市场调查报告书
商品编码
1236099
香水全球市场规模研究与预测,按产品(大众、高端)、最终用户(男性、女性、中性)、分销渠道(线上、线下)、地区,2022-2029 年Global Perfume Market Size study & Forecast, by Product (Mass, Premium), by End-user (Men, Women, unisex), by Distribution Channel (Online, Offline) and Regional Analysis, 2022-2029 |
2021 年全球香水市场价值约为 480.2 亿美元,预计在 2022-2029 年的预测期内将以超过 5.90% 的增长率稳步增长。
由于个人美容趋势的增长以及消费者对高端和异国情调香味的兴趣不断增加,预计该市场将会增长。 由于更高的收入水平和更高的生活水平,消费者对高檔和奢侈香水的支出增加也推动了全球市场。 在化妆品和个护领域,香水近年来成长为一个很大的市场。 随着个人护理趋势的日益增长,香水已成为提升自豪感和自信的必备产品。
例如,LVMH 集团在 2020 年的香水销售额与 2019 年相比下降了近 20%,使其成为香水产品的主要生产商之一。 下降的主要原因是政府禁止美容院、香水店和百货公司开业,以及疫情期间居家隔离令。 但随着製造业、商业和销售的恢復,全球市场正在復苏,未来有望实现显着增长。 此外,製造商产品阵容的多元化有望扩大消费者基础。 例如,香奈儿的香水组合包括一系列香水产品,包括香水和香水喷雾。 然而,香水的高成本将阻碍整个 2022-2029 年预测期内的市场增长。
全球香水市场研究中考虑的主要区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。 由于品牌产品的主导地位和优质产品销量的增加,欧洲在收入方面占据主导地位。 娇兰、香奈儿和迪奥等主要香水製造商的总部都设在法国。 产量和出口量最大,带动欧洲市场。 亚太地区预计在预测期内以最高复合年增长率增长。 这是因为消费者对奢侈香水不断增长的需求正在推动生产商进入这个市场,从而刺激市场扩张。 此外,随着需求的增加,旅行装、迷你装和袖珍装香水因其便携性和便利性而有望推动市场扩张。
本研究的目的是弄清近年来各个领域和国家的市场规模,并对未来几年的市场规模进行预测。 该报告旨在捕捉被调查国家工业的定性和定量方面的情况。
它还提供了关键方面的详细信息,例如决定市场未来增长的驱动因素和挑战。 此外,它还结合了利益相关者投资的潜在微观市场机会,以及主要参与者的竞争格局等详细分析。
Global Perfume Market is valued at approximately USD 48.02 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 5.90% over the forecast period 2022-2029. The market is expected to increase as a result of the expanding personal grooming trend and rising consumer interest in high-end and exotic scents. The global market is also being driven by rising consumer expenditure on premium and luxury fragrances as a result of high-income levels and rising living standards. In the cosmetics and personal care sector, perfumes have grown to become a sizable market in recent years. The expanding trend in personal care has led to the emergence of perfumes as an essential good that contributes to pride and confidence.
For instance, the revenue from perfumes fell by almost 20% at LVMH Group in 2020 compared to 2019, making it one of the leading producers of scent items. The government's prohibitions on the opening of beauty parlours, perfume shops, and department stores as well as directives to stay at home as a precaution during the outbreak were the main causes of the decline in revenue. However, the resumption of manufacturing, commerce, and sales is helping the global market recovers, and it is expected that this will lead to significant growth. Additionally, manufacturers' diversification of their product lines is anticipated to increase their consumer base. For instance, CHANEL's fragrance portfolio includes a wide variety of perfume goods, such as parfum, Eau de parfum spray, and others. However, the high cost of Perfumes stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Perfume Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. Europe dominated the space in terms of revenue, owing to the dominance of branded products and the rising region's sales of premium products. Leading scent companies such as Guerlain, Chanel, and Christian Dior have their headquarters in France. With the biggest production and export values, the nation has been driving the Europe market. Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as growing consumer demand for high-end perfumes is encouraging producers to establish themselves in this market, which is fueling its expansion. Additionally, the demand for travel-size, small, and pocket-sized perfumes is rising due to their portability and convenience, which is anticipated to drive market expansion.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable