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封面
市场调查报告书
商品编码
1832010

2025 年至 2033 年口红市场规模、份额、趋势及预测（按产品类型、颜色、涂抹器、年龄层、性别、配销通路和地区）

Lipstick Market Size, Share, Trends and Forecast by Product Type, Color, Applicator, Age Group, Gender, Distribution Channel, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 148 Pages | 商品交期: 2-3个工作天内

价格

2024年，全球口红市场规模达96亿美元。展望未来， IMARC Group预测，到2033年，该市场规模将达到144亿美元，2025-2033年期间的复合年增长率为4.6%。欧洲目前占据市场主导地位，2024年其口红市占率将超过31.0%。欧洲口红市场份额的成长得益于其丰富的美妆文化和高端品牌的成熟。此外，欧洲企业的永续发展措施也吸引了注重环保的消费者，他们更青睐环保美容产品。

电子商务的成长正在彻底改变全球购物体验，使其成为一个突出的因素。线上平台让消费者可以轻鬆存取各种口红品牌、色号和配方。人们可以随时在家购物，这使得电子商务对如今忙碌的生活方式尤其具有吸引力。扩增实境 (AR) 工具（例如虚拟试色）可协助消费者自信地选择合适的口红色号码。详细的产品描述以及客户评价有助于做出更好的购买决策，进而提高买家满意度和信任度。电子商务方便了价格比较，鼓励消费者探索各种选择，找到价格实惠的优质产品。全球线上市场使小品牌能够覆盖更广泛的受众，从而增加了市场竞争和多样性。频繁的折扣、独家线上发布和限量版系列吸引了顾客，并推动了口红的销售。行动友善网站和应用程式实现了流畅的浏览体验，有效地吸引了精通技术的人。

配方创新极大地推动了美国口红市场的需求，满足了不断变化的消费者偏好。品牌专注于持久防晕染的配方，以满足忙碌人士对便利性和持久性的需求。例如，2024年9月，Valentino Beauty在纽约推出了一款以Charli XCX为主题的口红快闪店。快闪店展示了品牌标誌性的雾面口红系列，强调奢华和功效。此外，富含维生素等护肤功效的保湿口红也吸引了注重健康的人。清洁美容趋势推动了全美纯素、零残忍和无对羟基苯甲酸酯的口红配方的发展。粉状至膏状或亮泽染色等创新质地吸引了寻求独特感官体验的人。色彩自适应技术可根据皮肤化学成分调整色调，提供个人化选择，进而提高顾客满意度。先进的色素技术可提供鲜艳、防褪色的色调，满足对品质和外观的高要求。将口红与润唇膏或唇彩结合的混合产品，拓展了多功能美妆解决方案的选择范围。注重永续性的配方，例如可生物降解的成分，能够引起注重环保、重视环境责任的消费者的共鸣。可重复填充口红的推出符合零浪费的目标，正在推动口红市场的成长。

口红市场趋势：

日益重视永续发展

口红就是一个例子，它反映了人们对环保美容产品日益增长的需求。这股新浪潮集中体现在人们对化妆品中使用的塑胶垃圾和有害化学物质的认识不断提高。普华永道的一项调查显示，超过70%的消费者愿意为永续生产的产品支付更高的价格。口红市场的品牌透过使用可生物降解的包装、天然成分和采用零残忍的实践来满足消费者的需求。此外，人们要求产品不含硫酸盐、对羟基苯甲酸酯和邻苯二甲酸酯等化学物质。这促使企业投资研发满足这些需求的纯素环保配方。永续性仍然是购买决策中的重要影响因素，这使得那些注重采购、环保包装和零残忍认证的品牌在赢得忠实客户群方面占据了有利地位。这也与更广泛的趋势一致，即在原料采购和生产过程中追求透明度，因为人们在选择产品时逐渐变得更加知识渊博，更加挑剔。

个性化产品的兴起

消费者行为研究表明，客製化美容产品（包括口红）的趋势十分明显。如今，品牌允许消费者选择自己喜欢的口红色号码、配方类型，甚至包装。这种趋势对个人消费者尤其具有吸引力，因为客製化的产品会根据个人喜好、需求和肤色进行客製化，从而区别于其他产品。例如，口红品牌已开始为消费者提供工具，帮助他们调配专属的色彩，而一些品牌则将色号范围拓展到更广泛的肤色。此外，根据2023年的一项调查，46%的美国消费者更有可能购买可客製化的产品。个人化包装选项，例如刻上姓名或限量版系列，也越来越受欢迎。社群媒体是推动这一趋势的动力，因为人们越来越期望品牌能够提供独特的体验和专有属性。个人化产品可以提升客户体验，并有助于建立品牌忠诚度，因为人们对品牌的依恋程度会越来越高。

