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市场调查报告书
商品编码
1527337

全球销售技术市场规模研究（按类型、应用和区域预测 2022-2032）

Global Sales Tech Market Size study, by Type, by Application and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年全球销售技术市场价值约为 367.48 亿美元，预计在 2024-2032 年预测期内将以超过 16.33% 的健康成长率成长。销售技术市场包含各种旨在增强销售方法、提高生产力和改善客户关係管理的工具和系统。该市场的关键组成部分包括客户关係管理（CRM）系统、销售自动化工具、分析平台、通讯工具和销售参与系统。该市场的主要驱动力是人工智慧和机器学习的整合以提供预测性见解、对行动可访问性的日益关注、与其他业务工具的无缝互通性以及对增强客户体验的重视。

全球销售技术市场的驱动力是快速转向远端工作环境，这显着增加了网路安全威胁的风险，迫使销售技术供应商加强安全措施。针对销售和 CRM 系统的资料外洩和网路攻击激增，凸显了对强大安全协议的需求。此外，大流行造成的干扰导致新销售技术工具的实施和整合延迟，因为远端工作条件通常需要复杂的新技术部署和培训程序。此外，企业越来越多地转向电子商务平台，推动了对整合销售和行销技术解决方案的需求。全通路销售策略的成长正在利用销售技术来统一线上和线下销售工作，预计将为市场创造利润丰厚的机会。然而，高成本和复杂的整合将阻碍 2024-2032 年预测期内市场的整体需求。

全球销售技术市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。 2023年，北美成为全球销售技术市场的领先地区，这归因于在强劲的经济环境的支持下先进技术的迅速采用，为此类投资提供了财务资源。 Salesforce、HubSpot 和 Microsoft 等主要科技公司的存在促进了销售技术解决方案的创新和广泛使用。此外，北美发达的 IT 基础设施支援这些工具的无缝部署和集成，大型企业和精通技术的中小企业都利用销售技术来提高效率和生产力，并高度重视改善客户体验。此外，预计亚太地区的市场在 2024 年至 2032 年的预测期内将以最快的速度发展。

目录

第 1 章：全球销售技术市场执行摘要

  • 全球销售技术市场规模及预测（2022-2032）
  • 区域概要
  • 分部摘要
    • 按类型
    • 按申请
  • 主要趋势
  • 经济衰退的影响
  • 分析师推荐与结论

第 2 章：全球销售技术市场定义与研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包容与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的角度）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者意识和接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第 3 章：全球销售技术市场动态

  • 市场驱动因素
    • 数位转型的兴起与遥远的趋势
    • 电子商务成长
  • 市场挑战
    • 成本高、整合复杂
    • 网路安全威胁
  • 市场机会
    • 拓展新兴市场
    • 全通路销售策略的成长

第 4 章：全球销售技术市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
    • 波特五力模型的未来方法
    • 波特的五力影响分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略
  • 颠覆性趋势
  • 产业专家视角
  • 分析师推荐与结论

第 5 章：全球销售技术市场规模与预测：按类型 - 2022-2032

  • 细分仪表板
  • 全球销售技术市场：类型收入趋势分析，2022 年和 2032 年
    • 客户关係管理
    • 勘探和潜在客户开发
    • 销售自动化
    • 销售报告和管理
    • 专案管理
    • 其他的

第 6 章：全球销售技术市场规模与预测：按应用分类 - 2022-2032

  • 细分仪表板
  • 全球销售技术市场：2022 年和 2032 年应用收入趋势分析
    • 中型企业
    • 大型企业

第 7 章：全球销售技术市场规模与预测：按地区 - 2022-2032

  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 欧洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 南非
    • 中东和非洲其他地区

第 8 章：竞争情报

  • 重点企业SWOT分析
  • 顶级市场策略
  • 公司简介
    • Salesforce
      • 关键讯息
      • 概述
      • 财务（视数据可用性而定）
      • 产品概要
      • 市场策略
    • LinkedIn
    • HubSpot
    • Zoho
    • ZoomInfo
    • Outreach
    • Freshwork
    • ClickFunnels
    • Pipedrive
    • Sugar CRM
    • Clari
    • Mindtickle, Inc.
    • Leadfeeder

第 9 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

Global Sales Tech Market is valued at approximately USD 36,748 million in 2023 and is anticipated to grow with a healthy growth rate of more than 16.33% over the forecast period 2024-2032. The sales tech market comprises a wide array of tools and systems designed to enhance sales methodologies, elevate productivity, and improve customer relationship management. Key components of this market include Customer Relationship Management (CRM) systems, sales automation tools, analytics platforms, communication tools, and sales engagement systems. The market is predominantly driven by the integration of AI and machine learning for predictive insights, the rising focus on mobile accessibility, seamless interoperability with other business tools, and an emphasis on enhancing customer experience.

The Global Sales Tech Market is driven by rapid shift to remote work environments has notably increased the risk of cybersecurity threats, pressuring sales tech providers to bolster security measures. The surge in data breaches and cyber-attacks targeting sales and CRM systems has highlighted the need for robust security protocols. Furthermore, the disruptions caused by the pandemic have led to delays in the implementation and integration of new sales tech tools, as remote working conditions often necessitate complex deployment and training procedures for new technologies. Moreover, Businesses are increasingly transitioning to e-commerce platforms, driving the demand for integrated sales and marketing tech solutions. The growth in omnichannel sales strategies is leveraging sales tech to unify online and offline sales efforts is anticipated to create lucrative opportunities for the market. However, high cost and complex integration is going to impede the overall demand for the market during the forecast period 2024-2032.

The key regions considered for the Global Sales Tech Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, North America emerged as the leading region in the global sales tech market attributed to the swift adoption of advanced technologies supported by a robust economic environment, which provides the financial resources for such investments. The presence of major tech companies such as Salesforce, HubSpot, and Microsoft fosters innovation and widespread use of sales tech solutions. Additionally, North America's well-developed IT infrastructure supports seamless deployment and integration of these tools, with both large corporations and tech-savvy SMEs leveraging sales tech to enhance efficiency and productivity, driven by a strong emphasis on improving customer experience. Furthermore, the market in Asia Pacific is anticipated to develop at the fastest rate over the forecast period 2024-2032.

Major market players included in this report are:

  • Salesforce
  • LinkedIn
  • HubSpot
  • Zoho
  • ZoomInfo
  • Outreach
  • Freshwork
  • ClickFunnels
  • Pipedrive
  • Sugar CRM
  • Clari
  • Mindtickle, Inc.
  • Leadfeeder

The detailed segments and sub-segment of the market are explained below:

By Type:

  • Customer Relationship Management
  • Prospecting and Lead Generation
  • Sales Automation
  • Sales Reporting and Management
  • Project Management
  • Others

By Application:

  • Medium-Sized Enterprises
  • Large Enterprises

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • RoLA
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market

Table of Contents

Chapter 1. Global Sales Tech Market Executive Summary

  • 1.1. Global Sales Tech Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Type
    • 1.3.2. By Application
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Sales Tech Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Sales Tech Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Rising Digital Transformation and Remote Trends
    • 3.1.2. E-commerce Growth
  • 3.2. Market Challenges
    • 3.2.1. High Costs and Complex Integration
    • 3.2.2. Cybersecurity Threats
  • 3.3. Market Opportunities
    • 3.3.1. Expansion into Emerging Markets
    • 3.3.2. Growth in Omnichannel Sales Strategies

Chapter 4. Global Sales Tech Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Sales Tech Market Size & Forecasts by Type 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Sales Tech Market: Type Revenue Trend Analysis, 2022 & 2032 (USD Million)
    • 5.2.1. Customer Relationship Management
    • 5.2.2. Prospecting and Lead Generation
    • 5.2.3. Sales Automation
    • 5.2.4. Sales Reporting and Management
    • 5.2.5. Project Management
    • 5.2.6. Others

Chapter 6. Global Sales Tech Market Size & Forecasts by Application 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Sales Tech Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million)
    • 6.2.1. Medium-Sized Enterprises
    • 6.2.2. Large Enterprises

Chapter 7. Global Sales Tech Market Size & Forecasts by Region 2022-2032

  • 7.1. North America Sales Tech Market
    • 7.1.1. U.S. Sales Tech Market
      • 7.1.1.1. Type breakdown size & forecasts, 2022-2032
      • 7.1.1.2. Application breakdown size & forecasts, 2022-2032
    • 7.1.2. Canada Sales Tech Market
  • 7.2. Europe Sales Tech Market
    • 7.2.1. U.K. Sales Tech Market
    • 7.2.2. Germany Sales Tech Market
    • 7.2.3. France Sales Tech Market
    • 7.2.4. Spain Sales Tech Market
    • 7.2.5. Italy Sales Tech Market
    • 7.2.6. Rest of Europe Sales Tech Market
  • 7.3. Asia-Pacific Sales Tech Market
    • 7.3.1. China Sales Tech Market
    • 7.3.2. India Sales Tech Market
    • 7.3.3. Japan Sales Tech Market
    • 7.3.4. Australia Sales Tech Market
    • 7.3.5. South Korea Sales Tech Market
    • 7.3.6. Rest of Asia Pacific Sales Tech Market
  • 7.4. Latin America Sales Tech Market
    • 7.4.1. Brazil Sales Tech Market
    • 7.4.2. Mexico Sales Tech Market
    • 7.4.3. Rest of Latin America Sales Tech Market
  • 7.5. Middle East & Africa Sales Tech Market
    • 7.5.1. Saudi Arabia Sales Tech Market
    • 7.5.2. South Africa Sales Tech Market
    • 7.5.3. Rest of Middle East & Africa Sales Tech Market

Chapter 8. Competitive Intelligence

  • 8.1. Key Company SWOT Analysis
  • 8.2. Top Market Strategies
  • 8.3. Company Profiles
    • 8.3.1. Salesforce
      • 8.3.1.1. Key Information
      • 8.3.1.2. Overview
      • 8.3.1.3. Financial (Subject to Data Availability)
      • 8.3.1.4. Product Summary
      • 8.3.1.5. Market Strategies
    • 8.3.2. LinkedIn
    • 8.3.3. HubSpot
    • 8.3.4. Zoho
    • 8.3.5. ZoomInfo
    • 8.3.6. Outreach
    • 8.3.7. Freshwork
    • 8.3.8. ClickFunnels
    • 8.3.9. Pipedrive
    • 8.3.10. Sugar CRM
    • 8.3.11. Clari
    • 8.3.12. Mindtickle, Inc.
    • 8.3.13. Leadfeeder

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes