香水市场机会、成长动力、产业趋势分析与预测 2024 - 2032

2023 年全球香水市场价值将达到580 亿美元，预计2024 年至2032 年将以6% 的复合年增长率增长。中的重要组成部分。这在优先考虑个人表现的城市地区尤其明显。香水曾经被认为是特殊场合的奢侈品，现在被视为日常必需品，可以增强个人吸引力和自信。这种转变反映了更广泛的文化对自我保健的重视，这推动了不同消费族群对香水的需求。

高端化的强劲趋势也在塑造市场，消费者寻求提供独家品牌和独特香味的高端、小众香水。这种对个性和个人化体验的渴望正在推动消费者购买能够反映他们风格和身份的香水。可支配收入的增加，特别是在新兴市场，正在加速这一趋势，因为中产阶级消费者越来越愿意在包括香水在内的奢侈个人护理产品上花费更多。香水市场依产品类型分为淡香水 (EDT)、香水、淡香精 (EDP)、古龙水 (EDC) 等。

2023 年，淡香精细分市场以138 亿美元的收入引领市场，预计到2032 年将以5% 的复合年增长率增长。持久的香气。 EDP​​ 可提供比 EDT 或 EDC 更持久的强效香味，使其成为寻求更具影响力的香味体验的消费者的首选。就分销管道而言，线下细分市场将在 2023 年占据主导地位，占据 73% 的市场份额，预计在预测期内复合年增长率为 3.7%。消费者青睐线下通路，因为线下通路有广泛的选择，并且有机会在购买前查看产品。 。 2023 年，欧洲占最大市场份额，营收达 186 亿美元，预计复合年增长率为 6.2%。展望未来，亚太地区预计将是市场成长最快的地区。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 衝击力
  • 成长动力
    • 提高个人仪容意识
    • 可支配所得和消费者支出不断增加
    • 名人和影响者的认可
  • 产业陷阱与挑战
    • 仿冒品
    • 改变消费者偏好
• 技术与创新格局
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费品采用
  • 首选配销通路
• 成长潜力分析
• 监管环境
• 定价分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021 - 2032

• 主要趋势
• 香水或香水
• 淡香水 (EDP)
• 淡香水 (EDT)
• 古龙水 (EDC)
• 其他（淡香水、香水油）

第 6 章：市场估计与预测：依气味概况，2021 - 2032 年

• 主要趋势
• 花的
• 东方
• 伍迪
• 新鲜的
• 其他（美食味、果味等）

第 7 章：市场估计与预测：按消费者群体划分，2021 - 2032 年

• 主要趋势
• 男士
• 女性
• 男女通用的

第 8 章：市场估计与预测：按价格，2021 - 2032

• 主要趋势
• 低的
• 中等的
• 高的

第 9 章：市场估计与预测：按配销通路，2021 - 2032 年

• 主要趋势
• 在线的
  • 电商平台
  • 公司网站
• 离线
  • 百货公司/专卖店
  • 超市/大卖场
  • 药局/药局

第 10 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第 11 章：公司简介

• Avon Company
• CHANEL
• Coty Inc.
• Estee Lauder Companies
• Givaudan
• Hermes
• KERING
• L'Oreal Groupe
• LVMH Moet Hennessy-Louis Vuitton
• Puig
• Revlon
• Shiseido Company, Ltd.

The Global Perfume Market, valued at USD 58 billion in 2023, is projected to grow at a CAGR of 6% from 2024 to 2032. Increasing consumer awareness around personal grooming and hygiene has turned perfumes into an essential part of daily routines across various demographics. This is particularly evident in urban areas, where personal presentation is prioritized. Perfumes, once considered a luxury for special occasions, are now viewed as a daily necessity, enhancing personal appeal and confidence. This shift reflects a wider cultural emphasis on self-care, which drives up demand for fragrances across various consumer groups.

A strong trend toward premiumization is also shaping the market, with consumers seeking high-end, niche fragrances that offer exclusive branding and unique scents. This desire for individuality and personalized experiences is pushing consumers toward fragrances that reflect their style and identity. Rising disposable incomes, particularly in emerging markets, are accelerating this trend, as middle-class consumers are increasingly willing to spend more on luxury personal care products, including perfumes. The Perfume Market is segmented by product type into Eau De Toilette (EDT), Parfum, Eau De Parfum (EDP), Eau De Cologne (EDC), and others.

In 2023, the Eau De Parfum segment led the market with USD 13.8 billion in revenue and is predicted to grow at a CAGR of 5% through 2032. The popularity of EDP can be attributed to its balance of concentration and longevity, offering a rich and lasting scent that appeals to consumers seeking both quality and value. EDPs provide a potent fragrance that lasts longer compared to EDT or EDC, making them a preferred choice for consumers looking for a more impactful fragrance experience. In terms of distribution channels, the offline segment dominated in 2023, accounting for 73% of the market share and expected to grow at a CAGR of 3.7% during the forecast period. Consumers favor offline channels due to the wide selection and opportunity to review products before purchasing.The expansion of organized retail has also supported this segment's growth, offering visibility and space for brands to showcase their products. Europe held the largest market share in 2023, generating USD 18.6 billion in revenue and is projected to grow at a CAGR of 6.2%. Looking forward, the Asia Pacific region is expected to see the fastest growth in the market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing awareness of personal grooming
    • 3.2.1.2 Rising disposable income and consumer spending
    • 3.2.1.3 Celebrity and influencer endorsements
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Counterfeit products
    • 3.2.2.2 Changing consumer preferences
• 3.3 Technology & innovation landscape
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
• 3.5 Growth potential analysis
• 3.6 Regulatory landscape
• 3.7 Pricing analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2032, (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Parfum or De Parfum
• 5.3 Eau De Parfum (EDP)
• 5.4 Eau De Toilette (EDT)
• 5.5 Eau De Cologne (EDC)
• 5.6 Other (Eau Fraiche, Perfume Oil)

Chapter 6 Market Estimates & Forecast, By Scent Profile, 2021 - 2032, (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Floral
• 6.3 Oriental
• 6.4 Woody
• 6.5 Fresh
• 6.6 Others (Gourmand, Fruity etc.)

Chapter 7 Market Estimates & Forecast, By Consumer Group, 2021 - 2032, (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Men
• 7.3 Women
• 7.4 Unisex

Chapter 8 Market Estimates & Forecast, By Price, 2021 - 2032, (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce Platforms
  • 9.2.2 Company Website
• 9.3 Offline
  • 9.3.1 Department Stores/ Specialty Stores
  • 9.3.2 Supermarkets/Hypermarkets
  • 9.3.3 Pharmacies/Drugstores

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 UK
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
  • 10.4.6 Malaysia
  • 10.4.7 Indonesia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 Saudi Arabia
  • 10.6.2 UAE
  • 10.6.3 South Africa

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 11.1 Avon Company
• 11.2 CHANEL
• 11.3 Coty Inc.
• 11.4 Estee Lauder Companies
• 11.5 Givaudan
• 11.6 Hermes
• 11.7 KERING
• 11.8 L'Oreal Groupe
• 11.9 LVMH Moet Hennessy-Louis Vuitton
• 11.10 Puig
• 11.11 Revlon
• 11.12 Shiseido Company, Ltd.