2026-2030年全球客户参与解决方案市场
市场调查报告书
商品编码
1911024

2026-2030年全球客户参与解决方案市场

Global Customer Engagement Solutions Market 2026-2030

出版日期: | 出版商: TechNavio | 英文 290 Pages | 订单完成后即时交付

价格
简介目录

全球客户参与解决方案市场预计在2025年至2030年间成长177.337亿美元,预测期内复合年增长率(CAGR)为11.9%。本报告对全球客户参与解决方案市场进行了全面分析,包括市场规模和预测、趋势、成长要素和挑战,以及对约25家公司的供应商分析。

该报告对当前市场状况、最新趋势和驱动因素以及整体市场环境进行了最新分析,其驱动因素包括电子商务经营模式的日益普及、客户服务日益重要性以及人工智慧和客户参与解决方案的融合。

本研究采用客观的方法,结合一手和二手讯息,包括来自主要行业相关人员的意见。报告包含对主要企业的分析、全面的市场规模数据、区域細項分析以及供应商格局。报告提供历史数据和预测数据。

市场覆盖范围
基准年 2026
年末 2030
预测期 2026-2030
成长势头 加速度
2026 年与前一年相比 11.1%
复合年增长率 11.9%
增量 177.337亿美元

研究指出,社交连结需求的不断增长是未来几年推动全球客户参与解决方案市场成长的主要因素之一。此外,将分析功能整合到客户参与解决方案中,以及智慧型手机普及率和网路使用量的不断提高,预计也将为市场带来巨大的需求。

目录

第一章执行摘要

  • 市场概览

第二章 Technavio 分析

  • 价格、生命週期、顾客购买篮、采用率和购买标准分析
  • 投入与差异化因素的重要性
  • 混淆来源
  • 驱动因素和挑战的影响

第三章 市场情势

  • 市场生态系统
  • 市场特征
  • 价值链分析

第四章 市场规模

  • 市场定义
  • 市场区隔分析
  • 2025年市场规模
  • 2025-2030年市场展望

第五章 市场规模表现

  • 2020-2024年全球客户参与解决方案市场
  • 零件细分市场分析 2020-2024
  • 2020-2024年部署细分市场分析
  • 2020-2024年组织规模細項分析
  • 2020-2024年区域市场分析
  • 2020-2024年国家细分市场分析

第六章 定性分析

  • 人工智慧的影响:全球客户参与解决方案市场

第七章五力分析

  • 五力摘要
  • 买方的议价能力
  • 供应商的议价能力
  • 新进入者的威胁
  • 替代品的威胁
  • 竞争威胁
  • 市场状况

8. 按组件进行市场细分

  • 市场区隔
  • 比较:按组件
  • 解决方案:市场规模及预测(2025-2030 年)
  • 服务业:市场规模及预测(2025-2030 年)
  • 按组件分類的市场机会

9. 依部署方式进行市场区隔

  • 市场区隔
  • 比较:依部署方式
  • 云端运算:市场规模及预测(2025-2030 年)
  • 本地部署:市场规模及预测(2025-2030 年)
  • 按部署方式分類的市场机会

第十章 依组织规模进行市场区隔

  • 市场区隔
  • 比较:按组织规模
  • 大型企业:市场规模及预测(2025-2030 年)
  • 中小企业:市场规模及预测(2025-2030年)
  • 按组织规模分類的市场机会

第十一章 客户情况

  • 客户概览

第十二章 区域情势

  • 区域细分
  • 区域比较
  • 北美:市场规模及预测(2025-2030 年)
  • 欧洲:市场规模及2025-2030年预测
  • 亚太地区:市场规模及预测(2025-2030年)
  • 中东和非洲:市场规模及预测(2025-2030 年)
  • 南美洲:市场规模及预测(2025-2030 年)
  • 各区域的市场机会

