市场调查报告书
商品编码
1438144
到 2030 年啤酒市场预测:按产品、酒精浓度、产量、包装、分销管道和地区进行全球分析Beer Market Forecasts to 2030 - Global Analysis By Product, Alcohol Content (Non-Alcoholic Beer, Low-Alcohol Beer and Regular Beer ), Production, Packaging, Distribution Channel and By Geography |
根据Stratistics MRC的数据,2023年全球啤酒市场规模为7,925.1亿美元,预计2030年将达到1,5,345.7亿美元,预测期内复合年增长率为9.9%。
啤酒是世界上最古老、消费最广泛的酒精饮料之一。啤酒由麦芽、水、啤酒花和酵母发酵製成,具有悠久的文化历史,可以追溯到数千年前。从淡味拉格啤酒到烈性烈性黑啤酒,啤酒风格在世界各地的社交聚会和美食体验中发挥着重要作用。除了娱乐方面之外,啤酒也是各种传统和庆祝活动不可或缺的一部分,啤酒製造商不断创新以适应不断变化的偏好。
国家统计局资料显示,2021年中国啤酒企业获利总额为27.4亿美元,较2020年成长38%。
扩大国际贸易
啤酒产业的全球化促进了不同酿造技术、原料和地区风味的交流。这些跨境流动增加了不同风格啤酒的供应和获取,培养了一个充满活力的市场,为世界各地的消费者提供了丰富的选择。扩大贸易也使啤酒製造商能够进入新市场,并向消费者介绍独特且受文化影响的啤酒体验。国际贸易互动不仅扩大了啤酒爱好者的选择,而且有助于该行业在相互关联的全球经济中的成长和復原力。
健康问题
与啤酒消费相关的健康问题包括与酒精相关的问题的风险,如肝病、心血管问题和肥胖。对这些健康风险的认识不断提高,导致一些消费者减少酒精摄取或选择更健康的替代品。此外,鼓励理性饮酒的严格法规也导致啤酒消费量下降。随着健康意识趋势的持续,啤酒市场面临着吸引更具健康意识的人群的挑战,从而影响成长。
改变消费者偏好
饮酒者越来越寻求独特且多样化的体验。在独特的口味和当地的真实性的推动下,向精酿和专门食品啤酒的转变正在推动行业内的创新。消费者正在探索更广泛的风格,包括 IPA、烈性黑啤酒和酸酒。对低酒精和非酒精饮料的需求不断增长反映了健康意识的趋势。适应这些不断变化的偏好和偏好的啤酒製造商已经做好了成功的准备。对消费者需求的动态反应可提高市场竞争力,并在不断变化的啤酒产业形势中促进永续成长。
与其他饮料的竞争
由于其全球知名度、消费者偏好的多样化以及精酿酿酒厂的激增,啤酒市场竞争非常激烈。业界对创新、独特风味和文化影响力的持续追求推动了这场竞争。但啤酒面临着精酿烈酒、葡萄酒和非酒精饮料等替代饮料日益普及的挑战。消费者生活方式的变化和健康意识趋势也促进了这种多样化,阻碍了市场扩张。
COVID-19 的影响
COVID-19 大流行对啤酒市场产生了重大影响,导致生产、分销和消费中断。锁门、限制社交聚会以及关闭酒吧和餐厅都减少了店内销售。供应链中断影响了原材料的供应,从而影响了生产。此次疫情加速了电子商务的发展趋势,并凸显了酿酒厂适应能力和弹性的重要性。随着世界逐渐復苏,啤酒市场正在经历不断变化的形势,包括消费行为的转变以及对线上销售和家庭消费的持续关注。
普通啤酒(4-6%)预计在预测期内将成为最大的细分市场
普通啤酒(4-6%)市场预计将出现良好成长。普通啤酒的酒精浓度通常为 4-6%,是啤酒市场上消费广泛且用途广泛的类别。这个类别包括从拉格啤酒到浓啤酒啤酒的各种风格,吸引了广泛的啤酒饮用者。普通啤酒以其适度的酒精浓度而闻名,通常被选择用于社交聚会和日常饮用。由于其风味平衡和易饮性,它深受寻求清凉饮料的人们的欢迎。
预计瓶装细分市场在预测期内复合年增长率最高。
预计瓶装细分市场在预测期内复合年增长率最高。瓶装啤酒仍然是饮料行业流行且方便的包装型态。使用瓶子可以保持啤酒的品质,并保护其免受光照和氧化。它还可以让您轻鬆存放和运输各种啤酒风格,从传统浓啤酒到精酿啤酒。瓶装啤酒迎合不同消费者的偏好,有多种尺寸和形式。包装也提供品牌和行销机会。
预计亚太地区在预测期内将占据最大的市场占有率。由于不同的消费者偏好和文化影响,亚太地区的啤酒市场仍然充满活力和强劲。中国、日本和印度等有丰富啤酒消费传统的国家是主要参与者。该市场的特点是,除了传统偏好之外,对高级啤酒啤酒和精酿啤酒的需求也不断增长。快速的都市化、不断变化的生活方式以及新兴的中产阶级正在促进该行业的扩张。儘管面临监管挑战和偶尔的经济波动,亚太地区啤酒市场仍然蓬勃发展,反映出传统酿造传统与创新和实验的偏好相结合。
北美啤酒市场充满活力且不断发展。该地区拥有强大的精酿啤酒机芯,而美国则处于创新和多样化啤酒风格的前沿。消费者偏好趋向于高级啤酒和特色啤酒,推动了市场扩张。酿酒厂的普及和对高品质原料的承诺促进了市场的活力。北美啤酒市场仍然保持弹性,适应不断变化的偏好并在饮料行业中保持强大的影响力。
According to Stratistics MRC, the Global Beer Market is accounted for $792.51 billion in 2023 and is expected to reach $1534.57 billion by 2030 growing at a CAGR of 9.9% during the forecast period. Beer is one of the world's oldest and most widely consumed alcoholic beverages. Crafted through the fermentation of malted barley, water, hops, and yeast, it boasts a rich cultural history dating back thousands of years. Offering a diverse range of styles, from light lagers to robust stouts, beer plays a significant role in social gatherings and culinary experiences worldwide. Beyond its recreational aspects, beer has been an integral part of various traditions and celebrations, with breweries constantly innovating to meet evolving tastes.
According to the national bureau of statistics data, Chinese beer companies earned total profits of USD 2.74 billion in 2021, with a 38% increase from 2020.
Escalating international trade
The globalization of the beer industry facilitates the exchange of diverse brewing techniques, ingredients, and regional flavours. This cross-border flow enhances the availability and accessibility of various beer styles, fostering a dynamic market with a rich assortment of options for consumers worldwide. Increased trade also allows breweries to reach new markets and introduces consumers to unique and culturally influenced beer experiences. The interplay of international trade not only broadens the choices for beer enthusiasts but also contributes to the industry's growth and resilience in an interconnected global economy.
Health concerns
Health concerns associated with beer consumption include the risk of alcohol-related issues such as liver disease, cardiovascular problems, and obesity. Increased awareness of these health risks has led some consumers to reduce alcohol intake or opt for healthier alternatives. Additionally, stringent regulations promoting responsible drinking contribute to a decline in overall beer consumption. As health-conscious trends continue, the beer market faces challenges in appealing to a more health-aware demographic, impacting growth.
Changing consumer preferences
Drinkers are gradually seeking unique and diverse experiences. The shift towards craft and specialty beers, motivated by a desire for distinct flavours and local authenticity, encourages innovation within the industry. Consumers are exploring a broader range of styles, including IPAs, stouts, and sours. The rising demand for low-alcohol and non-alcoholic options reflects a health-conscious trend. Breweries adapting to these evolving tastes and preferences are well-positioned for success. This dynamic response to consumer demands enhances market competitiveness and fosters sustained growth in the ever-changing landscape of the beer industry.
Competition from other beverages
The beer market experiences intense competition due to its global popularity, diverse consumer preferences, and the proliferation of craft breweries. The competition is fuelled by the constant pursuit of innovation, unique flavours, and cultural influences within the industry. However, beer faces challenges from the growing popularity of alternative beverages like craft spirits, wine, and non-alcoholic options. Changing consumer lifestyles and health-conscious trends contribute to this diversification, hampering the market expansion.
Covid-19 Impact
The covid-19 pandemic significantly impacted the beer market, causing disruptions in production, distribution, and consumption. Lockdowns, restrictions on social gatherings, and closures of bars and restaurants led to a decline in on-premise sales. Supply chain disruptions affected raw material availability, impacting production. The pandemic accelerated e-commerce trends and highlighted the importance of adaptability and resilience for breweries. As the world gradually recovers, the beer market is navigating a changed landscape with shifting consumer behaviours and a continued focus on online sales and home consumption.
The regular beer (4-6%) segment is expected to be the largest during the forecast period
The regular beer (4-6%) segment is estimated to have a lucrative growth. Regular beer, typically containing alcohol levels between 4-6%, represents a widely consumed and versatile category within the beer market. This range encompasses a variety of styles, from lagers to ales, appealing to a broad spectrum of beer enthusiasts. Known for its moderate alcohol content, regular beer is often chosen for social occasions and everyday consumption. The balance between flavor profiles and drinkability makes it a popular choice for those seeking a refreshing beverage.
The bottles segment is expected to have the highest CAGR during the forecast period
The bottles segment is anticipated to witness the highest CAGR growth during the forecast period. Bottled beer remains a popular and convenient form of packaging in the beverage industry. The use of bottles preserves beer quality, protecting it from light and oxidation. It allows for a wide range of beer styles, from traditional ales to craft brews, to be easily stored and transported. Bottled beer caters to diverse consumer preferences, offering various sizes and formats. The packaging also provides opportunities for branding and marketing.
Asia Pacific is projected to hold the largest market share during the forecast period. The beer market in the Asia-Pacific region is dynamic and robust, driven by diverse consumer preferences and cultural influences. With a rich tradition of beer consumption, countries like China, Japan, and India are key players. The market is characterized by a growing demand for premium and craft beers, alongside traditional favorites. Rapid urbanization, changing lifestyles, and a burgeoning middle class contribute to the industry's expansion. Despite regulatory challenges and occasional economic fluctuations, the Asia-Pacific beer market continues to thrive, reflecting a blend of traditional brewing heritage and a penchant for innovation and experimentation.
North America's beer market is marked by a vibrant and evolving landscape. The region boasts a robust craft beer movement, with the United States at the forefront of innovation and diverse beer styles. Consumer preferences lean towards premium and specialty brews, driving the market's expansion. The popularity of local breweries and a focus on quality ingredients contribute to the market's dynamism. The North American beer market remains resilient, adapting to shifting preferences and maintaining a strong presence in the beverage industry.
Key players in the market
Some of the key players profiled in the Beer Market include Tsingtao Brewery, Heineken N.V., Carlsberg Group, Anheuser-Busch InBev, Molson Coors Beverage Company, Kirin Holdings Company, China Resources Snow Breweries, Asahi Group Holdings, Lone Wolf, Boston Beer Company, Sierra Nevada Brewing Company, Stone Brewing, Dogfish Head Craft Brewery and Diageo.
In November 2023, Heineken has introduced draught beer in the Indian market, aiming to provide consumers with a premium, smooth-tasting beverage tailored for social occasions. The initial launch will see Heineken Silver Draught Beer available in premium bars and pubs across Mumbai, Thane and Pune in Maharashtra.
In August 2023, Indian liquor brand, Lone Wolf, unveiled its highly anticipated beer variants, Alpha and Mavrick, in a captivating launch event at Ambience Mall. The launch marked a significant expansion of the brand's portfolio, aiming to provide consumers with an even broader range of choices to tantalise their taste buds.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.