社群媒体和影响者的影响力

社群媒体（尤其是 Instagram、TikTok 和 YouTube）的影响力在口红潮流和消费者购买行为中发挥关键作用。一项 2022 年的调​​查显示，超过 2,000 个全球品牌参与其中，约 80% 的品牌表示使用 Instagram 进行网红行销。口红品牌不断受到美妆达人、化妆师和明星的推广，从而为年轻消费者创造了热销时刻，帮助他们做出购买决定。社群媒体平台上的评论、教学和用户生成内容有助于提升品牌知名度，并在网红和其粉丝之间建立直接联繫。反过来，品牌利用这些内容，透过网红或赞助贴文吸引目标受众，从而激发消费者互动并提升忠诚度。美妆潮流透过社群媒体快速传播，这种快速变化的现象产生了紧迫感：某种产品要不是限量发售，例如某个版本，就是已经成为口红的流行色。此外，TikTok 上化妆挑战和美容教程的日益流行，使得人们开始尝试大胆、非传统的口红色号，从而使口红市场多样化和变化。

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 二手资料
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

第五章：全球口红市场

  • 市场概况
  • 市场表现
  • COVID-19的影响
  • 市场区隔：依产品类型
  • 市场区隔：依颜色
  • 市场区隔：按应用者
  • 市场区隔：依年龄段
  • 市场区隔：依性别
  • 市场区隔：按配销通路
  • 市场区隔：按地区
  • 市场预测

第六章：市场区隔：依产品类型

  • 缎面/透明
  • 雾面的
  • 奶油
  • 光泽
  • 金属
  • 闪光
  • 其他的

第七章：市场区隔：依颜色

  • 红色的
  • 粉红色的
  • 裸体
  • 栗色
  • 其他的

第 8 章：市场区隔：依申请人

  • 唇膏霜
  • 口红调色盘
  • 口红笔
  • 口红管/口红棒
  • 液体唇膏

第九章：市场细分：依年龄段

  • 18岁以下
  • 18-30
  • 30-40
  • 40-50
  • 50岁以上

第十章：市场细分：依性别

  • 女性
  • 男女通用的

第 11 章：市场区隔：按配销通路

  • 百货公司/杂货店
  • 多品牌零售店
  • 超市和大卖场
  • 专卖店
  • 线上通路
  • 其他的

第十二章：市场区隔：按地区

  • 北美洲
  • 亚太地区
  • 欧洲
  • 中东和非洲
  • 拉丁美洲

第 13 章：SWOT 分析

第 14 章：价值链分析

第 15 章：波特五力分析

第 16 章：价格分析

第 17 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • L'Oreal SA
    • Procter & Gamble (P&G) Company
    • Avon Products, Inc.
    • Shiseido Company, Limited
    • LVMH Moet Hennessy - Louis Vuitton SE
    • Estee Lauder Companies Inc.
    • Oriflame Holding AG
    • Revlon, Inc.
    • Markwins Beauty Brands, Inc.
    • Stargazer Products
    • Coty Inc.
    • The Clorox Company
    • DHC Corporation
    • Johnson& Johnson
    • Chanel SA
    • Inglot Cosmetics
    • Unilever Group
    • Rohto Pharmaceutical Co., Ltd.
Product Code: SR112025A1538

The global lipstick market size was valued at USD 9.6 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 14.4 Billion by 2033, exhibiting a CAGR of 4.6% during 2025-2033. Europe currently dominates the market, holding a significant lipstick market share of over 31.0% in 2024. The European lipstick market share is driven by the region's rich beauty culture and established presence of premium brands. Besides this, sustainability initiatives by European companies attract eco-conscious individuals prioritizing environmentally friendly beauty products.

E-commerce growth is revolutionizing shopping experiences globally, making it a prominent factor. Online platforms offer easy access to a wide variety of lipstick brands, shades, and formulations. People can shop anytime from home, making e-commerce particularly appealing to busy lifestyles today. Augmented reality (AR) tools, such as virtual try-ons, help customers confidently select suitable lipstick shades. In-depth product descriptions, along with reviews from customer support better purchasing decisions, enhancing buyer satisfaction and trust. E-commerce facilitates easy price comparisons, encouraging individuals to explore options and find affordable, quality products. Global online marketplaces allow smaller brands to reach wider audiences, increasing market competition and diversity. Frequent discounts, exclusive online launches, and limited-edition collections attract customers and drive lipstick sales. Mobile-friendly websites and apps enable smooth browsing, appealing to the tech-savvy demographic effectively.

Innovation in formulations significantly drives the United States lipstick market demand by addressing evolving preferences. Brands focus on long-lasting, smudge-proof formulas, meeting the demand for convenience and durability among busy individuals. For instance, in September 2024, Valentino Beauty launched a lipstick pop-up in New York City featuring Charli XCX. The pop-up showcases the brand's signature matte lipstick collection, emphasizing luxury and performance. Additionally, hydrating lipsticks with skincare benefits, such as vitamin-enriched options, attract health-conscious populations. Clean beauty trends have encouraged the development of vegan, cruelty-free, and paraben-free lipstick formulations nationwide. Innovative textures like powder-to-cream or glossy stains appeal to individuals seeking unique sensory experiences. Color-adaptive technology, adjusting shades based on skin chemistry, creates personalized options enhancing customer satisfaction. Advanced pigment technology delivers vibrant, fade-resistant shades that meet high expectations for quality and appearance. Hybrid products combining lipstick with lip balm or gloss expand choices for multifunctional beauty solutions. Sustainability-focused formulations, such as biodegradable ingredients, resonate with eco-conscious buyers prioritizing environmental responsibility. The introduction of refillable lipsticks aligns with zero-waste goals, are strengthening the lipstick market growth.

Lipstick Market Trends:

Rising Sustainability Focus

The growing need for eco-friendly beauty products is an example of lipsticks. This new wave is concentrated in the increasing awareness of plastic waste and harmful chemicals used in cosmetics. According to a PwC survey, more than 70% of customers are willing to pay more for sustainably produced goods. Brands in the lipstick market respond to customers by using biodegradable packing, natural ingredients, and adopting cruelty-free practices. Additionally, people are demanding products free from chemicals like sulfates, parabens, and phthalates. This has led companies to invest in creating vegan and environmentally friendly formulations that meet such demands. The fact that sustainability continues to remain a major influence in purchasing decisions places brands that make emphasis on sourcing, eco-friendly packaging, and cruelty-free certification in a vantage position for winning a devoted customer base. This also aligns with broader movements toward transparency in ingredient sourcing and production processes, as people are gradually becoming more knowledgeable and selective regarding the products they opt for.

Rise of Personalized Products

Customer behavior studies indicate a clear trend toward custom beauty products, including lipstick. Brands now allow people to choose their preferred shades, formulation types, and even packaging for their lipstick products. The trend is particularly attractive to individuals because the product will be different from others with specifications tailored to the individual's preferences, needs, and skin color. For instance, lipstick brands have started providing the tools for customers to create their own custom color blends, while some brands have expanded their shade ranges to a wider range of skin tones. Additionally, 46% of US customers are more likely to purchase a product that is customizable, according to a 2023 survey. Personalized packaging options, such as engraved names or limited-edition collections, are also becoming more popular. Social media is what fuels this trend, as people increasingly expect brands to offer unique experiences and exclusivity. Personalized products enhance the customer experience and help build brand loyalty, as people become more attached to the brand.

Influence of Social Media and Influencers

The influence of social media, particularly Instagram, TikTok, and YouTube, plays a pivotal role in determining lipstick trends and the customer's buying behavior. In a survey from 2022 wherein more than 2,000 global brands participated, around 80% reported about the usage of Instagram for influencer marketing. Lipstick brands are constantly promoted by beauty influencers, makeup artists, and celebrities, thus generating viral moments for younger customers to make decisions on. Reviews, tutorials, and user-generated content on social media platforms help to drive brand visibility and provide an immediate link between influencers and their followers. These, in turn, are exploited by brands as ways to access desired audiences through influencers or sponsored posts that incite customer interaction and loyalty. Beauty trends spread fast via social media, and such fast-moving phenomena generate urgency: a product is either available for only a short time, such as an edition, or has become a popular color for lipstick. Moreover, the growing trend of makeup challenges and beauty tutorials on TikTok has made it a place where people are experimenting with bold, unconventional lipstick shades, thus diversifying and changing the lipstick market.

Lipstick Industry Segmentation:

Analysis by Product Type:

  • Satin/Sheer
  • Matte
  • Creme
  • Gloss
  • Metallic
  • Shimmer
  • Others

Shimmer leads the market with 37.5% of lipstick market share in 2024. Shimmer lipsticks provide a radiant finish, appealing to individuals seeking bold and eye-catching makeup. Younger demographics prefer shimmer lipsticks to experiment with unique looks inspired by social media trends. Festive seasons and celebrations significantly increase the demand for shimmer lipsticks, especially in emerging markets. The wide variety of shimmer options ensures availability across all price ranges and demographics. Leading brands frequently introduce limited-edition shimmer collections, driving customer excitement and repeat purchases. Shimmer formulations often include moisturizing ingredients, addressing demand for comfort alongside aesthetic appeal. These lipsticks are versatile, complementing both casual and formal outfits, ensuring consistent market demand. The influence of influencers and beauty tutorials highlights shimmer finishes, encouraging trial among new customers. Celebrity endorsements often feature shimmer shades, reinforcing their appeal and enhancing brand recognition across the globe. Emerging markets contribute heavily to this segment due to cultural preferences for glamorous, statement makeup.

