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市场调查报告书

商品编码

1566133

行销自动化市场规模、份额、成长分析、按组件、按部署类型、按应用、按组织规模、按行业、按地区 - 行业预测，2024-2031 年

Marketing Automation Market Size, Share, Growth Analysis, By Component, By Deployment Type, By Application, By Organization Size, By Vertical, By Region - Industry Forecast 2024-2031

出版日期: 2024年10月01日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2022年全球行销自动化市场规模为51亿美元，从2023年的57.6亿美元成长到2031年的152亿美元，预测期间（2024-2031年）复合年增长率为12.90。

在向数位策略的转变以及对业务效率和个人化客户互动的需求不断增长的推动下，全球行销自动化市场正在经历重大变革时期。主要市场驱动因素包括优化行销工作流程的需要以及透过人工智慧和机器学习技术的整合促进的资料分析和客户细分的增强。云端基础的平台和多样化自动化解决方案的兴起正在推动市场成长，引领采用率，尤其是在北美和欧洲。同时，新兴国家也开始意识到行销自动化在优化业务流程的价值，显示出进一步扩张的潜力。然而，资料隐私问题以及与实施强大的自动化系统相关的复杂性等挑战可能会阻碍广泛采用。总体而言，行销自动化市场格局正在迅速发展，反映出企业希望利用先进技术来增强行销力度并提高客户参与的偏好不断变化。

市场概况
北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲 (MEA)
- 海湾合作委员会国家
- 南非
- 其他中东/非洲地区

竞争格局

前5名企业对比
主要企业市场定位（2023年）
主要市场参与者所采取的策略
近期市集活动
主要企业市场占有率（2023年）

主要企业简介

Adobe（US）
IBM（US）
Oracle（US）
Salesforce（US）
Microsoft（US）
HubSpot（US）
Keap（US）
Thryv（US）
Sendinblue（France）
Teradata（US）
Act-On Software（US）
ActiveCampaign（US）
SAS（US）
GetResponse（Poland）
ClickDimensions（US）
LeadSquared（India）
Zoho（India）
Acoustic（US）
Klaviyo（US）
Omnisend（Lithuania）
Drip（US）
Net-Results（US）
SimplyCast（Canada）
ConvertKit（US）
VBOUT（US）
Edrone（Poland）
Ometria（UK）
GreenRope（US）

简介目录

Product Code: SQMIG45A2157

Global Marketing Automation Market size was valued at USD 5.10 billion in 2022 and is poised to grow from USD 5.76 billion in 2023 to USD 15.20 billion by 2031, growing at a CAGR of 12.90% during the forecast period (2024-2031).

The global marketing automation market is undergoing significant transformation, driven by a shift towards digital strategies and an increasing demand for operational efficiency and personalized customer interactions. Key market drivers include the need to optimize marketing workflows and the enhanced capabilities for data analysis and customer segmentation facilitated by integrating AI and machine learning technologies. The rise of cloud-based platforms and a diverse array of automation solutions is fueling market growth, particularly in North America and Europe, which are leading in adoption rates. Meanwhile, emerging economies are also recognizing the value of marketing automation for optimizing business processes, indicating potential for further expansion. However, challenges such as data privacy concerns and the complexities associated with implementing robust automation systems may hinder progress. Overall, the marketing automation landscape is evolving rapidly, reflecting changing preferences among businesses aiming to leverage advanced technologies to enhance their marketing efforts and drive customer engagement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Market Segmental Analysis

Global Marketing Automation Market is segmented by Component, Deployment Type, Application, Organization Size, Vertical, and region. Based on Component, the market is segmented into Software, and Services. Based on Deployment Type, the market is segmented into Cloud, and On-Premises. Based on Application, the market is segmented into Campaign Management, Email Marketing, Lead Nurturing and Lead Scoring, Social Media Marketing, Inbound Marketing, Analytics and Reporting, and Other Applications. Based on Organization Size, the market is segmented into Large Enterprises, and Small and Medium-Sized Enterprises. Based on Vertical, the market is segmented into Banking, Financial Services, and Insurance, IT and Telecom, Retail and Consumer Goods, Travel and Hospitality, Healthcare and Life Sciences, Education, Media and Entertainment, and Manufacturing. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Market

The escalating demand for enhanced operational efficiency and optimized marketing processes significantly drives the global market for automation tools. As businesses prioritize delivering personalized and targeted customer experiences, there is an increasing reliance on marketing automation platforms capable of sophisticated segmentation and tailored content delivery. This trend is further amplified by the rapid growth of digital marketing strategies and the continuous influx of data, emphasizing the critical role of automation in sifting through extensive datasets to derive actionable insights. Consequently, organizations are increasingly adopting these tools, propelling the automation market towards unprecedented growth and innovation on a global scale.

Restraints in the Global Market

The complexity of implementing advanced automation systems stands as a considerable market restraint in the global landscape, particularly impacting smaller enterprises that often grapple with inadequate resources and expertise. Moreover, the escalating concerns surrounding data privacy and customer data utilization introduce significant ethical and regulatory challenges that can deter potential investments. These factors are further compounded by organizational resistance to change, where ingrained operational practices hinder swift adaptation to new technologies. Additionally, the necessity for comprehensive employee training adds further layers of difficulty, ultimately leading to a sluggish adoption rate across the market and stifling growth opportunities.

Market Trends of the Global Market

The global market is witnessing a pronounced trend towards hyper-personalization, driven by businesses harnessing advanced data analytics and artificial intelligence to customize marketing strategies for individual consumers. This strategic shift is complemented by the increasing use of chatbots and conversational marketing, which facilitate immediate customer interaction and engagement. Furthermore, the adoption of Account-Based Marketing (ABM) is emerging as a critical tactic, empowering organizations to focus on specific high-value accounts with remarkable precision. Together, these trends reflect a transformative approach to marketing, aiming to enhance customer experiences and drive measurable business growth in a competitive landscape.

Introduction

Objectives of the Study
Definitions
Market Scope

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Market Overview Outlook
Supply Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers

Key Market Insights

Key Success Factor
Degree of Competition
Top Investment Pockets
Ecosystem of the Market
Supply Chain Analysis
Customer & Buying Criteria Analysis
Pricing Analysis
Patent Analysis
Case Study Analysis
Tariff And Regulatory Landscape

Marketing Automation Market by Component

Market Overview
Software
Services

Marketing Automation Market by Deployment Type

Market Overview
Cloud
On-Premises

Marketing Automation Market by Application

Market Overview
Campaign Management
Email Marketing
Lead Nurturing and Lead Scoring
Social Media Marketing
Inbound Marketing
Analytics and Reporting
Other Applications

Marketing Automation Market by Organization Size

Market Overview
Large Enterprises
Small And Medium-Sized Enterprises

Marketing Automation Market by Vertical

Market Overview
BFSI
IT and Telecom
Retail and Consumer Goods
Travel and Hospitality
Healthcare and Life Sciences
Education
Media and Entertainment
Manufacturing
Other Vertical

Marketing Automation Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2023
Strategies Adopted by Key Market Players
Recent Activities in the Market
Key Companies Market Share (%), 2023

Key Company Profiles

Adobe (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
IBM (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oracle (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Microsoft (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
HubSpot (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Keap (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Thryv (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sendinblue (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Teradata (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Act-On Software (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ActiveCampaign (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SAS (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GetResponse (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ClickDimensions (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LeadSquared (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zoho (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Acoustic (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Klaviyo (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Omnisend (Lithuania)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Drip (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Net-Results (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SimplyCast (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ConvertKit (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VBOUT (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Edrone (Poland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ometria (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
GreenRope (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments