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客户参与:全球市场占有率(2024年)
市场调查报告书
商品编码
1821739

客户参与:全球市场占有率(2024年)

Customer Engagement: Worldwide Market Shares 2024
出版日期: | 出版商: Analysys Mason | 英文 43 Slides | 商品交期: 最快1-2个工作天内

价格
简介目录

"2024 年，对话式 AI 产品显着推动了电信业者在客户互动解决方案上的支出。"

本报告提供了 2024 年电信业者在特定客户互动软体系统及相关服务上的支出市占率数据。该报告还详细介绍了不同交付模式、供应商和地区的支出差异，并概述了市场上的主要供应商。

顾客互动市占率报告解答的关键问题

  • 电信业客户互动软体系统的整体市场规模是多少？电信业者的支出驱动因素有哪些？
  • 客户互动系统市场的主要供应商有哪些？它们的收入占有率是多少？
  • 电信业者在产品和专业服务上的支出有哪些驱动因素和成长率？

受众

  • 需要了解成长放缓和细分市场的供应商策略团队
  • 负责功能与地理重点的产品管理团队，以及负责市占率成长的产品行销团队
  • 希望了解自身与竞争对手对比情况的供应商市场情报团队
  • 正在规划数位转型之旅并希望确保现有供应商保持最新状态的电信营运商

本报告及其相关资料附件提供：

  • 客户互动系统和服务市场的详细市场占有率数据：
    • 四个细分市场：客户体验管理 (CXM)、客户旅程管理 (CJM)、产品生命週期管理和目录 (OLMC) 以及销售和行销线索管理 (SMLM)
    • 两种产品类型：产品与专业服务
    • 八地区：中东欧、亚太已开发地区、亚太新兴地区、拉丁美洲、中东和北非、北美、撒哈拉以南非洲和西欧
  • 分析影响顾客互动市场的商业环境与区域动态
  • 详细的市场定义
  • 供应商推荐
  • 14 个市场参与者的详细资料

刊载企业

  • Amdocs
  • Concentrix
  • CSG
  • Ericsson
  • Flytxt
  • Foundever
  • Genesys
  • Netcracker
  • NICE
  • Oracle
  • Salesforce
  • ServiceNow
  • TP
  • Zendesk
简介目录

"Offerings with conversational AI drove strong growth in telecoms operator spending on customer engagement solutions in 2024."

This report provides market share data for telecoms operator spending on telecoms-specific customer engagement software systems and related services for 2024. It provides details of how the spending varied by delivery model, vendor and region. The report also includes profiles of the leading vendors in the market.

Key questions answered in the customer engagement market share report:

  • What was the overall size of the market (customer engagement software systems for the telecoms industry) and what drove this spending among telecoms operator?
  • Who are the major vendors and what is their share of revenue in the customer engagement systems market?
  • What are the different drivers and growth rates of operator spending on products and professional services?

Who should read this report:

  • Vendor strategy teams that need to understand where growth is slowing and where it is increasing across different sub-segment categories
  • Product management teams that are responsible for feature functionality and geographical focus, and product marketing teams that are responsible for market-share growth
  • Vendors' market intelligence teams that want to understand how their competitors compare to each other
  • Telecoms operators that are planning digital transformation journeys and want to ensure that their current vendors are staying up to date

This report and the associated data annex provide:

  • detailed market share data for the customer engagement systems and services market, split by:
    • four sub-segments: customer experience management (CXM), customer journey management (CJM), offer lifecycle management and catalogues (OLMC) and sales and marketing lead management (SMLM)
    • two delivery types: product and professional services
    • eight geographical regions: Central and Eastern Europe (CEE), developed Asia-Pacific (DVAP), emerging Asia-Pacific (EMAP), Latin America (LATAM), the Middle East and North Africa (MENA), North America (NA), Sub-Saharan Africa (SSA) and Western Europe (WE)
  • analysis of the business environment and regional dynamics that will influence the customer engagement market
  • a detailed market definition
  • recommendations for vendors
  • detailed profiles of 14 vendors in this market.

Company coverage:

  • Amdocs
  • Concentrix
  • CSG
  • Ericsson
  • Flytxt
  • Foundever
  • Genesys
  • Netcracker
  • NICE
  • Oracle
  • Salesforce
  • ServiceNow
  • TP
  • Zendesk