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市场调查报告书
商品编码
1525338

全球 LED 广告看板市场规模研究，按类型（单色、全彩）、应用（室内、室外）、最终用户（广告和媒体、政府、体育和娱乐、其他）以及 2022-2032 年区域预测

Global LED Billboard Market Size study, by Type (Monochrome, Full Color), by Application (Indoor, Outdoor), by End User (Advertising and Media, Government, Sports and Entertainment, Others), and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023年全球LED广告看板市场价值约39.4亿美元，预计在2024-2032年预测期内将以超过10.89%的健康成长率成长。 LED广告看板是户外数位显示器的一种形式，利用发光二极体呈现生动活泼的广告。这些广告看板可以循环展示多个广告，为广告主提供了一个灵活且有吸引力的平台来接触目标受众。这些广告看板由 LED 模组构成，可产生高解析度图像和视频，有效吸引人流量大的区域的注意力。 LED 广告看板能够远端即时更新内容，为行销活动提供无与伦比的控制和适应性。

全球 LED 广告看板市场是由数位广告的转变和对即时内容不断增长的需求所推动的。随着企业越来越认识到传统广告方法的局限性，人们明显转向数位平台。 LED 广告看板能够提供明亮、引人入胜的内容，是静态广告看板的现代替代品。此外，根据时间、地点和人口统计资料调整广告的能力提高了行销人员的有效性和投资回报率。这种向数位行销解决方案的转变正在促进 LED 广告看板在各个行业的扩展。此外，城市化显着促进了市场成长。随着城市发展成为经济和社会中心，对能够吸引城市民众注意力的有效广告解决方案的需求变得至关重要。 LED 广告看板以其生动的显示效果非常适合此目的。它们在繁华的城市环境中脱颖而出，吸引行人和驾驶者。针对城市消费者的策略重点正在推动LED广告看板广告投资的增加，进一步推动市场需求。然而，市场面临着LED广告看板基础设施所需的高额初始投资以及来自替代广告媒体的竞争等挑战。设置成本，包括 LED 面板采购、安装和支援基础设施，将阻碍 2024-2032 年预测期内市场的整体需求。

全球 LED 广告看板市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。 2023 年，亚太地区将主导市场，并预计在预测期内将继续保持主导地位。中国、印度和日本等国家的快速城市化和经济成长导致基础设施建设的加强和户外广告支出的增加。 LED 广告看板需求的激增是由该地区企业和组织不断扩大的广告需求所推动的。

目录

第 1 章：全球 LED 广告看板市场执行摘要

  • 全球LED广告看板市场规模及预测（2022-2032）
  • 区域概要
  • 分部摘要
    • 按类型
    • 按申请
    • 按最终用户
  • 主要趋势
  • 经济衰退的影响
  • 分析师推荐与结论

第 2 章：全球 LED 广告看板市场定义与研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包含与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的角度）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者意识和接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第 3 章：全球 LED 广告看板市场动态

  • 市场驱动因素
    • 转向数位广告
    • 对即时内容的需求不断增长
    • 都市化程度不断提高
  • 市场挑战
    • 初期投资高
    • 来自另类广告媒体的竞争
  • 市场机会
    • 新兴市场的扩张机会
    • 智慧科技整合

第 4 章：全球 LED 广告看板市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
    • 波特五力模型的未来方法
    • 波特的五力影响分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略
  • 颠覆性趋势
  • 产业专家视角
  • 分析师推荐与结论

第 5 章：全球 LED 广告看板市场规模与预测：按类型 - 2022-2032

  • 细分仪表板
  • 全球 LED 广告看板市场：类型收入趋势分析，2022 年和 2032 年
    • 单色
    • 饱满的色彩

第 6 章：全球 LED 广告看板市场规模及预测：按应用分类 - 2022-2032

  • 细分仪表板
  • 全球 LED 广告看板市场：2022 年和 2032 年应用收入趋势分析
    • 室内的
    • 户外的

第 7 章：全球 LED 广告看板市场规模与预测：依最终用户分类 - 2022-2032

  • 细分仪表板
  • 全球 LED 广告看板市场：2022 年和 2032 年最终用户收入趋势分析
    • 广告与媒体
    • 政府
    • 体育及娱乐
    • 其他的

第 8 章：全球 LED 广告看板市场规模及预测：按地区 - 2022-2032

  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 欧洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 南非
    • 中东和非洲其他地区

第 9 章：竞争情报

  • 重点企业SWOT分析
  • 顶级市场策略
  • 公司简介
    • Ledman
      • 关键讯息
      • 概述
      • 财务（视数据可用性而定）
      • 产品概要
      • 市场策略
    • Daktronics
    • Barco
    • Sansitech
    • Lighthouse
    • Unilumin
    • Liantronics
    • Watchfire
    • Absen
    • Leyard

第 10 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

Global LED Billboard Market was valued at approximately USD 3.94 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 10.89% over the forecast period 2024-2032. LED billboards, a form of outdoor digital display, utilize light-emitting diodes to present vibrant and dynamic advertisements. These billboards can showcase multiple ads in a cycle, providing advertisers with a flexible and engaging platform to reach their target audience. These billboards are constructed from LED modules arranged to produce high-resolution images and videos, effectively capturing attention in high-traffic areas. With the ability to update content remotely and in real-time, LED billboards offer unparalleled control and adaptability for marketing campaigns.

The Global LED Billboard Market is driven by the shift towards digital advertising and the increasing demand for real-time content. As businesses increasingly recognize the limitations of traditional advertising methods, there is a pronounced pivot towards digital platforms. LED billboards, with their capability to deliver bright, engaging content, serve as a modern alternative to static billboards. Moreover, the capacity to adjust advertisements based on time, location, and demographic data enhances the effectiveness and ROI for marketers. This shift towards digital marketing solutions is fostering the expansion of LED billboards across various industries. Additionally, urbanization significantly bolsters market growth. As cities evolve into economic and social hubs, the need for effective advertising solutions that can capture the attention of the urban populace becomes crucial. LED billboards, with their vivid displays, are ideally suited for this purpose. They stand out in bustling urban environments, engaging both pedestrians and motorists. The strategic focus on urban consumers is driving increased investments in LED billboard advertising, further propelling market demand. However, the market faces challenges such as the high initial investment required for LED billboard infrastructure and competition from alternative advertising media. The setup costs, including LED panel acquisition, installation, and supporting infrastructure is going to impede the overall demand for the market during the forecast period 2024-2032.

The key regions considered for the Global LED Billboard Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, the Asia-Pacific region dominated the market and is expected to continue its dominance over the forecast period. Rapid urbanization and economic growth in countries such as China, India, and Japan have led to increased infrastructure development and a rise in outdoor advertising spending. This surge in demand for LED billboards is driven by the expanding advertising needs of businesses and organizations in the region.

Major market players included in this report are:

  • Ledman
  • Daktronics
  • Barco
  • Sansitech
  • Lighthouse
  • Unilumin
  • Liantronics
  • Watchfire
  • Absen
  • Leyard

The detailed segments and sub-segment of the market are explained below:

By Type:

  • Monochrome
  • Full Color

By Application:

  • Indoor
  • Outdoor

By End User:

  • Advertising and Media
  • Government
  • Sports and Entertainment
  • Others

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global LED Billboard Market Executive Summary

  • 1.1. Global LED Billboard Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Type
    • 1.3.2. By Application
    • 1.3.3. By End User
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global LED Billboard Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global LED Billboard Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Shift towards digital advertising
    • 3.1.2. Growing demand for real-time content
    • 3.1.3. Increasing urbanization
  • 3.2. Market Challenges
    • 3.2.1. High initial investment
    • 3.2.2. Competition from alternative advertising media
  • 3.3. Market Opportunities
    • 3.3.1. Expansion opportunities in emerging markets
    • 3.3.2. Integration of smart technologies

Chapter 4. Global LED Billboard Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global LED Billboard Market Size & Forecasts by Type 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global LED Billboard Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Monochrome
    • 5.2.2. Full Color

Chapter 6. Global LED Billboard Market Size & Forecasts by Application 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global LED Billboard Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Indoor
    • 6.2.2. Outdoor

Chapter 7. Global LED Billboard Market Size & Forecasts by End User 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global LED Billboard Market: End User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Advertising and Media
    • 7.2.2. Government
    • 7.2.3. Sports and Entertainment
    • 7.2.4. Others

Chapter 8. Global LED Billboard Market Size & Forecasts by Region 2022-2032

  • 8.1. North America LED Billboard Market
    • 8.1.1. U.S. LED Billboard Market
      • 8.1.1.1. Type breakdown size & forecasts, 2022-2032
      • 8.1.1.2. Application breakdown size & forecasts, 2022-2032
      • 8.1.1.3. End User breakdown size & forecasts, 2022-2032
    • 8.1.2. Canada LED Billboard Market
  • 8.2. Europe LED Billboard Market
    • 8.2.1. UK LED Billboard Market
    • 8.2.2. Germany LED Billboard Market
    • 8.2.3. France LED Billboard Market
    • 8.2.4. Spain LED Billboard Market
    • 8.2.5. Italy LED Billboard Market
    • 8.2.6. Rest of Europe LED Billboard Market
  • 8.3. Asia-Pacific LED Billboard Market
    • 8.3.1. China LED Billboard Market
    • 8.3.2. India LED Billboard Market
    • 8.3.3. Japan LED Billboard Market
    • 8.3.4. Australia LED Billboard Market
    • 8.3.5. South Korea LED Billboard Market
    • 8.3.6. Rest of Asia Pacific LED Billboard Market
  • 8.4. Latin America LED Billboard Market
    • 8.4.1. Brazil LED Billboard Market
    • 8.4.2. Mexico LED Billboard Market
    • 8.4.3. Rest of Latin America LED Billboard Market
  • 8.5. Middle East & Africa LED Billboard Market
    • 8.5.1. Saudi Arabia LED Billboard Market
    • 8.5.2. South Africa LED Billboard Market
    • 8.5.3. Rest of Middle East & Africa LED Billboard Market

Chapter 9. Competitive Intelligence

  • 9.1. Key Company SWOT Analysis
  • 9.2. Top Market Strategies
  • 9.3. Company Profiles
    • 9.3.1. Ledman
      • 9.3.1.1. Key Information
      • 9.3.1.2. Overview
      • 9.3.1.3. Financial (Subject to Data Availability)
      • 9.3.1.4. Product Summary
      • 9.3.1.5. Market Strategies
    • 9.3.2. Daktronics
    • 9.3.3. Barco
    • 9.3.4. Sansitech
    • 9.3.5. Lighthouse
    • 9.3.6. Unilumin
    • 9.3.7. Liantronics
    • 9.3.8. Watchfire
    • 9.3.9. Absen
    • 9.3.10. Leyard

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes