市场调查报告书
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1401911
2030 年香水市场预测:按产品、类型、配销通路、最终用户和地区进行的全球分析Perfumes Market Forecasts to 2030 - Global Analysis By Product, By Type (Parfum, Eau De Cologne, Eau De Parfum, Eau De Toilette, Other Types), By Distribution Channel, By End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球香水市场规模将达到 542 亿美元,预计 2030 年将达到 859 亿美元,预测期内复合年增长率为 6.8%。
香水是由精油、芳香化合物和溶剂组成的芳香液体,旨在提供令人愉悦的香气。香水主要用于整装仪容和增强嗅觉吸引力。香水提供了一种表达个人风格、增强自信和给人留下深刻印象的方式,使其成为日常生活中流行的配件。
根据联合国贸易和发展会议(UNCTAD)预测,全球电子商务销售额占零售总额的比重将从2019年的16%增长到2020年的19%,2020年达到26.7兆美元。
送礼传统日益盛行
香水是一种流行且用途广泛的选择,可以作为各种场合的礼物,包括生日、週年纪念和节日。其普遍的吸引力和广泛的香味使其适合不同的偏好和偏好。赠送香水的好处在于它的情感和个性化本质,传达关怀和欣赏。此外,许多香水品牌的奢华和令人嚮往的品质使其成为理想的礼物,有助于增加销售、品牌忠诚度以及这种文化传统在全球社会的延续。
奢华香水的成本很高
这些高品质香水通常具有独特、奢华的吸引力,但其高昂的价格分布使得更广泛的消费群体难以进入这个市场。随着消费者变得更加挑剔和预算意识增强,香水的承受能力已成为影响购买决策的重要因素。因此,市场面临着平衡创造着名且独特的香水配方的需求与以适合消费者预算的价格分布提供产品的需求的挑战。实现这种平衡对于香水品牌保持竞争力和吸引多元化客户群至关重要。在这个行业中,感官体验和成本对于消费者的选择都起着至关重要的作用。
香精技术的创新
诸如添加永续天然成分等进步是为了满足具有环保意识、寻求更绿色选择的消费者的需求。封装技术的突破使香味持续时间更长,并延长了香水的使用寿命。此外,独特的输送系统和配方的开发有助于带来新颖的感官体验。这些创新满足了不同消费者的偏好,并为香水製造商提供了产品差异化的创造性途径。此外,随着技术的进步,可以提取和合成稀有或异国风的气味成分,从而可以创造出独特的气味,该行业越来越注重嗅觉创造力和消费者吸引力,并将其置于最前沿。
仿冒香水氾滥
仿冒品经常模仿知名香水品牌的包装和品牌名称,欺骗消费者购买不合格且可能有害的仿冒品。假冒香水产品损害了正品的可信度,对正品製造商造成经济损失,并降低消费者的信任度。此外,这些仿冒品可能含有掺假或不安全成分,对消费者构成健康风险。应对这项威胁需要严格的监管措施、强大的防伪技术以及加强消费者教育以区分真假产品。
COVID-19的疫情对香水市场产生了重大影响。锁门、社交聚会减少和远距工作趋势减少了对传统香水的需求。然而,市场做出了调整,专注于开拓家用香水和香味产品,以利用对锁门时提供舒适和提神的香味的需求不断增长的机会。此外,随着消费者寻求非接触式购物体验,线上销售管道变得更加重要。随着使用模式和市场动态的变化,香水产业适应不断变化的消费者偏好的能力及其对家用香味的关注,有助于缓解疫情带来的最初挑战。
超级市场和大卖场部门预计在预测期内规模最大
超级市场和大卖场预计香水市场将出现良好成长。超级市场和大卖场为消费者提供方便快速的零售环境,在香水市场中发挥至关重要的作用。这些大型零售店提供各种香水品牌和香水品种,以满足消费者的偏好。超级市场和大卖场的香水展示可以提高意识并鼓励衝动购买。
预计男女通用产业在预测期内复合年增长率最高
男女皆宜的细分市场预计在预测期内将以最快的复合年增长率成长。香水市场中中性香水的出现反映了当代整体性和中性个人护理的趋势。中性香水旨在吸引所有性别的人,并挑战传统的气味分类概念。这些多功能香水通常具有超越性别界线的和谐香调,为不同的消费者群体提供独特的嗅觉体验。中性香水的兴起与社会对性别表达态度的变化保持同步,为消费者提供了根据个人喜好而不是预先确定的性别规范来选择香味的自由,并增加了香水行业调香师的数量。形势多样。
由于富裕的消费者基础和重视整装仪容的文化的结合,预计北美市场在预测期内将继续主导市场占有率。该地区市场的特点是消费者偏好多样化,从设计师香水和奢华香水到对天然和小众香水日益增长的兴趣。持续的技术创新、名人代言和策略行销宣传活动有助于市场活力。行业主要企业的地位稳固,以及强大的零售基础设施和线上销售管道,使北美成为全球香水市场上具有影响力的地区。
由于人口快速增长、可支配收入增加和整装仪容意识增强,预计亚太地区在预测期内的复合年增长率最高。该地区对国际奢侈品牌和本地生产的香水的需求不断增长,反映出消费者偏好的多样性。名流代言的影响力和不断扩大的零售网络正在促进市场的活力。此外,向电子商务平台的转变允许消费者探索更广泛的香水种类,从而增加了便利性。随着生活方式的不断变化以及致力于美容和自我护理的文化,亚太地区在塑造全球香水市场的发展轨迹方面发挥关键作用。
According to Stratistics MRC, the Global Perfumes Market is accounted for $54.2 billion in 2023 and is expected to reach $85.9 billion by 2030 growing at a CAGR of 6.8% during the forecast period. Perfumes are fragrant liquids composed of essential oils, aroma compounds, and solvents, designed to provide a pleasant scent. They are primarily used for personal grooming and enhancing one's olfactory appeal. Perfumes offer individuals a means of expressing personal style, boosting confidence, and leaving a lasting impression, making them a popular accessory in daily life.
