全球香水市场：按产品类型、最终用户、分销管道、地区

预计2024年全球香水市场规模为572.4亿美元，预计2031年将达866.4亿美元，2024年至2031年复合年增长率为6.1%。

图：2024 年各地区香水市场占有率(%)

近年来，全球香水市场经历了稳定成长。香水是指用于赋予人体、衣服和家居用品香味的芳香液体和混合物。这是精油和芳香化合物的混合物，用于提供令人愉悦的香味。可支配收入的增加、时尚意识的增强、中产阶级人口的成长和生活方式趋势的变化正在推动主要国家的香水需求。此外，由于健康和环境问题日益严重，人们对天然和有机香料的偏好发生了变化，也为市场相关人员创造了新的成长机会。然而，激烈的竞争和假冒产品的出现仍然是重大挑战。

市场动态：

全球香水市场受到多种因素的推动，包括消费者时尚意识的增强、可支配收入较高的中等收入群体的增加以及生活方式趋势的改变。此外，不断变化的消费模式以及对天然和有机调味品日益增长的偏好正在创造新的机会。然而，现有公司之间的竞争非常激烈，假冒产品很容易传播，这是一个主要问题。此外，原材料价格和外汇的波动可能会阻碍市场成长。儘管如此，制定全通路行销策略、拓展开拓的市场以及创新新产品是市场公司为增加销售量和获得竞争优势而采取的主要策略。

本研究的主要特点

• 本报告对全球香水市场进行了详细分析，并提出了以2023年为基准年的预测期（2024-2031）的市场规模和年复合成长率（CAGR%）。
• 它还阐明了各个细分市场的潜在商机，并解释了该市场中有吸引力的投资提案的矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景、主要企业采取的竞争策略等的重要见解。
• 它根据公司亮点、产品系列、主要亮点、财务表现和策略等参数来介绍全球香水市场的主要企业。
• 该报告的见解使负责人和公司经营团队能够就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。
• 全球香水市场报告针对该行业的各个相关人员，如投资者、供应商、产品製造商、经销商、新进业者和财务分析师。
• 透过分析全球香水市场时所使用的各种策略矩阵，将有助于相关人员做出决策。

目录

第一章 研究目的与前提

• 研究目的
• 先决条件
• 简称

第二章 市场展望

• 报告说明
  • 市场定义和范围
• 执行摘要

第三章 市场动态、法规与趋势分析

• 市场动态

第四章全球香水市场 - 新型冠状病毒 (COVID-19) 大流行的影响

• 影响全球香水市场的因素
• 影响分析

第五章全球香水市场：依产品类型（2024-2031）

• 市场占有率分析（%）：2024/2031
• 与前一年同期比较成长分析
• 细分市场趋势
• 鳟鱼
• 介绍
• 市场规模及预测、年成长与前一年同期比较（美元）
• 优质的
• 介绍
• 市场规模及预测、年成长与前一年同期比较（美元）

第六章 全球香水市场：依最终用户分类（2024-2031）

• 男性
• 女士

第七章 全球香水市场：依通路划分（2024-2031）

• 专卖店
• 百货公司
• 网路平台
• 超级市场/大卖场

第八章全球香水市场：按地区（2019-2031）

• 北美洲
• 拉丁美洲
• 巴西
• 阿根廷
• 墨西哥
• 其他拉丁美洲
• 欧洲
• 英国
• 德国
• 义大利
• 法国
• 西班牙
• 俄罗斯
• 其他欧洲国家
• 亚太地区
• 中国
• 印度
• 日本
• ASEAN
• 澳洲
• 韩国
• 其他亚太地区
• 中东/非洲
• 海湾合作委员会国家
• 以色列
• 其他中东/非洲

第10章竞争格局

• 市场占有率分析
• 公司简介
• The Avon Company
• CHANEL
• Coty Inc.
• LVMH Moet Hennessy-Louis Vuitton
• The Estee Lauder Companies
• Revlon
• Puig
• L'Oreal Groupe
• Shiseido Company, Ltd.
• Givaudan
• Hermes
• KERING
• Hermes Europe GmbH
• Ralf Lauren Corp
• Gianni Versace SpA
• Tom Ford
• Prada SpA
• Vanesa Cosmetics
• Abhinav Perfumes
• Veera Fragrance

第十一章分析师建议

• Wheel of Fortune
• 分析师观点
• Coherent Opportunity Map（COM）

第十二章参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

The global perfume market is estimated to be valued at USD 57.24 billion in 2024 and is expected to reach USD 86.64 billion by 2031, exhibiting a compound annual growth rate (CAGR) of 6.1% from 2024 to 2031.

Figure. Perfume Market Share (%), By Region 2024

The global perfume market has been witnessing steady growth over the past few years. Perfume refers to a fragrant liquid or mixture used to impart scent or flavor to the human body, clothes, and household items. It is a mixture of essential oils and aromatic compounds that are used to provide pleasing scent. Rising disposable income, increasing fashion consciousness, growing middle-class population, and evolving lifestyle trends have been driving the demand for perfumes across major countries. Moreover, changing preferences towards natural and organic perfumes owing to rising health and environment concerns have opened new growth opportunities for market players. However, intense competition and availability of counterfeit products remain key challenges.

Market Dynamics:

The global perfume market is driven by several factors such as rising fashion consciousness among consumers, growing middle-class population with higher disposable income, and changing lifestyle trends. Moreover, evolving consumption patterns and increasing preference for natural and organic fragrances are creating new opportunities. However, intense competition among established players and easy availability of counterfeit products are major challenges. Furthermore, fluctuations in raw material prices and currency exchange rates may hamper market growth. Nonetheless, development of omni-channel marketing strategies, expanding into untapped markets, and new product innovation are some of the key strategies adopted by market players to boost sales and gain competitive edge.

Key features of the study:

• This report provides in-depth analysis of the global perfume market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global perfume market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include The Avon Company, CHANEL, Coty Inc., LVMH Moet Hennessy-Louis Vuitton, The Estee Lauder Companies, Revlon, Puig, L'Oreal Groupe, Shiseido Company, Ltd., Givaudan, Hermes, KERING, Hermes Europe GmbH, Ralf Lauren Corp, Gianni Versace S.p.A., Tom Ford, Prada S.p.A, Vanesa Cosmetics, Abhinav Perfumes, and Veera Fragrance
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global perfume market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global perfume market.

Detailed Segmentation-

• By Product Type:
  • Mass
  • Premium
• By End-user:
  • Men
  • Women
• By Distribution Channel
  • Specialty Stores
  • Department Stores
  • Online Platforms
  • Supermarkets/Hypermarkets
• By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • The Avon Company
  • CHANEL
  • Coty Inc.
  • LVMH Moet Hennessy-Louis Vuitton
  • The Estee Lauder Companies
  • Revlon
  • Puig
  • L'Oreal Groupe
  • Shiseido Company, Ltd.
  • Givaudan
  • Hermes
  • KERING
  • Hermes Europe GmbH
  • Ralf Lauren Corp
  • Gianni Versace S.p.A.
  • Tom Ford
  • Prada S.p.A
  • Vanesa Cosmetics
  • Abhinav Perfumes
  • Veera Fragrance

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Perfume Market, By Product Type
  • Global Perfume Market, By End-user
  • Global Perfume Market, By Distribution Channel
  • Global Perfume Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
  • Restraints
  • PEST Analysis
  • PORTER's Five Forces Analysis
  • Market Opportunities
  • Regulatory Scenario
  • Industry Trend
  • Mergers and Acquisitions

4. Global Perfume Market - Impact of Coronavirus (COVID-19) Pandemic

• Overview
• Factors Affecting the Global Perfume Market
• Impact Analysis

5. Global Perfume Market, By Product Type, 2024-2031, (USD)

• Introduction
• Market Share Analysis, 2024 and 2031 (%)
• Y-o-Y Growth Analysis, 2020 - 2031
• Segment Trends
• Mass
• Introduction
• Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)
• Premium
• Introduction
• Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)

6. Global Perfume Market, By End-user, 2024-2031, (USD)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2019 - 2031
  • Segment Trends
• Men
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)
• Women
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)

7. Global Perfume Market, By Distribution Channel, 2024-2031, (USD)

• Introduction
  • Market Share Analysis, 2024 and 2031 (%)
  • Y-o-Y Growth Analysis, 2020 - 2031
  • Segment Trends
• Specialty Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)
• Department Stores
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)
• Online Platforms
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)
• Supermarkets/Hypermarkets
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD)

8. Global Perfume Market, By Region, 2019-2031, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2024, 2027 and 2031 (%)
  • Y-o-Y Growth Analysis, For Region, 2020-2031
• North America
  • Introduction
  • Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By End-user, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
  • Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
    • U.S.
    • Canada

9. Latin America

• Introduction
• Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn))
• Market Size and Forecast, By End-user, 2019 - 2031, (US$ Bn)
• Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
• Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
• Introduction
• Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
• Market Size and Forecast, By End-user, 2019 - 2031, (US$ Bn)
• Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
• Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
• U.K.
• Germany
• Italy
• France
• Spain
• Russia
• Rest of Europe
• Asia Pacific
• Introduction
• Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
• Market Size and Forecast, By End-user, 2019 - 2031, (US$ Bn)
• Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
• Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
• China
• India
• Japan
• ASEAN
• Australia
• South Korea
• Rest of Asia Pacific
• Middle East & Africa
• Introduction
• Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
• Market Size and Forecast, By End-user, 2019 - 2031 (US$ Bn)
• Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
• Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
• GCC Countries
• Israel
• Rest of Middle East & Africa

10. Competitive Landscape

• Market Share Analysis
• Company Profiles
• The Avon Company
• Company Highlights
• Product Portfolio
• Key Developments
• Financial Performance
• Strategies
• CHANEL
• Company Highlights
• Product Portfolio
• Key Developments
• Financial Performance
• Strategies
• Coty Inc.
• Company Highlights
• Product Portfolio
• Key Developments
• Financial Performance
• Strategies
• LVMH Moet Hennessy-Louis Vuitton
• Company Highlights
• Product Portfolio
• Key Developments
• Financial Performance
• Strategies
• The Estee Lauder Companies
• Company Highlights
• Product Portfolio
• Key Developments
• Financial Performance
• Strategies
• Revlon
• Puig
• L'Oreal Groupe
• Shiseido Company, Ltd.
• Givaudan
• Hermes
• KERING
• Hermes Europe GmbH
• Ralf Lauren Corp
• Gianni Versace S.p.A.
• Tom Ford
• Prada S.p.A
• Vanesa Cosmetics
• Abhinav Perfumes
• Veera Fragrance

11. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

12. References and Research Methodology

• References
• Research Methodology
• About us
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