,正在为欧洲茶和啤酒市场的成长创造有利的环境。
According to Stratistics MRC, the Global Tea Beer Market is accounted for $2.62 billion in 2023 and is expected to reach $9.28 billion by 2030 growing at a CAGR of 19.8% during the forecast period. A delightful combination of two popular drinks, tea beer brings together the rich, aromatic tea flavour and the crisp, refreshing qualities of beer. Green, black, oolong, or herbal teas can all be used to create the distinctive flavour profile of tea beer, which is typically made by brewing the beer with tea leaves infused into it during the fermentation process. Moreover, a refreshing and complex beverage that appeals to both beer enthusiasts and tea aficionados alike is created by combining the subtle flavors of tea with the bitterness of hops.
According to the Brewers Association, craft beer sales in the United States reached $29.3 billion in 2019, demonstrating the continued growth and significance of the craft brewing industry in the country.
Growing customer desire for distinctive and cutting-edge alcoholic drinks
Modern consumers are always looking for novel and thrilling ways to drink, which is fueling an increase in the market for creative alcoholic drinks. The popularity of craft beers, where customers seek out unusual ingredients and distinctive flavor profiles, is a prime example of this trend. Tea beer meets this demand by combining two popular drinks and providing a unique and refreshing flavor. Furthermore, the popularity of tea beer keeps rising as people become more willing to try new flavors and combinations. This attracts adventurous drinkers and keeps tea and beer on the market.
Purchasing ingredients and supply chain risks
Purchasing high-quality tea leaves and other components needed to make tea beer can be a logistical challenge, especially for brewers who want to keep their products consistent and of high quality. Production schedules and product availability may be impacted by supply chain vulnerabilities brought about by reliance on seasonal availability and supply fluctuations. Additionally, the ethical and sustainable sourcing of ingredients adds another level of complexity, necessitating strong supplier relationships and responsible sourcing practices from brewers in order to reduce risks and guarantee long-term viability.
Growth in specialized retail channels and niche markets
Brewers can leverage tea beer to reach a diverse consumer base that includes health-conscious individuals, tea connoisseurs, and daring drinkers through specialty retail channels and niche markets. Brewers may set themselves apart from the competition and draw in the interest of discriminating customers looking for new drinking experiences by marketing tea beer as an upscale, artisanal product with distinctive flavor characteristics and possible health benefits. Furthermore, brewers can gain access to focused distribution channels and a receptive consumer base eager to try out novel beverage options by working with specialty retailers, tea shops, and health food stores.
Rivalry from recognized drink categories
Well-known beverage categories like wines, spirits, non-alcoholic beverages, and traditional beers compete with tea beer. These markets present a challenge to tea's ability to gain traction since they have developed devoted customer bases and wide-ranging distribution systems. Additionally, the established status of these categories in the market makes it difficult for tea and beer brands to stand out from the competition and gain market share, especially from mainstream consumers who might be more used to traditional beverage options.
The market for tea and beer has seen a variety of effects from the COVID-19 pandemic. Tea and beer distribution channels were disrupted and on-premise consumption decreased as a result of the closure of bars, restaurants, and entertainment venues during lockdowns. Brewers who relied on these channels for their sales suffered as a result, and in order to keep their revenue streams intact, they were forced to switch to direct-to-consumer sales and e-commerce platforms. But the pandemic also led to a rise in alcohol consumption at home as people sought out new experiences and indulged in high-end, artisanal drinks like tea and beer.
The Green Tea segment is expected to be the largest during the forecast period
Green tea's unique flavor profile, health advantages, and ease of brewing are the main reasons for its popularity. Brewers looking to add complexity and freshness to their beer offerings love it for its delicate, grassy notes and antioxidant content. Green tea beer appeals to a wide range of customers, from health-conscious drinkers to daring beer enthusiasts, by fusing the crispness of beer with the subtle herbal flavors of green tea. Furthermore, its dominance in the tea beer market is a result of its broad availability and recognition in the beverage industry, and brewers are constantly coming up with exciting new beer variants infused with green tea to meet consumer demand.
The Bars segment is expected to have the highest CAGR during the forecast period
The market for tea beer has the highest CAGR in the bar segment. Bars are a great place for tea and beer to be sold because they provide a vibrant social setting where customers look for novel and distinctive alcoholic beverages. In an effort to satisfy the wide range of tastes and preferences of their clientele, bars have been adding tea and beer to their beverage menus as a result of the growing consumer interest in craft and artisanal beverages. Moreover, the laid-back and friendly ambiance of bars promotes exploration and experimentation, which fuels the market for tea and beer and helps explain its explosive rise in this category.
North America holds the largest market share in the tea beer market. There are a number of reasons for this dominance, such as a thriving craft beer scene, rising interest in novel and alternative drinks, and a sizable customer base that prefers high-end, artisanal goods. Craft breweries have sprung up all over North America, especially in the US, encouraging experimentation with different beer styles, including brews with tea infusions. Furthermore, the region's varied consumer demographics, from adventurous drinkers to health-conscious millennials, offer a favourable environment for the uptake and growth of tea and beer offerings.
Europe has the highest CAGR in the tea beer market. A number of factors, such as a strong beer-drinking tradition, rising consumer interest in craft and artisanal beverages, and rising knowledge of the health advantages of tea, are contributing to this growth. In nations where beer culture is deeply embedded, such as Germany, Belgium, and the United Kingdom, the introduction of tea-infused beers has received a great deal of attention and appreciation from both older and younger beer enthusiasts. Additionally, a sophisticated consumer base that values quality and innovation, along with the existence of well-established craft breweries, has created a favourable environment for the European tea and beer market to grow.
Key players in the market
Some of the key players in Tea Beer market include I & I Brewing, Marz Community Brewing Co, Dogfish Head Craft Brewery Inc., Twisted Tea Company, Hitachino Nest Beer, Stone Brewing, Dangerous Man Brewing Co, Lakefront Brewery, Inc., Carlsberg Group, Wild Ohio Brewing Company, Breakside Brewery, Boston Beer Company, Three Taverns Craft Brewery and Blue Moon Brewing Company.
In June 2023, Carlsberg A/S, the Danish owner of Russia's biggest brewery, signed an agreement to sell its operations in the country to an undisclosed buyer, more than a year after deciding to exit. The deal is subject to regulatory approval and fulfillment of certain conditions in a number of jurisdictions, making the timing of completion uncertain, Carlsberg. It didn't provide a value for the transaction.
In August 2021, The Boston Beer Company and PepsiCo today announced plans to enter a business collaboration to produce HARD MTN DEW alcoholic beverage. The partnership unites Boston Beer's world-class innovation and expertise in alcoholic beverages with one of PepsiCo's most iconic and beloved brands. Adults of legal drinking age will experience the HARD MTN DEW bold flavors and distinctive branding, all with an Alcohol by Volume (ABV) of 5%, perfect for occasions to dial-up the fun.