According to the United Nations Conference on Trade and Development (UNCTAD), the worldwide sales of e-commerce grew approximately from 16% of the total retail sales in 2019 to 19% of the total retail sales in 2020 and reached USD 26.7 trillion in 2020.
Increasing tradition of gifting
Perfumes are a popular and versatile choice for gifting on various occasions, including birthdays, anniversaries, and holidays. Their universal appeal and wide range of fragrances make them suitable for diverse tastes and preferences. The advantage lies in the emotional and personal nature of gifting perfumes, as they convey thoughtfulness and appreciation. Additionally, the luxurious and aspirational nature of many perfume brands makes them desirable gifts, contributing to elevated sales, brand loyalty, and the perpetuation of this cultural tradition within societies worldwide.
High Cost of premium fragrances
While these high-quality scents often come with a luxurious and exclusive appeal, their elevated price points limit the market's accessibility to a broader consumer demographic. As consumers become more discerning and budget-conscious, the affordability of perfumes becomes a crucial factor influencing purchasing decisions. The market, therefore, faces the challenge of balancing the creation of prestigious and unique fragrance formulations with the need to offer products at price points that align with consumer budgets. Navigating this balance is essential for perfume brands to remain competitive and appeal to a diverse customer base in an industry where both the sensory experience and cost considerations play pivotal roles in consumer choices.
Innovations in fragrance technology
Advancements include the incorporation of sustainable and natural ingredients, catering to environmentally-conscious consumers seeking eco-friendly options. Breakthroughs in encapsulation technology enable long-lasting scents, enhancing the longevity of perfumes. Additionally, the development of unique delivery systems and formulations contributes to novel sensory experiences. These innovations address diverse consumer preferences and provide perfumers with creative avenues for product differentiation. Moreover, technological advancements enable the extraction and synthesis of rare or exotic fragrance elements, allowing for the creation of distinctive and premium fragrances, thereby positioning the industry at the forefront of olfactory creativity and consumer appeal.
The prevalence of counterfeit perfumes
Counterfeit products often mimic the packaging and branding of well-known fragrance brands, deceiving consumers into purchasing substandard or potentially harmful imitations. The infiltration of fake perfumes compromises the authenticity of genuine products, leading to financial losses for legitimate manufacturers and a decline in consumer confidence. Moreover, these counterfeit items may contain inferior or unsafe ingredients, posing health risks to consumers. Combating this threat involves stringent regulatory measures, robust anti-counterfeiting technologies, and increased consumer education to distinguish genuine products from fakes.
The COVID-19 pandemic has significantly impacted the perfumes market. Lockdowns, reduced social gatherings, and remote work trends led to decreased demand for traditional fragrances. However, the market adapted by emphasizing the development of home fragrances and scented products, capitalizing on increased demand for comforting and uplifting scents during lockdowns. Additionally, the rise of online sales channels became more prominent as consumers sought contactless shopping experiences. The perfume industry's resilience in adapting to changing consumer preferences and the focus on home-based scents has helped mitigate the initial challenges posed by the pandemic, marking a shift in usage patterns and market dynamics.
The supermarkets and hypermarkets segment is expected to be the largest during the forecast period
The supermarkets and hypermarkets segment is expected to have lucrative growth in the Perfumes market. Supermarkets and hypermarkets play a pivotal role in the perfumes market by providing a convenient and accessible retail environment for consumers. These large-scale retail outlets offer a diverse range of perfume brands and variants, catering to different consumer preferences. The presence of perfumes in supermarkets and hypermarkets enhances visibility and encourages impulse purchases.
The unisex segment is expected to have the highest CAGR during the forecast period
The unisex segment is anticipated to witness the fastest CAGR growth during the forecast period. The emergence of unisex fragrances in the perfumes market reflects a contemporary trend toward inclusivity and gender-neutral personal care. Unisex perfumes are designed to appeal to individuals of all genders, challenging traditional notions of scent categorization. These versatile fragrances often feature a harmonious blend of notes that transcend gender boundaries, providing a unique olfactory experience for a diverse consumer base. The rise of unisex perfumes aligns with changing societal attitudes towards gender expression, offering consumers the freedom to choose scents based on personal preference rather than predefined gender norms, thereby contributing to a more inclusive and diverse landscape within the perfume industry.
During the forecast period, it is expected that the North American market will continue to hold a majority of the market share, driven by a combination of affluent consumer demographics and a culture that places a premium on personal grooming. The region's market is characterized by a diverse range of consumer preferences, ranging from designer and luxury fragrances to a growing interest in natural and niche scents. Continuous innovation, celebrity endorsements, and strategic marketing campaigns contribute to the market's dynamism. The well-established presence of key industry players, coupled with a robust retail infrastructure and online sales channels, solidifies North America's role as a major influence in the global perfumes market.
Asia Pacific is projected to have the highest CAGR over the forecast period, fuelled by a burgeoning population, increasing disposable incomes, and a growing awareness of personal grooming. The region witnesses a rising demand for both international luxury brands and locally crafted fragrances, reflecting diverse consumer preferences. The influence of celebrity endorsements and the expansion of retail networks contribute to the market's vibrancy. Furthermore, the shift toward e-commerce platforms enhances accessibility, allowing consumers to explore a wide array of fragrances. With evolving lifestyles and a cultural inclination towards beauty and self-care, Asia Pacific plays a pivotal role in shaping the trajectory of the global perfumes market.
Some of the key players in Perfumes market include Amorepacific Corporation, L'Oreal S.A., LVMH Moet Hennessy - Louis Vuitton, Beiersdorf AG, Calvin Klein Inc., Coty Inc., Giorgio Armani S.p.A., Guccio Gucci S.p.A., Natura & Co., Yardley London, The Estee Lauder Companies Inc., Revlon Inc., The Procter and Gamble Co. and Shiseido Company Limited.
In March 2023, The Estee Lauder Companies Inc. introduced Beautiful Magnolia L'Eau, a new fragrance for women. The newly launched product will increase the company's product depth and enhance the profit margin.
In December 2022, L'Oreal S.A. relaunched its luxury beauty brand Lancome in India. The company will retail make-up, fragrances, and skincare products under the Lancome brand in India.
In September 2022, Givaudan announced its collaboration with LanzaTech to develop fragrance ingredients that are sustainable using renewable carbon.