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市场调查报告书
商品编码
1887783
全球鲑鱼市场:按品种、鲑鱼类型、产品类型、分销管道、终端用户(家庭、餐饮酒店业)和地区划分-市场规模、行业趋势、机会分析和预测(2025-2033 年)Global Salmon Market: By Species, Salmon Type, Product Type, Distribution Channel, End Users (Residential, HoReCa), Region - Market Size, Industry Dynamics, Opportunity Analysis and Forecast for 2025-2033 |
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近年来,全球鲑鱼市场经历了快速成长,预计到 2033 年,市场收入将达到 512 亿美元,高于 2024 年的 251.9 亿美元。这一令人瞩目的成长反映了 2025 年至 2033 年预测期内 8.2% 的复合年增长率。推动市场持续成长的关键因素主要源自于消费者偏好的改变和更广泛的社会趋势。
其中一个关键驱动因素是全球消费者日益增强的健康意识。随着人们对鲑鱼营养价值(例如其优质蛋白质和 omega-3 脂肪酸)的认识不断提高,越来越多的人将鲑鱼纳入日常饮食,以促进心臟健康、大脑功能和整体健康。同时,由于人们饮食习惯的转变以及对均衡营养的重视,对富含蛋白质的膳食的需求正在增长。消费者积极寻找兼具美味和健康益处的食品,而鲑鱼完美契合了这一趋势。
目前,鲑鱼市场正处于整合期,主要参与者纷纷采取独特的策略来应对高成本商业环境带来的挑战。在这些领导企业中,MOWI凭藉其强大的市场地位和积极主动的风险及成本管理方法脱颖而出,成为行业领导者。 2025年5月,MOWI采取策略性举措,利用其内部饲料部门 "Mowi Feed" 来规避饲料价格波动带来的风险。这种垂直整合使公司能够控制鲑鱼养殖的关键成本组成部分之一。此外,该公司正在积极扩大其 "幼鲑" 生产能力,这种方法是将鲑鱼在陆地上养殖至500克至1公斤的重量,然后再转移到海洋养殖场。
同时,主要竞争对手萨尔玛公司(Salmar)正奉行一项截然不同的策略,其核心在于水产养殖创新。该公司正大力投资其 "海洋农场" 计划,试图成为唯一一家能够进行深海养殖的公司,其养殖区域远超海蝨氾滥的沿海地区。透过在远离寄生虫侵扰的海域养殖鱼类,萨尔玛旨在减少对化学物质的依赖,并降低沿海养殖带来的环境风险。这项大胆的技术投入使萨尔玛在市场中脱颖而出,也体现了其着眼于永续发展和韧性的长期愿景。
主要成长驱动因素
影响鲑鱼市场成长的关键因素之一是人们对食用鲑鱼的健康益处的认识不断提高。例如,到2023年,约有36%的美国人将采取某种形式的饮食干预措施,反映出人们正在普遍转向更健康的生活方式。鲑鱼富含必需营养素,包括omega-3脂肪酸、优质蛋白质和多种维生素,因其许多益处(尤其是在心血管健康、大脑功能和整体健康方面)而日益受到欢迎。这些营养优势使鲑鱼成为寻求有益于长期健康的食品的消费者的首选。
新兴机会
水产养殖技术的不断进步,透过实现更有效率、更永续的生产方式,显着提升了鲑鱼市场的前景。这些创新对于增加供应量至关重要,同时也有助于解决传统鲑鱼养殖长期存在的环境挑战。循环水产养殖系统(RAS)和改良鱼饲料等技术已开始取得显着成效,包括提高产量和改善鱼肉品质。透过以更可控、更有效率的方式优化鱼类养殖环境,养殖户可以生产出更健康的鲑鱼。
优化障碍
在鲑鱼养殖中使用开放式网箱养殖面临环境和监管方面的压力,这对市场成长构成了重大挑战。人们越来越意识到这些开放式网箱养殖系统对环境的影响,促使政府和环保组织的反对声浪日益高涨。例如,加拿大已宣布计划在2029年前逐步淘汰不列颠哥伦比亚省的开放式网箱鲑鱼养殖,这反映出人们越来越关注这些网箱对海洋生态系统造成的负面影响。同样,华盛顿州已采取果断行动,禁止在公共水域使用开放式网箱养殖,这表明该州在保护水生环境方面采取了强有力的监管立场。
The global salmon market has experienced rapid growth in recent years, with revenues rising from US$ 25.19 billion in 2024 to an anticipated value of US$ 51.20 billion by 2033. This impressive expansion reflects a compound annual growth rate (CAGR) of 8.2% during the forecast period from 2025 to 2033. Several key factors are driving this sustained market growth, rooted primarily in evolving consumer preferences and broader societal trends.