第十三章 驱动因素、挑战与机会

  • 市场驱动因素
  • 市场挑战
  • 驱动因素和挑战的影响
  • 市场机会

第十四章 竞争格局

  • 概述
  • 竞争格局
  • 令人困惑的局面
  • 产业风险

第十五章 竞争分析

  • 公司简介
  • 企业排名指数
  • 公司市场定位
  • Adobe Inc.
  • Aspect Software Inc.
  • Avaya LLC
  • Cisco Systems Inc.
  • Five9 Inc.
  • Genesys Telecom Lab Inc.
  • Infobip Ltd.
  • Intercom Inc.
  • Microsoft Corp.
  • Mitel Networks Corp.
  • NICE Ltd.
  • Oracle Corp.
  • Pegasystems Inc.
  • Salesforce Inc.
  • SAP SE

第十六章附录

简介目录
Product Code: IRTNTR72553

The global customer engagement solutions market is forecasted to grow by USD 17733.7 mn during 2025-2030, accelerating at a CAGR of 11.9% during the forecast period. The report on the global customer engagement solutions market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of e-commerce business models, increasing importance of customer services, integration of artificial intelligence with customer engagement solutions.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year2026
End Year2030
Series Year2026-2030
Growth MomentumAccelerate
YOY 202611.1%
CAGR11.9%
Incremental Value$17733.7 mn

Technavio's global customer engagement solutions market is segmented as below:

By Component

  • Solutions
  • Services

By Deployment

  • Cloud
  • On-premises

By Organization Size

  • Large enterprises
  • SMEs

Geography

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • The Netherlands
  • APAC
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
  • Middle East and Africa
    • UAE
    • South Africa
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Rest of World (ROW)

This study identifies the rise in demand for social connectivity as one of the prime reasons driving the global customer engagement solutions market growth during the next few years. Also, integration of analytics into customer engagement solutions and growth in smartphone penetration and internet usage will lead to sizable demand in the market.

The report on the global customer engagement solutions market covers the following areas:

  • Global customer engagement solutions market sizing
  • Global customer engagement solutions market forecast
  • Global customer engagement solutions market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global customer engagement solutions market vendors that include Adobe Inc., Aspect Software Inc., Avaya LLC, Cisco Systems Inc., Five9 Inc., Genesys Telecom Lab Inc., Infobip Ltd., Intercom Inc., Microsoft Corp., Mitel Networks Corp., NICE Ltd., Oracle Corp., Pegasystems Inc., Salesforce Inc., SAP SE, ServiceNow Inc., Sprinklr Inc., Twilio Inc., Verint Systems Inc., Zendesk Inc.. Also, the global customer engagement solutions market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market by Geography
    • Executive Summary - Chart on Market Segmentation by Component
    • Executive Summary - Chart on Market Segmentation by Deployment
    • Executive Summary - Chart on Market Segmentation by Organization Size
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
    • Chart on Overview on criticality of inputs and factors of differentiation
  • 2.3 Factors of disruption
    • Chart on Overview on factors of disruption
  • 2.4 Impact of drivers and challenges
    • Chart on Impact of drivers and challenges in 2025 and 2030

3 Market Landscape

  • 3.1 Market ecosystem
    • Chart on Parent Market
    • Data Table on - Parent Market
  • 3.2 Market characteristics
    • Chart on Market characteristics analysis
  • 3.3 Value chain analysis
    • Chart on Value chain analysis

4 Market Sizing

  • 4.1 Market definition
    • Data Table on Offerings of companies included in the market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2025
  • 4.4 Market outlook: Forecast for 2025-2030
    • Chart on Global - Market size and forecast 2025-2030 ($ million)
    • Data Table on Global - Market size and forecast 2025-2030 ($ million)
    • Chart on Global Market: Year-over-year growth 2025-2030 (%)
    • Data Table on Global Market: Year-over-year growth 2025-2030 (%)

