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市场调查报告书
商品编码
1871949

全球公共演讲培训市场：预测至2032年－按培训类型、技能重点、交付方式、最终用户和地区分類的分析

Public Speaking Training Market Forecasts to 2032 - Global Analysis By Training Type, Skill Focus, Delivery Mode, End User, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，预计到 2025 年，全球公共演讲培训市场价值将达到 36 亿美元，到 2032 年将达到 62 亿美元。

预计在预测期内，公众演讲培训将以7.8%的复合年增长率成长。公众演说训练旨在帮助个人建立自信，掌握在公众面前有效沟通所需的技能。培训重点在于提升演讲技巧、肢体语言、语调以及与听众的互动。透过练习和回馈，学员可以学习如何清晰地组织思路、克服紧张情绪并进行富有说服力的演讲。对于希望提升沟通技巧并在公开演讲中留下深刻印象的专业人士、学生和领导者而言，这项培训极具价值。

企业领导对有效沟通技巧的需求日益增长

在当今竞争激烈的市场环境中，清晰有效的沟通直接影响经营团队的效能、团队的生产力以及相关人员的信任。企业正增加对公开演讲训练的投入，以帮助领导者掌握清晰传达愿景、应对危机和激励团队的技能。这种将软性技能发展作为核心竞争力的策略重点，确保了企业资本持续流入市场，并促进了市场扩张，因为企业已经意识到清晰领导力带来的实际投资回报。

个人化教学高成本

与经验丰富的专业人士进行一对一培训的高昂费用，使得个人、自由工作者和小型企业难以负担。这种成本结构将市场主要限制在大公司和富裕人士，从而限制了目标市场的整体规模。此外，由于培训往往被视为可有可无的支出，而非必需品，因此在景气衰退期间很容易受到预算削减的影响，这进一步加剧了这一挑战。

融合虚拟实境与人工智慧的实务培训

虚拟实境 (VR) 和人工智慧 (AI) 等身临其境型技术的融合带来了巨大的市场机会。这些工具能够创造低风险的模拟环境，从会议室演示到大规模礼堂演讲，都能轻鬆应付。人工智慧驱动的分析功能可以针对语速、过渡、肢体语言等提供即时、客观的回馈。这项技术让高品质的练习机会更加普及，使培训更具扩充性和吸引力。此外，由于它能够吸引精通科技的年轻一代，因此有望触及传统企业客户以外的新受众。

全球扩张中的文化和语言障碍

根深蒂固的文化和语言差异对旨在拓展国际市场的培训机构构成重大威胁。在不同文化背景下，演讲风格、手势、幽默方式和受众互动技巧差异巨大，在某一地区行之有效的技巧可能在另一地区失效。此外，儘管英语在商业领域应用广泛，但有效的培训往往需要在地化才能充分契合当地文化。这需要对当地语言和文化专家进行大量投资，增加了营运的复杂性，并可能阻碍标准化培训计画在全球范围内的顺利推广。

新冠疫情的感染疾病：

疫情初期扰乱了公共演讲培训市场，导致大量线下研讨会和活动取消，传统服务提供者的收入也因此急剧下降。然而，疫情同时也成为数位转型的强大催化剂。为了满足远距办公和数位化沟通的激增需求，市场迅速且永久地转向虚拟和线上培训平台。这段时期加速了混合式学习模式的普及，迫使服务供应商不断创新，并最终将市场拓展至全球远距用户群。

预计在预测期内，客製化企业程序细分市场将占据最大的市场份额。

在预测期内，客製化企业培训计画预计将占据最大的市场份额，这主要得益于企业对员工发展的持续投入。与通用课程不同，这些客製化倡议旨在解决特定的组织目标、特定产业挑战和独特的企业文化。这种客製化能够显着提升领导沟通、销售简报和团队凝聚力，进而为企业带来更高的感知价值和投资报酬率。因此，企业仍然是培训机构最值得信赖且最有价值的客户群。

预计混合式学习领域在预测期内将实现最高的复合年增长率。

混合式学习预计将在预测期内呈现最高的成长率，因为它有效地结合了数位化模组的灵活性和麵授课程的有效性。这种模式吸引了现代学习者，让他们先进行自主进度的线上理论学习，然后与导师进行有价值的互动练习。对于需要培训分散员工的企业而言，它提供了一种经济高效且扩充性的解决方案。此外，其在实现学习目标方面的显着成效，使其越来越受到青睐，逐渐取代了纯线上和完全面授的模式。

占比最大的地区：

预计北美将在预测期内占据最大的市场份额。这项优势源自于其成熟的企业环境，职涯发展已成为企业发展的重中之重。该地区汇集了许多全球企业总部、科技公司，并拥有强大的创业生态系统，从而持续高产地满足了对精英沟通培训的需求。此外，众多成熟可靠的培训机构的存在，也营造了竞争激烈却又充满活力的市场环境，进一步巩固了其主导地位。

复合年增长率最高的地区：

预计亚太地区在预测期内将实现最高的复合年增长率。这一快速成长主要得益于该地区经济的快速扩张、跨国公司的崛起以及对专业技能发展的日益重视。此外，越来越多的专业和大学生为了在就业市场中获得竞争优势，也催生了庞大的新消费群体。企业和个人的共同需求，使亚太地区成为全球市场的重要成长引擎。

免费客製化服务：

订阅本报告的用户可从以下免费自订选项中选择一项：

  • 公司简介
    • 对最多三家其他公司进行全面分析
    • 对主要企业进行SWOT分析（最多3家公司）
  • 区域分类
    • 根据客户兴趣对主要国家进行市场估算、预测和复合年增长率分析（註：基于可行性检查）
  • 竞争基准化分析
    • 基于产品系列、地域覆盖和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 引言

  • 概述
  • 相关利益者
  • 分析范围
  • 分析方法
  • 分析材料

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方议价能力
  • 替代产品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球公共演讲培训市场（依培训类型划分）

  • 一对一高阶主管辅导
  • VILT（线上虚拟讲师主导培训）
  • 自订进度线上课程/MOOC
  • 为企业量身订製的方案
  • 教育和青年项目
  • 媒体/发言人及危机沟通培训

6. 全球公共演讲培训市场（依技能重点划分）

  • 演讲稿撰写/故事叙述
  • 示范结构和视觉设计
  • 声音、发音和语言
  • 肢体语言和舞台表现力
  • 减轻焦虑，建立自信
  • 销售和投资者示范培训
  • 小组讨论和会议管理
  • 媒体采访与思想领导力

7. 全球公共演讲培训市场以交付方式划分

  • 面对面（现场/异地）
  • 虚拟直播
  • 自主学习型数位学习
  • 混合式学习
  • 按需辅导应用程式

8. 全球公共演讲培训市场（依最终使用者划分）

  • 公司
  • 个人专业人士和企业家
  • 学术机构
  • 政府机构和非营利组织
  • 培训合作伙伴和顾问

9. 全球公共演讲培训市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：主要趋势

  • 合约、商业伙伴关係和合资企业
  • 企业合併（M&A）
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十一章 公司简介

  • Dale Carnegie & Associates, Inc.
  • Toastmasters International
  • Decker Communications, Inc.
  • Duarte, Inc.
  • The Ariel Group, LLC
  • RADA Business
  • Speakeasy, Inc.
  • Impact Factory Limited
  • UK Body Talk Limited
  • The Humphrey Group Inc.
  • The Presentation Company
  • Ginger Leadership Communications
  • London Speech Workshop
  • Media Training Worldwide
  • Cegos Group
  • SecondNature International
Product Code: SMRC32319

According to Stratistics MRC, the Global Public Speaking Training Market is accounted for $3.6 billion in 2025 and is expected to reach $6.2 billion by 2032, growing at a CAGR of 7.8% during the forecast period. Public speaking training helps individuals develop the confidence and skills needed to communicate effectively in front of an audience. It focuses on improving speech delivery, body language, voice modulation, and audience engagement. Through practice and feedback, participants learn to organize their thoughts clearly, manage stage fright, and deliver persuasive presentations. This training is valuable for professionals, students, and leaders who want to enhance their communication abilities and make a strong impression when speaking publicly.

Market Dynamics:

Driver:

Rising demand for effective communication skills in corporate leadership

In today's competitive landscape, clear and persuasive communication is directly linked to executive effectiveness, team productivity, and stakeholder confidence. Companies are increasingly investing in public speaking training to equip their leaders with the skills to articulate vision, manage crises, and inspire teams. This strategic focus on developing soft skills as a core competency ensures a steady influx of corporate funding into the market, fueling its expansion as organizations recognize the tangible ROI from articulate leadership.

Restraint:

High cost of personalized coaching

One-on-one sessions with seasoned experts command premium prices, making them prohibitively expensive for individuals, freelancers, and small to medium-sized enterprises. This cost structure limits the market primarily to large corporations and affluent individuals, thereby restricting the overall addressable market. Furthermore, the perception of training as a discretionary expense, rather than a necessity, often leads to budget cuts during economic downturns, exacerbating this challenge.

Opportunity:

Integration of VR and AI for realistic practice

A substantial market opportunity lies in the integration of immersive technologies like Virtual Reality (VR) and Artificial Intelligence (AI). These tools can create low-risk, simulated environments for practice, ranging from boardroom presentations to large auditoriums. AI-powered analytics can provide instant, objective feedback on pacing, filler words, and body language. This technological adoption democratizes access to high-quality practice sessions, makes training more scalable and engaging, and appeals to a tech-savvy generation, potentially unlocking new customer segments beyond traditional corporate clients.

Threat:

Cultural and language barriers in global expansion

For training providers looking to expand internationally, significant threats arise from deep-seated cultural and language nuances. Presentation styles, gestures, humor, and audience engagement norms vary drastically across cultures; a technique that succeeds in one region may fail in another. Additionally, while English is common in business, effective training often requires localization to resonate fully. This necessitates costly investments in local linguists and cultural experts, increasing operational complexity and potentially hindering the seamless global rollout of standardized training programs.

Covid-19 Impact:

The pandemic initially disrupted the public speaking training market, causing widespread cancellations of in-person workshops and events. This led to a sharp, immediate decline in revenue for traditional service providers. However, it also acted as a powerful catalyst for digital transformation. The market witnessed a rapid and permanent shift towards virtual and online training platforms to meet the surge in remote work and digital communication needs. This period accelerated the adoption of blended learning models and forced providers to innovate, ultimately expanding the market's reach to a global, remote audience.

The corporate custom programs segment is expected to be the largest during the forecast period

The corporate custom programs segment is expected to account for the largest market share during the forecast period driven by sustained enterprise investment in employee development. Unlike generic courses, these tailored initiatives are designed to address specific organizational goals, industry-specific challenges, and distinct corporate cultures. This customization delivers measurable improvements in leadership communication, sales pitches, and team cohesion, ensuring a higher perceived value and return on investment for businesses. Consequently, corporations continue to be the most reliable and high-value client segment for training providers.

The blended learning segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the blended learning segment is predicted to witness the highest growth rate as it effectively merges the flexibility of digital modules with the impact of live sessions. This model appeals to modern learners by allowing self-paced online theory learning followed by invaluable, interactive practice with coaches. It offers a cost-effective and scalable solution for organizations training a distributed workforce. Moreover, its demonstrated effectiveness in achieving learning outcomes ensures its growing preference over purely online or entirely in-person formats.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. This dominance is anchored in a mature corporate landscape where professional development is a well-established priority. The high concentration of global corporate headquarters, technology firms, and a strong entrepreneurial ecosystem in the region creates consistent, high demand for elite communication training. Furthermore, the presence of numerous established and reputable training providers creates a competitive, yet thriving, market environment that reinforces its leading position.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This surge is fueled by the region's rapid economic expansion, the proliferation of multinational companies, and a growing emphasis on professional skill development. Additionally, the rising number of professionals and university students seeking a competitive edge in the job market is creating a vast new consumer base. This combination of corporate and individual demand positions APAC as the key growth engine for the global market.

Key players in the market

Some of the key players in Public Speaking Training Market include Dale Carnegie & Associates, Inc., Toastmasters International, Decker Communications, Inc., Duarte, Inc., The Ariel Group, LLC, RADA Business, Speakeasy, Inc., Impact Factory Limited, UK Body Talk Limited, The Humphrey Group Inc., The Presentation Company, Ginger Leadership Communications, London Speech Workshop, Media Training Worldwide, Cegos Group, and SecondNature International.

Key Developments:

In July 2025, Dale Carnegie launched its "High Impact Presentations" course, aimed at transforming nervous speakers into confident communicators by teaching how to structure presentations, engage audiences, and influence effectively. This course features video-recorded presentations with one-on-one coaching to build strengths and address weaknesses.

Training Types Covered:

  • 1:1 executive coaching
  • Live virtual instructor-led training (VILT)
  • Self-paced online courses/MOOCs
  • Corporate custom programs
  • Academic & youth programs
  • Media/spokesperson & crisis communication training

Skill Focus Covered:

  • Speechwriting & storytelling
  • Presentation structure & visual design
  • Voice, diction & pronunciation
  • Body language & stage presence
  • Anxiety reduction & confidence building
  • Sales & investor pitch training
  • Panel moderation & meeting facilitation
  • Media interviews & thought leadership

Delivery Modes Covered:

  • In-person (on-site/off-site)
  • Virtual live
  • Self-paced digital
  • Blended learning
  • On-demand coaching apps

End Users Covered:

  • Enterprises
  • Individual professionals & entrepreneurs
  • Academic institutions
  • Government & nonprofits
  • Training partners & consultancies

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Public Speaking Training Market, By Training Type

  • 5.1 Introduction
  • 5.2 1:1 executive coaching
  • 5.3 Live virtual instructor-led training (VILT)
  • 5.4 Self-paced online courses/MOOCs
  • 5.5 Corporate custom programs
  • 5.6 Academic & youth programs
  • 5.7 Media/spokesperson & crisis communication training

6 Global Public Speaking Training Market, By Skill Focus

  • 6.1 Introduction
  • 6.2 Speechwriting & storytelling
  • 6.3 Presentation structure & visual design
  • 6.4 Voice, diction & pronunciation
  • 6.5 Body language & stage presence
  • 6.6 Anxiety reduction & confidence building
  • 6.7 Sales & investor pitch training
  • 6.8 Panel moderation & meeting facilitation
  • 6.9 Media interviews & thought leadership

7 Global Public Speaking Training Market, By Delivery Mode

  • 7.1 Introduction
  • 7.2 In-person (on-site/off-site)
  • 7.3 Virtual live
  • 7.4 Self-paced digital
  • 7.5 Blended learning
  • 7.6 On-demand coaching apps

8 Global Public Speaking Training Market, By End User

  • 8.1 Introduction
  • 8.2 Enterprises
  • 8.3 Individual professionals & entrepreneurs
  • 8.4 Academic institutions
  • 8.5 Government & nonprofits
  • 8.6 Training partners & consultancies

9 Global Public Speaking Training Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Dale Carnegie & Associates, Inc.
  • 11.2 Toastmasters International
  • 11.3 Decker Communications, Inc.
  • 11.4 Duarte, Inc.
  • 11.5 The Ariel Group, LLC
  • 11.6 RADA Business
  • 11.7 Speakeasy, Inc.
  • 11.8 Impact Factory Limited
  • 11.9 UK Body Talk Limited
  • 11.10 The Humphrey Group Inc.
  • 11.11 The Presentation Company
  • 11.12 Ginger Leadership Communications
  • 11.13 London Speech Workshop
  • 11.14 Media Training Worldwide
  • 11.15 Cegos Group
  • 11.16 SecondNature International

List of Tables

  • Table 1 Global Public Speaking Training Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Public Speaking Training Market Outlook, By Training Type (2024-2032) ($MN)
  • Table 3 Global Public Speaking Training Market Outlook, By 1:1 Executive Coaching (2024-2032) ($MN)
  • Table 4 Global Public Speaking Training Market Outlook, By Live Virtual Instructor-Led Training (VILT) (2024-2032) ($MN)
  • Table 5 Global Public Speaking Training Market Outlook, By Self-Paced Online Courses/MOOCs (2024-2032) ($MN)
  • Table 6 Global Public Speaking Training Market Outlook, By Corporate Custom Programs (2024-2032) ($MN)
  • Table 7 Global Public Speaking Training Market Outlook, By Academic & Youth Programs (2024-2032) ($MN)
  • Table 8 Global Public Speaking Training Market Outlook, By Media/Spokesperson & Crisis Communication Training (2024-2032) ($MN)
  • Table 9 Global Public Speaking Training Market Outlook, By Skill Focus (2024-2032) ($MN)
  • Table 10 Global Public Speaking Training Market Outlook, By Speechwriting & Storytelling (2024-2032) ($MN)
  • Table 11 Global Public Speaking Training Market Outlook, By Presentation Structure & Visual Design (2024-2032) ($MN)
  • Table 12 Global Public Speaking Training Market Outlook, By Voice, Diction & Pronunciation (2024-2032) ($MN)
  • Table 13 Global Public Speaking Training Market Outlook, By Body Language & Stage Presence (2024-2032) ($MN)
  • Table 14 Global Public Speaking Training Market Outlook, By Anxiety Reduction & Confidence Building (2024-2032) ($MN)
  • Table 15 Global Public Speaking Training Market Outlook, By Sales & Investor Pitch Training (2024-2032) ($MN)
  • Table 16 Global Public Speaking Training Market Outlook, By Panel Moderation & Meeting Facilitation (2024-2032) ($MN)
  • Table 17 Global Public Speaking Training Market Outlook, By Media Interviews & Thought Leadership (2024-2032) ($MN)
  • Table 18 Global Public Speaking Training Market Outlook, By Delivery Mode (2024-2032) ($MN)
  • Table 19 Global Public Speaking Training Market Outlook, By In-Person (On-site/Off-site) (2024-2032) ($MN)
  • Table 20 Global Public Speaking Training Market Outlook, By Virtual Live (2024-2032) ($MN)
  • Table 21 Global Public Speaking Training Market Outlook, By Self-Paced Digital (2024-2032) ($MN)
  • Table 22 Global Public Speaking Training Market Outlook, By Blended Learning (2024-2032) ($MN)
  • Table 23 Global Public Speaking Training Market Outlook, By On-Demand Coaching Apps (2024-2032) ($MN)
  • Table 24 Global Public Speaking Training Market Outlook, By End User (2024-2032) ($MN)
  • Table 25 Global Public Speaking Training Market Outlook, By Enterprises (2024-2032) ($MN)
  • Table 26 Global Public Speaking Training Market Outlook, By Individual Professionals & Entrepreneurs (2024-2032) ($MN)
  • Table 27 Global Public Speaking Training Market Outlook, By Academic Institutions (2024-2032) ($MN)
  • Table 28 Global Public Speaking Training Market Outlook, By Government & Nonprofits (2024-2032) ($MN)
  • Table 29 Global Public Speaking Training Market Outlook, By Training Partners & Consultancies (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.