口红市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球口红市场规模达95亿美元，预计2034年将以4.9%的复合年增长率成长，达到152亿美元。消费者对注重健康、可持续且符合道德规范的产品的需求日益增长，推动了有机、零残忍和无化学成分口红的流行。这一趋势在北美和欧洲等地区尤其强劲，这些地区的消费者越来越愿意为环保且符合道德规范生产的美容产品支付溢价。为了满足日益增长的需求，各大品牌纷纷创新，推出天然和有机口红系列，从而促进了市场扩张。

此外，电子商务日益增长的作用重塑了消费者的购买习惯，使消费者能够在线上探索更多种类的色号和品牌。社群媒体平台、线上评论以及美妆部落客的影响力在推动消费者决策方面发挥着重要作用。在亚太和拉丁美洲等新兴市场，可支配收入的增加和生活水平的提高正在刺激包括口红在内的美妆产品的需求。

2024年，口红棒市场规模达40亿美元，预计2034年将达66亿美元。口红棒凭藉其无与伦比的便利性和易用性，保持了其领先地位。其小巧的造型便于携带，减少浪费，易于存放，是日常使用的理想选择。这种口红棒持续受到消费者的追捧，许多人将其视为顶级品牌的旗舰产品，从而增强了顾客的忠诚度和情感联繫。

2024年，口红市场线下零售通路占了78.3%的份额。预计到2034年，线下通路的复合年增长率将达到4.8%。这类消费者喜欢在购买前与产品进行实体接触的触觉体验，例如试用各种口红的色号和质地。美妆店、专卖店以及百货公司和超市为顾客提供了亲身体验产品的机会。此外，这些零售店提供的促销优惠和折扣也增加了顾客到店购买的吸引力，进一步推动了线下通路的成长。

2024年，美国口红市场规模达20亿美元，预计2034年将以4.5%的复合年增长率成长。推动这一成长的因素包括：消费者在美容产品上的高支出、对个人仪容的强烈文化重视，以及全球领先化妆品品牌的主导地位。各大品牌正紧跟着美国美容潮流，例如消费者对清洁有机美容产品以及大胆鲜艳色彩的需求日益增长，以保持竞争优势。

全球口红市场的主要参与者包括欧莱雅、MAC、雅芳、美宝莲、露华浓、资生堂、伊夫黎雪、科蒂、雅诗兰黛、迪奥、香奈儿、宝洁、爱茉莉太平洋、Inglot Cosmetics 和欧瑞莲。口红市场的公司专注于产品多样化以保持竞争力，提供各种色调、质地和妆效，以满足不同消费者的偏好。许多品牌优先考虑永续性，采用环保包装，并使用清洁天然的成分来吸引註重健康的消费者。另一个关键策略是利用数位行销的力量，利用社群媒体和影响力人士合作来吸引年轻受众，并提高线上销售。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 供应商概况
  • 利润率
  • 每个阶段的增值
  • 影响价值链的因素
  • 中断
• 产业衝击力
  • 成长动力
  • 产业陷阱与挑战
  • 机会
• 成长潜力分析
• 未来市场趋势
• 科技与创新格局
  • 当前的技术趋势
  • 新兴技术
• 价格趋势
  • 按地区
  • 按产品
• 监理框架
  • 标准和认证
  • 环境法规
  • 进出口法规
• 贸易统计（HS编码-33041000）
  • 主要进口国
  • 主要出口国
• 消费者行为分析
  • 购买模式
  • 偏好分析
  • 消费者行为的区域差异
• 电子商务对购买决策的影响
• 波特五力分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
  • 按地区
    • 北美洲
    • 欧洲
    • 亚太地区
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 关键进展
  • 併购
  • 伙伴关係与合作
  • 新产品发布
  • 扩张计划

第五章：市场估计与预测：依形式，2021-2034

• 主要趋势
• 戳
• 奶油
• 液体
• 铅笔
• 粉末
• 其他的

第六章：市场估计与预测：依饰面类型，2021-2034

• 主要趋势
• 奶油
• 光滑
• 雾面的
• 自然的
• 闪光
• 其他的

第七章：市场估计与预测：依成分，2021-2034

• 主要趋势
• 自然的
• 合成的

第八章：市场估计与预测：依价格区间，2021-2034

• 主要趋势
• 低的
• 中等的
• 高的

第九章：市场估计与预测：按配销通路，2021-2034

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 百货公司
  • 超市/大卖场
  • 专业美容店
  • 其他的

第十章：市场估计与预测：按地区，2021-2034

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 阿联酋
  • 沙乌地阿拉伯

第 11 章：公司简介

• AmorePacific
• Avon
• Chanel
• Christian Dior
• Coty
• Estee Lauder
• Inglot Cosmetics
• L'Oreal
• MAC Cosmetics
• Maybelline
• Oriflame
• Procter & Gamble
• Revlon
• Shiseido
• Yves Rocher

The Global Lipstick Market was valued at USD 9.5 billion in 2024 and is estimated to grow at a CAGR of 4.9% to reach USD 15.2 billion by 2034. Rising consumer demand for health-conscious, sustainable, and ethical products has driven the popularity of organic, cruelty-free, and chemical-free lipsticks. This trend is strong in regions like North America and Europe, where consumers are increasingly willing to pay a premium for environmentally friendly and ethically produced beauty products. To meet this growing demand, brands are innovating by introducing natural and organic lipstick lines, which are contributing to the market's expansion.

Additionally, the increasing role of e-commerce has reshaped purchasing habits, allowing consumers to explore a wider variety of shades and brands online. Social media platforms, online reviews, and the influence of beauty influencers play a significant role in driving consumer decisions. In emerging markets such as Asia-Pacific and Latin America, rising disposable incomes and enhanced living standards are fueling demand for beauty products, including lipsticks.

In 2024, the stick lipsticks segment generated USD 4 billion and is expected to reach USD 6.6 billion by 2034. Stick lipsticks maintain their leading position due to their unparalleled convenience and ease of use. Their compact and solid form makes them portable, reduces wastage, and is simple to store, making them ideal for everyday use. This form of lipstick continues to resonate with consumers, with many viewing it as a flagship product of top-tier brands, which reinforces customer loyalty and emotional connections.

The offline retail channel segment in the lipstick market held a 78.3% share in 2024. The offline segment is expected to grow at a CAGR of 4.8% through 2034. Consumers in this segment enjoy the tactile experience of physically interacting with products before buying, including testing various lipstick shades and textures. Beauty and specialty stores, along with department and supermarkets, provide hands-on opportunities for customers to explore products. Additionally, promotional offers and discounts available at these retail outlets increase the appeal of purchasing in-store, further fueling the growth of the offline channel.

United States Lipstick Market was valued at USD 2 billion in 2024 and is projected to grow at a CAGR of 4.5% through 2034. This growth is driven by high consumer spending on beauty products, a strong cultural emphasis on personal grooming, and the dominance of leading global cosmetic brands. Brands are aligning with U.S. beauty trends, such as the rising demand for clean and organic beauty products, as well as bold, vibrant shades, to maintain their competitive edge.

Key players in the Global Lipstick Market include L'Oreal, MAC Cosmetics, Avon, Maybelline, Revlon, Shiseido, Yves Rocher, Coty, Estee Lauder, Christian Dior, Chanel, Procter & Gamble, AmorePacific, Inglot Cosmetics, and Oriflame. Companies in the lipstick market are focusing on product diversification to stay competitive, offering a wide range of shades, textures, and finishes that cater to different consumer preferences. Many brands are prioritizing sustainability, incorporating eco-friendly packaging, and using clean, natural ingredients to appeal to health-conscious consumers. Another key strategy is tapping into the power of digital marketing, leveraging social media and influencer collaborations to engage with younger audiences and boost online sales.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Market scope and definition
• 1.3 Research design
  • 1.3.1 Research approach
  • 1.3.2 Data collection methods
• 1.4 Data mining sources
  • 1.4.1 Global
  • 1.4.2 Regional/Country
• 1.5 Base estimates and calculations
  • 1.5.1 Base year calculation
  • 1.5.2 Key trends for market estimation
• 1.6 Primary research and validation
  • 1.6.1 Primary sources
• 1.7 Forecast model
• 1.8 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Form
  • 2.2.3 Finish
  • 2.2.4 Ingredient
  • 2.2.5 Price Range
  • 2.2.6 Distribution Channel
• 2.3 CXO perspectives: Strategic imperatives
  • 2.3.1 Key decision points for industry executives
  • 2.3.2 Critical success factors for market players
• 2.4 Future Outlook and Strategic Recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier Landscape
  • 3.1.2 Profit Margin
  • 3.1.3 Value addition at each stage
  • 3.1.4 Factor affecting the value chain
  • 3.1.5 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
  • 3.2.2 Industry pitfalls & challenges
  • 3.2.3 Opportunities
• 3.3 Growth potential analysis
• 3.4 Future market trends
• 3.5 Technology and Innovation landscape
  • 3.5.1 Current technological trends
  • 3.5.2 Emerging technologies
• 3.6 Price trends
  • 3.6.1 By region
  • 3.6.2 By product
• 3.7 Regulatory framework
  • 3.7.1 Standards and certifications
  • 3.7.2 Environmental regulations
  • 3.7.3 Import export regulations
• 3.8 Trade statistics (HS code-33041000)
  • 3.8.1 Major importing countries
  • 3.8.2 Major exporting countries
• 3.9 Consumer behaviour analysis
  • 3.9.1 Purchasing patterns
  • 3.9.2 Preference analysis
  • 3.9.3 Regional variations in consumer behaviour
• 3.10 Impact of e-commerce on buying decisions
• 3.11 Porter's five forces analysis
• 3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 By region
    • 4.2.1.1 North America
    • 4.2.1.2 Europe
    • 4.2.1.3 Asia Pacific
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans

Chapter 5 Market Estimates & Forecast, By Form, 2021-2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Stick
• 5.3 Cream
• 5.4 Liquid
• 5.5 Pencil
• 5.6 Powder
• 5.7 Others

Chapter 6 Market Estimates & Forecast, By Finish Type, 2021-2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Cream
• 6.3 Glossy
• 6.4 Matte
• 6.5 Natural
• 6.6 Shimmery
• 6.7 Others

Chapter 7 Market Estimates & Forecast, By Ingredient, 2021-2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Natural
• 7.3 Synthetic

Chapter 8 Market Estimates & Forecast, By Price Range, 2021-2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce
  • 9.2.2 Company websites
• 9.3 Offline
  • 9.3.1 Departmental stores
  • 9.3.2 Supermarkets/hypermarket
  • 9.3.3 Specialty beauty stores
  • 9.3.4 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 UAE
  • 10.6.3 Saudi Arabia

Chapter 11 Company Profiles

• 11.1 AmorePacific
• 11.2 Avon
• 11.3 Chanel
• 11.4 Christian Dior
• 11.5 Coty
• 11.6 Estee Lauder
• 11.7 Inglot Cosmetics
• 11.8 L'Oreal
• 11.9 MAC Cosmetics
• 11.10 Maybelline
• 11.11 Oriflame
• 11.12 Procter & Gamble
• 11.13 Revlon
• 11.14 Shiseido
• 11.15 Yves Rocher