5 Historic Market Size

  • 5.1 Global Customer Engagement Solutions Market 2020 - 2024
    • Historic Market Size - Data Table on Global Customer Engagement Solutions Market 2020 - 2024 ($ million)
  • 5.2 Component segment analysis 2020 - 2024
    • Historic Market Size - Component Segment 2020 - 2024 ($ million)
  • 5.3 Deployment segment analysis 2020 - 2024
    • Historic Market Size - Deployment Segment 2020 - 2024 ($ million)
  • 5.4 Organization Size segment analysis 2020 - 2024
    • Historic Market Size - Organization Size Segment 2020 - 2024 ($ million)
  • 5.5 Geography segment analysis 2020 - 2024
    • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
  • 5.6 Country segment analysis 2020 - 2024
    • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

  • 6.1 Impact of AI in global customer engagement solutions market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2025 and 2030
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2025 and 2030
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2025 and 2030
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2025 and 2030
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2025 and 2030
  • 7.7 Market condition
    • Chart on Market condition - Five forces 2025 and 2030

8 Market Segmentation by Component

  • 8.1 Market segments
    • Chart on Component - Market share 2025-2030 (%)
    • Data Table on Component - Market share 2025-2030 (%)
  • 8.2 Comparison by Component
    • Chart on Comparison by Component
    • Data Table on Comparison by Component
  • 8.3 Solutions - Market size and forecast 2025-2030
    • Chart on Solutions - Market size and forecast 2025-2030 ($ million)
    • Data Table on Solutions - Market size and forecast 2025-2030 ($ million)
    • Chart on Solutions - Year-over-year growth 2025-2030 (%)
    • Data Table on Solutions - Year-over-year growth 2025-2030 (%)
  • 8.4 Services - Market size and forecast 2025-2030
    • Chart on Services - Market size and forecast 2025-2030 ($ million)
    • Data Table on Services - Market size and forecast 2025-2030 ($ million)
    • Chart on Services - Year-over-year growth 2025-2030 (%)
    • Data Table on Services - Year-over-year growth 2025-2030 (%)
  • 8.5 Market opportunity by Component
    • Market opportunity by Component ($ million)
    • Data Table on Market opportunity by Component ($ million)

9 Market Segmentation by Deployment

  • 9.1 Market segments
    • Chart on Deployment - Market share 2025-2030 (%)
    • Data Table on Deployment - Market share 2025-2030 (%)
  • 9.2 Comparison by Deployment
    • Chart on Comparison by Deployment
    • Data Table on Comparison by Deployment
  • 9.3 Cloud - Market size and forecast 2025-2030
    • Chart on Cloud - Market size and forecast 2025-2030 ($ million)
    • Data Table on Cloud - Market size and forecast 2025-2030 ($ million)
    • Chart on Cloud - Year-over-year growth 2025-2030 (%)
    • Data Table on Cloud - Year-over-year growth 2025-2030 (%)
  • 9.4 On-premises - Market size and forecast 2025-2030
    • Chart on On-premises - Market size and forecast 2025-2030 ($ million)
    • Data Table on On-premises - Market size and forecast 2025-2030 ($ million)
    • Chart on On-premises - Year-over-year growth 2025-2030 (%)
    • Data Table on On-premises - Year-over-year growth 2025-2030 (%)
  • 9.5 Market opportunity by Deployment
    • Market opportunity by Deployment ($ million)
    • Data Table on Market opportunity by Deployment ($ million)

10 Market Segmentation by Organization Size

  • 10.1 Market segments
    • Chart on Market Segmentation by Organization Size - Market share 2025-2030 (%)
    • Data Table on Market Segmentation by Organization Size - Market share 2025-2030 (%)
  • 10.2 Comparison by Organization Size
    • Chart on Comparison by Market Segmentation by Organization Size
    • Data Table on Comparison by Market Segmentation by Organization Size
  • 10.3 Large enterprises - Market size and forecast 2025-2030
    • Chart on Large enterprises - Market size and forecast 2025-2030 ($ million)
    • Data Table on Large enterprises - Market size and forecast 2025-2030 ($ million)
    • Chart on Large enterprises - Year-over-year growth 2025-2030 (%)
    • Data Table on Large enterprises - Year-over-year growth 2025-2030 (%)
  • 10.4 SMEs - Market size and forecast 2025-2030
    • Chart on SMEs - Market size and forecast 2025-2030 ($ million)
    • Data Table on SMEs - Market size and forecast 2025-2030 ($ million)
    • Chart on SMEs - Year-over-year growth 2025-2030 (%)
    • Data Table on SMEs - Year-over-year growth 2025-2030 (%)
  • 10.5 Market opportunity by Organization Size
    • Market opportunity by Market Segmentation by Organization Size ($ million)
    • Data Table on Market opportunity by Market Segmentation by Organization Size ($ million)

11 Customer Landscape

  • 11.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

  • 12.1 Geographic segmentation
    • Chart on Market share by geography 2025-2030 (%)
    • Data Table on Market share by geography 2025-2030 (%)
  • 12.2 Geographic comparison
    • Chart on Geographic comparison
    • Data Table on Geographic comparison
  • 12.3 North America - Market size and forecast 2025-2030
    • Chart on North America - Market size and forecast 2025-2030 ($ million)
    • Data Table on North America - Market size and forecast 2025-2030 ($ million)
    • Chart on North America - Year-over-year growth 2025-2030 (%)
    • Data Table on North America - Year-over-year growth 2025-2030 (%)
    • Chart on Regional Comparison - North America
    • Data Table on Regional Comparison - North America
    • 12.3.1 US - Market size and forecast 2025-2030
      • Chart on US - Market size and forecast 2025-2030 ($ million)
      • Data Table on US - Market size and forecast 2025-2030 ($ million)
      • Chart on US - Year-over-year growth 2025-2030 (%)
      • Data Table on US - Year-over-year growth 2025-2030 (%)
    • 12.3.2 Canada - Market size and forecast 2025-2030
      • Chart on Canada - Market size and forecast 2025-2030 ($ million)
      • Data Table on Canada - Market size and forecast 2025-2030 ($ million)
      • Chart on Canada - Year-over-year growth 2025-2030 (%)
      • Data Table on Canada - Year-over-year growth 2025-2030 (%)
    • 12.3.3 Mexico - Market size and forecast 2025-2030
      • Chart on Mexico - Market size and forecast 2025-2030 ($ million)
      • Data Table on Mexico - Market size and forecast 2025-2030 ($ million)
      • Chart on Mexico - Year-over-year growth 2025-2030 (%)
      • Data Table on Mexico - Year-over-year growth 2025-2030 (%)
  • 12.4 Europe - Market size and forecast 2025-2030
    • Chart on Europe - Market size and forecast 2025-2030 ($ million)
    • Data Table on Europe - Market size and forecast 2025-2030 ($ million)
    • Chart on Europe - Year-over-year growth 2025-2030 (%)
    • Data Table on Europe - Year-over-year growth 2025-2030 (%)
    • Chart on Regional Comparison - Europe
    • Data Table on Regional Comparison - Europe
    • 12.4.1 Germany - Market size and forecast 2025-2030
      • Chart on Germany - Market size and forecast 2025-2030 ($ million)
      • Data Table on Germany - Market size and forecast 2025-2030 ($ million)
      • Chart on Germany - Year-over-year growth 2025-2030 (%)
      • Data Table on Germany - Year-over-year growth 2025-2030 (%)
    • 12.4.2 UK - Market size and forecast 2025-2030
      • Chart on UK - Market size and forecast 2025-2030 ($ million)
      • Data Table on UK - Market size and forecast 2025-2030 ($ million)
      • Chart on UK - Year-over-year growth 2025-2030 (%)
      • Data Table on UK - Year-over-year growth 2025-2030 (%)
    • 12.4.3 France - Market size and forecast 2025-2030
      • Chart on France - Market size and forecast 2025-2030 ($ million)
      • Data Table on France - Market size and forecast 2025-2030 ($ million)
      • Chart on France - Year-over-year growth 2025-2030 (%)
      • Data Table on France - Year-over-year growth 2025-2030 (%)
    • 12.4.4 Italy - Market size and forecast 2025-2030
      • Chart on Italy - Market size and forecast 2025-2030 ($ million)
      • Data Table on Italy - Market size and forecast 2025-2030 ($ million)
      • Chart on Italy - Year-over-year growth 2025-2030 (%)