Analysis by Color:

  • Red
  • Pink
  • Nude
  • Maroon
  • Others

Red lipsticks are iconic, symbolizing confidence and elegance, making them a timeless customer favorite. They hold cultural significance in many regions, enhancing their traction across demographics. Red is versatile, complementing a variety of outfits and occasions, catalyzing its consistent market demand. Social media influencers often showcase red lipsticks, solidifying their status as a go-to statement shade. Red shades are offered across all price points, ensuring accessibility for diverse customer segments globally. People associate red lipstick with empowerment, improving its acceptance in professional and social settings. This color remains a best-seller during festive seasons and special occasions, driving consistent market demand. Premium and luxury brands frequently launch red lipsticks in exclusive collections, reinforcing their high-end appeal. Hollywood and fashion runways prominently feature red lipstick, perpetuating its cultural relevance and desirability.

Analysis by Applicator:

  • Lipstick Cream
  • Lipstick Palette
  • Lipstick Pencil
  • Lipstick Tube/Stick
  • Liquid Lipstick

Lipstick tubes/sticks format remains universally recognized, fostering familiarity and trust among diverse customer demographics. Their compact size is why it is being preferred by individuals seeking on-the-go (OTG) beauty solutions. Tubes offer precise application, reducing the need for additional tools or expertise during use. Leading brands innovate with twist-up designs, enhancing usability while maintaining product integrity over time. Refillable tube options appeal to environmentally conscious customers, strengthening their lipstick market demand.

Lipstick sticks cater to all finishes, from matte to satin, expanding their appeal to varied preferences. Their durability and spill-proof nature enhance practicality, particularly for individuals with active, fast-paced lifestyles. Prominent endorsements and advertisements consistently showcase tube lipsticks, maintaining their cultural and commercial significance. The enduring popularity of classic tube designs ensures sustained production and innovation from leading brands worldwide.

Analysis by Age Group:

  • Under 18
  • 18-30
  • 30-40
  • 40-50
  • Above 50

Customers aged 18-30 frequently seeks innovative products, driving demand for new finishes and vibrant shades. Social media heavily influences purchasing decisions, with platforms driving interest in trendy lip products. They exhibit high brand loyalty, especially toward companies promoting inclusivity and sustainability in their offerings. Frequent purchases within this group stem from an active lifestyle and preference for expressive makeup. Influencers targeting young audiences shape preferences, fueling demand for specific brands and product lines in the lipstick market outlook. This demographic spends significantly on beauty, benefiting from increasing disposable incomes in emerging economies. Youth-centric campaigns and collaborations ensure consistent engagement with this segment, bolstering market growth. Brands leverage cultural moments and seasonal trends to target young customers effectively with limited editions. Their focus on individuality and self-expression makes them a key audience for bold and innovative lipsticks. This age group prioritizes convenience, leading to increased demand for multifunctional and travel-friendly lip products.

Analysis by Gender:

  • Female
  • Unisex

Based on the lipstick market forecast, the female leads the market with 85.0% of market share in 2024. Female constitutes the largest customer base, reflecting their significant investment in beauty and personal care. Lipsticks have long been associated with femininity, making them a staple in women's beauty routines. Women prioritize diverse options including shades, finishes, and formulations, encouraging continuous product development. The strong cultural association between lipsticks and women ensures consistent demand across regions and generations. Campaigns targeted specifically toward women leverage emotional and aesthetic appeal to drive market engagement. Working women often choose lipsticks as a quick, effective way to enhance their appearance effortlessly. Women's growing economic participation fuels their spending on premium and luxury lipstick brands around the world. Seasonal trends, wedding seasons, and special occasions significantly influences the lipstick sales among female buyers. Women are increasingly drawn to inclusive brands offering diverse color ranges for all skin tones. Brands targeting female empowerment and self-expression find significant traction within this dominant group. Refillable and eco-friendly packaging options resonate particularly well with women seeking sustainable beauty solutions.

Analysis by Distribution Channel:

  • Departmental/Grocery Stores
  • Multi Branded Retail Stores
  • Supermarkets and Hypermarkets
  • Exclusive Retail Stores
  • Online Channels
  • Others

Supermarkets and hypermarkets dominate the market with 33.8% of market share in 2024. Supermarkets and hypermarkets lead lipstick sales due to convenience and widespread availability for customers. These stores offer an extensive range of brands and shades, catering to diverse customer preferences. Customers trust supermarkets for product authenticity, ensuring consistent purchases of lipsticks from well-known brands. Frequent promotions, discounts, and loyalty programs in stores encourage impulse buying and repeat visits. Their strategic locations in suburban and urban areas make them accessible to a broad customer base. Shoppers value the ability to physically test lipsticks, which is facilitated by in-store beauty sections. Supermarkets serve as one-stop destinations, allowing customers to buy lipsticks alongside other essential items. Retailers often host exclusive lipstick launches, increasing foot traffic and enhancing customer engagement in stores. The affordability of products in these channels attracts budget-conscious buyers seeking quality at reasonable prices. Seasonal sales and festive displays drive peak lipstick sales during high-demand periods across regions. Many supermarkets include premium sections, expanding their appeal to luxury lipstick shoppers. In emerging markets, supermarkets act as primary retail points, driving lipstick sales through localized marketing strategies.

Regional Analysis:

  • North America
  • Asia Pacific
  • Europe
  • Middle East and Africa
  • Latin America

In 2024, Europe accounted for the largest market share of 31.0%. Europe leads the lipstick market due to a its strong beauty culture and well-established premium brand presence. Customer in Europe prioritize quality, driving demand for high-end and innovative lipstick formulations. Sustainability initiatives by European brands resonate with eco-conscious buyers, reinforcing their dominance in the market. Luxury fashion and cosmetics brands originating from Europe bolster the region's reputation as a beauty hub. For example, in October 2024, French fashion house CELINE launched Rouge Triomphe, its first luxury lipstick, featuring a crimson shade in a gold tube. To complement the lipstick, CELINE offers a gold lip brush and a Triomphe-printed makeup pouch. Besides this, stringent regulatory standards ensure product safety, enhancing customer trust and preference for European lipsticks. European countries host global beauty expos, fostering innovation and market competitiveness within the region. High disposable incomes in Western Europe contribute to the consistent growth of the premium lipstick segment. The region benefits from a mature retail network, ensuring wide accessibility of products to urban and rural customers. Seasonal trends, influenced by fashion weeks, drive new product launches and sales cycles annually. Individual emphasis on self-expression aligns with brands offering diverse shades and finishes catering to individual needs. Europe's historical and cultural association with beauty further cements its leading position in the global market.

Key Regional Takeaways:

United States Lipstick Market Analysis

The United States hold 75.90% of the market share in North America. The United States market is fueled by growing fashion trend and the rising demand for quality lipstick. According to the US Census Bureau, women comprised 50.49% of the population in the US up to 2022. In 2023, YouGov conducted a study that indicated that 43% of women in the US wear lipstick or lip gloss weekly, demonstrating ongoing and high demand for these cosmetics. Demand in lipstick is seen to be stronger among millennials and Gen Z. Long-lasting formulas and moisturizing formulas are dominating the trends in lipstick. It is dominated mainly by Estee Lauder and L'Oreal, which take on diverse product offers, and celebrity endorses. E-commerce growth is another reason influencing the online lipstick sales steadily. Sustainable and clean beauty trends are growing as more and more customers look towards lip products that are cruelty-free and environmentally friendly. Luxury and premium brands dominate the market, supported by rising disposable incomes and gifting trends. Additionally, subscription models and custom lipstick services add personalization, appealing to younger, tech-savvy customers.

Europe Lipstick Market Analysis

The European market is growing consistently with the rise in demand among customers for premium and luxury beauty products. According to an industry report, in Germany, about 16 million women used lipstick in 2023, indicating the huge demand for the product. Lipsticks remain one of the most common beauty products, which can be used by the younger and older females; hence, countries like France and the UK are noticing a huge demand for lipstick with many choosing sustainable packaging. This increased demand for organic and vegan lip products is driving L'Oreal and Dior to launch, which offer environment-friendly options. Social media influencers and beauty bloggers are also contributing to awareness and the expansion of customer base. Governments are also encouraging cosmetic brands to follow safety standards, which adds to the innovation in the industry. Europe's focus on sustainability and eco-friendly practices continues to define the region's lipstick market dynamics.

Asia Pacific Lipstick Market Analysis

The Asia Pacific market is growing at a rapid pace due to shifting beauty standards and the evolving middle class. A large percentage of women in the Asia Pacific use lipstick. In fact, a YouGov poll found that 52% of women in the region considered lipstick to be one of their two most essential cosmetic products. Both luxury as well as lower-priced lipsticks are being rapidly demanded from major countries in regions like China and India. With special emphasis on two-in-one lipstick tints, also known as lipstick balms. E-commerce growth is seen on fast track, replacing the in-person shopping pattern in the beauty market. Strong demand for k-beauty products from South Korean influence the regional requirements of lipsticks. There is also an increased demand for natural and organic lipstick variants due to awareness of skincare ingredients and sustainable beauty practices. Major players like Shiseido and Amorepacific are leading in this regard. Local brands are capitalizing the emerging trend, which is strengthening the market growth.

In 2024, China emerged as the leading revenue contributor to the Asia Pacific lipstick market and is projected to maintain its dominance through 2030. This growth has been fueled by robust government initiatives aimed at promoting women's participation in the workforce, the rapid expansion of e-commerce platforms, and the increasing influence of social media on Chinese consumers. Local players have significantly strengthened their foothold in the market by introducing innovative products and advanced technologies. For example, in October 2023, the Chinese brand Perfect Diary unveiled its revolutionary 'BioLip Essence Lipstick,' incorporating proprietary 'biolip' technology, which reportedly offers the combined benefits of a lip essence and a lip mask.

Middle East and Africa Lipstick Market Analysis

The Middle East and Africa region is experiencing consistent lipstick demand, supported by evolving beauty standards and demand. The regions high portion of the female population that constitutes 49.7% in the Middle East and North Africa (MENA) demands cosmetics, specifically lip products, as stated in reports. There is a strong demand for high-end lipsticks in the gulf countries, such as UAE and Saudi Arabia. People are ready to spend on premium beauty products, which is further enhanced by the entry of international cosmetic brands into the region, meeting the need for quality and innovative products. Local brands are also following the trends for halal beauty products, lipstick formulations tailored to the regional preferences. Social media influencers as well as local celebrities are influencing buying preferences in Middle East region. Besides this, government control over quality as well as other safety standards added to the region's market growth.

Latin America Lipstick Market Analysis

The Latin American market is experiencing growth as a result of increased spending by customers and increasing appeal for beautification. An industrial report reveals that, in 2018, Brazilian women spent the most average amount on cosmetics compared to other countries. The average was USD 936 per capita. According to an industry report, the lip cosmetics market in Latin America is likely to grow at a yearly rate of 7.76% from 2025 to 2029. This increased demand for beauty products, especially lipstick is due to the growth of local brands like Natura and Boticario, selling lipsticks at varying price points that are both budget-friendly and of high quality. In Mexico and Argentina, growth in the beauty market is further fueled by online digital platforms in e-commerce sales, where a growing number of individuals are now buying beauty products online. Growth in middle-class populations and increased beauty influencers further contribute to market growth in the region, positioning Latin America as an emerging cosmetic innovation hub.

Competitive Landscape:

Key players are shaping the market through the introduction of innovative formulations, such as long-lasting, hydrating, and vegan-friendly options, to meet customer preferences. Aggressive marketing strategies and collaborations with influencers enhance brand visibility and drive product demand worldwide. These companies invest heavily in research and development (R&D) to create unique and trend-setting lipstick products. Many leading brands prioritize sustainability, incorporating eco-friendly materials and refillable packaging to attract environmentally conscious buyers. Expansion into emerging markets, particularly in Asia and Latin America, significantly strengthens their market growth across the globe. Key players utilize digital platforms effectively, leveraging e-commerce to reach a broader and diverse customer base. Celebrity endorsements and social media campaigns create strong emotional connections, enhancing customer loyalty and brand value. Partnerships with retailers and online platforms enable better product availability and convenience for customers worldwide. For instance, in February 2024, Estee Lauder and Sabyasachi unveiled a limited-edition lipstick collection featuring ten matte shades in gilded cases. The shades, including Muslin Tea, Udaipur Coral, and Coffee Masala, reflect India's color story. Each lipstick is housed in a 24K gold-plated case with a Bengal tiger embossing.

The report provides a comprehensive analysis of the competitive landscape in the lipstick market with detailed profiles of all major companies, including:

  • L'Oreal SA
  • Procter & Gamble (P&G) Company
  • Avon Products, Inc.
  • Shiseido Company, Limited
  • LVMH Moet Hennessy - Louis Vuitton SE
  • Estee Lauder Companies Inc.
  • Oriflame Holding AG
  • Revlon, Inc.
  • Markwins Beauty Brands, Inc.
  • Stargazer Products
  • Coty Inc.
  • The Clorox Company
  • DHC Corporation
  • Johnson& Johnson
  • Chanel S.A.
  • Inglot Cosmetics
  • Unilever Group
  • Rohto Pharmaceutical Co., Ltd.

