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健康美容化妆品

市场调查报告书

商品编码

1638922

口红市场机会、成长动力、产业趋势分析与预测 2024 - 2032

Lipstick Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年11月13日 | 出版商:

Global Market Insights Inc. | 英文 230 Pages | 商品交期: 2-3个工作天内

价格

简介目录

全球口红市场 2023 年价值 91 亿美元，预计 2024 年至 2032 年复合年增长率为 4.8%。不含化学物质的口红选择。这一趋势在欧洲和北美等地区尤其明显，这些地区具有生态意识的消费者愿意投资于符合道德生产的美容产品。

生活水准的提高和可支配收入的增加也推动了市场的成长，使更多的消费者能够获得优质的美容产品。品牌利用这一机会，根据当地喜好客製化行销策略和产品组合，进一步推动区域市场扩张。

依产品形式划分，市场分为棒状、膏状、液体状、铅笔状、粉状等。 2023 年，棒状口红占据最大收入份额，达到 38 亿美元，预计 2024-2032 年复合年增长率为 5.1%。它们的持久流行归因于易于使用、多功能性以及能够满足各种饰面偏好的能力，包括哑光、光泽和缎面。这种适应性使棒状口红成为全球消费者的主要选择。

市场范围
开始年份	2023年
预测年份	2024-2032
起始值	91 亿美元
预测值	138 亿美元
复合年增长率	4.8%

从分销通路来看，市场分为线上和线下。线下通路占大部分份额，到2023 年将占78.4%，预计到2032 年将以4.7% 的复合年增长率增长。优势购买前先评估颜色并亲身体验纹理。

在北美，美国在 2023 年引领市场，占据该地区市场 75.4% 的份额，预计 2024-2032 年复合年增长率为 4.6%。美国市场受益于强劲的美容产品消费支出、全球知名品牌的存在以及对个人美容的文化关注。多元化的消费者群体涵盖从奢侈品买家到寻求实惠选择的消费者，促进了多个价位段的成长。

随着消费者偏好转向永续性、健康意识和个人化，全球口红市场可望持续成长。配方、包装和行销方面的创新预计将进一步加强市场的发展轨迹，确保其在充满活力的美容产业中的相关性。

产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 干扰
- 未来展望
- 製造商
- 经销商
供应商格局
利润率分析
重要新闻和倡议
监管环境
衝击力
- 成长动力
  - 对优质有机产品的需求不断增长
  - 扩大电子商务和数位影响力
  - 增加新兴市场的可支配收入
- 产业陷阱与挑战
  - 与化学成分相关的健康问题
  - 竞争激烈且市场饱和
成长潜力分析
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：依表格，2021-2032

主要趋势
戳
奶油
液体
铅笔
粉末
其他的

第 6 章：市场估计与预测：依饰面类型，2021-2032 年

主要趋势
奶油
光滑
雾面的
自然的
闪闪发光
其他的

第 7 章：市场估计与预测：按成分划分，2021-2032 年

主要趋势
自然的
合成的

第 8 章：市场估计与预测：依价格范围，2021-2032

主要趋势
低的
中等的
高的

第 9 章：市场估计与预测：按配销通路，2021-2032

主要趋势
在线的
- 电子商务
- 公司网站
离线
- 百货公司
- 超市/大卖场
- 专业美容店
- 其他的

第 10 章：市场估计与预测：按地区划分，2021-2032 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 俄罗斯
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 印尼
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
MEA
- 南非
- 沙乌地阿拉伯
- 阿联酋

第 11 章：公司简介

AmorePacific
Avon
Chanel
Christian Dior
Coty
Estee Lauder
Inglot Cosmetics
L'Oreal
MAC Cosmetics
Maybelline
Oriflame
Procter & Gamble
Revlon
Shiseido
Yves Rocher

简介目录

Product Code: 12257

The Global Lipstick Market, valued at USD 9.1 billion in 2023, is projected to grow at a CAGR of 4.8% from 2024 to 2032. The increasing focus on health, wellness, and environmental sustainability has driven demand for organic, cruelty-free, and chemical-free lipstick options. This trend is particularly pronounced in regions like Europe and North America, where eco-conscious consumers are willing to invest in ethically produced beauty products.

Improved living standards and rising disposable incomes have also fueled the market growth, enabling more consumers to access premium and high-quality beauty products. Brands leverage this opportunity by customizing marketing strategies and product portfolios to align with local preferences, further boosting regional market expansion.

By product form, the market is segmented into stick, cream, liquid, pencil, powder, and others. Stick lipsticks held the largest revenue share of USD 3.8 billion in 2023 and are expected to grow at a CAGR of 5.1% during 2024-2032. Their enduring popularity is attributed to ease of application, versatility, and the ability to cater to various finish preferences, including matte, glossy, and satin. This adaptability makes stick lipsticks a staple choice among consumers globally.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$9.1 Billion
Forecast Value	$13.8 Billion
CAGR	4.8%

In terms of distribution channels, the market is divided into online and offline segments. Offline channels account for the majority share, representing 78.4% share in 2023, and are forecasted to grow at a CAGR of 4.7% through 2032. The preference for in-store shopping remains strong, as physical retail locations provide consumers the advantage of testing products, evaluating colors, and experiencing textures firsthand before purchasing.

In North America, the U.S. led the market in 2023, holding a 75.4% share of the regional market, with an anticipated CAGR of 4.6% during 2024-2032. The U.S. market benefits from robust consumer spending on beauty products, the presence of prominent global brands, and a cultural focus on personal grooming. The diverse consumer base spans from luxury buyers to those seeking affordable options, fostering growth across multiple price segments.

As consumer preferences shift toward sustainability, health-consciousness, and personalization, the global lipstick market is poised for sustained growth. Innovations in formulations, packaging, and marketing are expected to further strengthen the market's trajectory, ensuring its relevance in the dynamic beauty industry.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
- 3.6.1 Growth drivers
  - 3.6.1.1 Rising demand for premium and organic products
  - 3.6.1.2 Expanding e-commerce and digital influence
  - 3.6.1.3 Increasing disposable income in emerging markets
- 3.6.2 Industry pitfalls & challenges
  - 3.6.2.1 Health concerns related to chemical ingredients
  - 3.6.2.2 High competition and market saturation
3.7 Growth potential analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Form, 2021-2032 (USD Billion)

5.1 Key trends
5.2 Stick
5.3 Cream
5.4 Liquid
5.5 Pencil
5.6 Powder
5.7 Others

Chapter 6 Market Estimates & Forecast, By Finish Type, 2021-2032 (USD Billion)

6.1 Key trends
6.2 Cream
6.3 Glossy
6.4 Matte
6.5 Natural
6.6 Shimmery
6.7 Others

Chapter 7 Market Estimates & Forecast, By Ingredient, 2021-2032 (USD Billion)

7.1 Key trends
7.2 Natural
7.3 Synthetic

Chapter 8 Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion)

8.1 Key trends
8.2 Low
8.3 Medium
8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

9.1 Key trends
9.2 Online
- 9.2.1 E-commerce
- 9.2.2 Company websites
9.3 Offline
- 9.3.1 Departmental stores
- 9.3.2 Supermarkets/hypermarket
- 9.3.3 Specialty beauty stores
- 9.3.4 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Indonesia
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE