2024 年至 2031 年口红市场依产品类型、成品、通路及地区划分

口红需求稳定成长的原因是，随着越来越多的女性进入劳动市场，她们对口红等化妆品的需求不断增加，以改善她们的外表和自信。随着女性经济越来越独立、权力越来越大，她们在口红等美容产品上的投资也越来越多。预计2024年市场规模将超过174.1亿美元，2031年将达254.4亿美元。

社群媒体的日益普及催生了一种自我表达和化妆实验的文化。口红是一种多功能且便宜的方法，可以让您展现不同的外观并表达您的个性。有影响力的人物和美容部落客的崛起凸显了化妆在日常生活中的重要性，增加了对口红产品的需求。高性价比和高效率口红的需求不断增长，推动市场在 2024 年至 2031 年期间的复合年增长率达到 4.86%。

口红市场定义/概述

口红是一种增强嘴唇颜色、形状和质地的化妆品。它们通常由蜡、油、颜料和润肤剂组成，提供颜色和水分。口红有多种形式，包括经典子弹头口红、液体配方和唇彩，以满足广泛消费者的喜好。口红主要用于日常美容，增强化妆品的功效，透过增强自信和自我表达，既能起到美观的作用，又能起到心理作用。口红还含有滋养化学物质，可以滋润和保护嘴唇，使其成为多功能产品。

由于清洁美容、客製化、配方技术的突破等趋势，口红产业前景看好。随着对天然和有机化妆品的需求不断增加，各公司正致力于永续采购和环保包装。

纹理创新和持久的成分可能会吸引寻求更高性能的客户。透过人工智慧技术进行个人化，让使用者可以创建自己的色调和配方，预计会变得流行。随着全球美容产业的发展，口红将适应不断变化的顾客喜好，其在日常化妆中的重要性预计在未来几年内仍将持续存在。

美容产业的成长和社群媒体的影响力会推动口红市场的发展吗？

美容市场的成长和社群媒体的影响力预计将继续推动口红市场的发展。这种增长在一定程度上得益于美容部落格和化妆教学的流行，它们极大地提高了消费者的兴趣和销售。 2023 年，Instagram 上带有 "#lipstick" 标籤的贴文超过 230 万条，证明了该产品的受欢迎程度。全球化妆品产业销售额约4,278亿美元，唇部产品占14%的市场。 "自拍文化" 的兴起也产生了影响，2020 年至 2023 年间，口红在社群媒体上的参与度增加了 32%，进一步巩固了其在化妆品领域的地位。

数位购物和疫情后的復苏可能会对口红市场产生重大影响。根据欧睿国际数据显示，电子商务正在改变销售方式，预计到 2023 年，线上通路将占全球口红销售额的 23%。欧莱雅年度报告显示，后疫情时代的 "口红效应" 强势回归，2022年奢华口红销量较2021年成长48%。虚拟试穿技术改善了购物体验，使一家大型化妆品零售商的退货率降低了 35%，并且线上口红购买量增加了 28%。

经济因素会阻碍口红市场的成长吗？

经济课题可能会阻碍口红市场的扩张。通货膨胀和生活成本的上涨减少了可支配收入，迫使消费者选择必需品而不是化妆品等奢侈品。在经济低迷时期，买家往往会转向更经济的选择，导致奢侈口红的销售下降。此外，供应链中断将增加生产成本，并可能以价格上涨的形式转嫁给消费者，从而抑制美容行业的支出。

与天然和有机品牌的竞争可能会阻碍口红市场的扩张。随着消费者越来越注重健康和永续性，他们越来越倾向于选择天然和有机公司通常提供的含有清洁成分和环保包装的产品。这些消费者偏好趋势可能会夺走传统口红品牌的销售量，尤其是在註重健康的购物者身上。随着天然和有机选择变得越来越普遍，现有企业将面临改进其产品和改变其定价策略的课题，这可能会影响他们的市场占有率和成长。

目录

第 1 章简介

• 市场定义
• 市场区隔
• 研究方法

第 2 章执行摘要

• 主要发现 市场概况
• 市场亮点

第三章 市场概览

• 市场规模与成长潜力
• 市场趋势
• 市场推动因素
• 市场限制
• 市场机会
• 波特五力分析

第 4 章 口红市场依产品类型划分

• 坚持
• 液体
• 蜡笔
• 铅笔
• 奶油
• 其他

第五章 口红市场依表面处理

〈li>马特
• 奶油
• 有光泽
• 缎子
• 其他

第六章 口红市场通路

• 超商/大卖场
• 专卖店
• 线上商店

第 7 章 区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利 亚太地区
• 中国
• 日本
• 印度
• 澳大利亚
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯联合大公国

第 8 章 市场动态

• 市场推动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第 9 章 竞争格局

• 大型公司
• 市占率分析

第十章 公司简介

• L'Oreal
• Estee Lauder Companies
• Unilever
• Coty Inc.
• Shiseido
• Chanel
• NARS Cosmetics
• Fenty Beauty
• Kylie Cosmetics
• Huda Beauty
• Jeffree Star Cosmetics
• ColourPop
• Lime Crime

第 11 章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第 12 章附录

• 缩写列表
• 来源与参考文献

Lipstick Market Valuation - 2024-2031

The steady increase in demand for lipstick, as more women enter the workforce, there is a greater need for cosmetics, such as lipstick, to improve their appearance and confidence. As women gain financial independence and empowerment, they invest more in beauty products such as lipstick. The market size surpass USD 17.41 Billion valued in 2024 to reach a valuation of aroundUSD 25.44 Billion by 2031.

Social media's growing popularity has fostered a culture of self-expression and makeup experimentation. Lipsticks are a versatile and inexpensive approach to achieve various appearances and show one's personality. The rise of influencers and beauty bloggers has highlighted the importance of makeup in everyday life, increasing demand for lipstick products. The rising demand for cost-effective and efficient lipstick is enabling the market grow at aCAGR of 4.86% from 2024 to 2031.

Lipstick Market: Definition/ Overview

Lipstick is a cosmetic product that enhances the color, shape, and texture of the lips. It is often made up of waxes, oils, pigments, and emollients that offer both color and moisture. Lipsticks are available in a variety of formats, including classic bullet sticks, liquid formulas, and glosses, to accommodate a wide range of consumer preferences. Lipstick is primarily used to enhance cosmetics in beauty routines, serving both aesthetic and psychological reasons by increasing confidence and self-expression. Lipsticks may contain nourishing chemicals that moisturize and protect the lips, making them multifunctional goods.

The lipstick industry is promising, owing to trends such as clean beauty, customization, and technological breakthroughs in formulation. With the increased demand for natural and organic cosmetics, businesses are concentrating more on sustainable sourcing and eco-friendly packaging.

Texture innovations and long-lasting compositions are likely to appeal to customers seeking improved performance. Personalization through AI-powered technologies, which let users to generate unique hues and formulations, is predicted to gain popularity. As the global beauty business evolves, lipstick is expected to adapt to shifting customer preferences, ensuring its continued significance in makeup routines for years to come.

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Will the Growing Beauty Industry and Social Media Influence Drive the Lipstick Market?

The growing beauty market and social media influence will continue to propel the lipstick market. This growth is partly driven by the popularity of beauty bloggers and makeup tutorials, which have greatly increased consumer interest and sales. In 2023, Instagram featured more than 2.3 million posts with the hashtag #lipstick, demonstrating the product's popularity. The global cosmetic sector made around USD 427.8 Billion in revenue, with lip products accounting for 14% of the market. The rise of 'selfie culture' has also had an impact, with a 32% increase in lipstick engagement on social media from 2020 to 2023, further strengthening its position in the cosmetic sector.

