市场调查报告书
商品编码
1394590
全球口红市场评估:按类型、表面处理、颜色系列、价格范围、最终用户、分销管道、地区、机会、预测(2016-2030)Lipsticks Market Assessment, By Type, By Finish, By Colour Family, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
全球口红市场规模预计将从 2022 年的 111 亿美元增至 2030 年的 165.3 亿美元,2023-2030 年预测期间复合年增长率为 5.1%。
市场的显着驱动力之一是对个性和自我表达的日益关注。 消费者,尤其是千禧世代和 Z 世代,使用口红来表达他们独特的个性。 这导致对各种色调的口红的需求激增,从大胆、充满活力到精緻、裸色,让消费者能够为不同场合打造不同的造型。
此外,人们越来越意识到化妆品对环境和健康的影响,这也推动了对天然有机口红的需求。 消费者现在正在寻找不含有害化学物质且环保的产品。 因此,许多化妆品品牌都将更干净的成分和可持续的包装选项融入他们的口红系列中。
此外,口红有多种价格范围,适合广大消费者。 奢侈品牌和药妆店品牌都提供多种选择并满足各种预算。 这种定价多样化符合消费者的喜好和购买力,进一步促进了市场成长。
全球口红市场的线上销售也出现激增,尤其是电商平台的销售。 由于方便且可以获得多种产品,消费者越来越多地在网上购买化妆品。 社群媒体和美容影响者对于推广口红趋势和特定品牌、推动线上销售至关重要。
不断变化的美容标准是全球口红市场的驱动因素。 随着时间的推移,传统的美容标准发生了重大转变,变得更加包容和多样化。 这种转变正在营造一种自我表达和个性的氛围,消费者寻求与其独特身份产生共鸣的口红产品。 口红已经成为一种自信的工具,让人们可以展现自己的个性和心情,而不必遵守社会的刻板期望。 因此,化妆品公司增加了口红的品种,并扩大了色调和饰面的范围。 美容标准的演变催生了对满足不同喜好的口红的需求,随着消费者用唇色定义自己的风格并表达个人之美,推动了市场的成长。
口红已经超越了其作为化妆品的传统角色,成为一种时尚配件,极大地影响了全球口红市场。 人们越来越多地将口红视为其整体风格不可或缺的一部分,以表达大胆的时尚宣言并增强服装的美感。 这种变化导致对各种口红颜色和饰面的需求增加,以匹配各种时尚选择。 口红已成为表达和提升自我的多功能工具,也是人们追求完美造型的必备配件。 这一趋势促使化妆品品牌进行创新,提供与动态时尚世界相协调的唇部产品。
全球口红市场受到网路零售繁荣的巨大影响。 电子商务平台的激增和对网上购物的日益偏好彻底改变了消费者购买口红的方式。 线上零售列出了口红品牌、色调和剂型,让消费者可以轻鬆搜寻和比较产品。 虚拟试用功能和用户生成的评论增强了线上购物体验并帮助购物者做出明智的选择。 这种向线上零售的转变扩大了市场范围,并使不同地区的消费者能够购买到各种口红。 电子商务已成为市场成长的关键驱动力。
本报告研究和分析了全球口红市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global lipsticks market was valued at USD 11.1 billion in 2022, expected to reach USD 16.53 billion in 2030, with a CAGR of 5.1% for the forecast period between 2023 and 2030. The market is a vibrant and ever-evolving segment of the cosmetics industry. Lipstick, a cosmetic product that has been a beauty staple for centuries, is a symbol of personal expression, confidence, and style. With a wide range of colors, finishes, and formulations, lipsticks cater to diverse consumer preferences.
One of the prominent drivers of the global lipstick market is the increasing focus on individuality and self-expression. Consumers, especially in the millennial and Gen Z demographics, use lipsticks to convey their unique identities. This has led to a surge in demand for a broad spectrum of lipstick shades, from bold and vibrant to subtle and nude, allowing consumers to create various looks for different occasions.
Moreover, growing awareness of cosmetics' environmental and health impact has fueled the demand for natural and organic lipstick formulations. Consumers are now seeking products that are free from harmful chemicals and are eco-friendly. As a result, many cosmetic brands are incorporating cleaner ingredients and sustainable packaging options in their lipstick lines.
Additionally, the availability of lipsticks across various price points makes them accessible to a broad consumer base. Both luxury and drugstore brands offer a wide range of options, catering to different budgets. This diversity in pricing aligns with consumer preferences and purchasing power, further boosting the market's growth.
The global lipstick market has also witnessed a surge in online sales, particularly through e-commerce platforms. Consumers are increasingly inclined to shop for cosmetics online, given the convenience and the ability to access a broader range of products. Social media and beauty influencers have been pivotal in promoting lipstick trends and specific brands, driving online sales.
Evolving beauty standards are a driving force in the global lipsticks market. Over time, there has been a significant shift from traditional beauty norms to more inclusive and diverse standards. This transformation has fostered a climate of self-expression and individuality, where consumers seek lipstick products that resonate with their unique identities. Lipstick has become a tool for empowerment, allowing people to showcase their personality and mood without conforming to rigid societal expectations. As a result, cosmetic companies have expanded their lipstick offerings to encompass a broad spectrum of shades and finishes. This evolution in beauty standards has created a demand for lipsticks that cater to diverse preferences, fueling market growth as consumers use lip colour to define their style and embrace their distinct beauty. In May 2022, Maybelline New York introduced the Super Stay Vinyl Ink Liquid Lipcolor, a groundbreaking lip innovation with no-budge vinyl colour and up to 16HR wear. The Color Lock Complex formula ensures smudge-free, transfer-resistant, and instantly shiny, long-lasting wear.
Lipstick has transcended its traditional role as a cosmetic product to become a fashion accessory, significantly impacting the global lipstick market. Increasingly, people view lipstick as an integral component of their overall style, allowing them to make bold fashion statements and complement their outfits. This shift has led to a growing demand for various lipstick shades and finishes to match diverse fashion choices. Lipstick has become a versatile tool for self-expression and enhancement, making it an essential accessory for those who aim to complete their look. This trend has pushed cosmetic brands to innovate and provide lip products that harmonize with the dynamic world of fashion.
In March 2023, L'Oreal Paris introduced 'Colors of Worth,' a limited-edition collection showcasing five impactful Color Riche Intense Volume Matte Lipstick shades on the occasion of International Women's Day. Each lipstick carried a message, affirming every woman's worth. The collection was represented by influential personalities like Camila Cabello, Gemma Chan, Eva Longoria, H.E.R, and Kate Winslet.
Global lipsticks market has been significantly influenced by the online retail boom. The proliferation of e-commerce platforms and the increasing preference for online shopping have revolutionized how consumers purchase lipsticks. Online retail offers a vast array of lipstick brands, shades, and formulations, allowing consumers to explore and compare products easily. Virtual try-on features and user-generated reviews have enhanced the online shopping experience, enabling buyers to make informed choices. This shift to online retail has expanded the market's reach, enabling consumers from various regions to access a diverse range of lipsticks. Brands have capitalized on this trend by strengthening their digital presence and marketing strategies, making e-commerce a vital driver of market growth. In May 2022, Sunnies Face, a Filipino beauty brand, expanded to the US, launching its renowned Fluffmate Matte Lipstick exclusively on sunniesface.com through a partnership with SuperOrdinary. The $16 lipstick offers 15 universally flattering shades, and is vegan, cruelty-free, fragrance-free, and paraben-free.
Liquid lipsticks are revolutionizing the global lipsticks market with their long-lasting formula and vibrant colour range. Their popularity stems from a perfect blend of intense pigmentation, ease of application, and extended wear. Consumers worldwide are drawn to the trendsetting appeal of liquid lipsticks, resulting in a significant market shift. Brands are innovating to meet this demand, introducing diverse shades and formulations. The convenience and trendiness of liquid lipsticks are reshaping beauty standards, making them a dominant force in the global lip cosmetics landscape. This shift signals a dynamic transformation in consumer preferences and the industry's approach to lip products. In June 2023, Charlotte Tilbury launched the Airbrush Flawless Lip Blur, a liquid lipstick that combines the qualities of matte and moisture. This moisturizing yet matte lip product promises to provide a flawless appearance and feel for the lips, lasting throughout the day.
Global lipsticks market experienced a notable impact from the COVID-19 pandemic. Lockdowns, economic uncertainties, and reduced social events led to a decline in demand for cosmetics, including lipsticks. With mandatory mask-wearing, the focus shifted to eye makeup, further affecting lipstick sales. Supply chain disruptions and production limitations added to challenges. However, the market adapted with the rise of e-commerce and a growing emphasis on skincare products. As restrictions eased, there was a gradual recovery in lipstick sales, driven by innovative product launches and marketing strategies. The industry is navigating a transformed landscape, emphasizing digital channels and addressing changing consumer preferences for makeup in the post-pandemic era.
Global lipsticks market is dynamic, featuring key players continually innovating to meet evolving consumer preferences. Esteemed brands like L'Oreal S.A., The Estee Lauder Companies Inc., and Shiseido Company, Limited dominate, leveraging extensive product portfolios and global presence. In February 2023, MAC Cosmetics introduced its longest-lasting lipstick, the Locked Kiss Ink 24-HR Weightless Color. This liquid lipstick boasts an innovative applicator-slanted and tapered-for effortless, even colour application, ensuring a flawless finish.
Many niche players are also contributing to market diversity with trendy offerings. The market outlook is optimistic, driven by increasing demand for organic and cruelty-free formulations. E-commerce platforms play a pivotal role, offering convenience and a broader reach. The post-pandemic recovery and resurgence in consumer confidence are anticipated to propel market growth. Collaboration with influencers and strategic partnerships are pivotal strategies for players aiming to capture emerging opportunities in the ever-evolving global lipstick landscape.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.