      • Data Table on Italy - Year-over-year growth 2025-2030 (%)
    • 12.4.5 Spain - Market size and forecast 2025-2030
      • Chart on Spain - Market size and forecast 2025-2030 ($ million)
      • Data Table on Spain - Market size and forecast 2025-2030 ($ million)
      • Chart on Spain - Year-over-year growth 2025-2030 (%)
      • Data Table on Spain - Year-over-year growth 2025-2030 (%)
    • 12.4.6 The Netherlands - Market size and forecast 2025-2030
      • Chart on The Netherlands - Market size and forecast 2025-2030 ($ million)
      • Data Table on The Netherlands - Market size and forecast 2025-2030 ($ million)
      • Chart on The Netherlands - Year-over-year growth 2025-2030 (%)
      • Data Table on The Netherlands - Year-over-year growth 2025-2030 (%)
  • 12.5 APAC - Market size and forecast 2025-2030
    • Chart on APAC - Market size and forecast 2025-2030 ($ million)
    • Data Table on APAC - Market size and forecast 2025-2030 ($ million)
    • Chart on APAC - Year-over-year growth 2025-2030 (%)
    • Data Table on APAC - Year-over-year growth 2025-2030 (%)
    • Chart on Regional Comparison - APAC
    • Data Table on Regional Comparison - APAC
    • 12.5.1 China - Market size and forecast 2025-2030
      • Chart on China - Market size and forecast 2025-2030 ($ million)
      • Data Table on China - Market size and forecast 2025-2030 ($ million)
      • Chart on China - Year-over-year growth 2025-2030 (%)
      • Data Table on China - Year-over-year growth 2025-2030 (%)
    • 12.5.2 Japan - Market size and forecast 2025-2030
      • Chart on Japan - Market size and forecast 2025-2030 ($ million)
      • Data Table on Japan - Market size and forecast 2025-2030 ($ million)
      • Chart on Japan - Year-over-year growth 2025-2030 (%)
      • Data Table on Japan - Year-over-year growth 2025-2030 (%)
    • 12.5.3 India - Market size and forecast 2025-2030
      • Chart on India - Market size and forecast 2025-2030 ($ million)
      • Data Table on India - Market size and forecast 2025-2030 ($ million)
      • Chart on India - Year-over-year growth 2025-2030 (%)
      • Data Table on India - Year-over-year growth 2025-2030 (%)
    • 12.5.4 South Korea - Market size and forecast 2025-2030
      • Chart on South Korea - Market size and forecast 2025-2030 ($ million)
      • Data Table on South Korea - Market size and forecast 2025-2030 ($ million)
      • Chart on South Korea - Year-over-year growth 2025-2030 (%)
      • Data Table on South Korea - Year-over-year growth 2025-2030 (%)
    • 12.5.5 Australia - Market size and forecast 2025-2030
      • Chart on Australia - Market size and forecast 2025-2030 ($ million)
      • Data Table on Australia - Market size and forecast 2025-2030 ($ million)
      • Chart on Australia - Year-over-year growth 2025-2030 (%)
      • Data Table on Australia - Year-over-year growth 2025-2030 (%)
    • 12.5.6 Indonesia - Market size and forecast 2025-2030
      • Chart on Indonesia - Market size and forecast 2025-2030 ($ million)
      • Data Table on Indonesia - Market size and forecast 2025-2030 ($ million)
      • Chart on Indonesia - Year-over-year growth 2025-2030 (%)
      • Data Table on Indonesia - Year-over-year growth 2025-2030 (%)
  • 12.6 Middle East and Africa - Market size and forecast 2025-2030
    • Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
    • Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
    • Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%)
    • Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%)
    • Chart on Regional Comparison - Middle East and Africa
    • Data Table on Regional Comparison - Middle East and Africa
    • 12.6.1 Saudi Arabia - Market size and forecast 2025-2030
      • Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
      • Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
      • Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%)
      • Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%)
    • 12.6.2 UAE - Market size and forecast 2025-2030
      • Chart on UAE - Market size and forecast 2025-2030 ($ million)
      • Data Table on UAE - Market size and forecast 2025-2030 ($ million)
      • Chart on UAE - Year-over-year growth 2025-2030 (%)
      • Data Table on UAE - Year-over-year growth 2025-2030 (%)
    • 12.6.3 South Africa - Market size and forecast 2025-2030
      • Chart on South Africa - Market size and forecast 2025-2030 ($ million)
      • Data Table on South Africa - Market size and forecast 2025-2030 ($ million)
      • Chart on South Africa - Year-over-year growth 2025-2030 (%)
      • Data Table on South Africa - Year-over-year growth 2025-2030 (%)
    • 12.6.4 Israel - Market size and forecast 2025-2030
      • Chart on Israel - Market size and forecast 2025-2030 ($ million)
      • Data Table on Israel - Market size and forecast 2025-2030 ($ million)
      • Chart on Israel - Year-over-year growth 2025-2030 (%)
      • Data Table on Israel - Year-over-year growth 2025-2030 (%)
    • 12.6.5 Turkey - Market size and forecast 2025-2030
      • Chart on Turkey - Market size and forecast 2025-2030 ($ million)
      • Data Table on Turkey - Market size and forecast 2025-2030 ($ million)
      • Chart on Turkey - Year-over-year growth 2025-2030 (%)
      • Data Table on Turkey - Year-over-year growth 2025-2030 (%)
  • 12.7 South America - Market size and forecast 2025-2030
    • Chart on South America - Market size and forecast 2025-2030 ($ million)
    • Data Table on South America - Market size and forecast 2025-2030 ($ million)
    • Chart on South America - Year-over-year growth 2025-2030 (%)
    • Data Table on South America - Year-over-year growth 2025-2030 (%)
    • Chart on Regional Comparison - South America
    • Data Table on Regional Comparison - South America
    • 12.7.1 Brazil - Market size and forecast 2025-2030
      • Chart on Brazil - Market size and forecast 2025-2030 ($ million)
      • Data Table on Brazil - Market size and forecast 2025-2030 ($ million)
      • Chart on Brazil - Year-over-year growth 2025-2030 (%)
      • Data Table on Brazil - Year-over-year growth 2025-2030 (%)
    • 12.7.2 Argentina - Market size and forecast 2025-2030
      • Chart on Argentina - Market size and forecast 2025-2030 ($ million)
      • Data Table on Argentina - Market size and forecast 2025-2030 ($ million)
      • Chart on Argentina - Year-over-year growth 2025-2030 (%)
      • Data Table on Argentina - Year-over-year growth 2025-2030 (%)
    • 12.7.3 Colombia - Market size and forecast 2025-2030
    • Chart on Colombia - Market size and forecast 2025-2030 ($ million)
    • Data Table on Colombia - Market size and forecast 2025-2030 ($ million)
    • Chart on Colombia - Year-over-year growth 2025-2030 (%)
    • Data Table on Colombia - Year-over-year growth 2025-2030 (%)
  • 12.8 Market opportunity by geography
    • Market opportunity by geography ($ million)
    • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

  • 13.1 Market drivers
    • Increasing adoption of e-commerce business models
    • Increasing importance of customer services
    • Integration of artificial intelligence with customer engagement solutions
  • 13.2 Market challenges
    • Data security concerns regarding customer engagement solutions
    • Integration issues in customer engagement platforms
    • Availability of free and open-source customer engagement solutions software
  • 13.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2025 and 2030
  • 13.4 Market opportunities
    • Rise in demand for social connectivity
    • Integration of analytics into customer engagement solutions
    • Growth in smartphone penetration and internet usage

14 Competitive Landscape

  • 14.1 Overview
  • 14.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 14.3 Landscape disruption
    • Overview on factors of disruption
  • 14.4 Industry risks
    • Impact of key risks on business

15 Competitive Analysis

  • 15.1 Companies profiled
    • Companies covered
  • 15.2 Company ranking index
    • Company ranking index
  • 15.3 Market positioning of companies
    • Matrix on companies position and classification
  • 15.4 Adobe Inc.
    • Adobe Inc. - Overview
    • Adobe Inc. - Business segments
    • Adobe Inc. - Key news
    • Adobe Inc. - Key offerings
    • Adobe Inc. - Segment focus
    • SWOT
  • 15.5 Aspect Software Inc.
    • Aspect Software Inc. - Overview
    • Aspect Software Inc. - Product / Service
    • Aspect Software Inc. - Key offerings
    • SWOT
  • 15.6 Avaya LLC
    • Avaya LLC - Overview
    • Avaya LLC - Product / Service
    • Avaya LLC - Key news
    • Avaya LLC - Key offerings
    • SWOT
  • 15.7 Cisco Systems Inc.
    • Cisco Systems Inc. - Overview
    • Cisco Systems Inc. - Business segments
    • Cisco Systems Inc. - Key news
    • Cisco Systems Inc. - Key offerings
    • Cisco Systems Inc. - Segment focus
    • SWOT
  • 15.8 Five9 Inc.
    • Five9 Inc. - Overview
    • Five9 Inc. - Product / Service
    • Five9 Inc. - Key news
    • Five9 Inc. - Key offerings
    • SWOT
  • 15.9 Genesys Telecom Lab Inc.
    • Genesys Telecom Lab Inc. - Overview
    • Genesys Telecom Lab Inc. - Product / Service
    • Genesys Telecom Lab Inc. - Key offerings
    • SWOT
  • 15.10 Infobip Ltd.
    • Infobip Ltd. - Overview
    • Infobip Ltd. - Product / Service
    • Infobip Ltd. - Key offerings
    • SWOT
  • 15.11 Intercom Inc.
    • Intercom Inc. - Overview
    • Intercom Inc. - Product / Service
    • Intercom Inc. - Key offerings
    • SWOT
  • 15.12 Microsoft Corp.
    • Microsoft Corp. - Overview
    • Microsoft Corp. - Business segments
    • Microsoft Corp. - Key news
    • Microsoft Corp. - Key offerings
    • Microsoft Corp. - Segment focus
    • SWOT
  • 15.13 Mitel Networks Corp.
    • Mitel Networks Corp. - Overview
    • Mitel Networks Corp. - Product / Service
    • Mitel Networks Corp. - Key offerings
    • SWOT
  • 15.14 NICE Ltd.
    • NICE Ltd. - Overview
    • NICE Ltd. - Business segments
    • NICE Ltd. - Key news
    • NICE Ltd. - Key offerings
    • NICE Ltd. - Segment focus
    • SWOT
  • 15.15 Oracle Corp.
    • Oracle Corp. - Overview
    • Oracle Corp. - Business segments
    • Oracle Corp. - Key news
    • Oracle Corp. - Key offerings
    • Oracle Corp. - Segment focus
    • SWOT
  • 15.16 Pegasystems Inc.
    • Pegasystems Inc. - Overview
    • Pegasystems Inc. - Product / Service
    • Pegasystems Inc. - Key offerings
    • SWOT
  • 15.17 Salesforce Inc.
    • Salesforce Inc. - Overview
    • Salesforce Inc. - Product / Service
    • Salesforce Inc. - Key news
    • Salesforce Inc. - Key offerings
    • SWOT
  • 15.18 SAP SE
    • SAP SE - Overview
    • SAP SE - Business segments
    • SAP SE - Key news
    • SAP SE - Key offerings
    • SAP SE - Segment focus
    • SWOT

16 Appendix

  • 16.1 Scope of the report
    • Market definition
    • Objectives
    • Notes and caveats
  • 16.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 16.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 16.4 Research methodology
    • Research methodology
  • 16.5 Data procurement
    • Information sources
  • 16.6 Data validation
    • Data validation
  • 16.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 16.8 Data synthesis
    • Data synthesis
  • 16.9 360 degree market analysis
    • 360 degree market analysis
  • 16.10 List of abbreviations
    • List of abbreviations