Digital shopping and post-pandemic recovery will significantly impact the lipstick market. E-commerce has transformed sales, with online channels accounting for 23% of global lipstick revenue by 2023, according to Euromonitor International. The post-pandemic 'lipstick effect' has resulted in a stunning comeback, with luxury lipstick sales up 48% in 2022 compared to 2021, according to L'Oreal's annual report. Virtual try-on technology has improved the purchasing experience, lowering return rates by 35% and increasing online lipstick purchases by 28% at major cosmetics retailers.

Will the Economic Factors Hinder the Growth of the Lipstick Market?

Economic challenges could hamper the expansion of the lipstick market. Inflation and growing living costs can reduce disposable income, forcing customers to choose necessities over luxury purchases such as cosmetics. During economic downturns, buyers frequently shift to more economical options, reducing premium lipstick sales. Supply chain interruptions can also raise production costs, which can then be passed on to customers in the form of increased pricing, discouraging expenditure in the beauty sector.

Competition from natural and organic brands may stymie the expansion of the lipstick market. As consumers value health and sustainability, they gravitate toward products with clean ingredients and eco-friendly packaging, which natural and organic businesses often provide. This trend in customer taste may drive sales away from traditional lipstick brands, particularly among health-conscious shoppers. As more natural and organic options become available, existing businesses may be challenged to reformulate their products or change their pricing tactics, thereby affecting their market share and growth.

Category-Wise Acumens

How Will the Long-lasting Formula Raise the Matte Lipstick Segment for the Lipstick Market?

Matte lipsticks have been dominating the lipstick market for several years. Long-lasting formulations are expected to drive the matte lipstick section of the lipstick market. Consumers, particularly those with fast-paced lifestyles, are increasingly looking for solutions that give long-lasting wear without the need for regular touch-ups. Matte lipsticks, noted for their longevity and strong color payoff, are especially popular as they often provide a more transfer-resistant finish than standard formulations. Cosmetic technological advancements have increased matte formulae' comfort and hydration, making them more appealing to consumers looking for both longevity and wearability.

The prevalence of minimalist makeup trends is expected to fuel the matte lipstick segment of the lipstick market. Matte lipsticks, which deliver intense color with a glossy finish, are ideal for consumers who like a more natural and effortless makeup look. Matte formulations are frequently seen as adaptable and simple to apply, allowing users to achieve a sophisticated appearance without excessive layers. The emphasis on fewer, higher-quality products encourages customers to invest in distinctive items such as matte lipsticks, which can improve their overall appearance while remaining minimalist.

Which Factors Enhance the Use of Lipstick Market?

Long-lasting lipsticks have experienced rapid growth in the lipstick market. The range of finishes will propel the long-lasting lipstick section of the lipstick market. Consumers are increasingly looking for solutions that appeal to varied events and personal styles, and long-lasting lipsticks come in a variety of finishes such as matte, satin, and gloss. This versatility enables customers to select a finish that matches their mood or setting while still benefiting from the formula's endurance. As businesses develop hybrid products that combine long wear with beautiful finishes, they appeal to a wider audience looking for performance without compromising aesthetics.

The convenience of long-lasting lipstick will drive its portion of the lipstick market, particularly for those with hectic lifestyles. As more people juggle work, social activities, and personal commitments, they choose cosmetics that require less maintenance during the day. Long-lasting lipsticks provide extended wear, decreasing the need for frequent touch-ups, which appeals to those with busy schedules. Formulations that create a pleasant and transfer-resistant finish increase the usefulness of these items, making them a top choice for those looking for efficiency without sacrificing style.

Country/Region-wise Acumens

Will the Culture of Personal Appearance and Self-expression Accelerate the North American Region for the Lipstick Market?