One of the primary drivers is the increasing health consciousness among consumers worldwide. As awareness of the nutritional benefits of salmon-such as its high-quality protein and omega-3 fatty acids-continues to spread, more people are incorporating salmon into their diets to support heart health, brain function, and overall well-being. Alongside this, there is a rising demand for protein-rich diets, fueled by shifts toward healthier eating habits and an emphasis on balanced nutrition. Consumers are actively seeking out foods that offer both taste and health benefits, and salmon fits perfectly into this trend.
The salmon market is undergoing a period of consolidation, with leading companies adopting distinct strategies to navigate the challenges posed by a high-cost operating environment. Among these top players, MOWI stands out as a dominant force with a significant market presence and a proactive approach to managing risks and costs. In May 2025, MOWI took strategic steps to shield itself from the volatility of feed prices by leveraging its own feed division, Mowi Feed. This vertical integration allows MOWI to control one of the largest cost components in salmon farming. Additionally, the company is aggressively expanding its "Post-Smolt" production capacity, which involves raising salmon to weights between 500 grams and 1 kilogram on land before transferring them to sea farms.
Meanwhile, another key player, SalMar, is pursuing a markedly different strategy centered around innovation in farming technology. SalMar is heavily investing in its "Ocean Farm" concept, positioning itself as the only company capable of farming salmon in the deep ocean, well beyond the coastal regions typically affected by sea lice infestations. By moving operations far from the lice belt, SalMar aims to reduce dependency on chemical treatments and lower environmental risks associated with coastal farming. This bold technological bet differentiates SalMar in the market and reflects a long-term vision focused on sustainability and resilience.
Core Growth Drivers
A major factor affecting the growth of the salmon market is the increasing awareness of the health benefits associated with consuming salmon. In 2023, for instance, about 36% of Americans adopted some form of diet to improve their eating habits, reflecting a broader shift toward health-conscious lifestyles. Salmon, known for its rich content of essential nutrients such as Omega-3 fatty acids, high-quality protein, and various vitamins, has become especially popular due to its well-documented positive effects on cardiovascular health, brain function, and overall well-being. These nutritional advantages have positioned salmon as a favored choice among consumers seeking to enhance their diet with foods that support long-term health.
Emerging Opportunity Trends
Ongoing technological advancements in aquaculture are significantly enhancing the outlook for the salmon market by enabling more efficient and sustainable production methods. These innovations are crucial in driving increased supply while addressing longstanding environmental concerns associated with traditional salmon farming. Technologies such as recirculating aquaculture systems (RAS) and improved fish feed formulations have already begun to yield tangible benefits, including higher production yields and superior fish quality. Farmers can produce healthier salmon by optimizing the conditions in which the fish are raised in a more controlled and resource-efficient manner.
Barriers to Optimization
Environmental and regulatory pressures concerning the use of open-net pens in salmon farming pose significant challenges to market growth. Increasing awareness of the environmental impacts associated with these open-net systems has led to mounting pushback from governments and environmental groups. For example, Canada has announced plans to phase out open-net salmon farming in British Columbia by 2029, reflecting growing concerns about the negative effects these pens have on marine ecosystems. Similarly, Washington State has already taken decisive action by banning open-net pens in public waters, signaling a strong regulatory stance to protect aquatic environments.
By Salmon Type, the farmed salmon category holds a commanding lead in the global salmon market, securing the largest share at 76.20%. This dominance is largely due to the immense harvest capabilities that aquaculture provides, enabling producers to meet the growing global demand with greater efficiency and reliability than wild-caught alternatives. Unlike wild salmon, which are subject to seasonal variations and environmental uncertainties, farmed salmon are raised in carefully controlled environments where factors such as water quality, feeding, and health management can be optimized.
By Product Type, Fresh salmon holds a commanding position in the global salmon market, capturing over 59.23% of the total share. This dominance is primarily fueled by its superior sensory qualities, which make it the preferred choice for premium culinary applications such as sushi and sashimi, where texture and flavor are critical. The delicate firmness and natural taste of fresh salmon provide an unmatched eating experience that frozen or canned alternatives often fail to replicate.
By Distribution Channel, the retail segment, particularly offline channels, holds a dominant position in the salmon market, commanding over 61.08% of the market share. This leadership is largely attributed to the widespread presence and accessibility of extensive grocery networks, which serve as the primary point of purchase for a majority of consumers. Supermarkets, hypermarkets, and local grocery stores offer a convenient and familiar shopping environment where customers can select from a variety of salmon products, often benefiting from in-store promotions, fresh displays, and personalized service.
By Species, Atlantic salmon continues to dominate the market, holding a commanding share of nearly 69.30%. This overwhelming preference is largely driven by the species' ability to be produced on an industrial scale, which allows for consistent availability. Unlike seasonal wild salmon species that are subject to natural fluctuations and limited harvesting windows, Atlantic salmon benefits from controlled farming environments that ensure steady production levels and supply reliability.
By Species:
By Salmon Type
By Product Type:
By End User
By Distribution Channel:
By Region:
Geography Breakdown