Key Questions Answered in This Report

  • 1.How big is the lipstick market?
  • 2.How much is the lipstick market worth?
  • 3.What are the key factors driving the lipstick market?
  • 4.What are the segments of the lipstick market?
  • 5.Which region accounts for the largest lipstick market share?
  • 6.Which are the leading companies in the global lipstick market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Lipstick Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Breakup by Product Type
  • 5.5 Market Breakup by Colour
  • 5.6 Market Breakup by Applicator
  • 5.7 Market Breakup by Age Group
  • 5.8 Market Breakup by Gender
  • 5.9 Market Breakup by Distribution Channel
  • 5.10 Market Breakup by Region
  • 5.11 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Satin/Sheer
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Matte
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Creme
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Gloss
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Metallic
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Shimmer
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Colour

  • 7.1 Red
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Pink
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Nude
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Maroon
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Applicator

  • 8.1 Lipstick Cream
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Lipstick Palette
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Lipstick Pencil
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Lipstick Tube/Stick
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Liquid Lipstick
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Age Group

  • 9.1 Under 18
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 18-30
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 30-40
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 40-50
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Above 50
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Gender

  • 10.1 Female
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Unisex
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast

11 Market Breakup by Distribution Channel

  • 11.1 Departmental/Grocery Stores
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 Multi Branded Retail Stores
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 Supermarkets and Hypermarkets
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast
  • 11.4 Exclusive Retail Stores
    • 11.4.1 Market Trends
    • 11.4.2 Market Forecast
  • 11.5 Online Channels
    • 11.5.1 Market Trends
    • 11.5.2 Market Forecast
  • 11.6 Others
    • 11.6.1 Market Trends
    • 11.6.2 Market Forecast

12 Market Breakup by Region

  • 12.1 North America
    • 12.1.1 Market Trends
    • 12.1.2 Market Forecast
  • 12.2 Asia Pacific
    • 12.2.1 Market Trends
    • 12.2.2 Market Forecast
  • 12.3 Europe
    • 12.3.1 Market Trends
    • 12.3.2 Market Forecast
  • 12.4 Middle East and Africa
    • 12.4.1 Market Trends
    • 12.4.2 Market Forecast
  • 12.5 Latin America
    • 12.5.1 Market Trends
    • 12.5.2 Market Forecast

13 SWOT Analysis

  • 13.1 Overview
  • 13.2 Strengths
  • 13.3 Weaknesses
  • 13.4 Opportunities
  • 13.5 Threats

14 Value Chain Analysis

15 Porter's Five Forces Analysis

  • 15.1 Overview
  • 15.2 Bargaining Power of Buyers
  • 15.3 Bargaining Power of Suppliers
  • 15.4 Degree of Competition
  • 15.5 Threat of New Entrants
  • 15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 L'Oreal SA
    • 17.3.2 Procter & Gamble (P&G) Company
    • 17.3.3 Avon Products, Inc.
    • 17.3.4 Shiseido Company, Limited
    • 17.3.5 LVMH Moet Hennessy - Louis Vuitton SE
    • 17.3.6 Estee Lauder Companies Inc.
    • 17.3.7 Oriflame Holding AG
    • 17.3.8 Revlon, Inc.
    • 17.3.9 Markwins Beauty Brands, Inc.
    • 17.3.10 Stargazer Products
    • 17.3.11 Coty Inc.
    • 17.3.12 The Clorox Company
    • 17.3.13 DHC Corporation
    • 17.3.14 Johnson& Johnson
    • 17.3.15 Chanel S.A.
    • 17.3.16 Inglot Cosmetics
    • 17.3.17 Unilever Group
    • 17.3.18 Rohto Pharmaceutical Co., Ltd.

List of Figures

  • Figure 1: Global: Lipstick Market: Major Drivers and Challenges
  • Figure 2: Global: Lipstick Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Lipstick Market: Breakup by Product Type (in %), 2024
  • Figure 4: Global: Lipstick Market: Breakup by Colour (in %), 2024
  • Figure 5: Global: Lipstick Market: Breakup by Applicator (in %), 2024
  • Figure 6: Global: Lipstick Market: Breakup by Age Group (in %), 2024
  • Figure 7: Global: Lipstick Market: Breakup by Gender (in %), 2024
  • Figure 8: Global: Lipstick Market: Breakup by Distribution Channel (in %), 2024
  • Figure 9: Global: Lipstick Market: Breakup by Region (in %), 2024
  • Figure 10: Global: Lipstick Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 11: Global: Lipstick Industry: SWOT Analysis
  • Figure 12: Global: Lipstick Industry: Value Chain Analysis
  • Figure 13: Global: Lipstick Industry: Porter's Five Forces Analysis
  • Figure 14: Global: Lipstick (Satin/Sheer) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 15: Global: Lipstick (Satin/Sheer) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 16: Global: Lipstick (Matte) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 17: Global: Lipstick (Matte) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 18: Global: Lipstick (Creme) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 19: Global: Lipstick (Creme) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 20: Global: Lipstick (Gloss) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 21: Global: Lipstick (Gloss) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 22: Global: Lipstick (Metallic) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 23: Global: Lipstick (Metallic) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 24: Global: Lipstick (Shimmer) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 25: Global: Lipstick (Shimmer) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 26: Global: Lipstick (Other Product Types) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 27: Global: Lipstick (Other Product Types) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 28: Global: Lipstick (Red) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 29: Global: Lipstick (Red) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 30: Global: Lipstick (Pink) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 31: Global: Lipstick (Pink) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 32: Global: Lipstick (Nude) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 33: Global: Lipstick (Nude) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 34: Global: Lipstick (Maroon) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 35: Global: Lipstick (Maroon) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 36: Global: Lipstick (Other Colour Types) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 37: Global: Lipstick (Other Colour Types) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 38: Global: Lipstick (Lipstick Cream) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 39: Global: Lipstick (Lipstick Cream) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 40: Global: Lipstick (Lipstick Palette) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 41: Global: Lipstick (Lipstick Palette) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 42: Global: Lipstick (Lipstick Pencil) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 43: Global: Lipstick (Lipstick Pencil) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 44: Global: Lipstick (Lipstick Tube/Stick) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 45: Global: Lipstick (Lipstick Tube/Stick) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 46: Global: Lipstick (Liquid Lipstick) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 47: Global: Lipstick (Liquid Lipstick) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 48: Global: Lipstick (Under 18) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 49: Global: Lipstick (Under 18) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 50: Global: Lipstick (18-30) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 51: Global: Lipstick (18-30) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 52: Global: Lipstick (30-40) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 53: Global: Lipstick (30-40) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 54: Global: Lipstick (40-50) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 55: Global: Lipstick (40-50) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 56: Global: Lipstick (Above 50) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 57: Global: Lipstick (Above 50) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 58: Global: Lipstick (Female) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 59: Global: Lipstick (Female) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 60: Global: Lipstick (Unisex) Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 61: Global: Lipstick (Unisex) Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 62: Global: Lipstick Market: Sales through Departmental/Grocery Stores (in Billion USD), 2019 & 2024
  • Figure 63: Global: Lipstick Market Forecast: Sales through Departmental/Grocery Stores (in Billion USD), 2025-2033
  • Figure 64: Global: Lipstick Market: Sales through Multi Branded Retail Stores (in Billion USD), 2019 & 2024
  • Figure 65: Global: Lipstick Market Forecast: Sales through Multi Branded Retail Stores (in Billion USD), 2025-2033
  • Figure 66: Global: Lipstick Market: Sales through Supermarkets and Hypermarkets (in Billion USD), 2019 & 2024
  • Figure 67: Global: Lipstick Market Forecast: Sales through Supermarkets and Hypermarkets (in Billion USD), 2025-2033
  • Figure 68: Global: Lipstick Market: Sales through Exclusive Retail Stores (in Billion USD), 2019 & 2024
  • Figure 69: Global: Lipstick Market Forecast: Sales through Exclusive Retail Stores (in Billion USD), 2025-2033
  • Figure 70: Global: Lipstick Market: Sales through Online Channels (in Billion USD), 2019 & 2024
  • Figure 71: Global: Lipstick Market Forecast: Sales through Online Channels (in Billion USD), 2025-2033
  • Figure 72: Global: Lipstick Market: Sales through Other Distribution Channels (in Billion USD), 2019 & 2024
  • Figure 73: Global: Lipstick Market Forecast: Sales through Other Distribution Channels (in Billion USD), 2025-2033
  • Figure 74: North America: Lipstick Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 75: North America: Lipstick Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 76: Asia Pacific: Lipstick Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 77: Asia Pacific: Lipstick Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 78: Europe: Lipstick Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 79: Europe: Lipstick Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 80: Middle East and Africa: Lipstick Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 81: Middle East and Africa: Lipstick Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 82: Latin America: Lipstick Market: Sales Value (in Billion USD), 2019 & 2024
  • Figure 83: Latin America: Lipstick Market Forecast: Sales Value (in Billion USD), 2025-2033

List of Tables

  • Table 1: Global: Lipstick Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Lipstick Market Forecast: Breakup by Product Type (in Billion USD), 2025-2033
  • Table 3: Global: Lipstick Market Forecast: Breakup by Colour (in Billion USD), 2025-2033
  • Table 4: Global: Lipstick Market Forecast: Breakup by Applicator (in Billion USD), 2025-2033
  • Table 5: Global: Lipstick Market Forecast: Breakup by Age Group (in Billion USD), 2025-2033
  • Table 6: Global: Lipstick Market Forecast: Breakup by Gender (in Billion USD), 2025-2033
  • Table 7: Global: Lipstick Market Forecast: Breakup by Distribution Channel (in Billion USD), 2025-2033
  • Table 8: Global: Lipstick Market Forecast: Breakup by Region (in Billion USD), 2025-2033
  • Table 9: Global: Lipstick Market: Competitive Structure
  • Table 10: Global: Lipstick Market: Key Players