North America has continuously ruled the lipstick market. The North American lipstick market will be driven by a desire for personal appearance and self-expression. Cosmetic retail sales in the United States will reach USD 49.2 Billion in 2022, with lip products accounting for 22% of overall sales, according to the United States Census Bureau. The NPD Group reported a 32% growth in luxury lipstick sales in 2023, indicating a desire for goods that promote self-expression. According to a Gallup poll from 2023, 68% of American women aged 18-34 believe lipstick is crucial for everyday self-expression, up from 52% in 2019. Average household expenditure on cosmetics increased by 24.3% between 2020 and 2023, indicating an increasing emphasis on personal appearance, with forecasts predicting the North American lipstick market will reach USD 15.3 Billion by 2025.

The strong and mature beauty industry will propel the North American lipstick market. In 2023, the sector earned USD 97.5 Billion, with lip products accounting for USD 12.4 Billion, indicating a strong market presence. The presence of over 4,000 cosmetic businesses, 73% of which provide lip products as a key category, promotes fierce rivalry and innovation. Premium lipstick brands saw a 42% increase in market penetration between 2021 and 2023, aided by a 28% increase in manufacturing capacity. With $3.2 billion invested in product development in 2023 and market predictions of USD 18.7 Billion by 2026, the region's advanced retail infrastructure and strong brand presence are major growth drivers.

Will the Rapid Economic Growth Expand the Asia Pacific Region for the Lipstick Market?

The Asia-Pacific region is experiencing rapid growth in the lipstick market. The high economic growth in Asia-Pacific is expected to propel the lipstick market significantly. The region's GDP growth of 4.8% in 2023, combined with a 6.2% increase in urban disposable income, boosts consumer purchasing power. In China, lip products accounted for 18.7% of cosmetics retail sales, while India had a 35% increase in discretionary beauty spending, with lipstick sales increasing at 1.8 times the general cosmetics rate. Furthermore, a 42% increase in premium lipstick sales in ASEAN countries demonstrates the growing demand.

Social media and beauty influencers have a significant impact on the growth of the Asia-Pacific lipstick market. According to the Asia Digital Marketing Association, beauty-related social media content will generate over 32.7 billion views in 2023, with lipstick tutorials and reviews accounting for 28% of engagement. Social commerce lipstick sales in China reached RMB 89.6 billion (USD 13.9 Billion), a 156% growth over 2021, owing mostly to live streaming platforms. In Southeast Asia, beauty influencer-driven lipstick sales increased 78%, with TikTok and Instagram accounting for 45% of online sales. Lipsticks promoted by influencers in India witnessed a 92% increase in sales conversion rates when compared to traditional advertising, demonstrating the tremendous impact of digital platforms on consumer preferences and purchase behaviors in the region.

Competitive Landscape

The lipstick market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the lipstick market include:

• Estee Lauder Companies Inc.
• L'Oreal S.A.
• Revlon, Inc.
• Coty Inc.
• Procter & Gamble Co.
• Shiseido Company, Limited
• Maybelline New York
• MAC Cosmetics
• Avon Products, Inc.
• CoverGirl (owned by Coty)

Latest Developments

• In October 2023, FounderSix, the beauty business incubator behind YouTuber Allie Glines' Ravie Beauty, raised USD 12 Million.
• In September 2023, L'Oreal agreed to buy Skinbetter Science, an American skincare business based on dermatological science.
• In February 2022, SUCAR Cosmetics launched Air Kiss powder lipstick, a unique product that converts into a matte cream when applied.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Lipstick Market, By Product Type

• Stick
• Liquid
• Crayon
• Pencil
• Cream
• Others

5. Lipstick Market, By Finish

• Matte
• Creme
• Glossy
• Satin
• Others

6. Lipstick Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Stores

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• L'Oreal
• Estee Lauder Companies
• Unilever
• Coty Inc.
• Shiseido
• Chanel
• NARS Cosmetics
• Fenty Beauty
• Kylie Cosmetics
• Huda Beauty
• Jeffree Star Cosmetics
• ColourPop
• Lime Crime

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References