中国的口红市场趋势

在过去的二十年中，中国市场已显着增长，製造业的增长和消费的增长大大改变了社会和经济格局。该国已成为工业产品和消费品的主要生产国，并且仍在增长，但在研发和新产品开发方面仍然落后，大多数国内製造商缺乏自主知识产权和财力来开发自己的品牌产品。

本报告提供中国的口红市场趋势调查，提供商务环境，市场趋势，行销策略等资讯。

目录

第1章 简介

• 调查范围和调查手法
• 摘要整理

第2章 商务环境

• 经济预测
• 主要的经济指标
• 工业生产
• 人口与劳动
• 外国投资
• 国际贸易
• 金融和税相关法规
• 银行系统和法规
• 外汇
• 税金，关税
• 市场趋势
• 技术开发
• 市场发展
• 主要产业的发展
• 地区的发展
• 企业的发展
• 劳动市场的发展

第3章 市场趋势

• 市场趋势
• 目前市场分析
• 市场发展趋势
• 市场课题
• 主要製造厂商
• 目前问题
• 包装相关法律
• 中国的零售市场趋势
• 消费者所得趋势
• 各地区的消费者支出趋势
• 东北部
• 北部
• 东南部
• 中央部
• 西南部
• 西北部

第4章 行销策略

• 市场进入概要
• 流通系统
• 流通管道
• 运输和货物的基础设施
• 通讯
• 市场进入
• 中国的出口
• 许可证
• 专利权
• 电子商务
• 公司和当地经销商
• 代表办事处和子企业
• 合资企业
• 完全的外资型企业

This study focuses on China's Lipsticks market trends. In the two past decades, the market has been growing at a fast pace. The dramatic expansions of the manufacturing capabilities and rising consumer consumptions in China have transformed China's society and economy. China is one of the world's major producers for industrial and consumer products. Far outpacing other economies in the world, China is the world's fastest growing market for the consumptions of goods and services. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. Rapid consolidation between medium and large players is anticipated since the Chinese government has been encouraging industry consolidation with an effort to regulate the industry and to improve competitiveness in the world market.

Although China has enjoyed the benefits of an expanding market for production and distribution, the industry is suffering from minimal innovation and investment in R&D and new product development. The sector's economies of scale have yet to be achieved. Most domestic manufacturers lack the autonomic intellectual property and financial resources to develop their own brand name products.

This new study focuses on market trends and forecasts with historical data (2012, 2017 and 2022) and long-term forecasts through 2027 and 2032 are presented.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases.

Asia Market Info & Dev Co. is one of the leading sources for up-to-date market information and research on the fastest-growing Chinese markets. We have published over 2,000 reports focusing on the Chinese markets, industry forecasts and company profiles. We provide hard-to-find market data and analyses. Our publications are intended to help international marketers identify business opportunities and promote their product sales in the Chinese markets.

TABLE OF CONTENTS

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
• Key Economic Indicators
• Industrial Output
• Population and Labor
• Foreign Investment
• Foreign Trade
• Financial and Tax Regulations
• Banking System and Regulations
• Foreign Exchange
• Taxes, Tariff and Custom Duties
• Market Trends
• Technology Development
• Market Development
• Major Industry Development
• Regional Development
• Enterprise Development
• Labor Market Development

III. LIPSTICKS MARKET TRENDS

• Lipsticks Market Trends
• Current Market Analyses
• Market Development Trends
• Market Challenges
• Major Producers
• Current Issues
• Packaging Legislation
• Chinese Retail Market Trends
• Consumer Income Trends
• Consumer Spending Trends by Region
• Northeast
• North
• Southeast
• Central
• Southwest
• Northwest

IV. MARKETING STRATEGIES

• China Market Entry Overview
• China's Distribution System
• Distribution Channels
• Transportation and Freight Infrastructure
• Communications
• China's Market Entry
• Exporting to China
• License
• Franchising
• E-Commerce
• Trading Companies and Local Agents
• Representative Offices and Subsidiaries
• Joint Ventures
• Wholly Foreign-Owned Enterprise

LIST OF TABLES

I. INTRODUCTION

• Economic Outlook Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade

III. LIPSTICKS MARKET TRENDS

• Lipsticks Sales and Forecasts
• Chinese Retail Market Trends
• Consumer Spending Trends by Region
• Northeast
• North
• Southeast
• Central
• Southwest
• Northwest

LIST OF CHARTS

I. INTRODUCTION

• Economic Outlook Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade

III. LIPSTICKS MARKET TRENDS

• Lipsticks Sales and Forecasts
• Chinese Retail Market Trends
• Retail Sales by Type